<SEC-DOCUMENT>0001523711-11-000003.txt : 20110802
<SEC-HEADER>0001523711-11-000003.hdr.sgml : 20110802
<ACCEPTANCE-DATETIME>20110802185304
ACCESSION NUMBER:		0001523711-11-000003
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20110731
FILED AS OF DATE:		20110802
DATE AS OF CHANGE:		20110802

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BROTHERS ELLEN L
		CENTRAL INDEX KEY:			0001231087

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05647
		FILM NUMBER:		111004875

	MAIL ADDRESS:	
		STREET 1:		C/O MATTEL INC
		STREET 2:		333 CONTINENTAL BLVD
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MATTEL INC /DE/
		CENTRAL INDEX KEY:			0000063276
		STANDARD INDUSTRIAL CLASSIFICATION:	DOLLS & STUFFED TOYS [3942]
		IRS NUMBER:				951567322
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		333 CONTINENTAL BLVD
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3102522000
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
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    <periodOfReport>2011-07-31</periodOfReport>

    <issuer>
        <issuerCik>0000063276</issuerCik>
        <issuerName>MATTEL INC /DE/</issuerName>
        <issuerTradingSymbol>MAT</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
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            <rptOwnerName>BROTHERS ELLEN L</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>MATTEL, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>333 CONTINENTAL BLVD.</rptOwnerStreet2>
            <rptOwnerCity>EL SEGUNDO</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90245</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Executive Vice President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

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                <value>Common stock</value>
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                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
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        <nonDerivativeTransaction>
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            <transactionCoding>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>In 401(k)</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Restricted Stock Units</value>
            </securityTitle>
            <conversionOrExercisePrice>
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            <transactionDate>
                <value>2011-07-31</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionShares>
                    <value>7584</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
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                <transactionAcquiredDisposedCode>
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            <exerciseDate>
                <footnoteId id="F1"/>
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            <expirationDate>
                <footnoteId id="F1"/>
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            <underlyingSecurity>
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                </underlyingSecurityTitle>
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                    <value>7584</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
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                <sharesOwnedFollowingTransaction>
                    <value>7585</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Restricted Stock Units</value>
            </securityTitle>
            <conversionOrExercisePrice>
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            <transactionDate>
                <value>2011-08-01</value>
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            <transactionCoding>
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                <transactionPricePerShare>
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                <transactionAcquiredDisposedCode>
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                </underlyingSecurityTitle>
                <underlyingSecurityShares>
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            </underlyingSecurity>
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                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock option - right to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>26.375</value>
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            <transactionDate>
                <value>2011-08-01</value>
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            <transactionCoding>
                <transactionFormType>4</transactionFormType>
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                <equitySwapInvolved>0</equitySwapInvolved>
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                    <value>45506</value>
                </transactionShares>
                <transactionPricePerShare>
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                    <value>A</value>
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            <exerciseDate>
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                <value>2021-08-01</value>
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                </natureOfOwnership>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
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            <conversionOrExercisePrice>
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                <equitySwapInvolved>0</equitySwapInvolved>
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                <transactionShares>
                    <value>10111</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
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                    <value>A</value>
                </transactionAcquiredDisposedCode>
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            <exerciseDate>
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                <footnoteId id="F8"/>
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                    <value>D</value>
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                <natureOfOwnership>
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        </derivativeTransaction>
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    <footnotes>
        <footnote id="F1">As reported on a Form 4 dated August 1, 2009 and filed on August 3, 2009, the reporting person received a grant of 15,169 Restricted Stock Units (&quot;RSUs&quot; or &quot;Units&quot;) on July 31, 2009.  The RSUs vest as to 50% of the Units on the second anniversary of the date of grant and as to the remaining 50% of the Units on the third anniversary of the date of grant.  On each vesting date, for each Unit vesting on such date, the reporting person will receive one share of Mattel common stock (or, at the election of Mattel, a cash amount equal to the fair market value of one share of common stock on the date of vesting), subject to tax withholding.  On July 31, 2011, the first 50% of these RSUs vested, resulting in the issuance of 7,584 shares of Mattel common stock.</footnote>
        <footnote id="F2">Pursuant to the terms of the July 31, 2009 RSU grant, 3,277 shares of Mattel common stock were automatically withheld at vesting to cover required tax withholding.</footnote>
        <footnote id="F3">As reported on a Form 4 dated August 1, 2008 and filed on August 5, 2008, the reporting person received a grant of 13,021 RSUs on August 1, 2008.  The RSUs vest as to 50% of the Units on the second anniversary of the date of grant and as to the remaining 50% of the Units on the third anniversary of the date of grant.  On each vesting date, for each Unit vesting on such date, the reporting person will receive one share of Mattel common stock (or, at the election of Mattel, a cash amount equal to the fair market value of one share of common stock on the date of vesting), subject to tax withholding.  On August 1, 2011, the final 50% of these RSUs vested, resulting in the issuance of 6,511 shares of Mattel common stock.</footnote>
        <footnote id="F4">Pursuant to the terms of the August 1, 2008 RSU grant, 2,813 shares of Mattel common stock were automatically withheld at vesting to cover required tax withholding.</footnote>
        <footnote id="F5">As of August 1, 2011, the reporting person had a balance of $244,040 in the Mattel Stock Fund of Mattel's 401(k) plan, the Personal Investment Plan (&quot;PIP&quot;).  The number of shares has been calculated by the plan administrator for the PIP.</footnote>
        <footnote id="F6">The option was granted on August 1, 2011 pursuant to the Mattel, Inc. 2010 Equity and Long-Term Compensation Plan (the &quot;2010 Plan&quot;). The option vests and becomes exercisable with regard to (a) 33% of the shares on the first anniversary of the date of grant, (b) an additional 33% of the shares on the second anniversary of the date of grant, and (c) the remaining 34% of the shares on the third anniversary of the date of grant.</footnote>
        <footnote id="F7">The RSUs were granted on August 1, 2011 pursuant to the 2010 Plan.  Each Unit represents a contingent right to receive one share of Mattel common stock (or, at the election of Mattel, a cash amount equal to the fair market value of such share).  The RSUs are accompanied by dividend equivalent rights.</footnote>
        <footnote id="F8">The RSUs vest as to 50% of the Units on the second anniversary of the date of grant and as to the remaining 50% of the Units on the third anniversary of the date of grant.  On each vesting date, for each Unit vesting on such date, the reporting person will receive one share of Mattel common stock (or, at the election of Mattel, a cash amount equal to the fair market value of one share of common stock on the date of vesting), subject to tax withholding.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ Andrew Paalborg, Attorney-in-Fact for Ellen L. Brothers</signatureName>
        <signatureDate>2011-08-02</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</SEC-DOCUMENT>
