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Other Noncurrent Assets | 9 Months Ended
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Sep. 30, 2014
Other Noncurrent Assets |
6. | Other Noncurrent Assets
Other noncurrent assets include the following:
|  | September 30, 2014 |  |  | September 30, 2013 |  |  | December 31, 2013 |
|  | (In thousands) |
Nonamortizable identifiable intangibles |  | $ | 506,363 |  |  | $ | 504,241 |  |  | $ | 504,241 |
Deferred income taxes |  |  | 419,392 |  |  |  | 407,756 |  |  |  | 373,638 |
Identifiable intangibles (net of amortization of $89.0 million, $72.3 million, and $68.3 million, respectively) |  |  | 249,520 |  |  |  | 178,569 |  |  |  | 176,579 |
Other |  |  | 283,398 |  |  |  | 253,316 |  |  |  | 264,603 |
|  | $ | 1,458,673 |  |  | $ | 1,343,882 |  |  | $ | 1,319,061 |
In connection with the acquisition of MEGA Brands, as more fully described in “Note 5 to the Consolidated Financial Statements—Goodwill” of this Quarterly Report on Form 10-Q, Mattel recognized $95.0 million of amortizable identifiable intangible assets, primarily related to trade names and existing product lines. Mattel tests nonamortizable intangible assets, including trademarks and trade names, for impairment annually in the third quarter and whenever events or changes in circumstances indicate that the carrying values may exceed the fair values. During the third quarter of 2014, Mattel performed its annual quantitative impairment assessment and determined that its nonamortizable intangible assets were not impaired. Mattel also tests its amortizable intangible assets for impairment whenever events or changes in circumstances indicate that the carrying value of the asset may not be recoverable. Amortizable intangible assets were determined to not be impaired during the three and nine months ended September 30, 2014. During the second quarter of 2013, Mattel changed its brand strategy for Polly Pocket®, which includes a more focused allocation of resources to support the Polly Pocket brand in specific markets, resulting in a reduction of the forecasted future cash flows of the brand. As a result of the change, Mattel tested the Polly Pocket trade name for impairment. The Polly Pocket trade name, which had a carrying value of approximately $113 million, was previously determined to be a nonamortizable intangible asset. Its fair value was determined to be approximately $99 million based on a discounted cash flow analysis using the multi-period excess earnings method. Level 3 inputs, including forecasted future cash flows, an estimated useful life, and a discount rate, were used in the valuation. As the fair value of the asset was below the carrying value, Mattel recorded an impairment charge of approximately $14 million, which was reflected within other selling and administrative expenses in the consolidated statement of operations for the North America and International operating segments during the second quarter of 2013. In conjunction with the Polly Pocket trade name impairment test, Mattel reassessed the intangible asset’s nonamortizable classification and determined that the nonamortizable classification could no longer be supported. During the second quarter of 2013, the Polly Pocket trade name was reclassified as an amortizable intangible asset, and the remaining fair value of the asset is being amortized over its estimated remaining useful life.

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- Definition The entire disclosure for other noncurrent assets. + References No definition available. + Details
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