<SEC-DOCUMENT>0001523711-14-000067.txt : 20140804
<SEC-HEADER>0001523711-14-000067.hdr.sgml : 20140804
<ACCEPTANCE-DATETIME>20140804153132
ACCESSION NUMBER:		0001523711-14-000067
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20140801
FILED AS OF DATE:		20140804
DATE AS OF CHANGE:		20140804

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MATTEL INC /DE/
		CENTRAL INDEX KEY:			0000063276
		STANDARD INDUSTRIAL CLASSIFICATION:	DOLLS & STUFFED TOYS [3942]
		IRS NUMBER:				951567322
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		333 CONTINENTAL BLVD
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3102522000

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			McKenzie Jean A.
		CENTRAL INDEX KEY:			0001564486

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05647
		FILM NUMBER:		141012774

	MAIL ADDRESS:	
		STREET 1:		333 CONTINENTAL BOULEVARD
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
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<DESCRIPTION>PRIMARY DOCUMENT
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    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2014-08-01</periodOfReport>

    <issuer>
        <issuerCik>0000063276</issuerCik>
        <issuerName>MATTEL INC /DE/</issuerName>
        <issuerTradingSymbol>MAT</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001564486</rptOwnerCik>
            <rptOwnerName>McKenzie Jean A.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>MATTEL, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>333 CONTINENTAL BOULEVARD</rptOwnerStreet2>
            <rptOwnerCity>EL SEGUNDO</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90245</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>EVP American Girl</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
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            <securityTitle>
                <value>Common Stock</value>
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            <transactionDate>
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            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionShares>
                    <value>2517</value>
                </transactionShares>
                <transactionPricePerShare>
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                <transactionAcquiredDisposedCode>
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                <sharesOwnedFollowingTransaction>
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                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
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        </nonDerivativeTransaction>
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                <value>2014-08-01</value>
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                    <value>72545</value>
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            <exerciseDate>
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            <expirationDate>
                <value>2024-08-01</value>
            </expirationDate>
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                <underlyingSecurityTitle>
                    <value>Common Stock</value>
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                </natureOfOwnership>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
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            <conversionOrExercisePrice>
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            <transactionDate>
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            <transactionCoding>
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                <transactionCode>A</transactionCode>
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                <transactionShares>
                    <value>9220</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
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                <transactionAcquiredDisposedCode>
                    <value>A</value>
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                <footnoteId id="F5"/>
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                    <value>Common Stock</value>
                </underlyingSecurityTitle>
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            </underlyingSecurity>
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                <sharesOwnedFollowingTransaction>
                    <value>9220</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">As reported on a Form 3 dated January 1, 2013 and filed on January 3, 2013, the reporting person received a grant of 5,035 Restricted Stock Units (&quot;RSUs&quot; or &quot;Units&quot;) on August 1, 2012.  The RSUs vest as to 50% of the Units on the second anniversary of the date of grant and as to the remaining 50% of the Units on the third anniversary of the date of grant.  On each vesting date, for each Unit vesting on such date, the reporting person will receive one share of Mattel, Inc. common stock (or, at the election of Mattel, Inc., a cash amount equal to the fair market value of one share of common stock on the date of vesting), subject to tax withholding.  On August 1, 2014, the first 50% of these RSUs vested, resulting in the issuance of 2,517 shares of Mattel, Inc. common stock.</footnote>
        <footnote id="F2">Pursuant to the terms of the August 1, 2012 RSU grant, 884 shares of Mattel, Inc. common stock were automatically withheld at vesting to cover required tax withholding.</footnote>
        <footnote id="F3">The option was granted on August 1, 2014 pursuant to the Mattel, Inc. 2010 Equity and Long-Term Compensation Plan (the &quot;2010 Plan&quot;).  The option vests and becomes exercisable with regard to (a) 33% of the shares granted on the first anniversary of the date of grant, (b) an additional 33% of the shares granted on the second anniversary of the date of grant, and (c) the remaining 34% of the shares granted on the third anniversary of the date of grant.</footnote>
        <footnote id="F4">The RSUs were granted on August 1, 2014 pursuant to the 2010 Plan.  Each Unit represents a contingent right to receive one share of Mattel, Inc. common stock (or, at the election of Mattel, Inc., a cash amount equal to the fair market value of such share).  The RSUs are accompanied by dividend equivalent rights.</footnote>
        <footnote id="F5">The RSUs vest as to 50% of the Units on the second anniversary of the date of grant and as to the remaining 50% of the Units on the third anniversary of the date of grant.  On each vesting date, for each unit vesting on such date, the reporting person will receive one share of Mattel, Inc. common stock (or, at the election of Mattel, Inc., a cash amount equal to the fair market value of one share of common stock on the date of vesting), subject to tax withholding.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ Julie Kwok, Attorney-in-Fact for Jean A. McKenzie</signatureName>
        <signatureDate>2014-08-04</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</DOCUMENT>
</SEC-DOCUMENT>
