<SEC-DOCUMENT>0001523711-15-000053.txt : 20150804
<SEC-HEADER>0001523711-15-000053.hdr.sgml : 20150804
<ACCEPTANCE-DATETIME>20150804161224
ACCESSION NUMBER:		0001523711-15-000053
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20150731
FILED AS OF DATE:		20150804
DATE AS OF CHANGE:		20150804

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MATTEL INC /DE/
		CENTRAL INDEX KEY:			0000063276
		STANDARD INDUSTRIAL CLASSIFICATION:	DOLLS & STUFFED TOYS [3942]
		IRS NUMBER:				951567322
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		333 CONTINENTAL BLVD
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3102522000

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Gibbons Peter D
		CENTRAL INDEX KEY:			0001441386

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05647
		FILM NUMBER:		151025670

	MAIL ADDRESS:	
		STREET 1:		2401 UTAH AVENUE SOUTH
		STREET 2:		SUITE 800
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98134
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
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    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2015-07-31</periodOfReport>

    <issuer>
        <issuerCik>0000063276</issuerCik>
        <issuerName>MATTEL INC /DE/</issuerName>
        <issuerTradingSymbol>MAT</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001441386</rptOwnerCik>
            <rptOwnerName>Gibbons Peter D</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>MATTEL, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>333 CONTINENTAL BOULEVARD</rptOwnerStreet2>
            <rptOwnerCity>EL SEGUNDO</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90245</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>EVP&amp;Chief Supply Chain Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
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            <transactionDate>
                <value>2015-08-01</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionShares>
                    <value>2927</value>
                </transactionShares>
                <transactionPricePerShare>
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                <sharesOwnedFollowingTransaction>
                    <value>6874</value>
                </sharesOwnedFollowingTransaction>
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                <directOrIndirectOwnership>
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            <transactionDate>
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                <transactionCode>F</transactionCode>
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            <ownershipNature>
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        </nonDerivativeTransaction>
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    <derivativeTable>
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        <derivativeTransaction>
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            </securityTitle>
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                <value>2015-07-31</value>
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            <expirationDate>
                <value>2025-07-31</value>
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                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
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            </securityTitle>
            <conversionOrExercisePrice>
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                <value>2015-07-31</value>
            </transactionDate>
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                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionShares>
                    <value>16157</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
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                    <value>A</value>
                </transactionAcquiredDisposedCode>
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                <underlyingSecurityTitle>
                    <value>Common Stock</value>
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                    <value>16157</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
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                <sharesOwnedFollowingTransaction>
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                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">As reported on Form 4 dated August 1, 2013 and filed on August 5, 2013, the reporting person received a grant of 5,855 Restricted Stock Units (&quot;RSUs&quot; or &quot;Units&quot;) on August 1, 2013.  The RSUs vest as to 50% of the Units on the second anniversary of the date of grant and as to the remaining 50% of the Units on the third anniversary of the date of grant.  On each vesting date, for each Unit vesting on such date, the reporting person will receive one share of Mattel, Inc. common stock (or, at the election of Mattel, Inc., a cash amount equal to the fair market value of one share of common stock on the date of vesting), subject to tax withholding.  On August 1, 2015, the first 50% of the RSUs vested, resulting in the issuance of 2,927 shares of Mattel, Inc. common stock.</footnote>
        <footnote id="F2">Pursuant to the terms of the August 1, 2013 RSU grant, 1,100 shares of Mattel, Inc. common stock were automatically withheld at vesting to cover required tax withholding.</footnote>
        <footnote id="F3">The option was granted on July 31, 2015 pursuant to the Mattel, Inc. Amended and Restated 2010 Equity and Long-Term Compensation Plan (the &quot;Plan&quot;).  The option vests and becomes exercisable with regard to (a) 33% of the shares granted on the first anniversary of the date of grant, (b) an additional 33% of the shares granted on the second anniversary of the date of grant, and (c) the remaining 34% of the shares granted on the third anniversary of the date of grant.</footnote>
        <footnote id="F4">The RSUs were granted on July 31, 2015 pursuant to the Plan.  Each Unit represents a contingent right to receive one share of Mattel, Inc. common stock (or, at the election of Mattel, Inc., a cash amount equal to the fair market value of such share). The RSUs are accompanied by dividend equivalent rights.</footnote>
        <footnote id="F5">The RSUs vest as to (a) 33% of the Units on the first anniversary of the date of grant, (b) an additional 33% of the Units on the second anniversary of the date of grant, and (c) the remaining 34% of the Units on the third anniversary of the date of grant.  On each vesting date, for each unit vesting on such date, the reporting person will receive one share of Mattel, Inc. common stock (or, at the election of Mattel, Inc., a cash amount equal to the fair market value of one share of common stock on the date of vesting), subject to tax withholding.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ Julie Kwok, Attorney-in-Fact for Peter D. Gibbons</signatureName>
        <signatureDate>2015-08-04</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</SEC-DOCUMENT>
