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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Income Statement [Abstract]        
Net Sales $ 1,560,983 $ 1,795,575 $ 3,271,078 $ 3,622,250
Cost of sales 913,834 924,810 1,945,386 1,929,247
Gross Profit 647,149 870,765 1,325,692 1,693,003
Advertising and promotion expenses 179,691 202,900 348,752 384,614
Other selling and administrative expenses 381,756 350,469 1,066,943 1,051,799
Operating Income (Loss) 85,702 317,396 (90,003) 256,590
Interest expense 24,646 24,989 68,557 70,133
Interest (income) (1,575) (2,477) (6,337) (7,550)
Other non-operating expense, net 1,368 856 5,928 23,210
Income (Loss) Before Income Taxes 61,263 294,028 (158,151) 170,797
Provision for income taxes 664,510 57,778 614,402 26,620
Net (Loss) Income $ (603,247) $ 236,250 $ (772,553) $ 144,177
Net (Loss) Income Per Common Share—Basic (in USD per share) $ (1.75) $ 0.69 $ (2.25) $ 0.42
Weighted average number of common shares 343,870 341,961 343,304 341,089
Net (Loss) Income Per Common Share—Diluted (in USD per share) $ (1.75) $ 0.68 $ (2.25) $ 0.42
Weighted average number of common and potential common shares 343,870 344,226 343,304 343,298
Dividends Declared Per Common Share (in USD per share) $ 0.15 $ 0.38 $ 0.91 $ 1.14