<SEC-DOCUMENT>0001193125-17-302309.txt : 20171003
<SEC-HEADER>0001193125-17-302309.hdr.sgml : 20171003
<ACCEPTANCE-DATETIME>20171003164657
ACCESSION NUMBER:		0001193125-17-302309
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		8
CONFORMED PERIOD OF REPORT:	20171003
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Regulation FD Disclosure
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20171003
DATE AS OF CHANGE:		20171003

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MATTEL INC /DE/
		CENTRAL INDEX KEY:			0000063276
		STANDARD INDUSTRIAL CLASSIFICATION:	DOLLS & STUFFED TOYS [3942]
		IRS NUMBER:				951567322
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05647
		FILM NUMBER:		171118603

	BUSINESS ADDRESS:	
		STREET 1:		333 CONTINENTAL BLVD
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3102522000
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>d459368d8k.htm
<DESCRIPTION>8-K
<TEXT>
<HTML><HEAD>
<TITLE>8-K</TITLE>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>UNITED STATES </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>SECURITIES AND EXCHANGE COMMISSION </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Washington, D.C. 20549 </B></P> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center>
<P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:52%">&nbsp;</P></center> <P STYLE="margin-top:2pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>FORM <FONT
STYLE="white-space:nowrap">8-K</FONT> </B></P> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center>
<P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:52%">&nbsp;</P></center> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Current Report
</B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Pursuant to Section&nbsp;13 or 15(d) </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>of The Securities Exchange Act of 1934 </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Date of Report (Date of Earliest Event Reported): October 3, 2017 </B></P>
<P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center> <P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:52%">&nbsp;</P></center>
<P STYLE="margin-top:3pt; margin-bottom:0pt; font-size:24pt; font-family:Times New Roman" ALIGN="center"><B>MATTEL, INC. </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>(Exact name
of registrant as specified in its charter) </B></P> <P STYLE="font-size:8pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center>
<P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:52%">&nbsp;</P></center> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0" STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:8pt" ALIGN="center">


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<TD VALIGN="top" ALIGN="center"><B>Delaware</B></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><B><FONT STYLE="white-space:nowrap">001-05647</FONT></B></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><B><FONT STYLE="white-space:nowrap">95-1567322</FONT></B></TD></TR>
<TR STYLE="page-break-inside:avoid ; font-family:Times New Roman; font-size:8pt">
<TD VALIGN="top" ALIGN="center"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>(State or other jurisdiction</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>of incorporation)</B></P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>(Commission</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>File No.)</B></P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>(I.R.S. Employer</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>Identification No.)</B></P></TD></TR></TABLE>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0" STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" ALIGN="center">


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<TD VALIGN="top" ALIGN="center"><B>333 Continental Boulevard, El Segundo, California</B></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><B>90245-5012</B></TD></TR>
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<TD VALIGN="top" ALIGN="center"><B>(Address of principal executive offices)</B></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><B>(Zip Code)</B></TD></TR>
</TABLE> <P STYLE="margin-top:10pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>(310) <FONT STYLE="white-space:nowrap">252-2000</FONT> </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>Registrant&#146;s telephone number, including area code </B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>N/A </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>(Former name or
former address, if changed since last report) </B></P> <P STYLE="font-size:10pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P><center>
<P STYLE="line-height:6.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000;width:52%">&nbsp;</P></center> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Check the appropriate box below
if the Form <FONT STYLE="white-space:nowrap">8-K</FONT> filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: </P>
<P STYLE="font-size:10pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">&#9744;</TD>
<TD ALIGN="left" VALIGN="top">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) </TD></TR></TABLE> <P STYLE="font-size:10pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">&#9744;</TD>
<TD ALIGN="left" VALIGN="top">Soliciting material pursuant to Rule <FONT STYLE="white-space:nowrap">14a-12</FONT> under the Exchange Act (17 CFR <FONT STYLE="white-space:nowrap">240.14a-12)</FONT> </TD></TR></TABLE>
<P STYLE="font-size:10pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">&#9744;</TD>
<TD ALIGN="left" VALIGN="top"><FONT STYLE="white-space:nowrap">Pre-commencement</FONT> communications pursuant to Rule <FONT STYLE="white-space:nowrap">14d-2(b)</FONT> under the Exchange Act (17 CFR
<FONT STYLE="white-space:nowrap">240.14d-2(b))</FONT> </TD></TR></TABLE> <P STYLE="font-size:10pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">&#9744;</TD>
<TD ALIGN="left" VALIGN="top"><FONT STYLE="white-space:nowrap">Pre-commencement</FONT> communications pursuant to Rule <FONT STYLE="white-space:nowrap">13e-4(c)</FONT> under the Exchange Act (17 CFR
<FONT STYLE="white-space:nowrap">240.13e-4(c))</FONT></TD></TR></TABLE> <P STYLE="margin-top:10pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Indicate by check mark whether the registrant is an emerging growth company as defined
in Rule 405 of the Securities Act of 1933 (&#167;&nbsp;230.405 of this chapter) or Rule <FONT STYLE="white-space:nowrap">12b-2</FONT> of the Securities Exchange Act of 1934 (&#167; <FONT STYLE="white-space:nowrap">240.12b-2</FONT> of this chapter).
</P> <P STYLE="margin-top:10pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Emerging growth company &#9744; </P> <P STYLE="margin-top:10pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">If an emerging growth
company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section&nbsp;13(a) of the Exchange Act. &#9744; </P>

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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>Section&nbsp;5 - Corporate Governance and Management </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>Item&nbsp;5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain
Officers. </B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">On October&nbsp;3, 2017, Mattel, Inc. (the &#147;Company&#148; or &#147;Mattel&#148;) announced that Joseph J. Euteneuer
was appointed Chief Financial Officer (&#147;CFO&#148;) of the Company effective as of September&nbsp;25, 2017.&nbsp;As previously reported, following the appointment and transition of Mr.&nbsp;Euteneuer as the Company&#146;s Chief Financial
Officer, Kevin M. Farr separated from the Company effective as of September&nbsp;29, 2017. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">Prior to joining Mattel, Mr.&nbsp;Euteneuer,
age 62,&nbsp;served as <FONT STYLE="white-space:nowrap">Co-Chief</FONT> Executive Officer and Chief Financial Officer of Americas of Rivada Networks, LLC, a communications technology business, since May 2016. He was Chief Financial Officer of Sprint
Corporation, a communications company, from April 2011 through August 2015 and a senior financial advisor of Sprint from September 2015 until December 2015. From September 2008 until April 2011, he served as Executive Vice President and Chief
Financial Officer of Qwest Communications International, Inc., a wireline telecom company. Mr.&nbsp;Euteneuer served as Executive Vice President and Chief Financial Officer of XM Satellite Radio Holdings, Inc. from 2002 to 2008 after it merged with
SIRIUS Satellite Radio, Inc. Previously, he held various management positions at Comcast Corporation and its subsidiary, Broadnet Europe. He began his career in public accounting in 1978 with Deloitte and has also worked at PricewaterhouseCoopers.
He is a Certified Public Accountant. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">In connection with him becoming CFO, the Company entered into an offer letter with
Mr.&nbsp;Euteneuer on September&nbsp;25, 2017 (the &#147;Offer Letter&#148;), which provides for the following: (i)&nbsp;an annual base salary of $900,000; (ii) a target annual cash incentive opportunity under the Mattel Incentive Plan
(&#147;MIP&#148;) of 100% of base salary, up to a maximum of 200% of base salary, with a minimum payout for 2017 of $300,000; and (iii)&nbsp;a <FONT STYLE="white-space:nowrap">sign-on</FONT> bonus in an aggregate amount of $400,000, with the first
$200,000 payable within 30 days of his hire date and the remaining $200,000 payable on the regularly scheduled payroll date following January&nbsp;1, 2019, provided he has been continuously employed in good standing through January&nbsp;1, 2019. In
the event Mr.&nbsp;Euteneuer resigns his employment with the Company or is terminated for cause, in either case, within one year following his hire date, he will also be obligated to repay the initial <FONT STYLE="white-space:nowrap">sign-on</FONT>
bonus payment of $200,000. The Offer Letter also provides for the following equity grants to be granted on the last trading day of the month of his hire date, which will vest as to one third of the shares subject thereto on each of the first three
anniversaries of the grant date, subject to Mr.&nbsp;Euteneuer&#146;s continued employment with the Company through each applicable vesting date: </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="4%" VALIGN="top" ALIGN="left">(a)</TD>
<TD ALIGN="left" VALIGN="top">New Hire Equity Grants: </TD></TR></TABLE>
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<TR style = "page-break-inside:avoid">
<TD WIDTH="13%">&nbsp;</TD>
<TD WIDTH="3%" VALIGN="top" ALIGN="left">&#9679;</TD>
<TD WIDTH="1%" VALIGN="top">&nbsp;</TD>
<TD ALIGN="left" VALIGN="top">a number of restricted stock units (&#147;RSUs&#148;) equal to $900,000 divided by the closing stock price of the Company&#146;s common stock on the date of grant; </TD></TR></TABLE>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="13%">&nbsp;</TD>
<TD WIDTH="3%" VALIGN="top" ALIGN="left">&#9679;</TD>
<TD WIDTH="1%" VALIGN="top">&nbsp;</TD>
<TD ALIGN="left" VALIGN="top">a grant of a stock option to purchase a number of shares of the Company&#146;s common stock equal to $900,000 divided by a Black-Scholes value based on the closing stock price of the Company&#146;s common stock on the
date of grant; </TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="4%" VALIGN="top" ALIGN="left">(b)</TD>
<TD ALIGN="left" VALIGN="top">Special Inducement Equity Grants: </TD></TR></TABLE>
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<TR style = "page-break-inside:avoid">
<TD WIDTH="13%">&nbsp;</TD>
<TD WIDTH="3%" VALIGN="top" ALIGN="left">&#9679;</TD>
<TD WIDTH="1%" VALIGN="top">&nbsp;</TD>
<TD ALIGN="left" VALIGN="top">a number of RSUs equal to $900,000 divided by the closing stock price of the Company&#146;s common stock on the date of grant; </TD></TR></TABLE>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="13%">&nbsp;</TD>
<TD WIDTH="3%" VALIGN="top" ALIGN="left">&#9679;</TD>
<TD WIDTH="1%" VALIGN="top">&nbsp;</TD>
<TD ALIGN="left" VALIGN="top">a stock option to purchase a number of shares of the Company&#146;s common stock equal to $1,000,000 divided by a Black-Scholes value based on the closing stock price of the Company&#146;s common stock on the date of
grant; and </TD></TR></TABLE>

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<TD WIDTH="13%">&nbsp;</TD>
<TD WIDTH="3%" VALIGN="top" ALIGN="left">&#9679;</TD>
<TD WIDTH="1%" VALIGN="top">&nbsp;</TD>
<TD ALIGN="left" VALIGN="top">a number of RSUs equal to $1,000,000 divided by the closing stock price of the Company&#146;s common stock on the date of grant. </TD></TR></TABLE>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">Mr.&nbsp;Euteneuer will also be eligible to receive an annual equity grant beginning in 2018 with a target grant value of $1,800,000 and to
participate in the Company&#146;s next Long-Term Incentive Program cycle with a target grant value of $900,000, in each case, subject to approval by the Compensation Committee of the Board of Directors. The Offer Letter also provides that
Mr.&nbsp;Euteneuer&nbsp;will be eligible for a monthly automobile allowance of $2,000 and&nbsp;financial counseling services, as well as temporary accommodations, one round-trip airfare per week and expense reimbursement for incidentals through
February&nbsp;28, 2018 and certain other relocation benefits in connection with his relocation. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">Mr.&nbsp;Euteneuer&nbsp;will be eligible
to participate in the Mattel, Inc. Executive Severance Plan B, as modified by the terms of a participation letter agreement between him and the Company (the &#147;Severance Plan&#148;). Under the Severance Plan, in the event of a termination of
Mr.&nbsp;Euteneuer&#146;s employment by the Company without cause or a resignation for good reason (a &#147;Covered Termination&#148;), he will be entitled to: (i)&nbsp;severance (to be paid in equal <FONT STYLE="white-space:nowrap">bi-weekly</FONT>
installments) equal to the sum of his base salary and target bonus opportunity for the year in which the termination of employment occurs and, in the event he has not found employment on the first anniversary of his termination date, he will be
eligible to receive additional payments totaling 0.75 times the sum of his base salary and target bonus opportunity; (ii)&nbsp;an amount representing an annual incentive payout under the MIP based on actual performance, and prorated based on the
number of days that he is employed during the performance period; (iii)&nbsp;payment of a monthly amount equivalent to the then current COBRA premium for up to one year; (iv)&nbsp;accelerated vesting of all unvested stock options and extended
exercise periods of up to three years following the termination date; (v)&nbsp;accelerated <FONT STYLE="white-space:nowrap">pro-rata</FONT> vesting of unvested time-vesting RSUs, based on the number of months that he is employed during the vesting
period; and (vi)&nbsp;outplacement services for up to two years not to exceed $50,000. In the event of a Covered Termination, on or within the <FONT STYLE="white-space:nowrap">two-year</FONT> period following a change of control of the Company,
Mr.&nbsp;Euteneuer will be provided with: (i)&nbsp;a <FONT STYLE="white-space:nowrap">lump-sum</FONT> severance payment equal to 1.75 times the sum of his annual base salary and target bonus opportunity for the year in which the termination of
employment occurs; (ii)&nbsp;an amount representing an annual incentive payout under the MIP based on his target annual incentive opportunity for the year in which the termination of employment occurs, and prorated based on the number of days that
he is employed during the performance period; (iii)&nbsp;accelerated vesting of all unvested stock options and extended exercise periods of up to three years following the termination date, and accelerated vesting of all unvested time-vesting RSUs;
(iv)&nbsp;payment of a monthly amount equivalent to the then current COBRA premium for up to 21 months; and (v)&nbsp;outplacement services for up to two years not to exceed $50,000. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">The payments and benefits under the Severance Plan are conditioned on Mr.&nbsp;Euteneuer&#146;s execution of a general release agreement with
the Company and, in certain circumstances, compliance with post-employment covenants to (i)&nbsp;protect the Company&#146;s confidential information; (ii)&nbsp;not accept employment with or provide services to a competitor or solicit the
Company&#146;s employees for one year after the termination date; and (iii)&nbsp;not disparage or otherwise impair the Company&#146;s reputation or goodwill or the commercial interests of the Company or any of the Company&#146;s affiliated entities
or its officers, directors, employees, stockholders, agents or products. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">The foregoing descriptions are qualified in their entirety by
reference to the Offer Letter and the participation letter agreement under the Mattel, Inc. Executive Severance Plan B, copies of which are filed as Exhibits 10.1 and 10.2 to this Current Report on
<FONT STYLE="white-space:nowrap">Form&nbsp;8-K</FONT> and incorporated herein by reference. </P>

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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>Section&nbsp;7 &#150; Regulation FD </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>Item&nbsp;7.01. Regulation FD Disclosure. </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">On October&nbsp;3, 2017, Mattel issued a press release regarding the appointment of Mr.&nbsp;Euteneuer as the Company&#146;s Chief Financial
Officer, a copy of which is furnished as Exhibit&nbsp;99.1 hereto. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">In accordance with General Instruction&nbsp;B.2 of <FONT
STYLE="white-space:nowrap">Form&nbsp;8-K,&nbsp;the</FONT> information in this Item&nbsp;7.01, including Exhibit&nbsp;99.1, shall not be deemed to be &#147;filed&#148; for purposes of Section&nbsp;18 of the Securities and Exchange Act of 1934, as
amended (the &#147;Exchange Act&#148;), or otherwise subject to the liability of that section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, or the
Exchange Act, except as shall be expressly set forth by specific reference in such filing. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>Section&nbsp;9 - Financial Statements and
Exhibits </B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman"><B>Item&nbsp;9.01. Financial Statements and Exhibits. </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">(d) Exhibits: </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<P STYLE=" margin-top:0pt ; margin-bottom:0pt; border-bottom:1.00pt solid #000000; width:70.00pt; font-size:10pt; font-family:Times New Roman"><B>Exhibit&nbsp;No.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE="border-bottom:1.00pt solid #000000"> <P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:10pt; font-family:Times New Roman"><B>Exhibit Description</B></P></TD></TR>


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<TD VALIGN="top" NOWRAP> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:Times New Roman">10.1</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top"><A HREF="d459368dex101.htm">Letter Agreement between Mattel, Inc. and Joseph J. Euteneuer, dated September&nbsp;25, 2017, regarding an offer of employment for the position of Chief Financial Officer </A></TD></TR>
<TR STYLE="page-break-inside:avoid ; font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top" NOWRAP> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:Times New Roman">10.2</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top"><A HREF="d459368dex102.htm">Participation Letter Agreement under the Mattel, Inc. Executive Severance Plan B between Mattel, Inc. and Joseph J. Euteneuer, dated September&nbsp;25, 2017 </A></TD></TR>
<TR STYLE="page-break-inside:avoid ; font-family:Times New Roman; font-size:10pt">
<TD VALIGN="top" NOWRAP> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:Times New Roman">99.1**</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top"><A HREF="d459368dex991.htm">Press release dated October&nbsp;3, 2017 </A></TD></TR>
</TABLE> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">** Furnished herewith </P>

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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>SIGNATURES </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized. </P> <P STYLE="font-size:18pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="bottom">Date: October&nbsp;3, 2017</TD>
<TD VALIGN="bottom">&nbsp;</TD>
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<TD VALIGN="bottom" COLSPAN="3"><B>MATTEL, INC.</B></TD></TR>
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<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:0pt">&nbsp;</P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="bottom">By:</TD>
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<TD VALIGN="bottom"> <P STYLE="margin-top:0pt; margin-bottom:1pt; border-bottom:1px solid #000000; font-size:10pt; font-family:Times New Roman">/s/ Robert Normile</P></TD></TR>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:0pt">&nbsp;</P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:0pt">&nbsp;</P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="bottom">Name:&nbsp;&nbsp;&nbsp;&nbsp;</TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="bottom">Robert Normile</TD></TR>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:0pt">&nbsp;</P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; font-size:0pt">&nbsp;</P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top">Title:</TD>
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<TD VALIGN="bottom">Executive Vice President, Chief Legal Officer and&nbsp;Secretary</TD></TR>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="right"><B>Exhibit 10.1 </B></P> <P STYLE="font-size:10pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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 </P> <P STYLE="margin-top:36pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">September&nbsp;25, 2017 </P> <P STYLE="margin-top:24pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">Joseph J. Euteneuer
</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">[Address Omitted] </P> <P STYLE="margin-top:24pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Dear Joe, </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Congratulations!&nbsp;We are excited to invite you to join us at Mattel, Inc. - where we inspire wonder in the next generation to shape a brighter
tomorrow. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Mattel HQ, Inc. (the &#147;Company&#148;) would like to extend you an offer of employment for the position of Chief Financial Officer,
contingent on the terms and conditions set forth in the General Information section below, with a hire date of September&nbsp;25, 2017. You will report directly to the Company&#146;s Chief Executive Officer and your primary work location will be the
Company&#146;s El Segundo headquarters. This letter provides an overview of some of the compensation, benefit and employee program offerings that would be available to you as an employee of the Company (which is part of the Mattel family of
companies), should you choose to accept our offer. For purposes of this letter, &#147;Company&#148; will refer to Mattel HQ, Inc., or any entity within the Mattel family of companies that may later become your employer. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>SALARY </B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Your annualized base
salary will be $900,000, payable on a <FONT STYLE="white-space:nowrap">bi-weekly</FONT> basis, less applicable federal and state taxes and other required withholdings. As this is an exempt position, you are not eligible for overtime pay. Paychecks
are issued every other Friday for the previous two weeks. For payroll purposes, our workweek is Monday through Sunday. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>BONUS - MATTEL
INCENTIVE PLAN </B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Mattel provides the Mattel Incentive Plan (&#147;MIP&#148;), which is our way of rewarding our employees for achieving
success.&nbsp;The MIP is an annual, discretionary, global bonus plan that provides employees the opportunity to earn an award based on Mattel&#146;s financial performance and individual contributions.&nbsp;You are eligible for a target MIP award of
100% of your eligible earnings, up to a maximum of 200%. The amount of your actual award, if any, depends on Mattel&#146;s financial results and your individual performance, and may be more or less than your target. Mattel, Inc. (&#147;Mattel&#148;)
must achieve a minimum financial performance goal before an award pool is generated and funded.</P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You are eligible for the 2017 Plan Year award, if you
commence active employment in a Regular status on or before October&nbsp;2, 2017. Your 2017 Plan Year award will not be less than $300,000, less applicable federal and state taxes and other required withholdings, payable no later than March&nbsp;15
of the following year, provided you have been continuously employed as a regular employee of the Company in good standing through the payment date. </P>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>SIGNING BONUS </B></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You will receive a signing bonus in the total gross amount of $400,000. </P> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">You will be paid $200,000, less applicable federal taxes and state taxes and other required withholdings, within 30 days
following your hire date. If you choose to voluntarily terminate your employment with the Company or you are discharged for &#147;Cause&#148; as defined in the Mattel, Inc. Executive Severance Plan B (&#147;Cause&#148;), within one year following
your hire date, you agree to repay the amount in full within 30 days of your termination date. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">You will be paid the remaining $200,000, less applicable federal taxes and state taxes and other required withholdings,
on the regularly scheduled payroll date following January&nbsp;1, 2019, provided you&nbsp;have been continuously employed as a regular, full time employee of the Company in good standing through January&nbsp;1, 2019. </P></TD></TR></TABLE>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>RELOCATION ASSISTANCE </B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">The
Company will provide services, to assist you with your move to Southern California. You will be eligible for relocation assistance and services in accordance with the Mattel Relocation Program, which services may include travel, up to 60 days of
temporary accommodations, shipment of household goods, expense reimbursement, etc. (Summary is attached). In addition, for the transition period immediately following your hire date through no later than February&nbsp;28, 2018, you will be provided
temporary accommodations, one round-trip airfare per week, and expense reimbursement for incidentals consistent with Mattel&#146;s travel and expense rules. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">With respect to relocation services, if within one year of your relocation date, you choose to voluntarily terminate your employment with the Company, or
you are discharged for Cause, you agree to reimburse the Company within 30 days of your termination date for any relocation expenses incurred by the Company on your behalf. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>STOCK &#150; EQUITY GRANTS </B></FONT></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B><I>New Hire Equity Grant </I></B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You
will receive a new hire equity grant with a value of $1,800,000, with a grant date of the last trading day of the month in which you commence employment at the Company. Such new hire equity grant will be allocated as follows based on Mattel&#146;s
equity portfolio approach: </P> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt"><U>Restricted Stock Units</U>: Restricted stock units (&#147;RSUs&#148;) with a grant value of $900,000. The grant
dollar value of the RSUs will be converted into a number of RSUs by dividing the grant dollar value by the closing stock price on the grant date. </P></TD></TR></TABLE>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">If you remain employed by the Company, the RSUs will vest over the three-year period following the grant date: 33% on
the first anniversary of the grant, 33% on the second anniversary of the grant, and 34% on the third anniversary of the grant. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">If the RSUs vest, you will receive shares of Mattel stock, less applicable federal and state taxes and other required
withholdings. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt"><U>Stock Options</U>: A stock option grant to purchase shares of Mattel stock with a grant value of $900,000. The grant
dollar value of the stock options will be converted into a number of option shares by dividing the grant dollar value by the Black-Scholes fair value based on the closing stock price on the grant date. </P></TD></TR></TABLE>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">If you remain employed by the Company, the stock option grant will vest over the three-year period following the grant
date: 33% on the first anniversary of the grant, 33% on the second anniversary of the grant, and 34% on the third anniversary of the grant. </P></TD></TR></TABLE>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">The exercise price of the stock options will equal the closing price of Mattel stock on the grant date.
</P></TD></TR></TABLE> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B><I>Special Equity Grant </I></B></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You will also receive two special equity grants, with a grant date of the last trading day of the month in which you commence employment at the Company,
as follows. </P> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt"><U>Restricted Stock Units</U>: RSUs with a grant value of $900,000. The grant dollar value of the RSUs will be converted
into a number of RSUs by dividing the grant dollar value by the closing stock price on the grant date. </P></TD></TR></TABLE>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:11pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">If you remain employed by the Company, the RSUs will vest over the three-year period following the grant date: 33% on
the first anniversary of the grant, 33% on the second anniversary of the grant, and 34% on the third anniversary of the grant. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">If the RSUs vest, you will receive shares of Mattel stock, less applicable federal and state taxes and other required
withholdings. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">Special equity grant with a grant value of $2,000,000 that will include two awards, as follows: </P></TD></TR></TABLE>
<P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt"><U>Restricted Stock Units</U>: RSUs with a grant value of $1,000,000. The grant dollar value of the RSUs will be
converted into a number of RSUs by dividing the grant dollar value by the closing stock price on the grant date. </P></TD></TR></TABLE>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:11pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
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<TD WIDTH="5%" VALIGN="top" ALIGN="left"><FONT STYLE="font-family:Times New Roman">&#9726;</FONT></TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">If you remain employed by the Company, the RSUs will vest over the three-year period following the grant date: 33% on
the first anniversary of the grant, 33% on the second anniversary of the grant, and 34% on the third anniversary of the grant. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:11pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
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<TD WIDTH="5%" VALIGN="top" ALIGN="left"><FONT STYLE="font-family:Times New Roman">&#9726;</FONT></TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">If the RSUs vest, you will receive shares of Mattel stock, less applicable federal and state taxes and other required
withholdings. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt"><U>Stock Options</U>: A stock option grant to purchase shares of Mattel stock with a grant value of $1,000,000. The
grant dollar value of the stock options will be converted into a number of option shares by dividing the grant dollar value by the Black-Scholes fair value based on the closing stock price on the grant date. </P></TD></TR></TABLE>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:11pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
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<TD WIDTH="5%" VALIGN="top" ALIGN="left"><FONT STYLE="font-family:Times New Roman">&#9726;</FONT></TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">If you remain employed by the Company, the stock option grant will vest over the three-year period following the grant
date: 33% on the first anniversary of the grant, 33% on the second anniversary of the grant, and 34% on the third anniversary of the grant. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:11pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="9%">&nbsp;</TD>
<TD WIDTH="5%" VALIGN="top" ALIGN="left"><FONT STYLE="font-family:Times New Roman">&#9726;</FONT></TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">The exercise price of the stock options will equal the closing price of Mattel stock on the grant date.
</P></TD></TR></TABLE> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Please note this is a summary of your new hire and special equity grants, and you will be required to accept online the equity
grant agreements that set forth the terms and conditions that govern your equity grants. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B><I>Annual Equity Grant </I></B></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You will also be eligible to receive an annual equity grant beginning in 2018, with a target grant value of $1,800,000, subject to requisite approval by
the Compensation Committee of the Board of Directors. Typically, annual equity grants are made around August&nbsp;1 of each year. Your annual equity grant recommendation may vary each year and will be submitted to the Compensation Committee for
approval. Currently, the Company&#146;s equity portfolio approach encompasses two grants: RSUs and stock options. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>LONG-TERM INCENTIVE
PROGRAM </B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You will be eligible to participate in the next Long-Term Incentive Program (&#147;LTIP&#148;) cycle that is established by the
Compensation Committee, with a target grant value of $900,000, subject to </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P>
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requisite approval by the Compensation Committee. The LTIP provides senior executives the opportunity to earn shares of Mattel stock based on Mattel&#146;s financial performance over the
performance cycle. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>STOCK OWNERSHIP </B></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You will be subject to stock ownership guidelines established as a multiple of base salary commensurate with your level. Your stock ownership requirement
will be four times your then current base salary. You will have five years from your hire date to attain your targeted level of ownership. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>CAR ALLOWANCE </B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">As an executive,
you will be eligible to receive a monthly automobile allowance in the amount of $2,000&nbsp;for all your automobile expenses, payable on a biweekly basis, less applicable federal and state taxes and other required withholdings, upon the end of any
rental car use.&nbsp;The car allowance is intended to cover all automobile expenses including mileage, gasoline, maintenance and insurance. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>FINANCIAL COUNSELING </B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You will
be eligible to receive financial counseling services from a Mattel selected company, subject to income tax, or you may elect to receive reimbursement from Mattel of up to $10,000 per year, less applicable federal and state taxes and other required
withholdings, for financial counseling services through a company of your choice. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>DEFERRED COMPENSATION </B></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">As a U.S. executive, you will be eligible to participate in the Mattel, Inc. Deferred Compensation&nbsp;&amp; PIP Excess Plan. Under this plan, you may
elect to defer a portion of your salary or annual MIP bonus, with various investment and payment options available. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">This is a summary of the plan.
Additional information will be provided and available after your hire date. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>BENEFITS AND EMPLOYEE PROGRAMS </B></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Mattel offers a comprehensive benefits package and an extensive array of valuable programs and services designed to help our employees create a healthy
lifestyle, build a financial future and enhance work/life balance. </P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B><I>Health and Welfare </I></B></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">The following is a brief outline of the health and welfare benefits in which you and your qualified dependents, if applicable, will be eligible to
participate in as of your hire date, with the exception of short&nbsp;&amp; long-term disability insurance, which are available upon the successful completion of your first 90 days of employment. </P>
<P STYLE="font-size:4pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:11pt; font-family:ARIAL">Medical, Prescription</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:11pt; font-family:ARIAL">Life Insurance</P></TD></TR>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:11pt; font-family:ARIAL">Dental</P></TD>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:11pt; font-family:ARIAL">Business Travel Coverage</P></TD></TR>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:11pt; font-family:ARIAL">Vision</P></TD>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:11pt; font-family:ARIAL">Disability</P></TD></TR>
</TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You will receive information about your health and welfare benefits in your new hire packet. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B><I>Retirement/401(k) </I></B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Mattel
provides eligible employees the opportunity to participate in a 401(k) retirement program that provides a variety of investment options. You will be automatically enrolled in the Mattel, Inc. Personal Investment Plan (&#147;PIP&#148;), which is a
401(k) savings/retirement plan, if you are age 20 or older. The PIP offers both Mattel automatic and matching contributions as follows: </P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">Mattel Automatic Contributions: Mattel will make automatic contributions to your account ranging from 3% to 7% of your
salary, based on your age. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">Employee Contributions: The PlP allows for voluntary employee contributions up to 80% of your eligible compensation,
subject to IRS limitations. You will be initially enrolled at 2% of your eligible compensation on a <FONT STYLE="white-space:nowrap">pre-tax</FONT> basis, which will be matched 50% by Mattel, to help you get started. This contribution will begin
automatically within about 45 days of your hire date. You will have the opportunity to <FONT STYLE="white-space:nowrap">opt-out</FONT> of the 2% <FONT STYLE="white-space:nowrap">pre-tax</FONT> contribution before the first deduction from your
paycheck and may make changes anytime. </P></TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">Mattel Matching Provision: Mattel will match your contributions 50% up to the first 6% of your eligible compensation. If
you elect an employee contribution of at least 6%, you will receive the maximum Mattel matching contribution. </P></TD></TR></TABLE> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You will receive a
PIP packet in the mail within two weeks of your eligibility date that provides additional details regarding your contribution and investment options. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT
 COLOR="#ee3524"><B><I>Vacation </I></B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">As an executive, you may take an appropriate amount of paid vacation, subject to the needs of the
business and management&#146;s discretion. You do not have a specified vacation award, and therefore vacation tracking in Mattel&#146;s <FONT STYLE="white-space:nowrap">E-Time</FONT> system is not necessary. For leaves of absence, different
practices apply. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>SEVERANCE </B></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">You will have an opportunity to be a participant in the Mattel, Inc. Executive Severance Plan B (the &#147;Severance Plan&#148;) as modified by the terms
of your participation letter agreement (the &#147;Participation Letter Agreement&#148;) substantially in the form attached hereto as Exhibit A and subject to the terms and conditions thereof. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><FONT COLOR="#ee3524"><B>GENERAL INFORMATION </B></FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">This offer
letter is only a summary of your compensation, benefit and employee program offerings.&nbsp;More&nbsp;details and plan provisions are provided in our Summary Plan Descriptions, Plan Documents or program summaries, which govern and are subject to
periodic modification and revision. You will receive specific benefit information and enrollment instructions in the mail, and additional employee program information upon hire. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">This offer letter supersedes any prior communications you may have had with Company employees and/or representatives, and reflects the entire
understanding between you and the Company, regarding the terms of employment being offered to you. No Company employee and/or representative has the authority to make any promise related to this offer that is not contained in this letter and, by
signing below, you affirm that you have not signed this offer letter in reliance on any such promise. By signing below, you confirm that your negotiation, acceptance and/or performance of the terms of this offer does not violate any contract or
arrangement you may have with any third party.&nbsp;If the Company (in its sole discretion) determines that your confirmation may be inaccurate for any reason, it can be a basis for terminating your employment &#147;with Cause.&#148;&nbsp;By signing
below, you agree to indemnify the Company and the Mattel family of companies against any claims that may be brought against such companies relating to any allegation that you violated any contract or arrangement between you and such third party.
</P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">The terms of this letter do not constitute a contract of employment for a definite term, and do not obligate the Company to employ you, or you to
work for the Company, for any particular period of time. Your employment with the Company will be &#147;at will,&#148; and both you and the Company have the right to terminate your employment at any time, for any or no reason, with or without prior
notice or </P>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">
cause. The <FONT STYLE="white-space:nowrap">at-will</FONT> relationship cannot be changed by any person, statement, act, series of events, or pattern of conduct, but only by express, individual
written employment agreement signed by the Chief Executive Officer of Mattel, Inc. For purposes of clarity, your participation in any stock option, incentive, or benefit program will not be construed as (i)&nbsp;any assurance of continuing
employment for any particular period of time, or (ii)&nbsp;a restriction on the Company&#146;s right to terminate your employment with or without prior notice or cause. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">While we look forward to welcoming you to the Mattel family of companies, this offer is contingent upon satisfactory completion of a background check,
including verification of all information listed on your resume, employment application and any other supporting documentation provided, such as previous employers, academic institutions attended, and eligibility to work in the United States. In
addition, as a condition of your employment, you will need to sign an Employee Confidentiality and Inventions Agreement (in which you will be asked to disclose all prior inventions, if any, that you own), certify that you will, at all times, comply
with Mattel&#146;s Code of Conduct, and complete a Conflict of Interest Questionnaire. If you would like to review any of these forms before you make your decision to accept our offer, your recruiter will be able to provide them. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Also, please note that as an executive of the Company, and an officer, you will be considered an Insider for purposes of Mattel&#146;s Insider Trading
Policy and are subject to window period restrictions. This means that you are restricted to conducting transactions in Mattel stock ONLY during open window periods. Examples of such transactions include sales of shares underlying a stock option
(including sales of shares to generate cash to pay the exercise price) and changes in elections in the Mattel stock fund of Mattel&#146;s 401(k) plan. For more information about this Policy and its restrictions, you can access and/or obtain a copy
of the Policy on Mattel&#146;s Code of Conduct website. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Should you choose to accept our offer, you will receive a new hire packet containing
information and forms that you will need to complete before starting with us. Please bring these completed forms with you, along with the documents noted in the New Hire Checklist, on your first day of employment. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Joe, we are sincerely pleased to extend this contingent offer of employment and look forward to hearing from you soon. If you accept the terms of our
offer as noted above, please sign below and return this letter in the enclosed envelope. If I can answer any questions, please do not hesitate to call me. </P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">We hope you will join us in fulfilling our promise to create experiences that capture kids&#146; hearts, open their minds, and explore their potential
through play! </P> <P STYLE="margin-top:24pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Sincerely, </P> <P STYLE="margin-top:24pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify"><U>/s/ Margaret H.
Georgiadis</U> </P> <P STYLE="margin-top:4pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Margaret H. Georgiadis </P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Chief
Executive Officer </P> <P STYLE="margin-top:24pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="justify">Agreed and accepted: </P> <P STYLE="font-size:24pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt"><U>/s/ Joseph J. Euteneuer</U></P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt"><U><FONT STYLE="white-space:nowrap"><FONT STYLE="white-space:nowrap">9-25-2017</FONT></FONT></U></P></TD></TR>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">Joseph J. Euteneuer</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:11pt">Date</P></TD></TR>
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<DESCRIPTION>EX-10.2
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="right"><B>Exhibit 10.2 </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt;margin-bottom:0pt" ALIGN="justify">


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 </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">Joseph Euteneuer </P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="justify">[Address
Omitted] </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="7%">&nbsp;</TD>
<TD WIDTH="7%" VALIGN="top" ALIGN="left">Re:</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">The Mattel, Inc. Executive Severance Plan B </P></TD></TR></TABLE>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="justify">Dear Joseph: </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">This letter agreement
(&#147;<B><U>Letter Agreement</U></B>&#148;) relates to the Mattel, Inc. Executive Severance Plan B (the &#147;<B><U>Plan</U></B>&#148;). </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">Through this Letter Agreement, you are being offered the opportunity to become a participant in the Plan (a
&#147;<B><U>Participant</U></B>&#148;), and thereby to be eligible to receive the severance benefits set forth therein, as modified below (the &#147;<B><U>Modifications</U></B>&#148;). The terms not defined in this Letter Agreement but beginning
with a capital letter shall have the meaning assigned to them in the Plan. The day you start employment with Mattel shall be your &#147;<B><U>Eligibility Date</U></B>&#148; for purposes of the Plan. </P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">1.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">In the event that you become entitled to Income Continuation Payments under the Plan, the amount of the Income
Continuation Payments that you are eligible to receive shall be equal to three-fourth (.75) times the Severance Payment, payable on the Payment Dates in equal installments during the nine (9)&nbsp;month period following the end of the Initial
Severance Period, until the earlier of (A)&nbsp;the date on which you secure New Employment and (B)&nbsp;nine (9) months following the end of the Initial Severance Period. Your right to any Income Continuation Payments shall be subject to the
specific conditions set forth in Section&nbsp;3(b)(iii)(II) of the Plan. </P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">2.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">In the event you become entitled to a CIC Severance Payment, the amount of your CIC Severance Payment shall be equal to
one and three-fourth (1.75) times the sum of (x)&nbsp;your annual base salary at the rate in effect at the time the Notice of Termination is given and (y)&nbsp;your target MIP bonus opportunity for the year in which the Date of Termination occurs,
and shall be paid in the form and at the times specified in the Plan (except that the reference to the <FONT STYLE="white-space:nowrap">18-month</FONT> period in Section&nbsp;3(c)(ii) shall be to a <FONT STYLE="white-space:nowrap">21-month</FONT>
period). </P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">3.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">For purposes of Section&nbsp;3(c)(vi)(I) of the Plan, in the event of a Covered Termination within twenty-four
(24)&nbsp;months following a Change in Control, you will be eligible for the Additional Benefits until the earlier of <FONT STYLE="white-space:nowrap">(x)&nbsp;twenty-one</FONT> (21)&nbsp;months after the Date of Termination or (y)&nbsp;the date you
accept New Employment. </P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">4.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">For purposes of this Letter Agreement and your participation in the Plan, &#147;<B><U>Covered Termination</U></B>&#148;
shall mean that, at any time after the Participant&#146;s Eligibility Date, the Participant&#146;s employment with the Company is (i)&nbsp;involuntarily terminated by the Company without Cause, or (ii)&nbsp;terminated by the Participant for Good
Reason (as defined below). </P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">5.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">For purposes of this Letter Agreement and your participation in the Plan, &#147;<B><U>Good Reason</U></B>&#148; shall
mean the good faith determination by the Participant that any one or more of the following have occurred without the express written consent of the Participant, provided that (i)&nbsp;the Participant provides Mattel with written notice of the Good
Reason event in accordance with Section&nbsp;15 of the Plan within ninety (90)&nbsp;days of the initial existence of such event and (ii)&nbsp;such event is not remedied by Mattel within thirty (30)&nbsp;days following the delivery of written notice
of such Good Reason event: </P></TD></TR></TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:4%; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify"><FONT STYLE="font-family:Times New Roman">(a)</FONT><FONT
STYLE="font-family:ARIAL"> any material diminution in any of the Participant&#146;s duties, authority or responsibilities as Chief Financial Officer; </FONT></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:4%; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify"><FONT STYLE="font-family:Times New Roman">(b)</FONT><FONT STYLE="font-family:ARIAL"> the Company&#146;s material
reduction of the Participant&#146;s base salary and target bonus opportunity, as in effect on the Eligibility Date or as the same may be increased from time to time; </FONT></P>

<p Style='page-break-before:always'>
<HR  SIZE="3" style="COLOR:#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:4%; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify"><FONT STYLE="font-family:Times New Roman">(c)</FONT><FONT
STYLE="font-family:ARIAL"> any other action or inaction that constitutes a material breach by Mattel of Section&nbsp;12(a) of the Plan or this Letter Agreement; </FONT></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:4%; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify"><FONT STYLE="font-family:Times New Roman">(d)</FONT><FONT STYLE="font-family:ARIAL"> any failure by Mattel to obtain the
assumption and agreement to perform this Plan by a successor as contemplated by Section&nbsp;13 of the Plan, except where such assumption and agreement occurs by operation of law; or </FONT></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:4%; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify"><FONT STYLE="font-family:Times New Roman">(e)</FONT><FONT STYLE="font-family:ARIAL"> any relocation of
Participant&#146;s principal office from its current location in El Segundo, California that increases Participant&#146;s one way commute by more than 50 miles. </FONT></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">The Participant may provide a Notice of Termination for a Good Reason event only if Mattel does not timely and reasonably remedy such
event within the prescribed thirty (30)&nbsp;days. </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">6.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">For purposes of this Letter Agreement and your participation in the Plan, &#147;<B><U>Notice of
Termination</U></B>&#148; shall mean a written notice delivered in accordance with Section&nbsp;15 of the Plan which (i)&nbsp;if applicable, indicates the specific clause of the definition of Cause or Good Reason relied upon; (ii)&nbsp;if
applicable, sets forth in reasonable detail the facts and circumstances claimed to provide a basis for termination of a Participant&#146;s employment for Cause or Good Reason under the provision so indicated; and (iii)&nbsp;specifies the Date of
Termination. If Mattel does not timely and reasonably remedy the Good Reason event specified by the Participant in the notice to Mattel pursuant to the Good Reason definition above, then the Participant may resign for Good Reason by delivering a
Notice of Termination within sixty (60)&nbsp;days following the end of Mattel&#146;s thirty (30)&nbsp;day cure period set forth the Good Reason definition. If the Participant does not cure, correct or cease the activity described in the written
notice to the Participant pursuant to Section&nbsp;2(b) of the Plan, then Mattel may terminate the Participant&#146;s employment for Cause by delivering a Notice of Termination to the Participant following the end of an appropriate cure period.
</P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">7.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">For purposes of this Letter Agreement and your participation in the Plan, the defined term &#147;<B><U>Severance
Benefit</U></B>&#148; shall capture the foregoing Modifications. </P></TD></TR></TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">A copy of the Plan is attached to this Letter
Agreement. You should read it carefully and become comfortable with its terms and conditions, and those set forth below. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">By signing
below, you will be acknowledging and agreeing to the following provisions: </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="8%">&nbsp;</TD>
<TD WIDTH="5%" VALIGN="top" ALIGN="left">a.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">that you have received and reviewed a copy of the Plan; </P></TD></TR></TABLE>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="8%">&nbsp;</TD>
<TD WIDTH="5%" VALIGN="top" ALIGN="left">b.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">that participation in the Plan requires that you agree irrevocably and voluntarily to the terms of the Plan (including,
without limitation, the covenants set forth in Section&nbsp;7 of the Plan) and the terms set forth below; and </P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:ARIAL; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="8%">&nbsp;</TD>
<TD WIDTH="5%" VALIGN="top" ALIGN="left">c.</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">that you have had the opportunity to carefully evaluate this opportunity, and desire to participate in the Plan
according to the terms and conditions set forth herein. </P></TD></TR></TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">Subject to the foregoing, we invite you to become a
Participant in the Plan. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">NOW, THEREFORE, you and Mattel (hereinafter referred to as &#147;the parties&#148;) hereby AGREE as
follows: </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">1. As a condition of receiving the Severance Benefit (other than the Accrued Amounts and Other Benefits), you must
(a)&nbsp;execute and accept the terms and conditions of, and the effectiveness of, a General Release of All Claims (the &#147;<B><U>Release</U></B>&#148;) in substantially the form attached hereto as Exhibit A (which form may be modified by Mattel
to the extent Mattel determines in good faith that any such modification is necessary to make it valid and encompassing under applicable law) and such Release must become irrevocable within fifty-five (55)&nbsp;days following your Date of
Termination, (b)&nbsp;comply with the covenants set forth in Section&nbsp;7 of the Plan and (c)&nbsp;promptly resign from any position as an officer, director or fiduciary of any Mattel-related entity. </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">2 </P>


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 <P STYLE="margin-top:0pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">2. In consideration of becoming eligible to receive the Severance Benefits provided under
the terms and conditions of the Plan, you agree to waive any and all rights, benefits, and privileges to severance benefits that you might otherwise be entitled to receive under any other plan or arrangement. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">3. You understand that the waiver set forth in Section&nbsp;2 above is irrevocable for so long as this Letter Agreement is in effect,
and that this Letter Agreement and the Plan set forth the entire agreement between the parties with respect to any subject matter covered herein. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">4. This Letter Agreement shall terminate, and your status as a Participant in the Plan shall end, on the first to occur of&nbsp;&#150;
</P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify"><FONT STYLE="font-family:Times New Roman">(a)</FONT><FONT STYLE="font-family:ARIAL"> your termination of employment for a reason
other than a &#147;Covered Termination&#148; as defined in Section&nbsp;2(e) of the Plan, and </FONT></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify"><FONT
STYLE="font-family:Times New Roman">(b)</FONT><FONT STYLE="font-family:ARIAL"> the first anniversary of your Eligibility Date; provided that commencing on the first day of the first month following the month in which your Eligibility Date occurs and
on the first day of each month thereafter (the most recent of such dates is hereinafter referred to as the &#147;<B><U>Renewal Date</U></B>&#148;), your participation in the Plan shall be automatically extended so as to terminate one year from such
Renewal Date, unless at least 90 days prior to any Renewal Date (including prior to your Eligibility Date) Mattel shall give notice to you that your participation in the Plan shall not be so extended beyond the first anniversary of such Renewal
Date. Accordingly, you shall retain your status as a Participant for at least 15 months following any notice from Mattel that your participation in the Plan is not being extended. </FONT></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">5. Notwithstanding anything herein to the contrary, if a Change of Control occurs while you are a Participant in the Plan, in no event
will your status as a Participant in the Plan end prior to the end of the twenty-four (24)&nbsp;month period beginning on a Change of Control regardless of when any written notification is given to you terminating your participation in the Plan
(including any written notification given prior to such Change of Control) in accordance with Section&nbsp;4(b). </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">6. Your
participation in the Plan shall continue in effect following any Covered Termination that occurs while you are a Participant in the Plan with respect to all rights and obligations accruing as a result of such termination. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:ARIAL" ALIGN="justify">7. You recognize and agree that your execution of this Letter Agreement results in your enrollment and participation in the Plan, that
you agree to be bound by the terms and conditions of the Plan and this Letter Agreement, and that you understand that this Letter Agreement may not be amended or modified except pursuant to Section&nbsp;12 of the Plan. </P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL">Dated: September&nbsp;25, 2017</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">Mattel, Inc.</P></TD></TR>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL">/s/ <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Margaret H.
Georgiadis&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;</U></P></TD></TR>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL">By: Margaret H. Georgiadis</P></TD></TR>
<TR STYLE="page-break-inside:avoid ; font-family:ARIAL; font-size:10pt">
<TD VALIGN="top"></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL">Title: Chief Executive Officer</P></TD></TR>
</TABLE> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="justify">ACCEPTED AND AGREED TO this <U>25</U><U><SUP STYLE="font-size:85%; vertical-align:top">th</SUP></U><U> </U>day of
September, 2017. </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">Your Name (printed)</P></TD>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">Your Signature</P></TD>
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 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">3 </P>


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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="center"><B><U>EXHIBIT A TO PARTICIPATION LETTER AGREEMENT </U></B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="center"><B>GENERAL RELEASE </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="center"><B>OF ALL CLAIMS </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:8%; font-size:10pt; font-family:ARIAL">1. For valuable consideration, the receipt and adequacy of which are hereby acknowledged, the undersigned (the &#147;<B><U>Participant</U></B>&#148;)
does hereby on behalf of the Participant and the Participant&#146;s successors, assigns, heirs and any and all other persons claiming through the Participant, if any, and each of them, forever relieve, release, and discharge Mattel, Inc.
(&#147;<B><U>Mattel</U></B>&#148;) and its respective predecessors, successors, assigns, owners, attorneys, representatives, affiliates, Mattel corporations, subsidiaries (whether or not wholly-owned), divisions, partners and their officers,
directors, agents, employees, servants, executors, administrators, accountants, investigators, insurers, and any and all other related individuals and entities, if any, and each of them (collectively, the &#147;<B><U>Released Parties</U></B>&#148;),
in any and all capacities from any and all claims, debts, liabilities, demands, obligations, liens, promises, acts, agreements, costs and expenses (including, but not limited to attorneys&#146; fees), damages, actions and causes of action, of
whatever kind or nature, including, without limiting the generality of the foregoing, any claims arising out of, based upon, or relating to the hire, employment, remuneration (including salary; bonus; incentive or other compensation; vacation, sick
leave or medical insurance benefits; or other benefits) or termination of the Participant&#146;s employment with Mattel. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:8%; font-size:10pt; font-family:ARIAL">2. This release
(&#147;<B><U>Release</U></B>&#148;) includes a release of any rights or claims the Participant may have under the Age Discrimination in Employment Act, which prohibits age discrimination in employment as to individuals forty years of age and older;
the Older Workers Benefit Protection Act, which prohibits discrimination against older workers in all executive benefits; Title VII of the Civil Rights Act of 1964, as amended in 1991, which prohibits discrimination in employment based on race,
color, national origin, religion or sex; the California Fair Employment and Housing Act, which prohibits discrimination based on race, color, religion, national origin, ancestry, physical or mental disability, medical condition, sex,
pregnancy-related condition, marital status, age or sexual orientation; the Equal Pay Act, which prohibits paying men and women unequal pay for equal work; the American with Disabilities Act, which prohibits discrimination against qualified
individuals with disabilities; or any other federal, state or local laws or regulations which prohibit employment discrimination, restrict an employer&#146;s right to terminate the Participant, or otherwise regulate employment. This Release also
includes a release by the Participant of any claims for breach of contract, wrongful discharge and all claims for alleged physical or personal injury, emotional distress relating to or arising out of the Participant&#146;s employment with Mattel or
the termination of that employment; any claims under the WARN Act or any similar law, which requires, among other things, that advance notice be given of certain work force reductions; and all claims under the Employee Retirement Income Security Act
of 1974, such as claims relating to pension or health plan benefits. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:8%; font-size:10pt; font-family:ARIAL">3. Notwithstanding any other provision of this Release, this Release does not
apply to any rights or claims which arise after the execution of this Release. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:8%; font-size:10pt; font-family:ARIAL">4. This Release covers both claims that the Participant knows about
and those the Participant may not know about. The Participant expressly waives all rights afforded by any statute (such as Section&nbsp;1542 of the Civil Code of the State of California) which limits the effect of a release with respect to unknown
claims. The Participant understands the significance of the Participant&#146;s release of unknown claims and the Participant&#146;s waiver of statutory protection against a release of unknown claims (such as under Section&nbsp;1542).
Section&nbsp;1542 of the Civil Code of the State of California states as follows: </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:13%; margin-right:10%; font-size:10pt; font-family:ARIAL">&#147;A general release does not extend to
claims which the creditor does not know or suspect to exist in his or her favor at the time of executing the release, which if known by him or her must have materially affected his or her settlement with the debtor.&#148; </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">A-1 </P>


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 <P STYLE="margin-top:0pt; margin-bottom:0pt; text-indent:13%; font-size:10pt; font-family:ARIAL">Notwithstanding the provisions of Section&nbsp;1542, the Participant expressly acknowledges that this
Release is intended to include both claims that the Participant knows about and those the Participant does not know or suspect to exist. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:8%; font-size:10pt; font-family:ARIAL">5. The
Participant hereby represents and warrants that he or she has not filed, initiated, or prosecuted (or caused to be filed, initiated, or prosecuted) any lawsuit, complaint, charge, action, compliance review, investigation, or proceeding with respect
to any claim this Release purports to waive, and the Participant covenants never to do so in the future, whether as a named plaintiff, class member, or otherwise. The Participant understands that this Release does not (a)&nbsp;require him/her to
withdraw, or prohibit him/her from participating in an investigation, filing a charge or otherwise communicating with any federal, state or local government office, official or agency, including, but not limited to, the Equal Employment Opportunity
Commission, Department of Labor, National Labor Relations Board, or the Securities and Exchange Commission, (b)&nbsp;in any way interfere with the Participant&#146;s right and responsibility to give truthful testimony under oath, or (c)&nbsp;limit
or affect the Participant&#146;s rights to challenge the validity of this Release under the ADEA or Older Workers Benefit Protection Act, as long as the Participant does not personally seek reinstatement, damages, remedies, or other relief as to any
claim that the Participant released by signing this Release, as the Participant has waived any right the Participant might have had to any of those things. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:13%; font-size:10pt; font-family:ARIAL" ALIGN="justify">If the Participant is ever awarded or recovers any amount as to a claim the Participant purported to waive in this Release, the
Participant agrees that the amount of the award or recovery shall be reduced by the amounts he or she was paid under this Plan, increased appropriately for the time value of money, using an interest rate of 10% per annum. The Participant covenants
never directly or indirectly to bring or participate in an action against any Released Party under California Business&nbsp;&amp; Professions Code Section&nbsp;17200 or under any other unfair competition law of any jurisdiction. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:8%; font-size:10pt; font-family:ARIAL">6. The provisions of this Release are severable, and if any part of it is found to be unenforceable, the other paragraphs shall remain fully valid and
enforceable. This Release shall be construed in accordance with its fair meaning and in accordance with the laws of the State of California, without regard to conflicts of laws principles thereof. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:8%; font-size:10pt; font-family:ARIAL">7. The Participant is strongly encouraged to consult with an attorney before signing this Release. The Participant acknowledges that the Participant has
been advised of this right to consult an attorney and the Participant understands that whether to do so is the Participant&#146;s decision. The Participant acknowledges that Mattel has advised the Participant that the Participant has <FONT
STYLE="white-space:nowrap">twenty-one</FONT> (21)&nbsp;days in which to consider whether the Participant should sign this Release and has advised the Participant that if the Participant signs this Release, the Participant has seven (7)&nbsp;days
following the date on which the Participant signs the Release to revoke it and that the Release will not be effective until after this <FONT STYLE="white-space:nowrap">seven-day</FONT> period had lapsed. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">PLEASE READ THIS AGREEMENT CAREFULLY. IT CONTAINS A RELEASE OF ALL KNOWN AND UNKNOWN CLAIMS. </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">Mattel, Inc.</P></TD>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">Date:</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top"> <P STYLE="margin-top:0pt; margin-bottom:1pt; border-bottom:1px solid #000000; font-size:10pt; font-family:ARIAL" ALIGN="justify">&nbsp;</P></TD>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:ARIAL; font-size:10pt">[Participant]</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="right"><B>Exhibit 99.1 </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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 </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL" ALIGN="center"><B>MATTEL APPOINTS JOE EUTENEUER AS CHIEF FINANCIAL OFFICER </B></P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P> <P STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1.00pt solid #000000">&nbsp;</P>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><B>EL SEGUNDO, Calif., October&nbsp;3, 2017 </B>&#150; Mattel, Inc. (NASDAQ: MAT) today announced the appointment of Joseph J. (&#147;Joe&#148;) Euteneuer as Chief
Financial Officer (CFO), effective September&nbsp;25, 2017. Euteneuer replaces Kevin Farr, who left the company on September&nbsp;29, 2017. In his role as CFO, Euteneuer will work closely with the company&#146;s senior management team and Board of
Directors to provide financial and administrative leadership to support Mattel&#146;s transformation strategy focused on delivering enhanced and sustainable growth. He will report directly to CEO Margo Georgiadis. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">&#147;Joe brings a strong track record of helping companies implement new strategies to improve long-term growth and profitability and we are thrilled to welcome him to
our team,&#148; said Georgiadis. &#147;He has been instrumental in leading companies in a variety of industries through times of transformation and turnaround, which will be invaluable for Mattel as we execute our new growth strategy and create
enhanced shareholder value. I am confident that Joe will make a significant impact as we reshape our operations to become leaner, faster and smarter. He is a great addition to our management team and I look forward to working closely with him.&#148;
</P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">&#147;It&#146;s truly a great opportunity to join Mattel as it executes its new growth strategy to build upon its leadership position and shape the future of the
toy industry,&#148; said Euteneuer. &#147;Mattel is an iconic brand and household name for learning and development through play. I look forward to working with the team to future-proof the company and accelerate change.&#148; </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">Euteneuer has more than four decades of financial leadership experience in the technology, telecom and cable industries. Prior to joining Mattel, he was CFO at Sprint
Corporation, where he managed a large-scale finance organization and helped drive widespread organizational transformation for the Fortune 500 company. Prior to Sprint, he served as CFO of Qwest Communications, XM Satellite Radio and Comcast
Corporation. Euteneuer has a strong background within all dimensions of finance including operational finance, efficiency initiatives, pricing strategies, cost management, capital allocation and fund raising. Euteneuer received his master&#146;s
degree in Business Administration from Duke University&#146;s Fuqua School of Business, and is a Certified Public Accountant. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><B>About Mattel </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic
consumer brands, including American Girl<SUP STYLE="font-size:85%; vertical-align:top">&reg;</SUP>, Barbie<SUP STYLE="font-size:85%; vertical-align:top">&reg;</SUP>, Fisher-Price<SUP STYLE="font-size:85%; vertical-align:top">&reg;</SUP>, Hot Wheels<SUP
STYLE="font-size:85%; vertical-align:top">&reg;</SUP> and Thomas&nbsp;&amp; Friends&#153;, we create systems of play, content and experiences that help </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="right">1 </P>


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kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a
global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at <U>www.mattel.com</U>. </P>
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<TD VALIGN="top"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><B>News Media</B></P> <P STYLE="font-size:3pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">Alex Clark</P> <P STYLE="font-size:3pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">310-252-6397</P> <P STYLE="font-size:3pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:11pt; font-family:ARIAL"><U>alex.clark@mattel.com</U></P></TD>
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<TD VALIGN="top"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL"><B>Securities Analysts&nbsp;&nbsp;&nbsp;&nbsp;</B></P> <P STYLE="font-size:3pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">Whitney Steininger&nbsp;&nbsp;&nbsp;&nbsp;</P> <P STYLE="font-size:3pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">310-252-2703&nbsp;&nbsp;&nbsp;&nbsp;</P> <P STYLE="font-size:3pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:11pt; font-family:ARIAL"><U>whitney.steininger@mattel.com</U></P></TD>
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</TABLE> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:11pt; font-family:ARIAL">MAT-FIN MAT-CORP </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="right">2 </P>

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