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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
shares in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Income Statement [Abstract]      
Net Sales $ 4,881,951 $ 5,456,650 $ 5,702,613
Cost of sales 3,061,122 2,902,259 2,896,255
Gross Profit 1,820,829 2,554,391 2,806,358
Advertising and promotion expenses 642,286 634,947 717,852
Other selling and administrative expenses 1,521,366 1,400,211 1,547,584
Operating (Loss) Income (342,823) 519,233 540,922
Interest expense 105,214 95,118 85,270
Interest (income) (7,777) (9,144) (7,230)
Other non-operating expense (income), net 64,727 23,517 (1,033)
(Loss) Income Before Income Taxes (504,987) 409,742 463,915
Provision for income taxes 548,849 91,720 94,499
Net (Loss) Income $ (1,053,836) $ 318,022 $ 369,416
Net (Loss) Income Per Common Share - Basic (USD per share) $ (3.07) $ 0.93 $ 1.08
Weighted average number of common shares (in shares) 343,564 341,480 339,172
Net (Loss) Income Per Common Share - diluted (USD per share) $ (3.07) $ 0.92 $ 1.08
Weighted average number of common and potential common shares (in shares) 343,564 344,233 339,748
Dividends Declared Per Common Share (USD per share) $ 0.91 $ 1.52 $ 1.52