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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
shares in Thousands, $ in Thousands
 3 Months Ended 6 Months Ended
Jun. 30, 2018
Jun. 30, 2017
Jun. 30, 2018
Jun. 30, 2017
Income Statement [Abstract]        
Net Sales $ 840,748 $ 974,477 $ 1,549,120 $ 1,710,095
Cost of sales 587,546 574,712 1,077,045 1,031,552
Gross Profit 253,202 399,765 472,075 678,543
Advertising and promotion expenses 82,393 95,499 153,230 169,061
Other selling and administrative expenses 360,000 353,296 784,617 684,125
Operating Loss (189,191) (49,030) (465,772) (174,643)
Interest expense 43,467 21,881 84,546 43,911
Interest (income) (1,699) (2,296) (4,846) (4,762)
Other non-operating expense, net 3,063 5,128 2,455 5,622
Loss Before Income Taxes (234,022) (73,743) (547,927) (219,414)
Provision (benefit) for income taxes 6,909 (17,668) 4,257 (50,108)
Net Loss $ (240,931) $ (56,075) $ (552,184) $ (169,306)
Net Loss Per Common Share—Basic (USD per share) $ (0.70) $ (0.16) $ (1.60) $ (0.49)
Weighted average number of common shares 344,584 343,116 344,507 343,020
Net Loss Per Common Share—Diluted (USD per share) $ (0.70) $ (0.16) $ (1.60) $ (0.49)
Weighted average number of common and potential common shares 344,584 343,116 344,507 343,020
Dividends Declared Per Common Share (USD per share) $ 0 $ 0.38 $ 0 $ 0.76