<SEC-DOCUMENT>0001193125-18-125113.txt : 20180420
<SEC-HEADER>0001193125-18-125113.hdr.sgml : 20180420
<ACCEPTANCE-DATETIME>20180420172556
ACCESSION NUMBER:		0001193125-18-125113
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		6
CONFORMED PERIOD OF REPORT:	20180417
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Regulation FD Disclosure
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20180420
DATE AS OF CHANGE:		20180420

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MATTEL INC /DE/
		CENTRAL INDEX KEY:			0000063276
		STANDARD INDUSTRIAL CLASSIFICATION:	DOLLS & STUFFED TOYS [3942]
		IRS NUMBER:				951567322
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05647
		FILM NUMBER:		18767585

	BUSINESS ADDRESS:	
		STREET 1:		333 CONTINENTAL BLVD
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
		BUSINESS PHONE:		3102522000
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>d562194d8k.htm
<DESCRIPTION>8-K
<TEXT>
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<TITLE>8-K</TITLE>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>UNITED STATES </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>SECURITIES AND EXCHANGE COMMISSION </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Washington, D.C. 20549 </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1px solid #000000">&nbsp;</P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:18pt; font-family:Times New Roman" ALIGN="center"><B>FORM
<FONT STYLE="white-space:nowrap">8-K</FONT> </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P> <P STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1px solid #000000">&nbsp;</P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>Current Report </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>Pursuant
to Section&nbsp;13 or 15(d) </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>of The Securities Exchange Act of 1934 </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>Date of Report (Date of Earliest Event Reported): </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>April&nbsp;17, 2018 </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1px solid #000000">&nbsp;</P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:24pt; font-family:Times New Roman" ALIGN="center"><B>MATTEL, INC. </B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>(Exact name of registrant as specified in its charter) </B></P> <P STYLE="font-size:14pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<P STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1px solid #000000">&nbsp;</P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="top" ALIGN="center"><B>Delaware</B></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><B><FONT STYLE="white-space:nowrap">001-05647</FONT></B></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><B><FONT STYLE="white-space:nowrap">95-1567322</FONT></B></TD></TR>
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<TD VALIGN="top" ALIGN="center"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>(State or other jurisdiction</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>of incorporation)</B></P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>(Commission</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>File No.)</B></P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>(I.R.S. Employer</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>Identification No.)</B></P></TD></TR>
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<TD HEIGHT="16" COLSPAN="2"></TD></TR>
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<TD VALIGN="top" COLSPAN="3" ALIGN="center"><B>333 Continental Boulevard, El Segundo, California</B></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><B>90245-5012</B></TD></TR>
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<TD VALIGN="top" COLSPAN="3" ALIGN="center"><B>(Address of principal executive offices)</B></TD>
<TD VALIGN="bottom">&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><B>(Zip Code)</B></TD></TR>
</TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>Registrant&#146;s telephone number, including area code </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>(310) <FONT STYLE="white-space:nowrap">252-2000</FONT> </B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center"><B>N/A </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:8pt; font-family:Times New Roman" ALIGN="center"><B>(Former name or
former address, if changed since last report) </B></P> <P STYLE="font-size:14pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P> <P STYLE="line-height:1.0pt;margin-top:0pt;margin-bottom:2pt;border-bottom:1px solid #000000">&nbsp;</P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman">Check the appropriate box below if the Form <FONT STYLE="white-space:nowrap">8-K</FONT> filing is intended to simultaneously satisfy the filing obligation of
the registrant under any of the following provisions: </P> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="4%" VALIGN="top" ALIGN="left">&#9744;</TD>
<TD ALIGN="left" VALIGN="top">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) </TD></TR></TABLE> <P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE; font-family:Times New Roman; font-size:10pt" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">&#9744;</TD>
<TD ALIGN="left" VALIGN="top">Soliciting material pursuant to Rule <FONT STYLE="white-space:nowrap">14a-12</FONT> under the Exchange Act (17 CFR <FONT STYLE="white-space:nowrap">240.14a-12)</FONT> </TD></TR></TABLE>
<P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TR style = "page-break-inside:avoid">
<TD WIDTH="4%" VALIGN="top" ALIGN="left">&#9744;</TD>
<TD ALIGN="left" VALIGN="top">Pre-commencement communications pursuant to Rule <FONT STYLE="white-space:nowrap">14d-2(b)</FONT> under the Exchange Act (17 CFR <FONT STYLE="white-space:nowrap">240.14d-2(b))</FONT> </TD></TR></TABLE>
<P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="4%" VALIGN="top" ALIGN="left">&#9744;</TD>
<TD ALIGN="left" VALIGN="top">Pre-commencement communications pursuant to Rule <FONT STYLE="white-space:nowrap">13e-4(c)</FONT> under the Exchange Act (17 CFR <FONT STYLE="white-space:nowrap">240.13e-4(c))</FONT> </TD></TR></TABLE>
<P STYLE="margin-top:6pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (&#167;230.405
of this chapter) or Rule <FONT STYLE="white-space:nowrap">12b-2</FONT> of the Securities Exchange Act of 1934 <FONT STYLE="white-space:nowrap">(&#167;240.12b-2</FONT> of this chapter). </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:4%; font-size:10pt; font-family:Times New Roman">Emerging growth company&nbsp;&nbsp;&#9744; </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:4%; font-size:10pt; font-family:Times New Roman">If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section&nbsp;13(a) of the Exchange Act.&nbsp;&nbsp;&nbsp;&nbsp;&#9744; </P>

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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Section&nbsp;5 - Corporate Governance and Management </B></P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="13%" VALIGN="top" ALIGN="left"><B>Item&nbsp;5.02</B></TD>
<TD ALIGN="left" VALIGN="top"><B>Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. </B></TD></TR></TABLE>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">On April&nbsp;17, 2018, Ynon Kreiz was appointed as the Chief Executive Officer (&#147;CEO&#148;) of Mattel, Inc. (&#147;Mattel&#148; or the
&#147;Company&#148;), effective as of April&nbsp;26, 2018 (the &#147;Transition Date&#148;). In addition, effective as of the Transition Date, (i)&nbsp;the size of the Board of Directors (the &#147;Board&#148;) will be decreased from eleven to ten
members and (ii)&nbsp;Mr.&nbsp;Kreiz&nbsp;will be appointed to serve as the sole member of the Equity Grant Allocation Committee. In connection with the appointment of Mr.&nbsp;Kreiz as CEO, effective as of the Transition Date, Margaret H.
Georgiadis will resign from her role as the Company&#146;s CEO and as a director of the Board. Ms.&nbsp;Georgiadis will serve as an Executive Advisor to the CEO of the Company until May&nbsp;10, 2018. In connection with her resignation, Ms.
Georgiadis is not entitled to any separation payments or benefits. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">Mr.&nbsp;Kreiz has been a director of Mattel since June&nbsp;13, 2017. As previously
announced, the Board appointed Mr.&nbsp;Kreiz as Chairman of the Board effective upon his election to the Board at the 2018 Annual Meeting of Stockholders, and following such election, Mr.&nbsp;Kreiz will serve as the Chairman and CEO of the
Company. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">Mr.&nbsp;Kreiz, 53, served as Chief Executive Officer of Maker Studios, Inc. (&#147;Maker Studios&#148;), a global digital media and content
network company that was acquired by The Walt Disney Company, from May 2013 to January 2015, and served as Chairman of its Board from June 2012 to May 2014. Before joining Maker Studios, from June 2008 to June 2011, Mr.&nbsp;Kreiz was Chairman and
Chief Executive Officer of Endemol Group, one of the world&#146;s leading television production companies. Prior to Endemol Group, Mr.&nbsp;Kreiz served as a General Partner at Balderton Capital (formerly Benchmark Capital Europe) and was <FONT
STYLE="white-space:nowrap">co-founder,</FONT> Chairman and Chief Executive Officer of Fox Kids Europe N.V., a children&#146;s entertainment company. Mr.&nbsp;Kreiz has served as a director of Warner Music Group Corp. since May 2015 and a member of
its audit committee since April 2016. He also currently serves as Chairman of the Board of Showmax and is on the Board of Advisors of UCLA&#146;s Anderson Graduate School of Management. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">In connection with his appointment as CEO, the Company entered into an offer letter with Mr.&nbsp;Kreiz&nbsp;on April&nbsp;19, 2018 (the &#147;Offer
Letter&#148;), which provides for the following: (i)&nbsp;an annual base salary of $1,500,000; (ii) a target annual cash incentive opportunity under the Mattel Incentive Plan (&#147;MIP&#148;) of 150% of base salary, up to a maximum of 300% of base
salary (provided that Mr.&nbsp;Kreiz&#146;s 2018 MIP award will be prorated based on the number of days between April&nbsp;26, 2018 and December&nbsp;31, 2018 relative to the performance period); and (iii)&nbsp;a grant of a number stock options, as
part of a <FONT STYLE="white-space:nowrap">new-hire</FONT> grant, equal to $5,000,000 divided by a Black-Scholes value determined using the average of the closing trading prices of the Company&#146;s common stock over the 20 consecutive trading days
immediately prior to the grant date of April&nbsp;30, 2018. The <FONT STYLE="white-space:nowrap">new-hire</FONT> stock option will vest in full on April&nbsp;26, 2021 subject to the Company achieving a relative total shareholder return over such
period that is equal to or greater than the 65<SUP STYLE="font-size:85%; vertical-align:top">th</SUP> percentile, as compared to the S&amp;P 500 Index at the end of such period and his continued employment with the Company. The new hire stock option
grant will vest in full in the event of a termination of Mr.&nbsp;Kreiz&#146;s employment by the Company without cause or due to his death or permanent </P>

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disability. In the event of such termination of employment, the <FONT STYLE="white-space:nowrap">new-hire</FONT> stock option also will remain exercisable for up to three years following such
termination (or up to five years in the event of termination of employment due to death or permanent disability). </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">The Offer Letter also provides that
Mr.&nbsp;Kreiz&#146;s 2018 long-term incentive grant value will be $8,250,000, delivered 33.3% in each of the following forms: performance-based restricted stock units (&#147;RSUs&#148;) under the Company&#146;s 2018-2020 Long-Term Incentive
Program, time-vesting RSUs and stock options, subject to the Compensation Committee of the Board&#146;s approval. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">The Offer Letter also provides that
Mr.&nbsp;Kreiz&nbsp;will be eligible for a monthly automobile allowance of $2,000 and&nbsp;financial counseling services, and that the Company will reimburse Mr.&nbsp;Kreiz&nbsp;for up to $10,000 in legal fees incurred by him in connection with the
negotiation of the Offer Letter. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">Mr.&nbsp;Kreiz&nbsp;will be eligible to participate in the Mattel, Inc. Executive Severance Plan B, as modified by the
terms of a participation letter agreement between him and the Company (the &#147;Severance Plan&#148;). Under the Severance Plan, in the event of a termination of Mr.&nbsp;Kreiz&#146;s employment by the Company without cause, he will be entitled to:
(i)&nbsp;severance (to be paid in equal <FONT STYLE="white-space:nowrap">bi-weekly</FONT> installments) equal to two times the sum of his base salary and target bonus opportunity for the year in which the termination of employment occurs;
(ii)&nbsp;an amount representing an annual incentive payout under the MIP based on actual performance, and prorated based on the number of months that he is employed during the performance period; (iii)&nbsp;payment of a monthly amount equivalent to
the then current COBRA premium for up to one year; (iv)&nbsp;accelerated vesting of all unvested stock options and extended exercise periods of up to three years following the termination date; (v)&nbsp;accelerated
<FONT STYLE="white-space:nowrap">pro-rata</FONT> vesting of unvested time-vesting RSUs, based on the number of months that he is employed during the vesting period; and (vi)&nbsp;outplacement services for up to two years not to exceed $50,000. In
the event of termination of Mr.&nbsp;Kreiz&#146;s employment by the Company without cause or a resignation for good reason, in either case, on or within the <FONT STYLE="white-space:nowrap">two-year</FONT> period following a change of control of the
Company, he will be provided with: (i)&nbsp;a <FONT STYLE="white-space:nowrap">lump-sum</FONT> severance payment equal to two times the sum of his annual base salary and target bonus opportunity for the year in which the termination of employment
occurs; (ii)&nbsp;an amount representing an annual incentive payout under the MIP based on his target annual incentive opportunity for the year in which the termination of employment occurs, and prorated based on the number of months that he is
employed during the performance period; (iii)&nbsp;accelerated vesting of all unvested stock options and extended exercise periods of up to three years following the termination date, and accelerated vesting of all unvested time-vesting RSUs;
(iv)&nbsp;payment of a monthly amount equivalent to the then current COBRA premium for up to two years; and (v)&nbsp;outplacement services for up to two years not to exceed $50,000. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">The payments and benefits under the Severance Plan are conditioned on Mr.&nbsp;Kreiz&#146;s&nbsp;execution of a general release agreement with the Company
and, in certain circumstances, compliance with post-employment covenants to (i)&nbsp;protect the Company&#146;s confidential information; (ii)&nbsp;not accept employment with or provide services to a competitor or solicit the Company&#146;s
employees for one year after the termination date; and (iii)&nbsp;not disparage or otherwise impair the Company&#146;s reputation or goodwill or the commercial interests of the Company or any of the Company&#146;s affiliated entities or its
officers, directors, employees, stockholders, agents or products. </P>

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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">The foregoing descriptions are qualified in their entirety by reference to the Offer Letter and Participation
Letter Agreement under the Mattel, Inc. Executive Severance Plan B, copies of which are filed as Exhibits 10.1 and 10.2 to this Current Report on Form <FONT STYLE="white-space:nowrap">8-K</FONT> and incorporated herein by reference. </P>
<P STYLE="margin-top:24pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Section&nbsp;7 - Regulation FD </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="13%" VALIGN="top" ALIGN="left"><B>Item&nbsp;7.01</B></TD>
<TD ALIGN="left" VALIGN="top"><B>Regulation FD Disclosure. </B></TD></TR></TABLE> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">A copy of the Company&#146;s press release announcing the appointment of
Mr.&nbsp;Kreiz as the Company&#146;s CEO and the resignation of Ms.&nbsp;Georgiadis as the Company&#146;s CEO and as a director of the Board is attached hereto as Exhibit 99.1. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">In accordance with General Instruction B.2 of Form <FONT STYLE="white-space:nowrap">8-K,</FONT> the information in this Item 7.01, including Exhibit 99.1,
shall not be deemed to be &#147;filed&#148; for purposes of Section&nbsp;18 of the Securities and Exchange Act of 1934, as amended (the &#147;Exchange Act&#148;), or otherwise subject to the liability of that section, and shall not be incorporated
by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing. </P>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Section&nbsp;9 - Financial Statements and Exhibits </B></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="13%" VALIGN="top" ALIGN="left"><B>Item&nbsp;9.01</B></TD>
<TD ALIGN="left" VALIGN="top"><B>Financial Statements and Exhibits. </B></TD></TR></TABLE> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">(d)&nbsp;Exhibits: </P>
<P STYLE="font-size:18pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="bottom" STYLE="border-bottom:1.00pt solid #000000"> <P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:12pt; font-family:Times New Roman"><B>Exhibit&nbsp;Description</B></P></TD></TR>


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<TD VALIGN="top" NOWRAP>10.1</TD>
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<TD VALIGN="top"><A HREF="d562194dex101.htm">Letter Agreement between Mattel, Inc. and Ynon Kreiz, dated April&nbsp;19, 2018, regarding an offer of employment for the position of Chief Executive Officer </A></TD></TR>
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<TD VALIGN="top" NOWRAP>10.2</TD>
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<TD VALIGN="top"><A HREF="d562194dex102.htm">Participation Letter Agreement under the Mattel, Inc. Executive Severance Plan B between Mattel, Inc. and Ynon Kreiz, dated April&nbsp;19, 2018 </A></TD></TR>
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<TD VALIGN="top" NOWRAP>99.1**</TD>
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<TD VALIGN="top"><A HREF="d562194dex991.htm">Press release dated April&nbsp;19, 2018 </A></TD></TR>
</TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">**&nbsp;Furnished herewith </P>

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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>SIGNATURES </B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized. </P> <P STYLE="font-size:18pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="top">Date: April&nbsp;20, 2018</TD>
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<TD VALIGN="top" COLSPAN="5"><B>MATTEL, INC.</B></TD></TR>
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<TD VALIGN="top">By:</TD>
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<TD VALIGN="top" COLSPAN="3"> <P STYLE="margin-top:0pt; margin-bottom:1pt; border-bottom:1px solid #000000; font-size:12pt; font-family:Times New Roman">/s/ Robert Normile</P></TD></TR>
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<TD VALIGN="top" COLSPAN="5">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Name:&nbsp;&nbsp;&nbsp;&nbsp;Robert Normile</TD></TR>
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<TD VALIGN="top" COLSPAN="5"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Title:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Executive Vice
President,</P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:12pt; font-family:Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Chief Legal Officer and Secretary</P></TD></TR>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="right">Exhibit 10.1 </P> <P STYLE="font-size:18pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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 </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">April&nbsp;19, 2018 </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman">Ynon
Kreiz </P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><U>VIA ELECTRONIC DELIVERY </U></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Dear
Ynon, </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">We are pleased to offer you the position of Chief Executive Officer of Mattel, Inc. (the &#147;Company&#148; or
&#147;Mattel&#148;), effective as of April&nbsp;26, 2018 (the &#147;Effective Date&#148;) on the terms set forth in this letter. As Mattel&#146;s Chief Executive Officer, you will report directly to the Board of Directors of the Company (the
&#147;Board&#148;) and devote your full business time and attention to the business and affairs of the Company except as otherwise approved by the Board or set forth in this letter. Your primary work location will be the Company&#146;s El Segundo
headquarters. You may continue your existing external board of director and charitable or community organization commitments as you have disclosed to the Company prior to the date hereof, and in the event you cease to serve on such existing external
boards, you shall be permitted to serve on one external board, subject to the approval of the Board. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>BASE SALARY </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">As of the Effective Date, your annualized base salary for service as Chief Executive Officer will be $1,500,000, payable on a
biweekly basis less applicable federal and state taxes and other required withholdings. The Compensation Committee of the Board (the &#147;Compensation Committee&#148;) will review your base salary on a periodic basis, but not less than annually,
consistent with the Company&#146;s compensation review practices. During the course of such review, the Compensation Committee may increase, but not decrease, your base salary as it deems appropriate. You will not be entitled to any additional
compensation for your services as a member of the Board. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>MATTEL INCENTIVE PLAN </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">You will be eligible to participate in the Mattel Incentive Plan (&#147;MIP&#148;), which is our way of rewarding our
employees for achieving success. The MIP is an annual, cash bonus plan that provides employees the opportunity to earn an award based on Mattel&#146;s financial performance. You are eligible for a target MIP award of 150% of your base salary, up to
a maximum of 300%. The amount of your actual award will be determined by the Compensation Committee and will be based on achievement of <FONT STYLE="white-space:nowrap">pre-established</FONT> performance targets as established by the Compensation
Committee. For the avoidance of doubt, your 2018 MIP award will be earned based on the MIP performance metrics previously established for MIP awards of the other senior executive officers of the Company and will be prorated based on a fraction equal
to (x)&nbsp;the number of days between the Effective Date and December&nbsp;31, 2018, divided by (y) 365. MIP </P>
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awards are typically paid during the first quarter of the following year and, in any event, by March&nbsp;15 of the following year. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>STOCK &#150; EQUITY GRANTS </B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:5%; font-size:12pt; font-family:Times New Roman"><B><I>New
Hire Equity Grant </I></B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">As an inducement to your employment with the Company, you will receive a stock option grant to
purchase a number of shares of Mattel stock equal to $5,000,000, divided by a Black-Scholes value determined by using the average of the closing trading prices of the Company&#146;s common stock over the twenty (20)&nbsp;consecutive trading days
ending on the date immediately prior to the grant date. </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">This new hire option grant will cliff vest at the end of a three-year performance period that begins on the
Effective Date, subject to the Company achieving a relative total shareholder return over such period that is equal to or greater than 65<SUP STYLE="font-size:85%; vertical-align:top">th</SUP> percentile, as compared to the S&amp;P 500 Index as of
the end of such period. The foregoing performance metric shall be established and measured, and performance achievement otherwise determined, in the same manner and pursuant to the same terms as are set forth in that certain Performance Unit award
agreement to be used in connection with the 2018 LTIP program (as discussed below). In the event of a termination of your employment (i)&nbsp;by the Company without Cause or (ii)&nbsp;due to your death or permanent disability, the option grant, to
the extent then outstanding and unvested, will vest in full and will remain exercisable until the earlier to occur of (x)&nbsp;the third anniversary (or in the event of a termination of your employment due to your death or permanent disability, the
fifth anniversary) of the termination date or (y)&nbsp;the expiration of the term of the option. </P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">The exercise price of the stock options will equal the closing price of Mattel stock on the grant date, and,
in accordance with the Company&#146;s new hire grant policy, the grant date will occur on the last trading day of the month in which the Effective Date occurs. </P></TD></TR></TABLE>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Please note that this is a summary of your new hire grant, and you will be required to accept online the stock option grant
agreement that sets forth the terms and conditions that govern your stock option grant, which shall be otherwise consistent with the form of stock option grant agreement used under the LTI program for senior executive officers of the Company
(discussed below). </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:5%; font-size:12pt; font-family:Times New Roman"><B><I>Long-Term Incentive Equity Grants </I></B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">The Company&#146;s current portfolio approach to long-term incentives (&#147;LTI&#148;) is comprised of performance-based
restricted stock units (&#147;Performance Units&#148;) under our Long-Term Incentive Program (&#147;LTIP&#148;), time-vesting restricted stock units (&#147;RSUs&#148;) and stock options. Your 2018 LTI grant value will be $8,250,000, delivered 33.3%
each in Performance Units, RSUs and stock options, subject to requisite Compensation Committee approvals. Your 2018 </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">-2- </P>

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Performance Units will be granted to you, in accordance with the Company&#146;s new hire grant policy, on the last trading day of the month in which the Effective Date occurs, and otherwise will
vest on the same terms and conditions as the Performance Units already granted in April 2018 to the other senior executive officers of the Company. Your 2018 RSUs and options will be granted to you at the same time that annual grants of 2018 RSUs
and options are made to senior executive officers of the Company. Thereafter, your LTI values may vary each year as determined by the Compensation Committee. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">To the extent that the vesting and/or exercisability provisions set forth above with respect to the awards described under the
heading &#147;STOCK &#150; EQUITY GRANTS&#148; are inconsistent with the vesting and/or exercisability provisions in the Mattel, Inc. Amended and Restated 2010 Equity and Long-Term Incentive Plan under which such awards are granted, the provisions
set forth above shall control with respect to such awards. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>STOCK OWNERSHIP </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">You will be subject to stock ownership guidelines based on a multiple of base salary. Currently, the guidelines call for a
stock ownership requirement equal to six times your base salary. You must meet this requirement within five years of the Effective Date. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>PERQUISITES
</B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">You will be eligible to receive a monthly automobile allowance in the amount of $2,000 for your automobile expenses,
including mileage, gasoline, maintenance and insurance, payable on a biweekly basis, less applicable federal and state taxes and other required withholdings. You will also be eligible to receive financial counseling services from a Mattel selected
company or you may elect to receive reimbursement from Mattel of up to $10,000 per year, less applicable federal and state taxes and other required withholdings, for financial counseling services through a company of your choice. You will also be
eligible to receive a comprehensive physical examination annually. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>DEFERRED COMPENSATION </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">You will be eligible to participate in the Mattel, Inc. Deferred Compensation&nbsp;&amp; PIP Excess Plan. Under this plan, you
may elect to defer a portion of your salary or annual MIP bonus, with various investment and payment options available. Additional information regarding this plan will be provided to you separately. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>BENEFITS AND EMPLOYEE PROGRAMS </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">The Company offers a comprehensive benefits package and an extensive array of valuable programs and services designed to help
our employees create a healthy lifestyle, build a financial future and enhance work/life balance. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:5%; font-size:12pt; font-family:Times New Roman"><B><I>Health and Welfare </I></B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">The following is a brief outline of the health and welfare benefits in which you and your qualified dependents, if applicable,
will be eligible to participate in as of the Effective Date, with </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">-3- </P>

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the exception of short&nbsp;&amp; long-term disability insurance, which are available upon the successful completion of your first 90 days of employment. </P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Medical</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Life Insurance</P></TD></TR>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Dental</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Accidental Death&nbsp;&amp; Dismemberment</P></TD></TR>
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<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Vision</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Business Travel Coverage</P></TD></TR>
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<TD VALIGN="bottom"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">Prescription</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Short&nbsp;&amp; Long-Term Disability</P></TD></TR>
</TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">You will receive information about your health and welfare benefits separately. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:5%; font-size:12pt; font-family:Times New Roman"><B><I>Retirement/401(k) </I></B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Mattel provides eligible employees the opportunity to participate in a 401(k) retirement program that provides a variety of
investment options. You will be automatically enrolled in the Mattel, Inc. Personal Investment Plan (&#147;PIP&#148;), which is a 401(k) savings/retirement plan, if you are age 20 or older. The PIP currently offers both Mattel automatic and matching
contributions, which will be provided in the information provided separately to you regarding your 401(k) plan. You will receive more details regarding your contribution and investment options. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>SEVERANCE </B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">You will be a
participant in the Mattel, Inc. Executive Severance Plan B (the &#147;Severance Plan&#148;) as modified by the terms of your participation letter agreement (the &#147;Participation Letter Agreement&#148;) in the form attached hereto as Appendix I
and subject to the terms and conditions thereof. The modifications set forth in the attached Participation Letter Agreement shall control over any inconsistent provisions in the Severance Plan. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>DEFINITIONS </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">&#147;Cause&#148; shall mean (i)&nbsp;your willful neglect of significant duties you are required to perform or your willful
violation of a material Company policy; (ii)&nbsp;the commission by you of a material act of dishonesty, fraud, misrepresentation or other act of moral turpitude; (iii)&nbsp;your willful act or omission in the course of your employment which
constitutes gross negligence; or (iv)&nbsp;your willful failure to obey a lawful direction of the Board; provided that, in each of (i)&nbsp;through (iv) above, unless the described activity cannot be cured, corrected or ceased, you have received
written notice of the described activity, have been afforded a reasonable opportunity to cure or correct the activity described in the notice, and have failed to substantially cure, correct or cease the activity, as appropriate. However, to the
extent you act in good faith with the reasonable belief that your conduct was in the best interest of the Company, such conduct shall not constitute Cause. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>LEGAL FEES </B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">The Company
will reimburse you for up to $10,000 in legal fees actually incurred by you in connection with the review and negotiation of this letter on or prior to the Effective Date. The Company will reimburse such legal fees in 2018 as soon as practicable
following your delivery to the Company of documentation reasonably satisfactory to the Company evidencing such fees. </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">-4- </P>

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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>GOVERNING LAW </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Except to the extent governed by Federal law, this letter shall be governed by and construed in accordance with the laws of
the State of California, excluding laws relating to conflicts or choice of law. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman"><B>GENERAL INFORMATION </B></P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">This letter is only a summary of your compensation, benefit and employee program offerings. More details and plan provisions
are provided in our summary plan descriptions, plan documents or program summaries, which govern and are subject to periodic modification and revision in the Company&#146;s discretion (subject to the terms and conditions thereof). </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">To the extent that any payments or reimbursements provided to you under this letter are deemed to constitute compensation to
which Treasury Regulation <FONT STYLE="white-space:nowrap">Section&nbsp;1.409A-3(i)(1)(iv)</FONT> would apply, such payments or reimbursements shall be made or provided in accordance with the requirements of Section&nbsp;409A of the Internal Revenue
Code of 1986, as amended from time to time, including, where applicable, the requirement that (i)&nbsp;any reimbursement is for expenses incurred during your lifetime (or during a shorter period of time specified in this letter), (ii) the amount of
expenses eligible for reimbursement during a calendar year may not affect the expenses eligible for reimbursement in any other calendar year, (iii)&nbsp;the reimbursement of an eligible expense will be made on or before the last day of the calendar
year following the year in which the expense is incurred, and (iv)&nbsp;the right to reimbursement is not subject to liquidation or exchange for another benefit. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">This letter supersedes any prior communications you may have had with Company employees and/or representatives, and reflects
the entire understanding between you and the Company, regarding the terms of employment being offered to you. No Company employee and/or representative has the authority to make any promise related to this offer that is not contained in this letter
and, by signing below, you affirm that you have not signed this letter in reliance on any such promise. By signing below, you confirm that your negotiation, acceptance and/or performance of the terms of this offer does not violate any contract or
arrangement you may have with any third party. If the Company (in its sole discretion) determines that your confirmation may be inaccurate for any reason, it can be a basis for terminating your employment with Cause. By signing below, you agree to
indemnify the Company and the Mattel family of companies against any claims that may be brought against such companies relating to any allegation that you violated any contract or arrangement between you and such third party. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">The terms of this letter do not constitute a contract of employment for a definite term, and do not obligate the Company to
employ you, or you to work for the Company, for any particular period of time. Your employment with the Company will be &#147;at will,&#148; and both you and the Company have the right to terminate your employment at any time, for any or no reason,
with or without prior notice or Cause. The <FONT STYLE="white-space:nowrap">at-will</FONT> relationship cannot be changed by any person, statement, act, series of events, or pattern of conduct, but only by express, individual written
</P>
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employment agreement signed by a duly authorized member of the Compensation Committee or the Chief Human Resources Officer of Mattel. For purposes of clarity, your participation in any stock
option, incentive, or benefit program will not be construed as (i)&nbsp;any assurance of continuing employment for any particular period of time, or (ii)&nbsp;a restriction on the Company&#146;s right to terminate your employment with or without
prior notice or Cause. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Also, please note that you will continue to be considered an Insider for purposes of Mattel&#146;s
Insider Trading Policy and are subject to window period restrictions. This means that you are restricted to conducting transactions in Mattel stock ONLY during open window periods. Examples of such transactions include sales of shares underlying a
stock option (including sales of shares to generate cash to pay the exercise price) and changes in elections in the Mattel stock fund of Mattel&#146;s 401(k) plan. A copy of the Insider Trading Policy and other related information will be provided
to you separately. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">In addition, as a condition of your employment, you will need to sign an Employee Confidentiality and
Inventions Agreement (in which you will be asked to disclose all prior inventions, if any, that you own), certify that you will, at all times, comply with Mattel&#146;s Code of Conduct, and complete a conflict of interest questionnaire. If you would
like to review any of these forms before you make your decision to accept our offer, we will be able to provide them. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Ynon, we are sincerely pleased to provide you with this offer and very much look forward to you joining the Mattel leadership
team. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Please review the terms contained herein and sign below to indicate your understanding and concurrence. Also, note
that I have enclosed two copies of this letter so that you can return a signed copy to me and retain one for your records. This letter may be executed in one or more counterparts, including electronically transmitted counterparts, each of which will
be deemed an original and all of which together will be considered one and the same instrument. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">If I can answer any
questions, please do not hesitate to call me. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">[<I>Signature Page Follows</I>] </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">-6- </P>

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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">Sincerely,</P></TD>
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<TD VALIGN="top"> <P STYLE="margin-top:0pt; margin-bottom:1pt; border-bottom:1px solid #000000; font-size:12pt; font-family:Times New Roman" ALIGN="justify">/s/ Robert Normile</P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">Name: Robert Normile</P></TD>
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<TD VALIGN="top"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Title: Executive Vice President, Chief Legal</P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Officer and Secretary</P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">Agreed and Accepted:</P></TD></TR>
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<TD VALIGN="top"> <P STYLE="margin-top:0pt; margin-bottom:1pt; border-bottom:1px solid #000000; font-size:12pt; font-family:Times New Roman" ALIGN="justify">/s/ Ynon Kreiz</P></TD></TR>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">Ynon Kreiz</P></TD></TR>
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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">Dated: April&nbsp;19, 2018</P></TD></TR>
</TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><I></I>[<I>Signature Page to Mattel Employment Letter Agreement</I>]<I> </I></P>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="right">Exhibit 10.2 </P>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>MATTEL, INC. </B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>EXECUTIVE
SEVERANCE PLAN B </B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>Participation Letter Agreement for Ynon Kreiz </B></P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="5%" VALIGN="top" ALIGN="left">Employee</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">Name: &nbsp;&nbsp;Ynon Kreiz </P></TD></TR></TABLE>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="5%" VALIGN="top" ALIGN="left">Re:</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">The Mattel, Inc. Executive Severance Plan B </P></TD></TR></TABLE>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Dear Ynon: </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">This participation letter agreement (&#147;<U>Letter Agreement</U>&#148;) relates to the Mattel, Inc. Executive Severance Plan
B (the &#147;<U>Plan</U>&#148;). </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Through this Letter Agreement, you are being offered the opportunity to become a
participant in the Plan (a &#147;<U>Participant</U>&#148;), and thereby to be eligible to receive the severance benefits set forth therein, as modified below (the &#147;<U>Modifications</U>&#148;). The terms not defined in this Letter Agreement but
beginning with a capital letter shall have the meaning assigned to them in the Plan. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">1. In the event that you become
entitled to a Severance Payment or CIC Severance Payment under the Plan, the amount of your Severance Payment or your CIC Severance Payment, as applicable, shall be equal to two (2.0) times the sum of your (x)&nbsp;annual base salary at the rate in
effect at the time the Notice of Termination is given and (y)&nbsp;target annual bonus opportunity under the Mattel Incentive Plan or any successor plan (the &#147;<U>MIP</U>&#148;) for the year in which the Date of Termination occurs, and shall in
paid in the form and at the times specified in the Plan (except that the reference to the <FONT STYLE="white-space:nowrap">12-month</FONT> period in Section&nbsp;3(b)(iii)(I) and the reference to <FONT STYLE="white-space:nowrap">18-month</FONT>
period in Section&nbsp;3(c)(ii) shall be to a <FONT STYLE="white-space:nowrap">24-month</FONT> period). Section&nbsp;3(b)(iii)(II) of the Plan shall not apply to you and in no event will you be entitled to any Income Continuation Payments under
Section&nbsp;3(b)(iii)(II) of the Plan or this Letter Agreement. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">2. For purposes of this Letter Agreement and your
participation in the Plan, &#147;<U>Covered Termination</U>&#148; shall mean that, at any time after the Participant&#146;s Eligibility Date, the Participant&#146;s employment with the Company is (i)&nbsp;involuntarily terminated by the Company
without Cause at any time, or (ii)&nbsp;terminated by the Participant for Good Reason (as defined below) within twenty-four (24)&nbsp;months following a Change of Control. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">3. For purposes of Section&nbsp;3(c)(vi)(I) of the Plan, in the event of a Covered Termination within <FONT
STYLE="white-space:nowrap">twenty-four</FONT> (24)&nbsp;months following a Change in Control, you will be eligible for the Additional Benefits until the earlier of (x)&nbsp;twenty-four (24)&nbsp;months after the Date of Termination or (y)&nbsp;the
date you accept New Employment. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">4. For purposes of this Letter Agreement and your participation in the Plan,
&#147;<U>Good Reason</U>&#148; shall mean that any one or more of the following have occurred without the express written consent of the Participant, provided that (i)&nbsp;the Participant provides Mattel with written notice of the Good Reason event
in accordance with Section&nbsp;15 of the Plan within ninety (90) </P>
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days of the initial existence of such event and (ii)&nbsp;such event is not remedied by Mattel within thirty (30)&nbsp;days following the delivery of written notice of such Good Reason event:
</P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:10%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">(a) any material diminution in any of the Participant&#146;s duties, authority or responsibilities as Chief Executive
Officer; </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:10%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">(b) the Company&#146;s material reduction of the Participant&#146;s base salary and target bonus opportunity,
as in effect on the Eligibility Date or as the same may be increased from time to time; </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:10%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">(c) any other action or inaction
that constitutes a breach by Mattel of this Letter Agreement or Section&nbsp;12(a) of the Plan; </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:10%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">(d) any failure by
Mattel to obtain the assumption and agreement to perform this Plan by a successor as contemplated by Section&nbsp;13 of the Plan, except where such assumption and agreement occurs by operation of law; or </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:10%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">(e) any relocation of Participant&#146;s principal office by more than 50 miles from its current location in El Segundo,
California. The Participant may provide a Notice of Termination for a Good Reason event only if Mattel does not timely and reasonably remedy such event within the prescribed thirty (30)&nbsp;days. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">5. For purposes of this Letter Agreement and your participation in the Plan, &#147;<U>Notice of Termination</U>&#148; shall
mean a written notice delivered in accordance with Section&nbsp;15 of the Plan which (i)&nbsp;if applicable, indicates the specific clause of the definition of Cause or Good Reason relied upon; (ii)&nbsp;if applicable, sets forth in reasonable
detail the facts and circumstances claimed to provide a basis for termination of a Participant&#146;s employment for Cause or Good Reason under the provision so indicated; and (iii)&nbsp;specifies the Date of Termination. If Mattel does not timely
and reasonably remedy the Good Reason event specified by the Participant in the notice to Mattel pursuant to the Good Reason definition above, then the Participant may resign for Good Reason by delivering a Notice of Termination within sixty
(60)&nbsp;days following the end of Mattel&#146;s thirty (30)&nbsp;day cure period set forth the Good Reason definition. If the Participant does not cure, correct or cease the activity described in the written notice to the Participant pursuant to
Section&nbsp;2(b) of the Plan, then Mattel may terminate the Participant&#146;s employment for Cause by delivering a Notice of Termination to the Participant following the end of an appropriate cure period. The Plan Administrator&#146;s discretion
under Sections 8 and 9 of the Plan shall not apply to the determination as to whether a Good Reason event has occurred. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">6. For purposes of this Letter Agreement and your participation in the Plan, the phrase &#147;or the Chief Executive
Officer&#148; shall be deleted from clause (iv)&nbsp;of the definition of &#147;<U>Cause</U>&#148; in Section&nbsp;2(b) of the Plan. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">7. Notwithstanding anything in the Plan, any employment letter agreement or equity grant agreement to the contrary, in the
event of a Covered Termination within <FONT STYLE="white-space:nowrap">twenty-four</FONT> (24)&nbsp;months following a Change in Control, any unvested performance-based restricted stock units granted after May&nbsp;17, 2018 that you then hold will
become fully vested, based on the greater of actual or prorated target performance through the most recently completed applicable performance year in accordance with the applicable Equity Plan; but if after May&nbsp;17, 2018,
</P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">-2- </P>

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Mattel grants performance-based restricted stock units to other executives that contain more favorable vesting treatment under the applicable circumstances, any performance-based restricted units
granted to you concurrently or at a later date will be granted on the basis of such more favorable vesting treatment. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">8.
For purposes of this Letter Agreement and your participation in the Plan, the defined term &#147;<U>Severance Benefit</U>&#148; shall capture the foregoing Modifications. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">9. Notices to the Company under Section&nbsp;15 of the Plan shall be sent to the attention of the Board of Directors of
Mattel. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">A copy of the Plan is attached to this Letter Agreement. You should read it carefully and become familiar with
its terms and conditions, and those set forth below. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">By signing below, you will be acknowledging and agreeing to the
Modifications set forth above and the following additional provisions: </P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="5%" VALIGN="top" ALIGN="left">(i)</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">that you have received and reviewed a copy of the Plan; </P></TD></TR></TABLE>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="5%" VALIGN="top" ALIGN="left">(ii)</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">that participation in the Plan requires that you agree irrevocably and voluntarily to the terms of the Plan
(including, without limitation, the covenants set forth in Section&nbsp;7 of the Plan) and the terms set forth below; and </P></TD></TR></TABLE> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD WIDTH="5%">&nbsp;</TD>
<TD WIDTH="5%" VALIGN="top" ALIGN="left">(iii)</TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">that you have had the opportunity to carefully evaluate this opportunity, and desire to participate in the
Plan according to the terms and conditions set forth herein. </P></TD></TR></TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Subject to the foregoing, we invite you to
become a Participant in the Plan. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">NOW, THEREFORE, you and Mattel (hereinafter referred to as &#147;the parties&#148;)
hereby AGREE as follows: </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">1. The day you start employment with Mattel shall be your &#147;<U>Eligibility Date</U>&#148;
for purposes of the Plan. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">2. As a condition of receiving the Severance Benefit (other than the Accrued Amounts and Other
Benefits), you must (a)&nbsp;execute and accept the terms and conditions of, and the effectiveness of, a General Release of All Claims (the &#147;<U>Release</U>&#148;) in substantially the form attached hereto as Exhibit A (which form may be
modified by Mattel to the extent Mattel determines in good faith that any such modification is necessary to make it valid and encompassing under applicable law) and such Release must become irrevocable within fifty-five (55)&nbsp;days following your
Date of Termination, (b)&nbsp;comply with the covenants set forth in Section&nbsp;7 of the Plan and (c)&nbsp;promptly resign from any position as an officer, director or fiduciary of the Company and any Mattel-related entity. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">3. In consideration of becoming eligible to receive the Severance Benefits provided under the terms and conditions of the
Plan, you agree to waive any and all rights, benefits, and </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">-3- </P>

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privileges to severance benefits that you might otherwise be entitled to receive under any other plan or arrangement of the Company except as otherwise provided in the Offer Letter. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">4. You understand that the waiver set forth in Section&nbsp;3 above is irrevocable for so long as this Letter Agreement is in
effect, and that this Letter Agreement, the Offer Letter, and the Plan set forth the entire agreement between the parties with respect to any subject matter covered herein. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">5. This Letter Agreement shall terminate, and your status as a Participant in the Plan shall end, on the first to occur of
&#150; </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:10%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">(a) your termination of employment for a reason other than a &#147;Covered Termination&#148; as defined in
Section&nbsp;2(e) of the Plan and modified by this Letter Agreement, and </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:10%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">(b) the first anniversary of your Eligibility
Date; provided that commencing on the first day of the first month following the month in which your Eligibility Date occurs and on the first day of each month thereafter (the most recent of such dates is hereinafter referred to as the
&#147;<U>Renewal Date</U>&#148;), your participation in the Plan shall be automatically extended so as to terminate one year from such Renewal Date, unless at least 90 days prior to any Renewal Date (including prior to your Eligibility Date) Mattel
shall give notice to you that your participation in the Plan shall not be so extended beyond the first anniversary of such Renewal Date. Accordingly, you shall retain your status as a Participant for at least 15 months following any notice from
Mattel that your participation in the Plan is not being extended. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">6. Notwithstanding anything herein to the contrary, if
a Change of Control occurs while you are a Participant in the Plan, in no event will your status as a Participant in the Plan end prior to the end of the twenty-four (24)&nbsp;month period beginning on a Change of Control regardless of when any
written notification is given to you terminating your participation in the Plan (including any written notification given prior to such Change of Control) in accordance with Section&nbsp;5(b). </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">7. Your participation in the Plan shall continue in effect following any Covered Termination that occurs while you are a
Participant in the Plan with respect to all rights and obligations accruing as a result of such termination. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">8. You
recognize and agree that your execution of this Letter Agreement results in your enrollment and participation in the Plan, that you agree to be bound by the terms and conditions of the Plan and this Letter Agreement, and that you understand that
this Letter Agreement may not be amended or modified except pursuant to Section&nbsp;12 of the Plan. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">9. This Letter
Agreement may be executed in one or more counterparts, including electronically transmitted counterparts, each of which shall be deemed an original and all of which together shall be considered one and the same instrument. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><I></I>[<I>Signature Page Follows</I>]<I> </I></P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">-4- </P>

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<TD VALIGN="top"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">Dated: April&nbsp;19, 2018</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">Mattel, Inc.</P></TD></TR>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P ALIGN="justify" STYLE=" margin-top:0pt ; margin-bottom:0pt; font-family:Times New Roman; font-size:12pt">By <U>/s/ Robert Nomile</U></P></TD></TR>
</TABLE> <P STYLE="font-size:24pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="justify">ACCEPTED AND AGREED TO this 19<SUP
STYLE="font-size:85%; vertical-align:top">th</SUP> of April, 2018. </P> <P STYLE="font-size:18pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman"><U>/s/ Ynon
Kreiz&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;</U></P></TD></TR>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Ynon Kreiz</P></TD></TR>
</TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><I></I>[<I>Signature Page to Mattel Participation Letter Agreement</I>]<I> </I></P>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center">EXHIBIT A TO PARTICIPATION LETTER AGREEMENT </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>GENERAL RELEASE </B></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="center"><B>OF ALL
CLAIMS </B></P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">1. For valuable consideration, the receipt and adequacy of which are hereby acknowledged, the undersigned (the
&#147;<U>Participant</U>&#148;) does hereby on behalf of the Participant and the Participant&#146;s successors, assigns, heirs and any and all other persons claiming through the Participant, if any, and each of them, forever relieve, release, and
discharge Mattel, Inc. (&#147;<U>Mattel</U>&#148;) and its respective predecessors, successors, assigns, owners, attorneys, representatives, affiliates, Mattel corporations, subsidiaries (whether or not wholly-owned), divisions, partners and their
officers, directors, agents, employees, servants, executors, administrators, accountants, investigators, insurers, and any and all other related individuals and entities, if any, and each of them (collectively, the &#147;<U>Released
Parties</U>&#148;), in any and all capacities from any and all claims, debts, liabilities, demands, obligations, liens, promises, acts, agreements, costs and expenses (including, but not limited to attorneys&#146; fees), damages, actions and causes
of action, of whatever kind or nature, including, without limiting the generality of the foregoing, any claims arising out of, based upon, or relating to the hire, employment, remuneration (including salary; bonus; incentive or other compensation;
vacation, sick leave or medical insurance benefits; or other benefits) or termination of the Participant&#146;s employment with Mattel. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">2. This release (&#147;<U>Release</U>&#148;) includes a release of any rights or claims the Participant may have under the Age
Discrimination in Employment Act, which prohibits age discrimination in employment as to individuals forty years of age and older; the Older Workers Benefit Protection Act, which prohibits discrimination against older workers in all executive
benefits; Title VII of the Civil Rights Act of 1964, as amended in 1991, which prohibits discrimination in employment based on race, color, national origin, religion or sex; the California Fair Employment and Housing Act, which prohibits
discrimination based on race, color, religion, national origin, ancestry, physical or mental disability, medical condition, sex, pregnancy-related condition, marital status, age or sexual orientation; the Equal Pay Act, which prohibits paying men
and women unequal pay for equal work; the American with Disabilities Act, which prohibits discrimination against qualified individuals with disabilities; or any other federal, state or local laws or regulations which prohibit employment
discrimination, restrict an employer&#146;s right to terminate the Participant, or otherwise regulate employment. This Release also includes a release by the Participant of any claims for breach of contract, wrongful discharge and all claims for
alleged physical or personal injury, emotional distress relating to or arising out of the Participant&#146;s employment with Mattel or the termination of that employment; any claims under the WARN Act or any similar law, which requires, among other
things, that advance notice be given of certain work force reductions; and all claims under the Employee Retirement Income Security Act of 1974, such as claims relating to pension or health plan benefits. Notwithstanding anything else herein to the
contrary, this Release shall not affect claims that relate to: (i)&nbsp;Participant&#146;s right to enforce the terms of the Mattel, Inc. Executive Severance Plan B; (ii)&nbsp;any rights the Participant may have to indemnification from personal
liability in accordance with the applicable charter, bylaws or other governing documents of Mattel, to the extent such documents are not inconsistent with Section&nbsp;2802 of the California Labor Code; (iii)&nbsp;the Participant&#146;s right, if
any, to government-provided unemployment benefits; (iv)&nbsp;the Participant&#146;s vested rights under </P>
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any of the Company&#146;s retirement plans or equity plans; (vi)&nbsp;any rights the Participant may have to COBRA benefits; or (vii)&nbsp;any rights or claims that the law does not permit the
Participant to release. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">3. Notwithstanding any other provision of this Release, this Release does not apply to any rights
or claims which arise after the execution of this Release. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">4. This Release covers both claims that the Participant knows
about and those the Participant may not know about. The Participant expressly waives all rights afforded by any statute (such as Section&nbsp;1542 of the Civil Code of the State of California) which limits the effect of a release with respect to
unknown claims. The Participant understands the significance of the Participant&#146;s release of unknown claims and the Participant&#146;s waiver of statutory protection against a release of unknown claims (such as under Section&nbsp;1542).
Section&nbsp;1542 of the Civil Code of the State of California states as follows: </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">&#147;A general release does not extend
to claims which the creditor does not know or suspect to exist in his or her favor at the time of executing the release, which if known by him or her must have materially affected his or her settlement with the debtor.&#148; </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">Notwithstanding the provisions of Section&nbsp;1542, the Participant expressly acknowledges that this Release is intended to
include both claims that the Participant knows about and those the Participant does not know or suspect to exist. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">5. The
Participant hereby represents and warrants that he or she has not filed, initiated, or prosecuted (or caused to be filed, initiated, or prosecuted) any lawsuit with respect to any claim this Release purports to waive, and the Participant covenants
never to do so in the future, whether as a named plaintiff, class member, or otherwise. The Participant understands that this Release does not (a)&nbsp;require him/her to withdraw, or prohibit him/her from participating in an investigation, filing a
charge or otherwise communicating with any federal, state or local government office, official or agency, including, but not limited to, the Equal Employment Opportunity Commission, Department of Labor, National Labor Relations Board or the
Securities and Exchange Commission, (b)&nbsp;in any way interfere with his/her right and responsibility to give truthful testimony under oath, or (c)&nbsp;limit or affect his/her rights to challenge the validity of this Release under the ADEA or
Older Workers Benefit Protection Act, as long as the Participant does not personally seek reinstatement, damages, remedies, or other relief as to any claim that the Participant released by signing this Release, as the Participant has waived any
right the Participant might have had to any of those things. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">If the Participant is ever awarded or recovers any amount as
to a claim the Participant purported to waive in this Release, the Participant agrees that the amount of the award or recovery shall be reduced by the amounts he or she was paid under this Plan, increased appropriately for the time value of money,
using an interest rate of 10% per annum. The Participant covenants never directly or indirectly to bring or participate in an action against any Released Party under California Business&nbsp;&amp; Professions Code Section&nbsp;17200 or under any
other unfair competition law of any jurisdiction. </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:Times New Roman" ALIGN="center">A-2 </P>

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 <P STYLE="margin-top:0pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">6. The provisions of this Release are severable, and if any part of it is
found to be unenforceable, the other paragraphs shall remain fully valid and enforceable. This Release shall be construed in accordance with its fair meaning and in accordance with the laws of the State of California, without regard to conflicts of
laws principles thereof. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">7. The Participant is strongly encouraged to consult with an attorney before signing this
Release. The Participant acknowledges that the Participant has been advised of this right to consult an attorney and the Participant understands that whether to do so is the Participant&#146;s decision. The Participant acknowledges that Mattel has
advised the Participant that the Participant has <FONT STYLE="white-space:nowrap">twenty-one</FONT> (21)&nbsp;days in which to consider whether the Participant should sign this Release and has advised the Participant that if the Participant signs
this Release, the Participant has seven (7)&nbsp;days following the date on which the Participant signs the Release to revoke it and that the Release will not be effective until after this <FONT STYLE="white-space:nowrap">seven-day</FONT> period had
lapsed. </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; text-indent:5%; font-size:12pt; font-family:Times New Roman" ALIGN="justify">PLEASE READ THIS AGREEMENT CAREFULLY. IT CONTAINS A RELEASE OF ALL KNOWN AND UNKNOWN CLAIMS. </P>
<P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Date:
<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U></P></TD>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE="margin-top:0pt; margin-bottom:1pt; border-bottom:1px solid #000000; font-size:12pt; font-family:Times New Roman" ALIGN="justify">&nbsp;<U></U></P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
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<TD VALIGN="bottom">&nbsp;</TD>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Mattel, Inc.</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Date:
<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U></P></TD>
<TD VALIGN="bottom">&nbsp;</TD>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE="margin-top:0pt; margin-bottom:1pt; border-bottom:1px solid #000000; font-size:12pt; font-family:Times New Roman" ALIGN="justify">&nbsp;<U></U></P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
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<TD VALIGN="bottom">&nbsp;</TD>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:12pt; font-family:Times New Roman">Participant</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
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 <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="right">Exhibit 99.1 </P> <P STYLE="font-size:2pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<IMG SRC="g562194g19a73.jpg" ALT="LOGO">
 </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="center"><B>MATTEL NAMES YNON KREIZ AS CHIEF EXECUTIVE OFFICER, EFFECTIVE APRIL&nbsp;26, 2018 </B></P>
<P STYLE="font-size:6pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="top" ALIGN="center"><B></B><B><I>Kreiz Will Also Become Chairman, as Previously Announced,</I></B><B></B></TD></TR>
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<TD VALIGN="top" ALIGN="center"><B></B><B><I>Effective Upon His Election at 2018 Annual Meeting of Stockholders</I></B><B></B></TD></TR>
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<TD VALIGN="top" ALIGN="center"><B></B><B><I>Margo Georgiadis to Step Down to Pursue New Opportunity</I></B><B></B></TD></TR>
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<TD VALIGN="top" STYLE="BORDER-BOTTOM:2.00pt solid #000000"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL" ALIGN="center"><B>Kreiz Will Join Georgiadis On Q1 Earnings Call Scheduled for April&nbsp;26, 2018</B></P>
<P STYLE="font-size:6pt; margin-top:0pt; margin-bottom:1pt" align="left">&nbsp;</P></TD></TR>
</TABLE> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL"><B>EL SEGUNDO, CA &#150; April</B><B></B><B>&nbsp;19, 2018 &#150;</B> Mattel, Inc. (NASDAQ: MAT) today announced that the Board of
Directors has named Ynon Kreiz, a Mattel director since June 2017, as Chief Executive Officer effective April&nbsp;26, 2018. Margo Georgiadis, who became Mattel&#146;s CEO in February 2017, has informed the Board of her decision to step down from
her executive and Board roles to pursue a new opportunity in the technology sector. Ms.&nbsp;Georgiadis will serve in an advisory role at Mattel through May&nbsp;10, 2018 to ensure a smooth transition. </P>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">As previously announced, Mr.&nbsp;Kreiz also will become Chairman of the Board, effective upon his election at the 2018 Annual Meeting of Stockholders, scheduled for
May&nbsp;17, 2018. Mr.&nbsp;Kreiz succeeds Christopher A. Sinclair, the Executive Chairman and former CEO of Mattel who, on June&nbsp;13, 2017, announced his intention to retire at the 2018 Annual Meeting. </P>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">&#147;Ynon has tremendous expertise across areas critical to our strategy, including digital, media and entertainment, and we have already benefitted from that
experience and his compelling vision for the company since he became a director,&#148; said Mr.&nbsp;Sinclair. &#147;Ynon has excelled at anticipating industry trends and brings an outstanding track record of innovation and success, with over 20
years of experience in the media and entertainment industries, including particularly deep experience in children&#146;s entertainment. We are pleased he has agreed to take on this new role and are confident he and Margo will ensure a seamless
transition given their strong relationship.&#148; </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">Sinclair added, &#147;On behalf of the Board and management team, we thank Margo for her service and many
contributions to Mattel. We wish her the best in her future endeavors.&#148; </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">Said Mr.&nbsp;Kreiz, &#147;Mattel is an iconic company with many of the world&#146;s
most beloved brands and greatest toy franchises. I am excited by the opportunity to lead the company towards its next phase of transformation and restore Mattel to a high performing toy company. While the company has been facing significant
challenges, we have achieved constructive progress in many key areas. I am committed to building on our existing strategy as we continue to aggressively implement our transformation plan. Since joining the Board in June 2017, I&#146;ve been
impressed with the quality and depth of the team across the organization. I look forward to working together to fulfill Mattel&#146;s long term potential and unlock the full value of its world class IP.&#148; </P>
<P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">Kreiz continued, &#147;I would like to thank Margo for her exceptional contribution to reset the company for the future and I am grateful for the time we spent together
at Mattel.&#148; </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="right">1 </P>

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 <P STYLE="margin-top:0pt;margin-bottom:0pt" ALIGN="justify">


<IMG SRC="g562194g19a73.jpg" ALT="LOGO">
 </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">Said Ms.&nbsp;Georgiadis, &#147;We have made strong progress in addressing the critical structural challenges facing Mattel, and I
know Ynon is committed to building on that progress alongside our talented leadership team. It has been a privilege to lead such an iconic company at an important time of change, and I want to thank the amazing people at Mattel for their tireless
commitment to inspiring wonder in kids across the world. I am proud of what we accomplished together and confident in Mattel&#146;s path forward.&#148; </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL"><B>Ynon
Kreiz </B></P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">Mr.&nbsp;Kreiz is the former Chairman and CEO of Maker Studios, Inc., a global digital media and content network company, which was acquired by The Walt
Disney Company in 2014. He previously served as Chairman and CEO of Endemol Group, one of the world&#146;s largest independent television production companies, with local operations in more than 30 countries. Prior to that, Mr.&nbsp;Kreiz was a
General Partner at venture capital firm Balderton Capital (formerly Benchmark Capital Europe), one of the leading early stage investors in Europe. </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">Earlier in his
career, Mr.&nbsp;Kreiz <FONT STYLE="white-space:nowrap">co-founded</FONT> and served as Chairman and CEO of Fox Kids Europe N.V. (FKE), a leading children&#146;s entertainment company with <FONT STYLE="white-space:nowrap">pay-TV</FONT> channels in
over 50 countries across Europe and the Middle East. FKE was listed on the Euronext Stock Exchange in Amsterdam in 1999 and the majority shareholding was acquired by The Walt Disney Company in 2002. Mr.&nbsp;Kreiz serves on the Board of Directors of
Warner Music Group Corp. and is also a member of the Board of Advisors of the Anderson Graduate School of Management at UCLA. He has a bachelor&#146;s degree in Economics and Management from Tel Aviv University, and an MBA from UCLA&#146;s Anderson
Graduate School of Management. </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL"><B>Q1 Financial Results </B></P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">As previously
announced, the company plans to release its first quarter 2018 financial results on April&nbsp;26, 2018 at approximately 4:05 p.m. Eastern time. Following this, Mattel executives, including Ms.&nbsp;Georgiadis, Mr.&nbsp;Kreiz, CFO Joe Euteneuer and
President and COO Richard Dickson, will host a conference call and webcast at 5:00 p.m. Eastern time. </P> <P STYLE="margin-top:18pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL"><B>Forward-Looking Statements </B></P>
<P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">This press release contains a number of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The use of words such as
&#147;anticipates,&#148; &#147;expects,&#148; &#147;intends,&#148; &#147;plans,&#148; &#147;confident that&#148; and &#147;believes,&#148; among others, generally identify forward-looking statements. These forward-looking statements are based on
currently available operating, financial, economic and other information, and are subject to a number of significant risks and uncertainties. A variety of factors, many of which are beyond our control, could cause actual future results to differ
materially from those projected in the forward-looking statements. Specific factors that might cause such a difference include, but are not limited to: (i)&nbsp;the risks inherent in any CEO succession, including the time required to fully integrate
Mr.&nbsp;Kreiz into the Company&#146;s operations and (ii)&nbsp;other risks and uncertainties as may be described in Mattel&#146;s periodic filings with the Securities and Exchange Commission, including the &#147;Risk Factors&#148; section of
Mattel&#146;s Annual Report on Form <FONT STYLE="white-space:nowrap">10-K</FONT> for the fiscal year ended December&nbsp;31, 2017. Mattel does not update forward-looking statements and expressly disclaims any obligation to do so. </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="right">2 </P>

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 </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL"><B>About Mattel </B></P> <P STYLE="margin-top:6pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL">Mattel is a global learning,
development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl&reg;, Barbie&reg;, Fisher-Price&reg;, Hot Wheels&reg; and Thomas&nbsp;&amp;
Friends<SUP STYLE="font-size:85%; vertical-align:top">&reg;</SUP>, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading
entertainment and technology companies as well as other partners. With a global workforce of approximately 28,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at <FONT
STYLE="font-family:ARIAL" COLOR="#0000ff">www.mattel.com</FONT><FONT STYLE="font-family:ARIAL">. </FONT></P> <P STYLE="font-size:24pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TR STYLE="page-break-inside:avoid ; font-family:ARIAL; font-size:10pt">
<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL"><U>Contacts:</U></P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom"></TD></TR>
<TR STYLE="font-size:1pt">
<TD HEIGHT="8"></TD>
<TD HEIGHT="8" COLSPAN="2"></TD></TR>
<TR STYLE="page-break-inside:avoid ; font-family:ARIAL; font-size:10pt">
<TD VALIGN="top"> <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL"><B>News Media</B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL">Alex Clark</P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL"><FONT STYLE="white-space:nowrap"><FONT STYLE="white-space:nowrap">310-252-6397</FONT></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL">alex.clark@mattel.com</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top"> <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL"><B>Securities Analysts</B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL">Whitney Steininger</P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL"><FONT STYLE="white-space:nowrap"><FONT STYLE="white-space:nowrap">310-252-2703</FONT></FONT></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; margin-left:1.00em; text-indent:-1.00em; font-size:10pt; font-family:ARIAL">whitney.steininger@mattel.com</P></TD></TR>
</TABLE> <P STYLE="margin-top:12pt; margin-bottom:0pt; font-size:10pt; font-family:ARIAL"><FONT STYLE="white-space:nowrap">MAT-FIN</FONT> <FONT STYLE="white-space:nowrap">MAT-CORP</FONT> </P>
 <p STYLE="margin-top:0pt;margin-bottom:0pt ; font-size:8pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:12pt; font-family:Times New Roman" ALIGN="right">3 </P>

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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
