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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
shares in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Income Statement [Abstract]      
Net Sales $ 4,510,852 $ 4,881,951 $ 5,456,650
Cost of sales 2,716,127 3,061,122 2,902,259
Gross Profit 1,794,725 1,820,829 2,554,391
Advertising and promotion expenses 526,436 642,286 634,947
Other selling and administrative expenses 1,504,796 1,517,983 1,391,769
Operating (Loss) Income (236,507) (339,440) 527,675
Interest expense 181,886 105,214 95,118
Interest (income) (6,463) (7,777) (9,144)
Other non-operating expense, net 7,331 68,110 31,959
(Loss) Income Before Income Taxes (419,261) (504,987) 409,742
Provision for income taxes 111,732 548,849 91,720
Net (Loss) Income $ (530,993) $ (1,053,836) $ 318,022
Net (Loss) Income Per Common Share - Basic (USD per share) $ (1.54) $ (3.07) $ 0.93
Weighted average number of common shares (in shares) 345,012 343,564 341,480
Net (Loss) Income Per Common Share - Diluted (USD per share) $ (1.54) $ (3.07) $ 0.92
Weighted average number of common and potential common shares (in shares) 345,012 343,564 344,233