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Consolidated Statements of Operations - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Income Statement [Abstract]      
Revenue, net $ 410,921 $ 322,825 $ 265,166
Cost of revenue 129,289 109,258 70,277
Gross profit 281,632 213,567 194,889
Operating expenses:      
Research and development 46,610 38,671 41,329
Selling, general and administrative 322,198 274,839 197,233
Impairment and restructuring charges 26,608 0 0
Total operating expenses 395,416 313,510 238,562
Loss from operations (113,784) (99,943) (43,673)
Interest expense (4,138) (1,169) (1,519)
Other income (expense), net 2,036 118 1,591
Loss before income taxes (115,886) (100,994) (43,601)
Income tax provision 269 367 229
Net loss $ (116,155) $ (101,361) $ (43,830)
Net loss per common share, basic (in USD per share) $ (3.88) $ (3.46) $ (1.58)
Net loss per common share, diluted (in USD per share) $ (3.88) $ (3.46) $ (1.58)
Weighted-average shares, basic (in shares) 29,915,720 29,331,010 27,754,404
Weighted-average shares, diluted (in shares) 29,915,720 29,331,010 27,754,404