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Share-Based Compensation (Tables)
12 Months Ended
Dec. 31, 2023
Share-Based Payment Arrangement [Abstract]  
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions RSUs with market-based conditions generally vest over a three year period and the fair value was determined using a Monte Carlo simulation using the following range of assumptions:
December 31,
2023
December 31,
2022
Volatility rate69.78 %
70.93% to 71.00%
Risk-free interest rate3.85 %
4.32% to 4.39%
Average expected life (in years)2.8
2.3 to 3.0
Dividend yield None  None
Stock price at grant date$3.28$3.95
The estimated grant date fair value of stock options was determined using a Black-Scholes valuation model using the following weighted-average assumptions:
December 31,
2023
December 31,
2022
Volatility rate70.00 %58.98 %
Risk-free interest rate3.80 %3.68 %
Average expected life (in years)6.05.6
Dividend yield None  None
Stock price at grant date$3.28$4.07
Exercise price$3.28$4.07
Schedule of Stock Options Roll Forward
RSU activity for the years ended December 31, 2023 and 2022 was as follows:
Number of
Units
Weighted average grant price
Unvested balance at December 31, 2021
3,076,158 $16.08 
Granted5,542,010 4.17 
Vested(1)
(1,020,874)14.67 
Forfeited(104,681)14.36 
Unvested balance at December 31, 2022
7,492,613 $7.48 
Granted4,030,535 4.12 
Vested(1)
(2,221,870)8.71 
Forfeited(83,136)9.52 
Unvested balance at December 31, 2023
9,218,142 $5.70 
_____________________________
(1)Include 467,712 and 253,787 of RSUs that vested during the years ended December 31, 2023 and 2022, respectively, for which the resulting shares of Class A Common Stock have not yet been issued. There were 1,104,629 and 636,917 RSUs that vested for which the resulting shares of Class A Common Stock were not issued as of December 31, 2023 and 2022, respectively.
Stock option activity for the years ended December 31, 2023 and 2022 was as follows:
Number of UnitsWeighted average exercise price
Outstanding balance at December 31, 2021
96,827 $15.40 
Granted790,339 4.07 
Exercised
— — 
Forfeited— — 
Outstanding balance at December 31, 2022
887,166 5.31 
Granted1,084,445 3.28 
Exercised
— — 
Forfeited— — 
Outstanding balance at December 31, 2023
1,971,611 $4.19 
Exercisable balance at December 31, 2023
328,002 $6.30 
Schedule of Unvested Restricted Stock Units Roll Forward
RSU activity for the years ended December 31, 2023 and 2022 was as follows:
Number of
Units
Weighted average grant price
Unvested balance at December 31, 2021
3,076,158 $16.08 
Granted5,542,010 4.17 
Vested(1)
(1,020,874)14.67 
Forfeited(104,681)14.36 
Unvested balance at December 31, 2022
7,492,613 $7.48 
Granted4,030,535 4.12 
Vested(1)
(2,221,870)8.71 
Forfeited(83,136)9.52 
Unvested balance at December 31, 2023
9,218,142 $5.70 
_____________________________
(1)Include 467,712 and 253,787 of RSUs that vested during the years ended December 31, 2023 and 2022, respectively, for which the resulting shares of Class A Common Stock have not yet been issued. There were 1,104,629 and 636,917 RSUs that vested for which the resulting shares of Class A Common Stock were not issued as of December 31, 2023 and 2022, respectively.
Stock option activity for the years ended December 31, 2023 and 2022 was as follows:
Number of UnitsWeighted average exercise price
Outstanding balance at December 31, 2021
96,827 $15.40 
Granted790,339 4.07 
Exercised
— — 
Forfeited— — 
Outstanding balance at December 31, 2022
887,166 5.31 
Granted1,084,445 3.28 
Exercised
— — 
Forfeited— — 
Outstanding balance at December 31, 2023
1,971,611 $4.19 
Exercisable balance at December 31, 2023
328,002 $6.30 
Share-based Payment Arrangement, Expensed and Capitalized, Amount
Share-based compensation expense for the years ended December 31, 2023, 2022 and 2021 was as follows:
Years Ended
December 31,
($ in thousands)202320222021
Costs of revenue$1,064 $987 $1,808 
Advertising and promotions2,225 2,048 3,605 
General and administrative
26,731 15,656 19,499 
Total share-based compensation expense$30,020 $18,691 $24,912