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Goodwill and Other Intangibles
12 Months Ended
Dec. 31, 2015
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangibles
GOODWILL AND OTHER INTANGIBLES
We evaluate goodwill and indefinite lived intangibles for impairment annually on October 1.
Goodwill
The Company performs a quantitative analysis using a discounted cash flow model and other valuation techniques, but may elect to perform a qualitative analysis.
In performing a quantitative assessment, we estimate fair value using the best information available to us, including market information and discounted cash flow projections also referred to as the income approach. The income approach uses operating segments projection of estimated operating results and cash flows that are discounted using a weighted-average cost of capital that is determined based on current market conditions. The projection uses management’s best estimates of economic and market conditions over the projected period including growth rates in sales, costs and number of units, estimates of future expected changes in operating margins and cash expenditures. Other estimates and assumptions include terminal value growth rates, future estimates of capital expenditures and changes in future working capital requirements. The estimated fair value of each operating segment is compared to their respective carrying values.
Sensitivity analyses were performed around these assumptions in order to assess the reasonableness of the assumptions and the resulting estimated fair values. Additionally we validate our estimates of fair value under the income approach by comparing the values to fair value estimates using a market approach. A market approach estimates fair value by applying cash flow multiples to the reporting unit’s operating performance. The multiples are derived from comparable publicly traded companies with similar operating and investment characteristics of the reporting units. We consider the implied control premium and conclude whether the implied control premium is reasonable based on other recent market transactions.
If the estimated fair value of the reporting unit is less than its carrying value, the Company then performs additional analysis to determine if the reporting unit’s goodwill should be impaired.
If actual results are not consistent with managements’ estimate and assumptions, goodwill may be overstated and a charge against net income would be required, which would adversely affect the Company’s financial statements.
We performed our assessment as of October 1, 2015, and determined there was no impairment of goodwill.
The following table summarizes goodwill attributable to our operating segments at December 31, 2015 and:
Millions of dollars
2015
2014
North America
$
1,732

$
1,715

EMEA
832

639

Latin America
3

4

Asia
439

449

Total
$
3,006

$
2,807


The change in the carrying value of goodwill was primarily due to purchase price allocations and the impact of foreign currency. Further discussion of purchase price allocations can be found in Note 2.
Other Intangible Assets
Based on the results of our annual assessment as of October 1, 2015, we determined that there were no impairments to our intangibles in 2015. In 2014 we recognized a $12 million impairment charge within selling, general and administrative expense of our EMEA operating segment related to two European trademarks which had a pre-impairment carrying value of $30 million in 2014.
Amortization expense was $74 million and $33 million for the years ended December 31, 2015 and 2014, respectively.
The following table summarizes other intangible assets at December 31, 2015 and 2014:
 
 
2015
 
2014
Millions of dollars
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net
Other intangible assets, finite lives:
 
 
 
 
 
 
 
 
 
 
 
 
Customer relationships (1)
 
632

 
(200
)
 
$
432

 
665

 
$
(163
)
 
$
502

Patents and other (2)
 
359

 
(127
)
 
232

 
348

 
(104
)
 
244

Total other intangible assets, finite lives
 
$
991

 
$
(327
)
 
$
664

 
$
1,013

 
$
(267
)
 
$
746

Trademarks, indefinite lives
 
2,014

 

 
2,014

 
2,057

 

 
2,057

Total other intangible assets
 
$
3,005

 
$
(327
)
 
$
2,678

 
$
3,070

 
$
(267
)
 
$
2,803

(1)    Customer relationships have an estimated useful life of 4 to 18 years. 
(2)    Patents and other intangibles have an estimated useful life of 1 to 15 years. 
The change in the gross carrying value of other intangible assets was primarily due to the impact of foreign currency.
The following table summarizes our future estimated amortization expense by year:
Millions of dollars
 
2016
$
73

2017
70

2018
68

2019
65

2020
55