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Consolidated Statement of Profit or Loss - TRY (₺)
₺ in Thousands
 12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Profit or loss [abstract]      
Revenue ₺ 17,026,401 ₺ 14,100,863 ₺ 12,769,415
Revenue from financial services 605,663 184,698  
Total revenue 17,632,064 14,285,561 12,769,415
Cost of revenue (11,073,465) (9,166,384) (7,769,483)
Cost of revenue from financial services (276,709) (70,223)  
Total cost of revenue (11,350,174) (9,236,607) (7,769,483)
Gross profit 5,952,936 4,934,479 4,999,932
Gross profit from financial services 328,954 114,475  
Total gross profit 6,281,890 5,048,954 4,999,932
Other income 74,438 78,569 44,454
Selling and marketing expenses (2,005,420) (1,910,947) (1,901,859)
Administrative expenses (645,196) (721,849) (625,279)
Other expenses (773,329) (312,801) (270,446)
Operating profit 2,932,383 2,181,926 2,246,802
Finance income 1,090,449 1,064,794 756,039
Finance costs (1,413,315) (1,237,593) (799,514)
Net finance costs (322,866) (172,799) (43,475)
Profit before income tax 2,609,517 2,009,127 2,203,327
Income tax expense (571,758) (423,160) (667,112)
Profit from continuing operations 2,037,759 1,585,967 1,536,215
(Loss)/profit from discontinued operations (attributable to owners of the Company)   (42,164) 367,336
Profit for the year 2,037,759 1,543,803 1,903,551
Profit for the year is attributable to:      
Owners of the Company 1,979,129 1,492,088 2,067,654
Non-controlling interests 58,630 51,715 (164,103)
Profit for the year ₺ 2,037,759 ₺ 1,543,803 ₺ 1,903,551
Basic and diluted earnings per share for profit attributable to owners of the Company (in full TL) ₺ 0.90 ₺ 0.68 ₺ 0.94
Basic and diluted earnings per share for profit from continuing operations attributable to owners of the Company (in full TL) ₺ 0.90 0.70 0.77
Basic and diluted earnings/(losses) per share for profit /(loss) from discontinued operations attributable to owners of the Company (in full TL)   ₺ (0.02) ₺ 0.17