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Consolidated Statement of Profit or Loss - TRY (₺)
₺ in Thousands
 12 Months Ended
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Profit or loss [abstract]      
Revenue ₺ 20,350,557 ₺ 17,026,401 ₺ 14,100,863
Revenue from financial services 941,918 605,663 184,698
Total revenue 21,292,475 17,632,064 14,285,561
Cost of revenue (13,785,448) (11,073,465) (9,166,384)
Cost of revenue from financial services (360,545) (276,709) (70,223)
Total cost of revenue (14,145,993) (11,350,174) (9,236,607)
Gross profit 6,565,109 5,952,936 4,934,479
Gross profit from financial services 581,373 328,954 114,475
Total gross profit 7,146,482 6,281,890 5,048,954
Other income 241,435 74,438 78,569
Selling and marketing expenses (1,626,714) (2,005,420) (1,910,947)
Administrative expenses (673,370) (645,196) (721,849)
Net impairment losses on financial and contract assets (346,390)    
Other expenses (381,582) (773,329) (312,801)
Operating profit 4,359,861 2,932,383 2,181,926
Finance income 1,932,133 818,436 961,642
Finance costs (3,619,091) (1,141,302) (1,134,441)
Net finance costs (1,686,958) (322,866) (172,799)
Share of loss of equity accounted investees (87)    
Profit before income tax 2,672,816 2,609,517 2,009,127
Income tax expense (495,481) (571,758) (423,160)
Profit from continuing operations 2,177,335 2,037,759 1,585,967
(Loss) from discontinued operations (attributable to owners of the Company)     (42,164)
Profit for the year 2,177,335 2,037,759 1,543,803
Profit for the year is attributable to:      
Owners of the Company 2,021,065 1,979,129 1,492,088
Non-controlling interests 156,270 58,630 51,715
Profit for the year ₺ 2,177,335 ₺ 2,037,759 ₺ 1,543,803
Basic and diluted earnings per share for profit attributable to owners of the Company (in full TL) ₺ 0.93 ₺ 0.90 ₺ 0.68
Basic and diluted earnings per share for profit from continuing operations attributable to owners of the Company (in full TL) 0.93 0.90 0.70
Basic and diluted earnings/(losses) per share for profit /(loss) from discontinued operations attributable to owners of the Company (in full TL) ₺ (0.02)