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Basis of Preparation and Summary of Significant Accounting Policies - Summary of Impacts of Adoption of IFRS 9, IFRS 15 and IFRS 16 on Consolidated Statement of Profit or Loss (Detail) - TRY (₺)
₺ / shares in Units, ₺ in Thousands
 12 Months Ended
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Disclosure of expected impact of initial application of new standards or interpretations [line items]      
Revenue ₺ 20,350,557 ₺ 17,026,401 ₺ 14,100,863
Revenue from financial services 941,918 605,663 184,698
Total revenue 21,292,475 17,632,064 14,285,561
Cost of revenue (13,785,448) (11,073,465) (9,166,384)
Cost of revenue from financial services (360,545) (276,709) (70,223)
Total cost of revenue (14,145,993) (11,350,174) (9,236,607)
Gross profit 6,565,109 5,952,936 4,934,479
Gross profit from financial services 581,373 328,954 114,475
Total gross profit 7,146,482 6,281,890 5,048,954
Other income 241,435 74,438 78,569
Selling and marketing expenses (1,626,714) (2,005,420) (1,910,947)
Administrative expenses (673,370) (645,196) (721,849)
Net impairment losses on financial and contract assets (346,390)    
Other expenses (381,582) (773,329) (312,801)
Operating profit 4,359,861 2,932,383 2,181,926
Finance income 1,932,133 818,436 961,642
Finance costs (3,619,091) (1,141,302) (1,134,441)
Net finance costs (1,686,958) (322,866) (172,799)
Share of profit of equity accounted investees (87)    
Profit before income tax 2,672,816 2,609,517 2,009,127
Income tax expense (495,481) (571,758) (423,160)
Profit for the year 2,177,335 2,037,759 1,543,803
Profit for the year is attributable to:      
Owners of the Company 2,021,065 1,979,129 1,492,088
Non-controlling interests 156,270 58,630 51,715
Profit for the year ₺ 2,177,335 ₺ 2,037,759 ₺ 1,543,803
Basic and diluted earnings per share for profit attributable to owners of the Company (in full TL) ₺ 0.93 ₺ 0.90 ₺ 0.68
Effect Of Change Due to IFRS 9 [member]      
Disclosure of expected impact of initial application of new standards or interpretations [line items]      
Selling and marketing expenses ₺ 141,527    
Administrative expenses 225,778    
Net impairment losses on financial and contract assets (346,390)    
Operating profit 20,915    
Finance costs (14)    
Net finance costs (14)    
Profit before income tax 20,901    
Income tax expense (4,764)    
Profit for the year 16,137    
Profit for the year is attributable to:      
Owners of the Company 16,137    
Profit for the year ₺ 16,137    
Basic and diluted earnings per share for profit attributable to owners of the Company (in full TL) ₺ 0.01    
Effect Of Change Due to IFRS 15 [member]      
Disclosure of expected impact of initial application of new standards or interpretations [line items]      
Revenue ₺ (18,132)    
Revenue from financial services 308    
Total revenue (17,824)    
Cost of revenue (329,447)    
Total cost of revenue (329,447)    
Gross profit (347,579)    
Gross profit from financial services 308    
Total gross profit (347,271)    
Selling and marketing expenses 523,210    
Operating profit 175,939    
Profit before income tax 175,939    
Income tax expense (38,015)    
Profit for the year 137,924    
Profit for the year is attributable to:      
Owners of the Company 137,924    
Profit for the year ₺ 137,924    
Basic and diluted earnings per share for profit attributable to owners of the Company (in full TL) ₺ 0.06    
Effect Of Change Due to IFRS 16 [member]      
Disclosure of expected impact of initial application of new standards or interpretations [line items]      
Cost of revenue ₺ 51,098    
Total cost of revenue 51,098    
Gross profit 51,098    
Total gross profit 51,098    
Other income 35,012    
Selling and marketing expenses 51,208    
Administrative expenses 50,724    
Other expenses (44,431)    
Operating profit 143,611    
Finance income 892    
Finance costs (230,663)    
Net finance costs (229,771)    
Profit before income tax (86,160)    
Income tax expense 14,696    
Profit for the year (71,464)    
Profit for the year is attributable to:      
Owners of the Company (71,464)    
Profit for the year ₺ (71,464)    
Basic and diluted earnings per share for profit attributable to owners of the Company (in full TL) ₺ (0.03)    
31 December 2018 without Adoptions [member]      
Disclosure of expected impact of initial application of new standards or interpretations [line items]      
Revenue ₺ 20,368,689    
Revenue from financial services 941,610    
Total revenue 21,310,299    
Cost of revenue (13,507,099)    
Cost of revenue from financial services (360,545)    
Total cost of revenue (13,867,644)    
Gross profit 6,861,590    
Gross profit from financial services 581,065    
Total gross profit 7,442,655    
Other income 206,423    
Selling and marketing expenses (2,342,659)    
Administrative expenses (949,872)    
Other expenses (337,151)    
Operating profit 4,019,396    
Finance income 1,931,241    
Finance costs (3,388,414)    
Net finance costs (1,457,173)    
Share of profit of equity accounted investees (87)    
Profit before income tax 2,562,136    
Income tax expense (467,398)    
Profit for the year 2,094,738    
Profit for the year is attributable to:      
Owners of the Company 1,938,468    
Non-controlling interests 156,270    
Profit for the year ₺ 2,094,738    
Basic and diluted earnings per share for profit attributable to owners of the Company (in full TL) ₺ 0.89