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Expenses by Nature - Summary of Expenses by Nature Selling and Marketing Expenses (Detail) - TRY (₺)
₺ in Thousands
 12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Attribution of expenses by nature to their function      
Employee benefit expenses ₺ (14,218,875) ₺ (9,936,190) ₺ (10,750,005)
Selling and marketing expenses      
Attribution of expenses by nature to their function      
Employee benefit expenses (3,139,523) (2,109,509) (2,282,240)
Marketing expense (1,969,736) (1,799,885) (2,164,820)
Selling expense (306,716) (363,264) (444,519)
Other (266,371) (320,135) (309,455)
Operating expense ₺ (5,682,346) ₺ (4,592,793) ₺ (5,201,034)