Expenses by nature - Summary of Expenses by Nature Selling and Marketing Expenses (Detail) - TRY (₺) ₺ in Thousands	12 Months Ended
Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Attribution of expenses by nature to their function
Employee benefit expenses	₺ (26,575,655)	₺ (20,529,037)	₺ (14,345,749)
Selling and marketing expenses
Attribution of expenses by nature to their function
Employee benefit expenses	(5,837,216)	(4,532,805)	(3,045,683)
Marketing expenses	(4,133,666)	(2,843,881)	(2,598,652)
Selling expenses	(527,125)	(442,832)	(524,475)
Others	(450,671)	(384,584)	(462,208)
Operating expense	₺ (10,948,678)	₺ (8,204,102)	₺ (6,631,018)

The amount of expense arising from advertising.

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- Definition

Line items represent concepts included in a table. These concepts are used to disclose reportable information associated with members defined in one or many axes of the table.

+ References

No definition available.

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- Definition

The expense of all forms of consideration given by an entity in exchange for a service rendered by employees or for the termination of employment.

+ References

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- Definition

The amount of all operating expenses.

+ References

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- Definition

The amount of expenses that the entity does not separately disclose in the same statement or note when the entity uses the 'nature of expense' form for its analysis of expenses. [Refer: Expenses, by nature]

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- Definition

The amount of expense relating to selling activities of the entity.

+ References

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