v2.4.1.9
Organization and Summary of Significant Accounting Policies (Tables)
 12 Months Ended
Jan. 31, 2015
Organization and Summary of Significant Accounting Policies [Abstract]  
Advertising Costs and Cooperative Advertising Allowances [Table Text Block]
Advertising and promotional costs and cooperative advertising allowances were as follows:
 
2014
 
2013
 
2012
 
(millions)
Gross advertising and promotional costs
$
1,602

 
$
1,623

 
$
1,554

Cooperative advertising allowances
425

 
457

 
431

Advertising and promotional costs, net of
cooperative advertising allowances
$
1,177

 
$
1,166

 
$
1,123

Net sales
$
28,105

 
$
27,931

 
$
27,686

Advertising and promotional costs, net of cooperative
advertising allowances, as a percent to net sales
4.2
%
 
4.2
%
 
4.1
%
Percentage of Sales on Enterprise-Wide Basis by Merchandise Category
For 2014, 2013 and 2012, the following merchandise constituted the following percentages of sales:
 
 
2014
 
2013
 
2012
Feminine Accessories, Intimate Apparel, Shoes and Cosmetics
38
%
 
38
%
 
38
%
Feminine Apparel
23

 
23

 
23

Men’s and Children’s
23

 
23

 
23

Home/Miscellaneous
16

 
16

 
16

 
100
%
 
100
%
 
100
%