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Goodwill and Other Intangible Assets
3 Months Ended
Mar. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Goodwill and Other Intangible Assets

White Mountains has recognized goodwill and other identifiable intangible assets at the acquisition date fair values in connection with its purchases of subsidiaries.
On January 15, 2016, MediaAlpha acquired certain assets from Oversee.net for a purchase price of $3.9 million. The majority of assets acquired, which are included in other intangible assets, consists of customer relationships, a customer contract, a non-compete agreement from the seller, domain names and technology.
During 2015, Wobi acquired Cashboard in two transactions for a total of NIS 35.9 million (approximately $8.9 million based upon the foreign exchange spot rate at the dates of acquisition), representing a controlling financial interest. As of the acquisition date, Wobi recognized total assets acquired of $5.5 million, including $0.3 million of goodwill and $2.8 million of other intangible assets, and total liabilities assumed of $1.2 million at their estimated fair values.
The following table shows the change in goodwill and other intangible assets:
 
 
Three Months Ended March 31,
Millions
 
2016
 
2015
 
 
Goodwill
 
Other intangible assets
 
Goodwill
 
Other intangible assets
Beginning balance
 
$
187.9

 
$
187.8

 
$
168.9

 
$
182.3

Acquisitions of businesses
 

 

 
.3

 
2.8

Acquisitions of intangible assets
 

 
3.9

 

 

Amortization, including foreign currency translation
 

 
(8.1
)
 

 
(6.9
)
Ending balance
 
$
187.9

 
$
183.6

 
$
169.2

 
$
178.2