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Goodwill and Other Intangible Assets
12 Months Ended
Dec. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Goodwill and Other Intangible Assets

White Mountains has recognized goodwill and other identifiable intangible assets at the acquisition date fair values in connection with its purchases of subsidiaries. The following table shows the economic lives, acquisition date values, accumulated amortization and net carrying values for other intangible assets and goodwill, for each company acquired:
$ in millions
 
Weighted Average Economic
 life
(in years)
 
December 31, 2016
 
December 31, 2015
 
Acquisition date fair value
 
Accumulated amortization
 
Net carrying value
 
Acquisition date fair value
 
Accumulated amortization
 
Net carrying value
Goodwill:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MediaAlpha
 
N/A
 
$
18.3

 
$

 
$
18.3

 
$
18.3

 
$

 
$
18.3

Wobi
 
N/A
 
5.8

 

 
5.8

 
5.8

 

 
5.8

Buzzmove
 
N/A
 
7.6

 

 
7.6

 

 

 

Total goodwill
 
 
 
31.7

 

 
31.7

 
24.1

 

 
24.1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other intangible assets:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MediaAlpha
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   Customer relationships
 
3
 
10.0

 
6.2

 
3.8

 
6.5

 
2.9

 
3.6

   Information technology
 
5
 
32.4

 
17.9

 
14.5

 
32.0

 
11.2

 
20.8

      Subtotal
 
 
 
42.4

 
24.1

 
18.3

 
38.5

 
14.1

 
24.4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wobi
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   Trademark
 
8
 
2.1

 
.8

 
1.3

 
2.1

 
.5

 
1.6

   Information technology
 
7
 
3.6

 
1.2

 
2.4

 
3.6

 
.7

 
2.9

       Subtotal
 
 
 
5.7

 
2.0

 
3.7

 
5.7

 
1.2

 
4.5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Buzzmove
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   Trademark
 
7
 
.6

 
.1

 
.5

 

 

 

   Information technology
 
5
 
.5

 

 
.5

 

 

 

       Subtotal
 
 
 
1.1

 
.1

 
1.0

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OneBeacon
 
10
 
9.4

 
8.2

 
1.2

 
9.4

 
7.0

 
2.4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total other intangible assets
 
58.6

 
34.4

 
24.2

 
53.6

 
22.3

 
31.3

Total goodwill and other intangible assets (1)
 
$
90.3

 
$
34.4

 
$
55.9

 
$
77.7

 
$
22.3

 
$
55.4


(1) Excludes amounts related to Star & Shield. See Note 22 — “Held for Sale and Discontinued Operations”.

The goodwill recognized for the above acquisitions is attributed to expected future cash flows. The acquisition date fair values of other intangible assets with finite lives are estimated using income approach techniques, which use future expected cash flows to develop a discounted present value amount.
The multi-period-excess-earnings method estimates fair value using the present value of the incremental after-tax cash flows attributable solely to the intangible asset over its remaining life. This approach was used to estimate the fair value of intangible assets associated with trademarks, brand names, customer relationships and contracts and information technology.
The relief-from-royalty method was used to estimate fair value for intangible assets that relate to rights that could be obtained via a license from a third-party owner. Under this method, the fair value is estimated using the present value of license fees avoided by owning rather than leasing the asset. This technique was used to estimate the fair value of domain names.
The with-or-without method estimates the fair value of an intangible asset that provides an incremental benefit. Under this method, the fair value of the intangible asset is calculated by comparing the value of the entity with and without the intangible asset. This approach was used to estimate the fair value of favorable lease terms, which is included in other.
The following table shows the change in goodwill and other intangible assets:
 
 
December 31,
 
 
2016
 
2015
Millions
 
Goodwill
 
Other intangible assets
 
Goodwill
 
Other intangible assets
Beginning balance
 
$
24.1

 
$
31.3

 
$
23.8

 
$
38.7

Add: Star & Shield amounts held for sale at beginning of the period (1)
 

 
.4

 

 
.8

Acquisitions of businesses
 
7.6

 
1.1

 
.3

 
2.8

Acquisitions of other intangible assets
 

 
3.9

 

 

Amortization, including foreign currency translation
 

 
(12.5
)
 

 
(10.6
)
Less: Star & Shield amounts held for sale at end of the period (1)
 

 

 

 
.4

Ending balance
 
$
31.7

 
$
24.2

 
$
24.1

 
$
31.3


(1) See Note 22 — “Held for Sale and Discontinued Operations”.

Amortization expense was $12.5 million, $10.6 million and $8.3 million for the years ended December 31, 2016, 2015 and 2014.
White Mountains expects to recognize amortization expense in each of the next five years as follows:
Millions
 
Amortization expense
2017
 
$
10.9

2018
 
8.3

2019
 
2.3

2020
 
.7

2021
 
.9

Total
 
$
23.1