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Goodwill and Other Intangible Assets
9 Months Ended
Sep. 30, 2017
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Goodwill and Other Intangible Assets

White Mountains has recognized goodwill and other intangible assets at the acquisition date fair values in connection with its purchases of subsidiaries.
On January 15, 2016, MediaAlpha acquired certain assets from Oversee.net for a purchase price of $3.9 million. The majority of assets acquired, which are included in other intangible assets, consists of customer relationships, a customer contract, a non-compete agreement from the seller, domain names and technology.
On August 4, 2016, White Mountains acquired a 70.9% ownership share in Buzzmove for a purchase price of GBP 6.1 million (approximately $8.1 million based upon the foreign exchange spot rate at the date of acquisition). White Mountains recognized total assets acquired related to Buzzmove of $11.5 million, including $7.6 million of goodwill and $1.1 million of intangible assets, and total liabilities assumed of $0.1 million, reflecting acquisition date fair values.
The following table shows the change in goodwill and other intangible assets:
 
 
Three Months Ended September 30,
 
 
2017
 
2016
Millions
 
Goodwill
 
Other intangible assets
 
Total
 
Goodwill
 
Other intangible assets
 
Total
Beginning balance
 
$
25.9

 
$
14.4

 
$
40.3

 
$
18.3

 
$
23.3

 
$
41.6

Acquisition of businesses
 

 

 

 
7.6

 
1.1

 
8.7

Amortization, including foreign currency translation
 

 
(2.5
)
 
(2.5
)
 

 
(2.6
)
 
(2.6
)
Ending balance
 
$
25.9

 
$
11.9

 
$
37.8

 
$
25.9

 
$
21.8

 
$
47.7

 
 
Nine Months Ended September 30,
 
 
2017
 
2016
Millions
 
Goodwill
 
Other intangible assets
 
Total
 
Goodwill
 
Other intangible assets
 
Total
Beginning balance
 
$
25.9

 
$
19.3

 
$
45.2

 
$
18.6

 
$
26.9

 
$
45.5

Add: Amounts held for sale at
         beginning of the period (1)
 

 

 

 

 
.4

 
.4

Acquisition of businesses
 

 

 

 
7.6

 
5.0

 
12.6

Wobi write off
 

 

 

 
(.3
)
 
(2.5
)
 
(2.8
)
Amortization, including foreign currency translation
 

 
(7.4
)
 
(7.4
)
 

 
(8.0
)
 
(8.0
)
Ending balance
 
$
25.9

 
$
11.9

 
$
37.8

 
$
25.9

 
$
21.8

 
$
47.7

(1) See Note 15 — “Held for Sale and Discontinued Operations”.

The following table is a summary of goodwill and other intangible assets as of September 30, 2017, December 31, 2016, and September 30, 2016:
Millions
 
September 30, 2017
 
December 31, 2016
Goodwill
 
 
 
 
MediaAlpha
 
$
18.3

 
$
18.3

Buzzmove
 
7.6

 
7.6

Total goodwill
 
25.9

 
25.9

Other intangible assets
 
 
 
 
MediaAlpha
 
11.0

 
18.3

Buzzmove
 
.9

 
1.0

Total other intangible assets
 
11.9

 
19.3

Total goodwill and other intangible assets
 
37.8

 
45.2

Goodwill and other intangible assets held for sale
 

 
1.2

Goodwill and other intangible assets attributed to non-controlling interests
 
(13.7
)
 
(17.1
)
Goodwill and other intangible assets included in White Mountains's
common shareholders' equity
 
$
24.1

 
$
29.3