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Summary of Significant Accounting Policies (Basis of Presentation) (Details)
$ / shares in Units, $ in Millions
9 Months Ended
Sep. 30, 2017
USD ($)
publisher
advertiser
Sep. 30, 2016
USD ($)
Sep. 28, 2017
$ / shares
Jun. 30, 2017
Dec. 31, 2016
Jul. 31, 2012
USD ($)
HG Global            
Basis of Presentation            
Percentage of par value of policy reinsured 15.00%          
Surplus notes           $ 503.0
MediaAlpha            
Basis of Presentation            
Number of advertisers | advertiser 330          
Number of publishers | publisher 280          
Preferred Stock | HG Global            
Basis of Presentation            
Ownership interest (as a percent) 96.90%     96.90% 96.90%  
Common Stock | HG Global            
Basis of Presentation            
Ownership interest (as a percent) 88.40%     88.40% 88.40%  
Restricted Stock            
Basis of Presentation            
Payments related to tax withholding for share-based compensation $ 9.3 $ 5.8        
OneBeacon            
Basis of Presentation            
Business acquisition, share price | $ / shares     $ 18.10