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REVENUE
 6 Months Ended
Jun. 30, 2025
Revenue from Contract with Customer [Abstract]  
REVENUE
4. REVENUE
NIQ provides data and analytical services through its Intelligence and Activation offerings to customers globally in various end markets within its reportable segments, which consist of Americas, EMEA and APAC. NIQ’s revenue streams are characterized by multi-year contracts, high contract renewal rates and client diversity. No single client accounted for more than 5% of NIQ’s revenues for the three and six months ended June 30, 2025 and 2024.
The following table disaggregates revenue by reportable segment:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2025202420252024
Americas
$400.0 $389.4 $778.3 $753.7 
EMEA466.2 425.8 885.1 855.9 
APAC174.6 170.6 343.3 338.1 
Total revenues$1,040.8 $985.8 $2,006.7 $1,947.7 
The following table disaggregates revenue by major product offerings and by timing of revenue recognition:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2025202420252024
Major product offerings
Intelligence$841.6 $787.1 $1,639.0 $1,580.4 
Activation199.2 198.7 367.7 367.3 
Total revenues$1,040.8 $985.8 $2,006.7 $1,947.7 

Timing of revenue recognition
Data and services transferred over time
$855.4 $800.6 $1,662.7 $1,598.4 
Data and services transferred at a point in time
185.4 185.2 344.0 349.3 
Total revenues$1,040.8 $985.8 $2,006.7 $1,947.7 
Revenues in the United States represented approximately 24% and 25% of total revenues for the three months ended June 30, 2025 and 2024, respectively, and 24% for each of the six months ended June 30, 2025 and 2024. No other individual country’s revenues were greater than 10% of total revenues during these periods. Revenues in the Netherlands, the Company’s country of domicile, represented approximately 2% of total revenues for the three and six months ended June 30, 2025 and approximately 1% for the three and six months ended June 30, 2024.
At the inception of a contract, NIQ generally expects the period between when it transfers its data and services to its customers and when the customer pays for such services will be one year or less.
Contract assets represent NIQ’s rights to consideration in exchange for services transferred to a customer that have not been billed as of the reporting date. While the Company’s rights to consideration are generally unconditional at the time its performance obligations are satisfied, under certain circumstances the related billing occurs in arrears. At June 30, 2025 and December 31, 2024, $214.4 million and $122.8 million, respectively, of contract assets were recorded as a component of trade receivables, net in the condensed consolidated balance sheets.
Deferred revenues relate to advance consideration received or the right to consideration that is unconditional from customers for which revenue is recognized when the performance obligation is satisfied and control is transferred to the customer. At December 31, 2024, $273.4 million of deferred revenues were recorded in the condensed consolidated balance sheets, of which substantially all was recognized as revenue during the three and six months ended June 30, 2025. At June 30, 2025, the balance of deferred revenues was $330.2 million.
Remaining performance obligations include both amounts recorded as deferred revenue on the balance sheet as of June 30, 2025 as well as amounts not yet invoiced to customers as of June 30, 2025, largely reflecting future revenue related to signed multi-year arrangements. The Company excludes from its calculation of remaining performance obligations those contracts with a term of less than 12 months or a termination of convenience clause. As of June 30, 2025, the aggregate amount of the transaction price allocated to remaining performance obligations was approximately $1.7 billion. The Company expects to recognize into revenue approximately 32% of this balance within one year, approximately 39% of this balance between one to two years and the remaining amount thereafter.