<SEC-DOCUMENT>0001193125-17-104553-index.html : 20170331
<SEC-HEADER>0001193125-17-104553.hdr.sgml : 20170331
<ACCEPTANCE-DATETIME>20170330183804
ACCESSION NUMBER:		0001193125-17-104553
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		5
CONFORMED PERIOD OF REPORT:	20170510
FILED AS OF DATE:		20170331
DATE AS OF CHANGE:		20170330
EFFECTIVENESS DATE:		20170331

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MERCURY GENERAL CORP
		CENTRAL INDEX KEY:			0000064996
		STANDARD INDUSTRIAL CLASSIFICATION:	FIRE, MARINE & CASUALTY INSURANCE [6331]
		IRS NUMBER:				952211612
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12257
		FILM NUMBER:		17727399

	BUSINESS ADDRESS:	
		STREET 1:		4484 WILSHIRE BLVD
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90010
		BUSINESS PHONE:		2139371060

	MAIL ADDRESS:	
		STREET 1:		4484 WILSHIRE BLVD
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90010
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>d535230ddef14a.htm
<DESCRIPTION>DEFINITIVE PROXY STATEMENT
<TEXT>
Document 1 - file: d535230ddef14a.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>2
<FILENAME>g535230g01k95.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 2 - file: g535230g01k95.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>g535230g23k70.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: g535230g23k70.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>g535230pc01.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 4 - file: g535230pc01.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>5
<FILENAME>g535230pc02.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 5 - file: g535230pc02.jpg

</DOCUMENT>
</SEC-DOCUMENT>