<SEC-DOCUMENT>0001104659-24-119253.txt : 20250103
<SEC-HEADER>0001104659-24-119253.hdr.sgml : 20250103
<ACCEPTANCE-DATETIME>20241114172551
<PRIVATE-TO-PUBLIC>
ACCESSION NUMBER:		0001104659-24-119253
CONFORMED SUBMISSION TYPE:	CORRESP
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20241114

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SONOCO PRODUCTS CO
		CENTRAL INDEX KEY:			0000091767
		STANDARD INDUSTRIAL CLASSIFICATION:	PAPERBOARD CONTAINERS & BOXES [2650]
		ORGANIZATION NAME:           	04 Manufacturing
		IRS NUMBER:				570248420
		STATE OF INCORPORATION:			SC
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		CORRESP

	BUSINESS ADDRESS:	
		STREET 1:		ONE NORTH SECOND ST
		STREET 2:		P O BOX 160
		CITY:			HARTSVILLE
		STATE:			SC
		ZIP:			29551-0160
		BUSINESS PHONE:		8433837000

	MAIL ADDRESS:	
		STREET 1:		ONE N. SECOND STREET
		CITY:			HARTSVILLE
		STATE:			SC
		ZIP:			29550
</SEC-HEADER>
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><U>VIA EDGAR</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">U.S. Securities and Exchange Commission</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Division of Corporate Finance</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Office of Manufacturing</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">100 F Street, N.E.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Washington, D.C. 20549</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">November 14, 2024</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font-size: 10pt; border-collapse: collapse; width: 100%">
  <TR STYLE="font-size: 10pt; vertical-align: bottom">
    <TD STYLE="font: bold 10pt Times New Roman, Times, Serif; width: 5%">RE:</TD>
    <TD STYLE="font: bold 10pt Times New Roman, Times, Serif; width: 95%; text-align: left">Sonoco Products Company</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: bottom">
    <TD STYLE="font: bold 10pt Times New Roman, Times, Serif">&nbsp;</TD>
    <TD STYLE="font: bold 10pt Times New Roman, Times, Serif">Form 10-K for the Year Ended December 31, 2023</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: bottom">
    <TD STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</TD>
    <TD STYLE="font: bold 10pt Times New Roman, Times, Serif">Form 10-Q for the Quarter Ended June 30, 2024</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: bottom">
    <TD STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</TD>
    <TD STYLE="font: bold 10pt Times New Roman, Times, Serif; text-align: left">File No. 001-11261</TD></TR>
  </TABLE>


<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Dear Ms. Clark and Ms. Erlanger:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">On behalf of Sonoco Products Company (the &ldquo;<B><I>Company</I></B>&rdquo;),
we submit this letter in response to comments from the Staff of the Division of Corporation Finance, Office of Manufacturing (the &ldquo;<B><I>Staff</I></B>&rdquo;)
of the Securities and Exchange Commission (the &ldquo;<B><I>Commission</I></B>&rdquo;) dated October 15, 2024 relating to the Company&rsquo;s
Annual Report on Form 10-K for the year ended December 31, 2023 (the &ldquo;<B><I>2023 Form 10-K</I></B>&rdquo;) and the Company&rsquo;s
Quarterly Report on Form 10-Q for the quarter ended June 30, 2024 (the &ldquo;<B><I>2024 Q2 Form 10-Q</I></B>&rdquo;). In this letter,
we have recited the comment from the Staff in italicized type and have followed each comment with the Company&rsquo;s response.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">********************************************</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Form 10-K for the Year Ended December 31, 2023</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Management&rsquo;s Discussion and Analysis of Financial Condition
and Results of Operations</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Reconciliations of GAAP to Non-GAAP Financial Measures, page 26</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in; text-align: left">1.</TD><TD STYLE="text-align: left"><I>We note your discussion of non-GAAP financial measures at
the beginning of your MD&amp;A before any discussion of your results of operations reported in GAAP. Please revise future filings to
move the Use of Non-GAAP Financial Measures and the Reconciliations of GAAP to Non-GAAP Financial Measures sections further down in MD&amp;A
so you can present and discuss the directly comparable GAAP measures with equal or greater prominence than the non-GAAP measures. Refer
to Item 10(e)(1)(i)(A) of Regulation S-K and Question 102.10 of the Compliance and Disclosure Interpretations on Non-GAAP Financial Measures.
Your Quarterly Reports on Form 10-Q and Form 8-K earnings releases should be similarly revised.</I></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Company acknowledges the Staff&rsquo;s comment and advises the
Staff that it revised the presentation in its Quarterly Report on Form 10-Q and 8-K earnings release for the quarter ended September
29, 2024, filed with the Commission on November 1, 2024 and October 31, 2024, respectively, and will revise its future filings, to move
the &ldquo;Use of Non-GAAP Financial Measures&rdquo; and the &ldquo;Reconciliations of GAAP to Non-GAAP Financial Measures&rdquo; sections
further down in MD&amp;A so that the directly comparable GAAP measures are presented and discussed with equal or greater prominence than
the non-GAAP financial measures.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Results of Operations &ndash; 2023 Versus 2022, page 29</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in; text-align: left">2.</TD><TD STYLE="text-align: left"><I>Please ensure consistent titles with your non-GAAP measures.
In this regard, we note you refer to Adjusted Earnings here, which corresponds to the total of Adjusted Net Income Attributable to Sonoco
in the reconciliation on page 26. Additionally, we note that in your MD&amp;A discussion you refer to &quot;segment operating profit,&quot;
however your disclosure in Note 19 indicates that the segment profitability measure used by the CODM is &quot;income (loss) before taxes.&quot;
To avoid confusion on the inclusion/exclusion of certain amounts in your profitability measures, please revise future filings to be consistent
with your terminology.</I></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Company acknowledges the Staff&rsquo;s comment and advises the
Staff that it revised the presentation in its Quarterly Report on Form 10-Q for the quarter ended September 29, 2024, filed with the
Commission on November 1, 2024, and will revise its future filings, to ensure consistency of the terminology used to describe its non-GAAP
financial measures and to more clearly describe the Company&rsquo;s segment profitability measure, which is segment operating profit.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Note 16. Revenue Recognition, page F-36</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in; text-align: left">3.</TD><TD STYLE="text-align: left"><I>We note that you disclose revenue disaggregated by geography
within each of your reportable segments, Consumer Packaging, Industrial Paper Packaging, and All Other. We also note that during the
last few years you have made several acquisitions including, Inapel, RTS Packaging and Metal Packaging, and during your recent earnings
calls and in presentations you discuss sales volume/mix trends for three businesses within the Consumer segment: Rigid Paper Containers;
TFP; and Metal Packaging. Please explain to us how you have considered the requirements to present revenue at a lower level by product
or service, as required by ASC 280-10-50-40. See also guidance for disaggregated revenue presentation in ASC 606-10-50-5.</I></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Company acknowledges the Staff&rsquo;s comments and advises the
Staff that it considers and follows the provisions of Accounting Standards Codification (&ldquo;ASC&rdquo;) 280-10-50-40, &ldquo;Information
about Products and Services&rdquo; (&ldquo;ASC 280-10-50-40&rdquo;), and ASC 606-10-50-5, &ldquo;Disaggregation of Revenue&rdquo; (&ldquo;ASC
606-10-50-5&rdquo;), when preparing its financial statements. ASC 280-10-50-40 states that a public entity shall report the revenues
from external customers for each product or each group of similar products unless it is impracticable to do so. ASC 606-10-50-5 states
that an entity shall disaggregate revenue recognized from contracts with customers into categories that depict how the nature, amount,
timing and uncertainty of revenue and cash flows are affected by economic factors.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Company discloses revenues based on three groups of products:
Consumer Packaging, Industrial Paper Packaging, and All Other. The Company believes that the products produced and sold by each of the
Consumer Packaging and Industrial Paper Packaging groups constitute groups of similar products in all material respects, and that disclosure
of revenues for each such group, along with geographic regional information, clearly and meaningfully depicts how the nature, amount,
timing, and uncertainty of revenues and cash flows are affected by economic factors within the consumer and industrial markets. As a
result, further disaggregation of revenues within these groups is not required by ASC 280-10-50-40 or ASC 606-10-50-5. With respect to
the All Other group, the Company believes that products included within this group include a variety of products that the Company does
not view individually or in the aggregate as qualitatively or quantitatively material, and, as a result, it is appropriate and consistent
with the principle expressed in Rule 4-02 of Regulation S-X and ASC 280-10-50-40 to not present disaggregated revenue information separately.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Company believes that the products produced and sold within its
Consumer Packaging group constitute a group of similar products. These products consist primarily of rigid paper, metal and plastic containers;
high-barrier flexible packaging; and thermoformed plastic trays. These products primarily serve similar customers in the consumer staples
market, focused on food, beverage, household, personal, and pharmaceutical products. The Company&rsquo;s consumer packaging products
serve the same basic function of helping the Company&rsquo;s customers package and protect their products while transporting such products
from the point of production to consumption or distribution to the end customers. The fundamental production processes for these products
are broadly similar across product lines. Further, customers also look to substitute one type of packaging with another over time, depending
on end-customer buying patterns. A key characteristic for products in the Consumer Packaging group is the customers&rsquo; need to meet
barrier protection capabilities by applying similar material science, with interchangeable components, regardless of the material from
which a particular product is made. Graphic appeal is another important attribute of the production process with consistent printing
techniques being a key factor for all products within this group. For these reasons, the Company concluded that it is appropriate to
view these products as a single group of similar products in the context of ASC 280-10-50-40 given their similar nature, end-use, and
common customer type.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Company believes that the products produced and sold within its
Industrial Paper Packaging group also constitute a group of similar products. These products include goods produced from recycled fiber,
including paperboard tubes, cones and cores; paper-based protective packaging; and uncoated recycled paperboard for folding cartons,
can board and laminated structures. Products across this group support similar customer groups, primarily in paper, textile, and films;
primarily industrial manufacturers that wind their products onto their paper based package to ship them to the next level in the supply
chain. The products produced in this group use a largely homogeneous input, consistent manufacturing process, and similar product technology
to create outputs that meet the needs of the Company&rsquo;s customers. For these reasons, the Company concluded that it is appropriate
to view these as a single group of similar products in the context of ASC 280-10-50-40 given their similar nature, end-use and common
customer type.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Finally, on an aggregated basis, products in the All Other group represented
approximately 12% of the Company&rsquo;s consolidated revenue for the fiscal year ended December 31, 2023. The Company acknowledges that
not all products included in this group are similar to one another; however, in light of the qualitative and quantitative insignificance
of such products, the Company concluded that providing disaggregated revenue information for products in the All Other group would not
enhance the users&rsquo; understanding of the Company&rsquo;s financial statements or its business. For these reasons, the Company concluded
that the individual amounts are not material and it is appropriate and consistent with the principle expressed in Rule 4-02 of Regulation
S-X and ASC 280-10-50-40 to not present this information separately. However, the Company will continue to evaluate its analysis in connection
with its periodic reporting, and if any products included in All Other become qualitatively or quantitatively material in the future,
the Company will evaluate the need to provide disaggregated product disclosure as contemplated by ASC 280-10-50-40 and ASC 606-10-50-5.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Company also acknowledges that it has completed various acquisitions
since its response to the Staff&rsquo;s comment letter dated May 26, 2022, File No. 001-11261, and respectfully advises the Staff that
upon acquisition of a business, the Company evaluates such acquired business&rsquo;s product offering in light of guidance under ASC
280-10-50-40 and ASC 606-10-50-5. In the case of the Inapel and Metal Packaging acquisitions referred to in the Staff&rsquo;s comment,
the Company concluded that products produced and sold by the acquired businesses were similar to products already offered by the Consumer
Packaging group for the reasons discussed above. Similarly, for the RTS Packaging acquisition referred to in the Staff&rsquo;s comment,
the Company concluded that products produced and sold by this business were similar to products already offered by the Industrial Paper
Packaging group for the reasons discussed above. In addition, the Company confirms that it has similarly assessed all products produced
and sold by acquired companies not referenced within the Staff&rsquo;s comment.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The guidance under ASC 606-10-50-5 does not prescribe any specific
characteristics of revenue to be used as the basis for disaggregation. Therefore, such an evaluation depends on facts and circumstances
specific to the Company. In addition to the inherent disaggregation of revenue arising from its reportable segments as noted above, the
Company believes that the nature of its contracts varies primarily by geographical region, influenced by jurisdictional terms and conditions
and seasonality trends that vary across various geographies, among other things. For example, it is customary for customers in certain
geographic regions to negotiate longer payment terms than in certain other jurisdictions. Thus, the Company believes that disaggregating
revenue by its three product groups, and by region satisfies the guidance in ASC 606-10-50-5 and allows the reader to understand how
the nature, amount, timing and uncertainty of revenue are affected by economic factors as required by ASC 606-10-50-5.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Although the Company&rsquo;s customers, across all product groups,
generally exhibit consistent economic characteristics over time as product demand is influenced by macro-economic conditions such as
broad economic activity and GDP growth that is not tied specifically to any product line, the Company does acknowledge that earnings
call presentations and other external material discuss sales volumes/mix for rigid paper containers, thermoformed and flexibles packaging,
and metal packaging separately to depict seasonality and short-term outlook in each of these businesses. This information is provided
on a supplemental basis to help investors and analysts better understand market trends and the demand environment, as is information
regarding numerous other factors such as contract pricing, spot pricing, cost inputs, and foreign exchange, that also impact the calculation
of historical revenue, but not presented or discussed discretely. As such, the Company continues to believe that such businesses and
products offered continue to be a group of similar products as contemplated by ASC 280-10-50-40 and the current disclosure adequately
depicts how the nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factors as outlined in ASC
606-10-50-5.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Further, upon evaluating guidance under ASC 280-10-50 that discusses
entity-wide disclosures, the Company believes that such disclosures are intended to ensure some level of comparability across public
companies regardless of how such public companies are managed or resources are allocated. Accordingly, the Company considered the objectives
and principles of ASC 280-10-50 while evaluating segment disclosures, and believe that its current disaggregated revenue information
by segment and by geography provides comparability and consistency with its peer group companies&rsquo; financial information, while
also addressing the facts and circumstances specific to the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Based on this analysis, the Company believes that the level of disclosure
in the 2023 Form 10-K satisfies the disclosure requirements of ASC 280-10-50-40 and ASC 606-10-50-5. However, the Company will continue
to evaluate changes that could impact its disclosures, including potential future acquisitions and dispositions and will consider revision
of the disaggregated revenue disclosure in the future, as needed.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Form 10-Q for the Quarter Ended June 30, 2024</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Management's Discussion and Analysis of Financial Condition and
Results of Operations</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Reportable Segments</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Consumer Packaging, page 51</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in; text-align: left">4.</TD><TD STYLE="text-align: left"><I>We note you refer to an increase in productivity of $24.6
million related to your segment operating profit and Adjusted EBITDA. Please tell us and revise to disclose what this dollar value of
productivity represents and how it is determined. Similarly, we note that in the summary bullet points at the top of your second quarter
2024 earnings release you disclose that you generated strong productivity of $51 million during the second quarter and $102 million during
the first half of 2024. Please explain to us the nature of these amounts and how they were calculated or determined.</I></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Company acknowledges the Staff&rsquo;s comment and herein provides
further context regarding the nature of productivity and how it is calculated. The term productivity represents changes in operating
profit period over period related to certain procurement savings, production efficiencies, and fixed cost reduction initiatives. A positive
productivity trend indicates that fewer resources are needed period over period to achieve the same level of output, reflecting improved
efficiency and cost savings. The use of the term productivity to describe improved efficiency and cost savings is not uncommon among
peers in the packaging industry.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Procurement savings involve cost savings that are independent of market
fluctuations, allowing the Company to procure resources (such as raw material, spare parts, freight/logistics, consulting services, etc.)
more economically. Improved purchasing productivity results from strategic procurement practices, competitive bidding processes and short
to medium term contract savings, that contribute to a more favorable cost structure for materials, freight and other service costs. Specifically,
productivity is calculated as the difference between applicable current period costs and prior year costs as adjusted for estimated inflationary
or deflationary impacts and volume changes.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Production efficiencies reflect the organization&rsquo;s ability to
use materials, labor, variable overhead, and freight more or less efficiently within its production processes. It results from the efficiencies
generated by capital projects, best practices of lean manufacturing, and/or materials substitution. These initiatives deliver lower cost
and improved production efficiencies independent of market conditions. In manufacturing initiatives, productivity is calculated as the
difference between applicable current period costs and prior year costs as adjusted for estimated inflationary or deflationary impacts
and volume changes.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Fixed cost reduction initiatives involve cost-saving projects and
strategic initiatives that support sustainable growth without proportional increases in fixed expenses. Fixed productivity improvements
typically result from efforts to streamline the Company&rsquo;s manufacturing operations, automate administrative functions, and outsource
non-core activities resulting in savings in indirect and overhead costs (e.g., rent expense, insurance expense, hourly labor cost, travel
expense, repair and maintenance spend, etc.). The Company calculates fixed cost productivity as the difference between applicable current
period costs and prior year costs, as adjusted for estimated inflationary or deflationary impacts.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">In acknowledgement of the Staff&rsquo;s comment, the Company has added
enhanced disclosure to its Quarterly Report on Form 10-Q for the quarter ended September 29, 2024 to clarify the factors that led to
productivity changes. On a prospective basis beginning with its Annual Report on Form 10-K for the year ending December 31, 2024, the
Company will disclose the factors that lead to productivity changes within Management&rsquo;s Discussion and Analysis of Financial Condition
and Results of Operations of its Form 10-Q or Form 10-K filings as follows:</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in"><I>During the period(s) ended December 31, 2024 [to be updated
for quarterly periods], compared to the same period(s) in the prior year, the Company generated productivity savings [or usage] of $X
million and $X million, respectively largely driven by procurement savings, production efficiencies and fixed cost reduction initiatives.
The Company calculates productivity savings as the difference between applicable current period costs and prior year costs, excluding
the impact of estimated inflation or deflation, and volume changes where applicable.</I></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Similarly, the Company will revise future earnings releases, beginning
with its earnings release for the fiscal year ending December 31, 2024 to be filed in the first quarter of 2025, to more clearly reflect
the nature of the productivity described. For example:</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in"><I>GAAP operating profit decreased $X due to ...higher productivity
from procurement savings, production efficiencies and fixed cost reduction initiatives.</I></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">********************************************</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">We hope that the foregoing has been responsive to the Staff&rsquo;s
comments and look forward to resolving any outstanding issues as quickly as possible. Please do not hesitate to contact me at (212) 277-4016
with any questions or comments regarding this filing or if you wish to discuss the above.</P>

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    <TD STYLE="width: 50%; font: 10pt Times New Roman, Times, Serif">Very truly yours,</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: bottom">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: bottom">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: bottom">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif">Pamela L. Marcogliese &nbsp; &nbsp;</TD></TR>
  </TABLE>



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    <TD STYLE="font: 10pt Times New Roman, Times, Serif; width: 5%">cc:</TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif; width: 95%; text-align: left">R. Howard Coker, President and Chief Executive Officer, Sonoco Products Company</TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left">Robert R. Dillard, Chief Financial Officer, Sonoco Products Company</TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left">Aditya Gandhi, Vice President and Chief Accounting Officer, Sonoco Products Company</TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;</TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left">John M. Florence, Jr., General Counsel, Secretary, Vice President and General Manager Converted Products North America, Sonoco Products Company</TD></TR>
  </TABLE>

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