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Financial instruments - Fair value measurement (Details) - BRL (R$)
R$ in Thousands
 12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Disclosure of detailed information about financial instruments [line items]    
Financial assets, at fair value R$ 28,650,014 R$ 28,434,539
Financial liabilities, at fair value 726,675 820,993
Financial assets 35,166,488 29,518,645
Financial Liabilities At Not Measured Fair Value Through Profit Or Loss Category [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial liabilities, at fair value 23,378,488 20,590,237
Financial liabilities 24,213,109 21,190,390
Financial Assets At Not Measured Fair Value Through Profit Or Loss Category [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial assets, at fair value 250,877 0
Financial assets 250,747 0
Derivative Financial Instruments [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial liabilities 316,171 209,714
Other Liabilities [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial liabilities 530,030 756,172
Other accounts payable 178,721 264,291
Accounts Payable To Clients [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial liabilities 19,199,127 16,614,513
Accounts Payable To Clients [Member] | Financial Liabilities At Not Measured Fair Value Through Profit Or Loss Category [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial liabilities, at fair value 18,685,622 16,025,373
Financial liabilities 19,199,127 16,614,513
Loans And Financing [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial liabilities 5,013,981 4,575,877
Loans And Financing [Member] | Financial Liabilities At Not Measured Fair Value Through Profit Or Loss Category [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial liabilities, at fair value 4,692,866 4,564,864
Financial liabilities 5,013,982 4,575,877
Level 2 of fair value hierarchy | Derivative Financial Instruments [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial liabilities, at fair value 316,171 209,714
Level 2 and 3 of fair value hierarchy | Other Liabilities [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial liabilities, at fair value 410,504 611,279
Level 3 of fair value hierarchy    
Disclosure of detailed information about financial instruments [line items]    
Gain (losses) in Loans designated at FVPL 21,534 7,902
Cash inflow effect from loans and receivables (48,400) 496,600
Short And Long-Term Investments [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial assets 3,527,198 3,668,537
Short And Long-Term Investments [Member] | Level 1 and 2 of fair value hierarchy    
Disclosure of detailed information about financial instruments [line items]    
Financial assets, at fair value 3,527,198 3,668,537
Financial assets from banking solution [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial assets 6,397,898 3,960,871
Financial assets from banking solution [Member] | Level 1 of fair value hierarchy    
Disclosure of detailed information about financial instruments [line items]    
Financial assets, at fair value 1,147,402 3,960,871
Accounts Receivable From Card Issuers [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial assets 23,977,109 20,748,857
Accounts Receivable From Card Issuers [Member] | Level 2 of fair value hierarchy    
Disclosure of detailed information about financial instruments [line items]    
Financial assets, at fair value 23,971,232 20,741,865
Trade Accounts Receivable [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial assets 488,480 522,046
Trade Accounts Receivable [Member] | Level 2 and 3 of fair value hierarchy    
Disclosure of detailed information about financial instruments [line items]    
Financial assets, at fair value 0 26,866
Derivative Financial Instruments [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial assets 4,182 36,400
Derivative Financial Instruments [Member] | Level 2 of fair value hierarchy    
Disclosure of detailed information about financial instruments [line items]    
Financial assets, at fair value 4,182 36,400
Loans Operations [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial assets 250,747  
Loans Operations [Member] | Financial Assets At Not Measured Fair Value Through Profit Or Loss Category [Member]    
Disclosure of detailed information about financial instruments [line items]    
Financial assets, at fair value 250,877 0
Financial assets R$ 250,747 R$ 0