<SEC-DOCUMENT>0001959173-24-005166.txt : 20240730
<SEC-HEADER>0001959173-24-005166.hdr.sgml : 20240730
<ACCEPTANCE-DATETIME>20240730131022
ACCESSION NUMBER:		0001959173-24-005166
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240730
DATE AS OF CHANGE:		20240730

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ASSOCIATED BANC-CORP
		CENTRAL INDEX KEY:			0000007789
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		ORGANIZATION NAME:           	02 Finance
		IRS NUMBER:				391098068
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-31343
		FILM NUMBER:		241156214

	BUSINESS ADDRESS:	
		STREET 1:		433 MAIN STREET
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54301
		BUSINESS PHONE:		920-491-7500

	MAIL ADDRESS:	
		STREET 1:		433 MAIN STREET
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ASSOCIATED BANK SERVICES INC
		DATE OF NAME CHANGE:	19770626

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Stein David L
		CENTRAL INDEX KEY:			0001404929
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		433 MAIN STREET
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54301
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001404929</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000007789</issuerCik>
      <issuerName>ASSOCIATED BANC-CORP</issuerName>
      <secFileNumber>001-31343</secFileNumber>
      <issuerAddress>
        <com:street1>433 MAIN STREET</com:street1>
        <com:city>GREEN BAY</com:city>
        <com:stateOrCountry>WI</com:stateOrCountry>
        <com:zipCode>54301</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>920-491-7500</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Stein David L</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>32107</noOfUnitsSold>
      <aggregateMarketValue>743453.43</aggregateMarketValue>
      <noOfUnitsOutstanding>150766697</noOfUnitsOutstanding>
      <approxSaleDate>07/30/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>07/30/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Option Granted - 02/02/2015</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>32107</amountOfSecuritiesAcquired>
      <paymentDate>07/30/2024</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>07/30/2024</noticeDate>
      <signature>/s/ Jared Cook, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David L. Stein</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
