<SEC-DOCUMENT>0001104659-25-043349.txt : 20250501
<SEC-HEADER>0001104659-25-043349.hdr.sgml : 20250501
<ACCEPTANCE-DATETIME>20250501132035
ACCESSION NUMBER:		0001104659-25-043349
CONFORMED SUBMISSION TYPE:	S-8
PUBLIC DOCUMENT COUNT:		32
FILED AS OF DATE:		20250501
DATE AS OF CHANGE:		20250501
EFFECTIVENESS DATE:		20250501

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ASSOCIATED BANC-CORP
		CENTRAL INDEX KEY:			0000007789
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		ORGANIZATION NAME:           	02 Finance
		EIN:				391098068
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		S-8
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-286894
		FILM NUMBER:		25901587

	BUSINESS ADDRESS:	
		STREET 1:		433 MAIN STREET
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54301
		BUSINESS PHONE:		920-491-7500

	MAIL ADDRESS:	
		STREET 1:		433 MAIN STREET
		CITY:			GREEN BAY
		STATE:			WI
		ZIP:			54301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ASSOCIATED BANK SERVICES INC
		DATE OF NAME CHANGE:	19770626
</SEC-HEADER>
<DOCUMENT>
<TYPE>S-8
<SEQUENCE>1
<FILENAME>tm2513627d1_s8.htm
<DESCRIPTION>FORM S-8
<TEXT>
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">As filed with the Securities and Exchange Commission
on May&nbsp;1, 2025</P>

<P STYLE="padding-bottom: 2pt; font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">Registration No. 333-________</P>

<!-- Field: Rule-Page --><DIV STYLE="margin-top: 0; margin-bottom: 0; width: 100%"><DIV STYLE="font-size: 1pt; border-top: Black 2pt solid; border-bottom: Black 1pt solid">&nbsp;</DIV></DIV><!-- Field: /Rule-Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Washington, D.C. 20549</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>FORM&nbsp;S-8</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>REGISTRATION STATEMENT UNDER THE SECURITIES
ACT OF 1933</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>ASSOCIATED BANC-CORP</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt">(Exact Name of Registrant
as Specified in Charter)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 50%; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Wisconsin</B></FONT></TD>
    <TD STYLE="width: 50%; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>39-1098068</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(State or other jurisdiction of</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(I.R.S. Employer Identification No.)</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">incorporation or organization)</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>433 Main Street</B></FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Green Bay, Wisconsin</B></FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>54301</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Address of Principal Executive Offices)</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Zip Code)</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>ASSOCIATED BANC-CORP 2025 EQUITY INCENTIVE
PLAN</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Full Title of Plan)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>Randall J. Erickson</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Executive Vice President, General Counsel and
Corporate Secretary</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>433 Main Street</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Green Bay, Wisconsin 54301</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Name and address of agent for service)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>(920) 491-7500</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Telephone number, including area code, of agent
for service)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.25in">Indicate by check mark whether
the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging
growth company. See the definitions of &ldquo;large accelerated filer,&rdquo; &ldquo;accelerated filer,&rdquo; &ldquo;smaller reporting
company,&rdquo; and &ldquo;emerging growth company&rdquo; in Rule&nbsp;12b-2 of the Exchange Act.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 28%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Large accelerated filer</FONT></TD>
    <TD STYLE="width: 5%; text-align: justify"><FONT STYLE="font-family: Wingdings">&#120;</FONT></TD>
    <TD STYLE="width: 28%"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Accelerated filer</FONT></TD>
    <TD STYLE="width: 5%; text-align: justify"><FONT STYLE="font-family: Wingdings">&#168;</FONT></TD>
    <TD STYLE="width: 29%">Non-accelerated file &nbsp;</TD>
    <TD STYLE="width: 5%"><FONT STYLE="font-family: Wingdings">&#168;</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: justify">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: justify">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Smaller reporting company</FONT></TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-family: Wingdings">&#168;</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Emerging growth company</FONT></TD>
    <TD STYLE="text-align: justify"><FONT STYLE="font-family: Wingdings">&#168;</FONT></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
  </TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">If an emerging growth company, indicate by check
mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting
standards provided pursuant to Section&nbsp;7(a)(2)(B)&nbsp;of the Securities Act.&#8239;<FONT STYLE="font-family: Wingdings">&#168;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>PART&nbsp;I</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">The documents containing the information specified
in Part&nbsp;I of this Registration Statement on Form&nbsp;S-8 (the &ldquo;Registration Statement&rdquo;) will be sent or given to participants
in the plan listed on the cover of this Registration Statement (the &ldquo;Plan&rdquo;) as specified by Rule&nbsp;428(b)(1)&nbsp;under
the Securities Act of 1933, as amended (the &ldquo;Securities Act&rdquo;). Such documents need not be filed with the Securities and Exchange
Commission (&ldquo;SEC&rdquo;) either as part of this Registration Statement or as prospectuses or prospectus supplements pursuant to
Rule&nbsp;424. These documents and the documents incorporated by reference in this Registration Statement pursuant to Item 3 of Part&nbsp;II
of this Registration Statement, taken together, constitute a prospectus that meets the requirements of Section&nbsp;10(a)&nbsp;of the
Securities Act.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>PART&nbsp;II</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>INFORMATION REQUIRED IN THE REGISTRATION STATEMENT</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0in"></TD><TD STYLE="width: 0.5in; text-align: left"><B>Item 3.</B></TD><TD STYLE="text-align: justify"><B><U>Incorporation
of Documents by Reference</U></B></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">The following documents have been filed with the
SEC by Associated Banc-Corp (the &ldquo;Registrant&rdquo;) and are incorporated by reference in this Registration Statement (excluding
any portions of such documents that have been &ldquo;furnished&rdquo; but not &ldquo;filed&rdquo; for purposes of the Securities Exchange
Act of 1934, as amended, which is referred to herein as the &ldquo;Exchange Act&rdquo;):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(a)</TD><TD><A HREF="https://www.sec.gov/ix?doc=/Archives/edgar/data/7789/000000778925000013/asb-20241231.htm">The Registrant&rsquo;s annual report on Form&nbsp;10-K for the fiscal year ended December&nbsp;31, 2024</A>;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(b)</TD><TD><A HREF="https://www.sec.gov/ix?doc=/Archives/edgar/data/7789/000000778925000049/asb-20250331.htm">The Registrant&rsquo;s quarterly report on Form&nbsp;10-Q for the quarter ended March&nbsp;31, 2025</A>; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(c)</TD><TD>The description of the Registrant&rsquo;s Common Stock contained in the Registrant&rsquo;s registration statement on Form&nbsp;8-A
filed pursuant to Section&nbsp;12 of the Exchange Act, including any amendment or report filed for the purpose of updating such description.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">All documents subsequently filed by the Registrant
pursuant to Sections 13(a), 13(c), 14 and 15(d)&nbsp;of the Exchange Act, prior to the filing of a post-effective amendment which indicates
that all securities offered have been sold or which deregisters all securities then remaining unsold, shall be deemed to be incorporated
by reference in this Registration Statement and to be part hereof from the date of filing of such documents.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0in"></TD><TD STYLE="width: 0.5in"><B>Item 4.</B></TD><TD><B><U>Description of Securities</U></B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Not applicable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0in"></TD><TD STYLE="width: 0.5in; text-align: left"><B>Item 5.</B></TD><TD STYLE="text-align: justify"><B><U>Interests
of Named Experts and Counsel</U></B></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Not applicable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0in"></TD><TD STYLE="width: 0.5in; text-align: left"><B>Item 6.</B></TD><TD STYLE="text-align: justify"><B><U>Indemnification
of Directors and Officers</U></B></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Sections 180.0850 to 180.0859 of the Wisconsin
Business Corporation Law (the &ldquo;WBCL&rdquo;) require a corporation to indemnify a director or officer, to the extent that he or she
has been successful on the merits or otherwise in the defense of a proceeding, which includes any threatened, pending or completed civil,
criminal, administrative or investigative action, suit, arbitration or other proceeding, whether formal or informal, which involves foreign,
federal, state or local law and which is brought by or in the right of the corporation or by any other person, for all reasonable expenses
incurred in the proceeding if the director or officer was a party because he or she is a director or officer of the corporation. A corporation
is obligated to indemnify a director or officer against liability incurred by the director or officer in a proceeding to which the director
or officer was a party because he or she is a director or officer of the corporation, which liability includes the obligation to pay a
judgment, settlement, penalty, assessment, forfeiture or fine, including any excise tax assessed with respect to an employee benefit plan,
and all reasonable expenses including fees, costs, charges, disbursements, attorney fees and other expenses, unless such liability was
incurred as a result of the breach or failure to perform a duty which the director or officer owes to the corporation and the breach or
failure to perform constitutes: (i)&nbsp;a willful failure to deal fairly with the corporation or its shareholders in connection with
a matter in which the director or officer has a material conflict of interest; (ii)&nbsp;a violation of criminal law, unless the director
or officer had reasonable cause to believe that his or her conduct was lawful or no reasonable cause to believe that his or her conduct
was unlawful; (iii)&nbsp;a transaction from which the director or officer derived an improper personal profit; or (iv)&nbsp;willful misconduct.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Unless otherwise provided in a corporation&rsquo;s
articles of incorporation or by-laws, or by written agreement, the director or officer seeking indemnification is entitled to select one
of the following means for determining his or her right to indemnification: (i)&nbsp;by majority vote of a disinterested quorum of the
board of directors, or if such quorum of disinterested directors cannot be obtained, by a majority vote of a committee duly appointed
by the board of directors of two or more disinterested directors; (ii)&nbsp;by independent legal counsel; (iii)&nbsp;by a panel of three
arbitrators; (iv)&nbsp;by affirmative vote of shareholders; (v)&nbsp;by a court; or (vi)&nbsp;with respect to any additional right to
indemnification, by any other method permitted in Section&nbsp;180.0858 of the WBCL.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Reasonable expenses incurred by a director or officer
who is a party to a proceeding may be paid or reimbursed by a corporation at such time as the director or officer furnishes to the corporation
a written affirmation of his or her good faith belief that he or she has not breached or failed to perform his or her duties to the corporation
and a written undertaking to repay any amounts advanced if it is determined that indemnification by the corporation is not required.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">The indemnification provisions of Sections 180.0850
to 180.0859 of the WBCL are not exclusive. A corporation may expand a director&rsquo;s or officer&rsquo;s rights to indemnification: (i)&nbsp;in
its articles of incorporation or by-laws; (ii)&nbsp;by written agreement; (iii)&nbsp;by resolution of its board of directors; or (iv)&nbsp;by
resolution that is adopted, after notice, by a majority of all of the corporation&rsquo;s voting shares then issued and outstanding.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">As permitted by Section&nbsp;180.0858 of the WBCL,
the Registrant has adopted indemnification provisions in its bylaws that closely track the statutory indemnification provisions of the
WBCL with certain exceptions. In particular, Article&nbsp;XI of the Registrant&rsquo;s bylaws, among other items, provides that (i)&nbsp;an
individual shall be indemnified unless it is proven by a final judicial adjudication that indemnification is prohibited and (ii)&nbsp;payment
or reimbursement of expenses, subject to certain limitations, will be mandatory rather than permissive. In addition, all officers, directors,
employees, and agents of controlled subsidiaries of the Registrant shall be deemed for purposes of Article&nbsp;XI to be serving as such
officers, directors, employees, and agents at the request of the Registrant. The right to indemnification granted to such officers, directors,
employees and agents by Article&nbsp;XI is not subject to any limitation or restriction imposed by any provision of the articles of incorporation
or bylaws of such controlled subsidiary; provided, however, that any right to indemnification so granted shall be subject to and limited
by the laws and regulations of any applicable regulatory authority to which such controlled subsidiary is subject. For purposes of Article&nbsp;XI,
a &ldquo;controlled subsidiary&rdquo; means any corporation at least 80% of the outstanding voting stock of which is owned by the Registrant
or another controlled subsidiary of the Registrant.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">As permitted by Section&nbsp;180.0857 of the WBCL,
the Registrant has purchased directors&rsquo; and officers&rsquo; liability insurance that insures the Registrant&rsquo;s directors and
officers, among other things, against certain liabilities that may arise under the Securities Act.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0in"></TD><TD STYLE="width: 0.5in; text-align: left"><B>Item 7.</B></TD><TD STYLE="text-align: justify"><B><U>Exemption
from Registration Claimed</U></B></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Not applicable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0in"></TD><TD STYLE="width: 0.5in; text-align: left"><B>Item 8.</B></TD><TD STYLE="text-align: justify"><B><U>Exhibits</U></B></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in"><A HREF="https://www.sec.gov/ix?doc=/Archives/edgar/data/7789/000000778925000025/asb-20250315.htm">4.1</A></TD><TD><A HREF="https://www.sec.gov/ix?doc=/Archives/edgar/data/7789/000000778925000025/asb-20250315.htm">Associated Banc-Corp 2025 Equity Incentive Plan, incorporated by reference to Appendix A to the Proxy Statement on Schedule&nbsp;14A
filed on March&nbsp;17, 2025 in connection with the 2025 Annual Meeting of Shareholders of Associated Banc-Corp</A></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in"><A HREF="tm2513627d1_ex5-1.htm">5.1</A></TD><TD><A HREF="tm2513627d1_ex5-1.htm">Opinion of Godfrey&nbsp;&amp; Kahn, S.C.</A></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in; text-align: left"><A HREF="tm2513627d1_ex10-1.htm" STYLE="-sec-extract: exhibit">10.1</A></TD><TD STYLE="text-align: justify"><A HREF="tm2513627d1_ex10-1.htm" STYLE="-sec-extract: exhibit">Form of Restricted Stock Award Agreement</A></TD>
</TR></TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in; text-align: left"><A HREF="tm2513627d1_ex10-2.htm" STYLE="-sec-extract: exhibit">10.2</A></TD><TD STYLE="text-align: justify"><A HREF="tm2513627d1_ex10-2.htm" STYLE="-sec-extract: exhibit">Form of Restricted Stock Unit Award Agreement (Deferral Option)</A></TD>
</TR></TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in; text-align: left"><A HREF="tm2513627d1_ex10-3.htm" STYLE="-sec-extract: exhibit">10.3</A></TD><TD STYLE="text-align: justify"><A HREF="tm2513627d1_ex10-3.htm" STYLE="-sec-extract: exhibit">Form of Restricted Stock Unit Award Agreement (No Deferral
Option)</A></TD>
</TR></TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in; text-align: left"><A HREF="tm2513627d1_ex10-4.htm" STYLE="-sec-extract: exhibit">10.4</A></TD><TD STYLE="text-align: justify"><A HREF="tm2513627d1_ex10-4.htm" STYLE="-sec-extract: exhibit">Form of Performance Restricted Stock Unit Award Agreement
(Deferral Option)</A></TD>
</TR></TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in; text-align: left"><A HREF="tm2513627d1_ex10-5.htm" STYLE="-sec-extract: exhibit">10.5</A></TD><TD STYLE="text-align: justify"><A HREF="tm2513627d1_ex10-5.htm" STYLE="-sec-extract: exhibit">Form of Performance Restricted Stock Unit Award Agreement
(No Deferral Option)</A></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in"><A HREF="tm2513627d1_ex5-1.htm">23.1</A></TD><TD><A HREF="tm2513627d1_ex5-1.htm">Consent of Godfrey&nbsp;&amp; Kahn, S.C. (included in Exhibit&nbsp;5.1)</A></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in"><A HREF="tm2513627d1_ex23-2.htm" STYLE="-sec-extract: exhibit">23.2</A></TD><TD><A HREF="tm2513627d1_ex23-2.htm" STYLE="-sec-extract: exhibit">Consent of KPMG LLP</A></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in"><A HREF="tm2513627d1_ex24-1.htm">24.1</A></TD><TD><A HREF="tm2513627d1_ex24-1.htm">Powers of Attorney</A></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in"><A HREF="tm2513627d1_ex-filingfees.htm" STYLE="-sec-extract: exhibit">107</A></TD><TD><A HREF="tm2513627d1_ex-filingfees.htm" STYLE="-sec-extract: exhibit">Filing Fee Table</A></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0in"></TD><TD STYLE="width: 0.5in; text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Item</B></FONT><B>
                            9.</B></TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B><U>Undertakings</U></B></FONT>
*</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">The undersigned Registrant hereby undertakes:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(a)</TD><TD STYLE="width: 0.3in">(1)</TD>
                                                               <TD>To file, during any period in which offers or sales are being made, a post-effective amendment to this Registration Statement:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 1.3in"></TD><TD STYLE="width: 0.3in">(i)</TD><TD>to include any prospectus required by Section&nbsp;10(a)(3)&nbsp;of the Securities Act;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 1.3in"></TD><TD STYLE="width: 0.3in">(ii)</TD><TD>to reflect in the prospectus any facts or events arising after the effective date of the Registration Statement (or the most recent
post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth
in the Registration Statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar
value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum
offering range may be reflected in the form of prospectus filed with the SEC pursuant to Rule&nbsp;424(b)&nbsp;if, in the aggregate, the
changes in volume and price represent no more than a 20% change in the maximum aggregate offering price set forth in the &ldquo;Calculation
of Filing Fee Tables&rdquo; or &ldquo;Calculation of Registration Fee&rdquo; table, as applicable, in the effective Registration Statement;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 1.3in"></TD><TD STYLE="width: 0.3in">(iii)</TD><TD>to include any material information with respect to the plan of distribution not previously disclosed in the Registration Statement
or any material change to such information in the Registration Statement;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1.3in">Provided, however, that paragraphs (a)(1)(i)&nbsp;and (a)(1)(ii)&nbsp;do
not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in reports filed with
or furnished to the SEC by the Registrant pursuant to Section&nbsp;13 or Section&nbsp;15(d)&nbsp;of the Exchange Act that are incorporated
by reference in the Registration Statement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-left: 1in; margin-top: 0pt; margin-bottom: 0pt"> (2)&#8239;&#8239;&#8239;&#8239;&#8239;That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-left: 1in; margin-top: 0pt; margin-bottom: 0pt"> (3)&#8239;&#8239;&#8239;&#8239;&#8239;To remove from registration by means of a post-effective amendment any of the securities being registered that remain unsold at the termination of the offering.</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(b)</TD><TD>That, for the purpose of determining any liability under the Securities Act, each filing of the Registrant&rsquo;s annual report pursuant
to Section&nbsp;13(a)&nbsp;or Section&nbsp;15(d)&nbsp;of the Exchange Act (and, where applicable, each filing of the Plan&rsquo;s annual
report pursuant to Section&nbsp;15(d)&nbsp;of the Exchange Act) that is incorporated by reference in the Registration Statement shall
be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.5in">(h)</TD><TD>Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling
persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the
SEC such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that
a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director,
officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director,
officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel
the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification
by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<!-- Field: Rule-Page --><DIV STYLE="margin-top: 0; margin-bottom: 0; width: 25%"><DIV STYLE="font-size: 1pt; border-top: Black 1pt solid">&nbsp;</DIV></DIV><!-- Field: /Rule-Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-right: 0; margin-bottom: 0pt; text-align: left">* Paragraphs correspond to Item 512(a),
(b)&nbsp;and (h)&nbsp;of Regulation S-K.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SIGNATURES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.25in"><B>Pursuant to the requirements of the Securities
Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form&nbsp;S-8
and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City
of Green Bay, State of Wisconsin, on May&nbsp;1, 2025.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="border-collapse: collapse; width: 100%">
  <TR STYLE="vertical-align: bottom">
    <TD><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD COLSPAN="2" STYLE="font: small-caps 10pt Times New Roman, Times, Serif; text-align: left"><FONT STYLE="font-size: 10pt">ASSOCIATED
    BANC-CORP</FONT></TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: left"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD STYLE="width: 50%"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif; width: 3%"><FONT STYLE="font-size: 10pt">By:</FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; font: 10pt Times New Roman, Times, Serif; width: 47%; text-align: left"><FONT STYLE="font-size: 10pt">/s/
    Andrew J. Harmening</FONT></TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: left"><FONT STYLE="font-size: 10pt">Andrew J. Harmening,</FONT></TD></TR>
  <TR STYLE="vertical-align: bottom">
    <TD><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="text-align: left"><FONT STYLE="font-size: 10pt">President and Chief Executive Officer</FONT></TD></TR>
  </TABLE>


<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.25in"><B>Pursuant to the requirements of the Securities
Act of 1933, this Registration Statement has been signed by the following persons in the capacities and on the dates indicated:</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 32%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B><U>Signature</U></B></FONT></TD>
    <TD STYLE="width: 2%">&nbsp;</TD>
    <TD STYLE="width: 32%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B><U>Title</U></B></FONT></TD>
    <TD STYLE="width: 2%">&nbsp;</TD>
    <TD STYLE="width: 32%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B><U>Date</U></B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; text-align: left">/s/ Andrew J. Harmening</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: left">President and Chief Executive Officer </TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">May&nbsp;1, 2025</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left">Andrew J. Harmening</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: left">(Principal Executive Officer) &nbsp; &nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; vertical-align: bottom; text-align: left">/s/ Derek S. Meyer</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: left">Executive Vice President and Chief </TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">May&nbsp;1, 2025</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left">Derek S. Meyer</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: left">Financial Officer <BR>
(Principal Financial Officer) </TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; vertical-align: bottom; text-align: left">/s/ Ryan J. Beld</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: left">Executive Vice President, Corporate </TD>
    <TD>&nbsp;</TD>
    <TD STYLE="vertical-align: bottom; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">May&nbsp;1, 2025</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left">Ryan J. Beld</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: left"> Controller and Chief Accounting Officer&nbsp;<BR>
(Principal Accounting Officer) </TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD></TR>
  </TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Directors:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in">R. Jay Gerken, Judith P. Greffin, Michael J. Haddad, Andrew
J. Harmening, Robert A. Jeffe, Rodney Jones-Tyson, Eileen A. Kamerick, Gale E. Klappa, Kristen M. Ludgate, Cory L. Nettles, Owen J. Sullivan,
Karen T. Van Lith, and John (Jay) B. Williams</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 3%">*By:</TD>
    <TD STYLE="border-bottom: Black 1pt solid; width: 29%">/s/ Randall J. Erickson</TD>
    <TD STYLE="width: 38%">&nbsp;</TD>
    <TD STYLE="width: 30%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Date:&nbsp;&nbsp;</font><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">May&nbsp;1, 2025</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>Randall J. Erickson</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>As Attorney-in-Fact*</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD></TR>
  </TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">*Pursuant to authority granted by powers of attorney, copies of which
are filed herewith.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<DOCUMENT>
<TYPE>EX-5.1
<SEQUENCE>2
<FILENAME>tm2513627d1_ex5-1.htm
<DESCRIPTION>EXHIBIT 5.1
<TEXT>
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<P STYLE="text-align: right; margin: 0"><B>Exhibit 5.1</B></P>

<P STYLE="margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="border-collapse: collapse; font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top; text-align: left">
  <TD STYLE="width: 50%"><IMG SRC="tm2513627d1_ex5-1img001.jpg" ALT=""></TD>
  <TD STYLE="text-align: right; width: 50%"><IMG SRC="tm2513627d1_ex5-1img002.jpg" ALT=""></TD></TR>
</TABLE>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">May&nbsp;1, 2025</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Associated Banc-Corp</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">433 Main Street</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Green Bay, Wisconsin 54301</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Ladies and Gentlemen:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">We have acted as your counsel in connection with
the issuance by Associated Banc-Corp, a Wisconsin corporation (the &ldquo;Company&rdquo;), of up to 8,338,762 shares of common stock,
$0.01 par value (the &ldquo;Shares&rdquo;), pursuant to the Associated Banc-Corp 2025 Equity Incentive Plan (the &ldquo;Plan&rdquo;),
as described in the Company&rsquo;s prospectus dated April&nbsp;29, 2025 (the &ldquo;Prospectus&rdquo;) relating to the Company&rsquo;s
Registration Statement on Form&nbsp;S-8, to be filed with the Securities and Exchange Commission on May&nbsp;1, 2025 (the &ldquo;Registration
Statement&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">We have examined: (a)&nbsp;the Plan, the Prospectus
and the Registration Statement, (b)&nbsp;the Company&rsquo;s Articles of Incorporation and Amended and Restated Bylaws, each as amended
to date, (c)&nbsp;certain resolutions of the Company&rsquo;s Board of Directors, and (d)&nbsp;such other proceedings, documents and records
as we have deemed necessary to enable us to render this opinion.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Based on the foregoing, we are of the opinion that
the Shares have been duly authorized and, upon issuance in accordance with the terms of the Plan, will be validly issued, fully paid and
nonassessable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">The foregoing opinions are limited to the laws
of the State of Wisconsin as currently in effect, and no opinion is expressed with respect to such laws as subsequently amended, or any
other laws, or any effect that such amended or other laws may have on the opinions expressed herein. The foregoing opinions are limited
to matters stated herein, and no opinion is implied or may be inferred beyond the matters expressly stated herein. The foregoing opinions
are given as of the date hereof and based solely on our understanding of facts in existence as of such date after the aforementioned examination,
and we undertake no obligation to advise you of any changes in applicable laws after the date hereof or of any facts that might change
the opinions expressed herein that we may become aware of after the date hereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">We consent to the use of this opinion as an exhibit
to the Registration Statement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="border-collapse: collapse; font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top; text-align: left">
  <TD STYLE="width: 50%">&nbsp;</TD>
  <TD STYLE="width: 50%">Very truly yours,</TD></TR>
<TR STYLE="vertical-align: top; text-align: left">
  <TD>&nbsp;</TD>
  <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top; text-align: left">
  <TD>&nbsp;</TD>
  <TD>/s/ Godfrey&nbsp;&amp; Kahn, S.C.</TD></TR>
<TR STYLE="vertical-align: top; text-align: left">
  <TD>&nbsp;</TD>
  <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top; text-align: left">
  <TD>&nbsp;</TD>
  <TD>GODFREY&nbsp;&amp; KAHN, S.C.</TD></TR>
</TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="text-align: center; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><IMG SRC="tm2513627d1_ex5-1img003.jpg" ALT="">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<DOCUMENT>
<TYPE>EX-10.1
<SEQUENCE>3
<FILENAME>tm2513627d1_ex10-1.htm
<DESCRIPTION>EXHIBIT 10.1
<TEXT>
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<P STYLE="font-size: 10pt; margin: 0">&nbsp;</P>

<P STYLE="text-align: right; margin: 0; font-size: 10pt"><B>Exhibit 10.1</B></P>

<P STYLE="margin: 0; font-size: 10pt">&nbsp;</P>

<P STYLE="text-align: center; margin-top: 0; margin-bottom: 0; font-size: 10pt"><IMG SRC="tm2513627d1_ex10-1img001.jpg" ALT="">&nbsp;</P>

<P STYLE="margin: 0; font-size: 10pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Associated Banc-Corp<BR>
2025 Equity Incentive Plan<BR>
Cover Page&nbsp;to the Restricted Stock Award Agreement<FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 13pt"><BR>
</FONT></B><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(The Restricted Stock Award (&ldquo;RSA&rdquo;)
Agreement has been delivered simultaneously herewith)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Name of Grantee: <FONT STYLE="background-color: yellow">PARTICIPANT
NAME</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Grant Date: <FONT STYLE="background-color: yellow">GRANT DATE</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Purchase Price of Restricted Stock Award Shares: <FONT STYLE="background-color: yellow">PRICE</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>Grant Acceptance Process</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 1</B>: Please read the Restricted Stock
Award Agreement below in its entirety and print for your records.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 2</B>: After thoroughly reviewing the
Restricted Stock Award Agreement, review your individual Award information.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 3</B>: Electronically accept your Award
via the Online Grant Agreement portal of Fidelity&rsquo;s website.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>Share Information Subject to this Award</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Pursuant and subject to the Associated Banc-Corp
2025 Equity Incentive Plan (the &ldquo;<B>Plan</B>&rdquo;) and the Restricted Stock Award Agreement delivered to Grantee simultaneously
herewith, the Committee has awarded the Grantee named above the following quantity of Restricted Stock Award Shares (&ldquo;<B>RSAs</B>&rdquo;)
as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="CENTER" STYLE="font: 10pt Times New Roman, Times, Serif; width: 70%; border-collapse: collapse">
  <TR STYLE="font-size: 10pt">
    <TD STYLE="padding: 3pt 5.4pt; border: Black 1pt solid; width: 50%; font-size: 10pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>RSAs Awarded:</B></FONT></TD>
    <TD STYLE="padding: 3pt 5.4pt; border-top: Black 1pt solid; border-right: Black 1pt solid; border-bottom: Black 1pt solid; width: 50%; font-size: 10pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt; background-color: yellow"><B>NUMBER OF RSAs GRANTED</B></FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-size: 10pt"><B>IN WITNESS WHEREOF</B></FONT>,
<FONT STYLE="font-size: 10pt">as of the Grant Date the Company hereby grants to the Grantee the RSAs, subject to the terms and conditions
of the Restricted Stock Award Agreement delivered simultaneously to the Grantee herewith and the terms and conditions of the Plan.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>ASSOCIATED BANC-CORP</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><I>Please electronically accept your grant via
the Online Grant Agreement portal of Fidelity&rsquo;s website<B>.</B></I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Failure to do, within 25 days from
the Grant Date above, may result in forfeiture of the Restricted Stock Award.&emsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>ASSOCIATED BANC-CORP<BR>
2025 EQUITY INCENTIVE PLAN<BR>
RESTRICTED STOCK AWARD AGREEMENT</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This Restricted Stock Award Agreement delivered
simultaneously with the Cover Page&nbsp;to the Restricted Stock Award Agreement (together, the &ldquo;<B>Award Agreement</B>&rdquo;),
effective as of the grant date set forth in the Cover Page&nbsp;(the &ldquo;<B>Grant Date</B>&rdquo;), is entered into by and between
Associated Banc-Corp (the &ldquo;<B>Company</B>&rdquo;) and the grantee listed on the Cover Page&nbsp;(the &ldquo;<B>Grantee</B>&rdquo;),
pursuant to the Associated Banc-Corp 2025 Equity Incentive Plan (the &ldquo;<B>Plan</B>&rdquo;), as in effect and as amended from time
to time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-size: 10pt"><B>WHEREAS</B></FONT>,
pursuant to the Plan, the Committee has determined that it would be in the best interests of the Company to grant the Restricted Stock
Award provided herein to the Grantee;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-size: 10pt"><B>NOW, THEREFORE</B></FONT>,
in consideration of the mutual covenants and promises hereinafter set forth and for other good and valuable consideration, the parties
hereto hereby mutually covenant and agree as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">1.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Incorporation by Reference</U></B>. This Award Agreement is subject in all respects to the terms
and provisions of the Plan (including, without limitation, any amendments thereto adopted at any time and from time to time unless such
amendments are expressly intended not to apply to the Award provided hereunder), all of which terms and provisions are made a part of
and incorporated in this Award Agreement as if they were expressly set forth herein. Any capitalized term not defined in this Award Agreement
shall have the same meaning as is ascribed thereto in the Plan. The Grantee hereby acknowledges receipt of a true copy of the Plan and
that the Grantee has read the Plan carefully and fully understands its content. In the event of a conflict between the terms of this Award
Agreement and the terms of the Plan, the terms of the Plan shall control.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">2.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Grant of Restricted Stock Shares</U></B>. Subject to and upon the terms and conditions set forth
in this Award Agreement and the Plan, the Committee hereby grants to the Grantee the number of Restricted Stock Award Shares (the &ldquo;<B>RSAs</B>&rdquo;)
set forth on the Cover Page&nbsp;on the Grant Date and the Grantee hereby accepts the grant of the RSAs, as set forth herein.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">3.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Consideration</U></B>. If the Cover Page&nbsp;lists a Purchase Price, the Grantee shall pay the
Company such Purchase Price for each Restricted Share. If the Cover Page&nbsp;does not list a Purchase Price, the grant of the RSAs is
made in consideration of the services to be rendered by the Grantee to the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">4.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Vesting Schedule</U>.</B> Subject to the provisions of Sections 5 and 6 below, the RSAs shall become
unrestricted, fully vested, and non-forfeitable in accordance with the following schedule (the &ldquo;<B>Vesting Schedule</B>&rdquo;):</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="CENTER" STYLE="font: 10pt Times New Roman, Times, Serif; width: 70%; border-collapse: collapse">
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; width: 68%; border: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Vesting Date</B></FONT></TD>
    <TD STYLE="font-size: 10pt; width: 32%; border-top: Black 1pt solid; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Vesting Percentage</B></FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Prior to [DATE]</FONT></TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">0%</FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">[DATE]</FONT></TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">25%</FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">[DATE]</FONT></TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">50%</FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">[DATE]</FONT></TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">75%</FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">[DATE]</FONT></TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">100%</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">5.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Accelerated Vesting</U>.</B> Notwithstanding the Vesting Schedule, any unvested RSAs shall fully
vest and all restrictions imposed thereon shall lapse upon the following events:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(a)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">The Grantee&rsquo;s Termination of Service that results from the Grantee&rsquo;s:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(i)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">death;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(ii)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">Disability; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(iii)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">Early Retirement or Normal Retirement, but only if the Grantee provides written notice to the Company
ninety (90) days in advance of such Early Retirement or Normal Retirement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(b)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">The Grantee&rsquo;s involuntary Termination of Service (other than due to Cause) during the two-year period
immediately following a Change in Control that occurs after the Grant Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">6.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Forfeiture</U>.</B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(a)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Termination of Service without Cause</U>. Subject to Section&nbsp;5(b)&nbsp;above, if the Grantee incurs
a Termination of Service for any reason other than the Grantee&rsquo;s death, Disability, or Early Retirement or Normal Retirement under
the circumstances provided in Section&nbsp;5(a)(iii)&nbsp;above, the Grantee shall immediately forfeit all unvested RSAs without consideration,
and such forfeited RSAs shall be cancelled. For the avoidance of doubt, if the Grantee forfeits any Restricted Shares pursuant to this
Section&nbsp;6(a), the Grantee shall not be entitled to any reimbursement or other payment from the Company for any taxes or other costs
incurred by the Grantee in connection with the forfeited Restricted Shares.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(b)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Termination of Service with Cause or Breach of Restrictive Covenants</U>. In the event the Grantee
(i)&nbsp;incurs a Termination of Service for Cause or (ii)&nbsp;breaches any of the Restrictive Covenants, the Grantee shall immediately
forfeit all vested and unvested RSAs without consideration, and such forfeited RSAs shall be cancelled. For the avoidance of doubt, if
the Grantee forfeits any Restricted Shares pursuant to this Section&nbsp;6(b), the Grantee shall not be entitled to any reimbursement
or other payment from the Company for any taxes or other costs incurred by the Grantee in connection with the forfeited Restricted Shares.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">7.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Change in Control</U></B>. Upon a Change in Control, the Grantee will have such rights with respect
to the RSAs as are provided for in the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">8.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Transfer of RSAs</U></B>. The Committee shall cause the RSAs to be evidenced by a restricted book
entry account with the Company&rsquo;s transfer agent. The RSAs, and any interest thereon, cannot be directly or indirectly transferred,
sold, assigned, encumbered or otherwise disposed until, and to the extent, such RSAs become vested pursuant to Section&nbsp;4 or Section&nbsp;5
above, other than by will or by the laws of descent and distribution. Any such RSAs, and any rights and interests with respect thereto,
shall not, prior to vesting, be pledged, encumbered, or otherwise hypothecated in any way by the Grantee (or any Beneficiary(ies)) and
shall not, prior to vesting, be subject to execution, attachment, or similar legal process. Any attempt to sell, exchange, transfer, assign,
pledge, encumber, or otherwise dispose of or hypothecate in any way any of the RSAs, or the levy of any execution, attachment, or similar
legal process upon the RSAs, contrary to the terms and provisions of this Award Agreement and the Plan shall be null and void and without
legal force or effect. Once the RSAs become vested, the Company shall release the restrictions in the book entry records of its transfer
agent.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">9.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Restrictive Covenants</U></B>. In consideration of the RSAs granted hereunder, the Grantee agrees
and covenants to be bound by the following provisions provided in this Section&nbsp;9 (the &ldquo;<B>Restrictive Covenants</B>&rdquo;).</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(a)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Trade Secrets</U>. The parties hereto acknowledge that the Company has taken and will continue to take
actions to protect that information which qualifies as a trade secret under applicable law (a &ldquo;<B>Trade Secret</B>&rdquo;). Accordingly,
the Grantee agrees that during the term of Grantee&rsquo;s employment with the Company, and thereafter for so long as such information
remains a Trade Secret, Grantee shall not directly or indirectly use or disclose any Trade Secret of the Company. With respect to the
disclosure of a Trade Secret and in accordance with 18 U.S.C. &sect; 1833, Grantee shall not be held criminally or civilly liable under
any federal or state trade secret law for the disclosure of a Trade Secret that (i)&nbsp;is made in confidence to a federal, state, or
local government official, either directly or indirectly, or to an attorney, provided that, the information is disclosed solely for the
purpose of reporting or investigating a suspected violation of law; or (ii)&nbsp;is made in a complaint or other document filed in a lawsuit
or other proceeding filed under seal so that it is not disclosed to the public. Grantee is further notified that if Grantee files a lawsuit
for retaliation by the Company for reporting a suspected violation of law, Grantee may disclose the Company&rsquo;s Trade Secrets to Grantee&rsquo;s
attorney and use the Trade Secret information in the court proceeding, provided that, Grantee files any document containing the Trade
Secret under seal so that it is not disclosed to the public, and does not disclose the Trade Secret, except pursuant to court order.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(b)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Confidential Information</U>. The parties hereto acknowledge that the Company has created and maintains
at great expense strategic plans, sales data and sales strategy, methods, products, procedures, processes, techniques, financial information,
customer and supplier lists, personal customer data, pricing policies, personnel data and other similar confidential and proprietary information,
and has received from its customers certain non-Trade Secret confidential and proprietary information (collectively, the &ldquo;<B>Confidential
Information</B>&rdquo;). The parties hereto further acknowledge that the Company has taken and will continue to take actions to protect
the Confidential Information. Accordingly, the Grantee agrees that during the term of the Grantee&rsquo;s employment with the Company,
and until the sooner of (i)&nbsp;such time as the Confidential Information becomes generally available to the public through no fault
of the Grantee or other person under the duty of confidentiality to the Company, (ii)&nbsp;such time as the Confidential Information no
longer provides a benefit to the Company, or (iii)&nbsp;two (2)&nbsp;years after the termination of the Grantee&rsquo;s employment with
the Company, the Grantee will not, in any capacity, use or disclose, or cause to be used or disclosed any Confidential Information the
Grantee acquired while employed by the Company. The requirements of confidentiality and the limitations on use and disclosure described
in this Award Agreement shall not apply to Confidential Information that the Grantee can demonstrate by clear and convincing evidence,
at the time of disclosure by the Company to the Grantee, was known to the Grantee as evidenced by the Grantee's contemporaneous written
records.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(c)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Preservation of Rights</U>. The parties hereto agree that nothing in this Award Agreement shall be
construed to limit or negate the law of torts or trade secrets where it provides the Company with broader protection than that provided
herein.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(d)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Return of Company Property</U>. The parties hereto acknowledge that any material (in computerized or
written form) that the Grantee obtained in the course of performing the Grantee&rsquo;s employment duties are the sole and exclusive property
of the Company, the Grantee agrees to immediately return any and all records, files, computerized data, documents, confidential or proprietary
information, or any other property owned or belonging to the Company in the Grantee&rsquo;s possession or under the Grantee&rsquo;s control,
without any originals or copies being kept by the Grantee or conveyed to any other person, upon the Grantee&rsquo;s separation from employment
or upon the Company&rsquo;s request.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(e)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Non-Interference with Customers</U>. For a period of twelve (12) months following the termination of
the Grantee&rsquo;s employment with the Company for any reason, the Grantee will not, directly or indirectly, on behalf of the Grantee
or any other person, entity or enterprise, do any of the following:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.75in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(i)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">solicit business from any person or entity who is an Active Customer (as defined below) and to whom the
Grantee has provided products or services during the twelve (12) month period prior to the termination of the Grantee&rsquo;s employment
with the Company (the &ldquo;<B>Reference Period</B>&rdquo;) for the purpose of providing competitive products or services similar to
those provided by the Grantee during the Reference Period; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.75in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(ii)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">request or advise any of the Active Customers, to whom the Grantee provided products or services during
the Grantee&rsquo;s employment with the Company to withdraw, curtail or cancel any of their business relations with the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.75in; text-align: justify">&ldquo;<B>Active Customer</B>&rdquo;
shall mean any person or entity that, within the Reference Period, received any products or services supplied by or on behalf of the Company
or one of its Subsidiaries.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(f)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Non-interference with Company Employees</U>. For a period of twelve (12) months following the termination
of the Grantee&rsquo;s employment with the Company for any reason, the Grantee will not, directly or indirectly, on behalf of the Grantee
or any other person, entity or enterprise: directly or indirectly solicit any Restricted Person (as defined below) to provide services
to any Competitive Business (as defined below) in a capacity (i)&nbsp;involving duties substantially similar to those performed by such
Restricted Person during such Restricted Person&rsquo;s employment with the Company or (ii)&nbsp;which is reasonably likely to involve
the use or disclosure of Confidential information.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Restricted Person</B>&rdquo;
shall mean any Company employee who (1)&nbsp;has been entrusted with the Company&rsquo;s Confidential Information or Trade Secrets in
connection with such employee&rsquo;s employment with the Company and (2)&nbsp;with whom Grantee directly worked at any point during the
twelve (12) month period immediately preceding the end, for whatever reason, of Grantee&rsquo;s employment with the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Competitive Business</B>&rdquo;
shall mean that aspect of any firm, business, activity or enterprise which competes with the Company in the state in which the Grantee
is employed by the Company, and any neighboring state in which the Company conducts business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(g)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Remedies</U>. Notwithstanding any other provision of this Award Agreement, if the Grantee breaches
any provision of this Section&nbsp;9, any RSAs shall be immediately forfeited to the Company without consideration. In addition, the Company
shall be entitled to injunctive and other equitable relief (without the necessity of showing actual monetary damages or of posting any
bond or other security): (i)&nbsp;restraining and enjoining any act which would constitute a breach, or (ii)&nbsp;compelling the performance
of any obligation which, if not performed, would constitute a breach, as well as any other remedies available to the Company, including
monetary damages. Upon the Committee&rsquo;s request, the Grantee shall provide reasonable assurances and evidence of compliance with
the Restrictive Covenants. If any court of competent jurisdiction shall deem any provision in this Section&nbsp;9 too restrictive, the
other provisions shall stand, and the court shall modify the unduly restrictive provision to the point of greatest restriction permissible
by law. The Restrictive Covenants shall survive the termination of this Award Agreement, the forfeiture of any RSAs, and the Grantee&rsquo;s
Termination of Service for any reason, and the Grantee shall continue to be bound by the terms of this Section&nbsp;9 as if this Award
Agreement was still in effect.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">10.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Liability of the Company</U>.</B> The inability of the Company to obtain approval from any regulatory
body having authority deemed by the Company to be necessary to the lawful issuance and transfer of any Shares pursuant to this Award Agreement
shall relieve the Company of any liability with respect to the non-issuance or transfer of the Shares as to which such approval shall
not have been obtained. However, the Company shall use commercially reasonable efforts to obtain all such approvals.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">11.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Adjustment in RSAs</U></B>. This Award of RSAs is subject to adjustment as provided under Section&nbsp;4.2
of the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">12.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Plan and Agreement Amendment</U>.</B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(a)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">No discontinuation, modification, or amendment of the Plan may, without the written consent of the Grantee,
adversely affect the rights of the Grantee under this Award Agreement, except as otherwise provided under the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(b)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">This Award Agreement may be amended as provided under the Plan, but no such amendment shall adversely
affect the Grantee&rsquo;s rights under this Award Agreement without the Grantee&rsquo;s written consent, unless otherwise permitted by
the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">13.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Shareholder Rights</U>.</B> The Grantee shall be entitled to receive any dividends that become payable
on or after the Grant Date with respect to the RSAs; <U>provided</U>, <U>however</U>, that no dividends shall be payable (a)&nbsp;with
respect to the RSAs on account of record dates occurring prior to the Grant Date and (b)&nbsp;with respect to forfeited RSAs on account
of record dates occurring on or after the date of such forfeiture. The Grantee shall be entitled to vote the RSAs on or after the Grant
Date to the same extent as would have been applicable to the Grantee if the RSAs had then been vested; <U>provided</U>, <U>however</U>,
that the Grantee shall not be entitled to vote (a)&nbsp;the RSAs on account of record dates occurring prior to the Grant Date and (b)&nbsp;with
respect to forfeited RSAs on account of record dates occurring on or after the date of such forfeiture.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">14.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Employment Rights</U>.</B> This Award Agreement is not a contract of employment, and the terms of
employment of the Grantee or other service relationship of the Grantee with the Company or a Subsidiary shall not be affected in any way
by this Award Agreement except as specifically provided herein. The execution of this Award Agreement shall not be construed as conferring
any legal rights upon the Grantee for a continuation of an employment or other relationship with the Company or a Subsidiary, nor shall
it interfere with the right of the Company or a Subsidiary to discharge the Grantee and to treat the Grantee without regard to the effect
which such treatment might have upon the Grantee as a Grantee.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">15.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Governing Law</U></B>. This Award Agreement shall be governed by and construed in accordance with
the laws of the State of Wisconsin, without regard to conflicts of laws thereof. The parties hereto each submit and consent to the jurisdiction
of the courts in the State of Wisconsin, Brown County, in any action brought to enforce or otherwise relating to this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">16.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Compliance with Laws and Regulations</U>.</B> Notwithstanding anything herein to the contrary:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(a)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">The issuance of the RSAs and the vesting thereof pursuant to this Award Agreement shall be subject to,
and shall comply with, any applicable requirements of any federal and state securities laws, rules, and regulations (including, without
limitation, the provisions of the Securities Act of 1933, the Exchange Act, and the respective rules&nbsp;and regulations promulgated
thereunder) and any other law or regulation applicable thereto and the Company shall not be obligated to issue any RSAs or lapse the restrictions
thereon pursuant to this Award Agreement if such action would violate any such requirements;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(b)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">the Company may require, as a condition of such a book entry, and in order to ensure compliance with such
laws, regulations and requirements, that the Grantee make whatever covenants, agreements, and representations, or execute whatever documents
or instruments, the Company, in its sole discretion, considers necessary or desirable;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(c)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">no payment or benefit under this Award Agreement shall be provided to the Grantee if it would violate
any applicable Compensation Limitation; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in"><FONT STYLE="font-size: 10pt">(d)</FONT></TD><TD STYLE="font-size: 10pt; text-align: justify">notwithstanding anything to the contrary in this Award Agreement, the RSAs (including any proceeds, gains,
or other economic benefit actually or constructively received by the Grantee thereof upon the receipt or vesting thereof, or resale of
the Shares received pursuant hereto upon or after the RSAs become vested) shall be subject to the provisions of any clawback or recoupment
policy adopted by the Board or the Committee, including any such policy adopted to comply with the Dodd-Frank Wall Street Reform and Consumer
Protection Act, any rules&nbsp;or regulations promulgated and in effect thereunder, or any SEC or securities exchange rule.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">17.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Successors and Assigns</U>.</B> Except as otherwise expressly set forth in this Award Agreement,
the provisions of this Award Agreement shall inure to the benefit of, and be binding upon, the succeeding administrators, heirs and legal
representatives of the Grantee and the successors and assigns of the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">18.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>No Limitation on Rights of the Company</U></B>. This Award Agreement shall not in any way affect
the right of the Company to adjust, reclassify, reorganize or otherwise make changes in its capital or business structure, or to merge,
consolidate, dissolve, liquidate, sell or transfer all or any part of its business or assets.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">19.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Notices</U>.</B> Any communication or electronic notice required or permitted to be given hereunder
shall be in writing, and, if to the Company, to its principal place of business, attention: Secretary, and, if to the Grantee, to the
address appearing on the records of the Company. Such communication or notice shall be delivered electronically, personally, or sent by
certified, registered, or express mail, postage prepaid, return receipt requested, or by a reputable overnight delivery service. Any such
notice shall be deemed given when received by the intended recipient.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">20.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Entire Agreement</U>.</B> This Award Agreement, together with the Plan, constitutes the entire obligation
of the parties hereto with respect to the subject matter hereof and shall supersede any prior expressions of intent or understanding with
respect to this transaction.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">21.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Waiver; Cumulative Rights</U>.</B> The failure or delay of either party to require performance by
the other party of any provision hereof shall not affect its right to require performance of such provision unless and until such performance
has been waived in writing. Each and every right hereunder is cumulative and may be exercised in part or in whole from time to time.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">22.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Counterparts</U>.</B> This Award Agreement may be signed (either electronically or by wet signature)
in two counterparts, each of which shall be an original, but both of which shall constitute but one and the same instrument.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">23.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Headings</U>.</B> The headings contained in this Award Agreement are for reference purposes only
and shall not affect the meaning or interpretation of this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">24.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Severability</U>.</B> If any provision of this Award Agreement shall for any reason be held to be
invalid or unenforceable, such invalidity or unenforceability shall not affect any other provision hereof, and this Award Agreement shall
be construed as if such invalid or unenforceable provision were omitted.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">25.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Withholding</U>.</B> The Committee shall have the right to require the Grantee to remit to the Company,
using any method provided in Section&nbsp;13.1 of the Plan, an amount sufficient to satisfy any federal, state, and local withholding
tax requirements attributable to the Award. Alternatively, the Company shall have the right to withhold from any payment required to be
made in settlement of the Award (whether such settlement is in cash, in Shares, or in a combination thereof) an amount sufficient to satisfy
such federal, state, and local withholding tax requirements, as provided in Section&nbsp;13.1 of the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">26.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Section&nbsp;83(b)&nbsp;Election</U>.</B> The Grantee may make an election under Code Section&nbsp;83(b)&nbsp;(a
&quot;<B>Section&nbsp;83(b)&nbsp;Election</B>&quot;) with respect to the RSAs. Any such election must be made within thirty (30) days
after the Grant Date. If the Grantee elects to make a Section&nbsp;83(b)&nbsp;Election, the Grantee shall provide the Company with a copy
of an executed version and satisfactory evidence of the filing of the executed Section&nbsp;83(b)&nbsp;Election with the US Internal Revenue
Service in accordance with Section&nbsp;13.2 of the Plan. The Grantee agrees to assume full responsibility for ensuring that the Section&nbsp;83(b)&nbsp;Election
is actually and timely filed with the US Internal Revenue Service and for all tax consequences resulting from the Section&nbsp;83(b)&nbsp;Election.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">27.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Tax Consequences</U></B>. The Grantee acknowledges and agrees that the Grantee is responsible for
all taxes and tax consequences with respect to the grant of the RSAs or the lapse of restrictions otherwise imposed by this Award Agreement.
The Grantee further acknowledges that it is the Grantee&rsquo;s responsibility to obtain any advice that the Grantee deems necessary or
appropriate with respect to any and all tax matters that may exist as a result of the grant of the RSAs or the lapse of restrictions otherwise
imposed by this Award Agreement. Notwithstanding any other provision of this Award Agreement, the RSAs shall not be released to the Grantee
unless, as provided in Section&nbsp;17 of the Plan, the Grantee shall have paid to the Company, or made arrangements satisfactory to the
Company regarding the payment of, any federal, state, local or foreign income or employment taxes required by law to be withheld with
respect to the grant of the RSAs or the lapse of restrictions otherwise imposed by this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">28.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Receipt of Plan</U></B>. The Grantee acknowledges receipt of a copy of the Plan, and represents
that the Grantee is familiar with the terms and provisions thereof, and hereby accepts the RSAs subject to all the terms and provisions
of this Award Agreement and of the Plan. The Shares are granted pursuant to the terms of the Plan, the terms of which are incorporated
herein by reference, and the RSAs shall in all respects be interpreted in accordance with the Plan. The Committee shall interpret and
construe the Plan and this Award Agreement, and its interpretation and determination shall be conclusive and binding upon the parties
hereto and any other person claiming an interest hereunder, with respect to any issue arising hereunder or thereunder.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">29.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Condition to Accept Agreement</U></B>. This Award Agreement shall be null and void unless the Grantee
accepts this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, indicating Grantee&rsquo;s acceptance
of these RSAs pursuant to the terms and conditions of this Award Agreement, on or before the date listed at the end of the Cover Page.
By accepting this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, Grantee acknowledges and agrees to
the terms and conditions of this Restricted Stock Award Agreement, Cover Page, and the Plan, including, but not limited to, the terms
of the Restrictive Covenants contained in Section&nbsp;9 of this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font-size: 10pt; margin: 0"></P>

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<DOCUMENT>
<TYPE>EX-10.2
<SEQUENCE>4
<FILENAME>tm2513627d1_ex10-2.htm
<DESCRIPTION>EXHIBIT 10.2
<TEXT>
<HTML>
<HEAD>
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<P STYLE="font-size: 10pt; margin: 0">&nbsp;</P>

<P STYLE="text-align: right; margin: 0; font-size: 10pt"><B>Exhibit 10.2</B></P>

<P STYLE="margin: 0; font-size: 10pt">&nbsp;</P>

<P STYLE="text-align: center; margin-top: 0; margin-bottom: 0; font-size: 10pt"><IMG SRC="tm2513627d1_ex10-2img001.jpg" ALT="">&nbsp;</P>

<P STYLE="margin: 0; font-size: 10pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt"><B>Associated Banc-Corp<BR>
2025 Equity Incentive Plan<BR>
Cover Page&nbsp;to the Restricted Stock Unit Award Agreement</B></FONT><B><BR>
</B><FONT STYLE="font-size: 10pt">(The Restricted Stock Unit (&ldquo;RSU&rdquo;) Award Agreement has been delivered simultaneously herewith)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Name of Grantee: <FONT STYLE="background-color: yellow">PARTICIPANT
NAME</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Grant Date: <FONT STYLE="background-color: yellow">GRANT DATE</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>Grant Acceptance Process</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 1</B>: Please read the Restricted Stock
Unit Award Agreement below in its entirety and print for your records.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 2</B>: After thoroughly reviewing the
Restricted Stock Unit Award Agreement, review your individual Award information.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 3</B>: Electronically accept your Award
via the Online Grant Agreement portal of Fidelity&rsquo;s website.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Note</B>: If you wish to defer settlement of
your Award, complete the form provided as <B><U>Exhibit&nbsp;A</U></B> and return the form no later than the end of the year prior to
the Settlement Date.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>Share Information Subject to this Award</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Pursuant and subject to the Associated Banc-Corp
2025 Equity Incentive Plan (the &ldquo;<B>Plan</B>&rdquo;) and the Restricted Stock Unit Award Agreement delivered to Grantee simultaneously
herewith, the Committee has awarded the Grantee named below Restricted Stock Units <B>(&ldquo;RSUs&rdquo;)</B> as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="CENTER" STYLE="font: 10pt Times New Roman, Times, Serif; width: 70%; border-collapse: collapse">
  <TR STYLE="font-size: 10pt">
    <TD STYLE="padding: 3pt 5.4pt; border: Black 1pt solid; width: 50%; font-size: 10pt; text-align: center"><B>Restricted Stock Units Awarded:</B></TD>
    <TD STYLE="padding: 3pt 5.4pt; border-top: Black 1pt solid; border-right: Black 1pt solid; border-bottom: Black 1pt solid; width: 50%; font-size: 10pt; text-align: center"><FONT STYLE="background-color: yellow"><B>NUMBER OF RSUs GRANTED</B></FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>IN WITNESS WHEREOF</B>, as of the Grant Date,
the Company grants the Grantee the RSUs subject to the terms and conditions of the Restricted Stock Unit Award Agreement delivered to
Grantee simultaneously herewith and the terms and conditions of the Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>ASSOCIATED BANC-CORP</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><I>Please electronically accept your grant via
the Online Grant Agreement portal of Fidelity&rsquo;s website.</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Failure to do so, within 25 days
from the Grant date above, may result in forfeiture of the Restricted Stock Units.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>ASSOCIATED BANC-CORP<BR>
2025 EQUITY INCENTIVE PLAN<BR>
RESTRICTED STOCK UNIT AWARD AGREEMENT</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This Restricted Stock Unit Award Agreement delivered
simultaneously with the Cover Page&nbsp;to the Restricted Stock Unit Award Agreement (together, the &ldquo;<B>Award Agreement</B>&rdquo;),
effective as of the grant date set forth in the Cover Page&nbsp;(the &ldquo;<B>Grant Date</B>&rdquo;), is entered into by and between
Associated Banc-Corp (the &ldquo;<B>Company</B>&rdquo;) and the grantee listed on the Cover Page&nbsp;(the &ldquo;<B>Grantee</B>&rdquo;),
pursuant to the Associated Banc-Corp 2025 Equity Incentive Plan (the &ldquo;<B>Plan</B>&rdquo;), as in effect and as amended from time
to time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>WHEREAS</B><FONT STYLE="font-family: Times New Roman, Times, Serif">,
pursuant to the Plan, the Committee has determined that it would be in the best interests of the Company to grant the RSUs provided herein
to the Grantee;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>NOW, THEREFORE</B><FONT STYLE="font-family: Times New Roman, Times, Serif">,
in consideration of the mutual covenants and promises hereinafter set forth and for other good and valuable consideration, the parties
hereto hereby mutually covenant and agree as follows:</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">1.</TD><TD STYLE="font-size: 10pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Incorporation by Reference</U></B>. This
Award Agreement is subject in all respects to the terms and provisions of the Plan (including, without limitation, any amendments thereto
adopted at any time and from time to time unless such amendments are expressly intended not to apply to the Award provided hereunder),
all of which terms and provisions are made a part of and incorporated in this Award Agreement as if they were expressly set forth herein.
Any capitalized term not defined in this Award Agreement shall have the same meaning as is ascribed thereto in the Plan. The Grantee hereby
acknowledges receipt of a true copy of the Plan and that the Grantee has read the Plan carefully and fully understands its content. In
the event of a conflict between the terms of this Award Agreement and the terms of the Plan, the terms of the Plan shall control.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">2.</TD><TD STYLE="font-size: 10pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Grant of Restricted Stock Units</U></B>.
Subject to and upon the terms and conditions set forth in this Award Agreement and the Plan, the Committee hereby grants to the Grantee
the number of RSUs set forth on the Cover Page&nbsp;on the Grant Date and the Grantee hereby accepts the grant of the RSUs, as set forth
herein.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">3.</TD><TD STYLE="font-size: 10pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Crediting of RSUs</U></B>. The RSUs shall
be credited on the Company&rsquo;s books as of the Grant Date. Such account shall be maintained for recordkeeping purposes only, and the
Company is not obligated to segregate or set aside assets representing the amounts credited to such account. The obligation to settle
such account shall be an unfunded, unsecured obligation of the Company.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">4.</TD><TD STYLE="font-size: 10pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Dividend Equivalent Units</U></B>. Prior
to settlement of the RSUs pursuant to Section&nbsp;9, whenever dividends are paid, or distributions made with respect to Shares, Dividend
Equivalent Units shall be credited to the Grantee on all RSUs credited thereto as</FONT> of the record date for such dividend or distribution.
The amount of such Dividend Equivalent Units shall be determined by multiplying (a)&nbsp;by (b), where (a)&nbsp;is the total amount of
dividends or distributions (as applicable) paid on a Share between the Grant Date and the Settlement Date, and (b)&nbsp;is the number
of vested RSUs held by the Grantee on the Settlement Date. Dividend Equivalent Units received by the Grantee pursuant to this Section&nbsp;4
shall be subject to the terms of this Agreement, including the vesting and settlement provisions of Section&nbsp;5 and Section&nbsp;9
below.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">5.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Vesting Schedule</U></B>. Subject to the provisions of Sections 6 and 7 below, the RSUs and Dividend
Equivalent Units shall become vested in accordance with the following schedule (the &ldquo;<B>Vesting Schedule</B>&rdquo;):</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="CENTER" STYLE="font: 10pt Times New Roman, Times, Serif; width: 70%; border-collapse: collapse">
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; width: 64%; border: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><B>Vesting Date</B></TD>
    <TD STYLE="font-size: 10pt; width: 36%; border-top: Black 1pt solid; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><B>Vesting Percentage</B></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">Prior to [DATE]</TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">0%</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">[DATE]</TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">25%</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">[DATE]</TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">50%</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">[DATE]</TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">75%</TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">[DATE]</TD>
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">100%</TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in; text-align: left">6.</TD><TD STYLE="text-align: justify"><B><U>Accelerated Vesting</U></B>. Notwithstanding the Vesting
Schedule, any unvested RSUs or Dividend Equivalent Units shall fully vest upon the following events:</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(a)</TD><TD STYLE="font-size: 10pt; text-align: justify">The Grantee&rsquo;s Termination of Service that results from the Grantee&rsquo;s:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(i)</TD><TD STYLE="font-size: 10pt; text-align: justify">death;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(ii)</TD><TD STYLE="font-size: 10pt; text-align: justify">Disability; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(iii)</TD><TD STYLE="font-size: 10pt; text-align: justify">Early Retirement or Normal Retirement, but only if the Grantee provides written notice to the Company
ninety (90) days in advance of such Early Retirement or Normal Retirement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(b)</TD><TD STYLE="font-size: 10pt; text-align: justify">The Grantee&rsquo;s involuntary Termination of Service (other than due to Cause) during the two-year period
immediately following a Change in Control that occurs after the Grant Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in; text-align: left">7.</TD><TD STYLE="text-align: justify"><B><U>Forfeiture</U></B>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(a)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Termination of Service without Cause</U>. Subject to Section&nbsp;6(b)&nbsp;above, if the Grantee incurs
a Termination of Service for any reason other than the Grantee&rsquo;s death, Disability, or Early Retirement or Normal Retirement under
the circumstances provided in Section&nbsp;6(a)(iii)&nbsp;above, the Grantee shall immediately forfeit all unvested RSUs and Dividend
Equivalent Units without consideration, and such forfeited RSUs and Dividend Equivalent Units shall be cancelled. <FONT STYLE="font-family: Times New Roman, Times, Serif">For
the avoidance of doubt, if the Grantee forfeits any RSUs or Dividend Equivalent Units pursuant to this Section&nbsp;7(a), the Grantee
shall not be entitled to any reimbursement or other payment from the Company for any taxes or other costs incurred by the Grantee in connection
with the forfeited RSUs or Dividend Equivalent Units.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(b)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Termination of Service with Cause or Breach of Restrictive Covenants</U>. In the event the Grantee
(i)&nbsp;incurs a Termination of Service for Cause or (ii)&nbsp;breaches any of the Restrictive Covenants, the Grantee shall immediately
forfeit all vested and unvested RSUs and Dividend Equivalent Units without consideration, and such forfeited RSUs and Dividend Equivalent
Units shall be cancelled. <FONT STYLE="font-family: Times New Roman, Times, Serif">For the avoidance of doubt, if the Grantee forfeits
any RSUs or Dividend Equivalent Units pursuant to this Section&nbsp;7(b), the Grantee shall not be entitled to any reimbursement or other
payment from the Company for any taxes or other costs incurred by the Grantee in connection with the forfeited RSUs or Dividend Equivalent
Units.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in; text-align: left">8.</TD><TD STYLE="text-align: justify"><B><U>Change in Control</U></B>. Upon a Change in Control,
the Grantee will have such rights with respect to the RSUS and Dividend Equivalent Units as are provided for in the Plan.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in; text-align: left">9.</TD><TD STYLE="text-align: justify"><B><U>Settlement of RSUs and Dividend Equivalent Units</U></B>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(a)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Settlement Date</U>. Except to the extent the Grantee has properly elected to defer the settlement
of RSUs and Dividend Equivalent Units granted hereunder in accordance with <B><U>Exhibit&nbsp;A</U></B>, the vested RSUs or Dividend Equivalent
Units shall be settled on (or as soon as practicable after) the Settlement Date. Notwithstanding the foregoing, if the Grantee incurs
a Termination of Service for any reason specified in Section&nbsp;6(a)&nbsp;and the Grantee is a &ldquo;specified employee&rdquo; (within
the meaning of Treasury Regulations Section&nbsp;1.409A-1(i)&nbsp;and as determined by the Committee), then the vested RSUs or Dividend
Equivalent Units shall be settled on the first day of the seventh month following the date of such Termination of Service (or earlier,
on the Grantee&rsquo;s death) or, if later, the Settlement Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(i)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Deferral of Settlement</U>. The Grantee may defer settlement of the RSUs and Dividend Equivalent Units
granted hereunder by executing the Deferral Election provided hereto as <B><U>Exhibit&nbsp;A</U></B>. Such deferral shall comply with
the requirements of Section&nbsp;409A of the Code, including, without limitation, the time when an election to defer may be made, the
time period of the deferral and the events that would result in payment of the deferred amount, the interest or other earnings attributable
to the deferral and the method of funding, if any, attributable to the deferred amount.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(b)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Settlement Method of RSUs</U>. Each vested RSU shall be settled by either of the following methods,
subject to applicable withholding for taxes, at the discretion of the Committee:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(i)</TD><TD STYLE="font-size: 10pt; text-align: justify">delivering to the Grantee (or, in the event of the Grantee&rsquo;s death, to the Grantee&rsquo;s Beneficiary)
one (1)&nbsp;Share for each vested RSU on the Settlement Date;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(ii)</TD><TD STYLE="font-size: 10pt; text-align: justify">distribute to the Grantee (or, in the event of the Grantee&rsquo;s death, to the Grantee&rsquo;s Beneficiary)
an amount in cash equal to the product of (i)&nbsp;the Fair Market Value of a Share on the Settlement Date and (ii)&nbsp;the number of
vested RSUs on the Settlement Date; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.5in">(iii)</TD><TD STYLE="font-size: 10pt; text-align: justify">a combination of (i)&nbsp;and (ii).</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(c)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Settlement of Dividend Equivalent Units</U>. Vested Dividend Equivalent Units credited to the Grantee
shall be settled in cash upon the Settlement Date. However, if the Grantee defers the issuance of Shares in settlement of the RSUs, the
Dividend Equivalent Units shall be credited to the Grantee in the form of additional Shares. The number of Shares so granted shall be
calculated by dividing the aggregate value of such Dividend Equivalent Units by the Fair Market Value of a Share as of the initial Settlement
Date described in Section&nbsp;9.4(b)&nbsp;of the Plan, and shall be rounded down to the nearest whole number of Shares. Such Shares shall
be paid pursuant to the deferral of the Shares as described in Section&nbsp;14.7 of the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">10.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Limitations on Transferability</U></B>. Unvested RSUs and Dividend Equivalent Units, or any interest
thereon, cannot be directly or indirectly transferred, sold, assigned, encumbered or otherwise disposed.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">11.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Restrictive Covenants</U></B>. In consideration of the RSUs and Dividend Equivalent Units granted
hereunder, the Grantee agrees and covenants to be bound by the following provisions provided in this Section&nbsp;11 (the &ldquo;<B>Restrictive
Covenants</B>&rdquo;).</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(a)</TD><TD STYLE="font-size: 10pt; text-align: justify"><FONT STYLE="background-color: white"><U>Trade Secrets</U>. The parties hereto acknowledge that the Company
has taken and will continue to take actions to protect that information which qualifies as a trade secret under applicable law (a &ldquo;<B>Trade
Secret</B>&rdquo;). Accordingly, the Grantee agrees that during the term of Grantee&rsquo;s employment with the Company, and thereafter
for so long as such information remains a Trade Secret, Grantee shall not directly or indirectly use or disclose any Trade Secret of the
Company. With respect to the disclosure of a Trade Secret and in accordance with 18 U.S.C. &sect; 1833, Grantee shall not be held criminally
or civilly liable under any federal or state trade secret law for the disclosure of a Trade Secret that (i)&nbsp;is made in confidence
to a federal, state, or local government official, either directly or indirectly, or to an attorney, provided that, the information is
disclosed solely for the purpose of reporting or investigating a suspected violation of law; or (ii)&nbsp;is made in a complaint or other
document filed in a lawsuit or other proceeding filed under seal so that it is not disclosed to the public. Grantee is further notified
that if Grantee files a lawsuit for retaliation by the Company for reporting a suspected violation of law, Grantee may disclose the Company&rsquo;s
Trade Secrets to Grantee&rsquo;s attorney and use the Trade Secret information in the court proceeding, provided that, Grantee files any
document containing the Trade Secret under seal so that it is not disclosed to the public, and does not disclose the Trade Secret, except
pursuant to court order.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(b)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Confidential Information</U>. The parties hereto acknowledge that the Company has created and maintains
at great expense strategic plans, sales data and sales strategy, methods, products, procedures, processes, techniques, financial information,
customer and supplier lists, personal customer data, pricing policies, personnel data and other similar confidential and proprietary information,
and has received from its customers certain non-Trade Secret confidential and proprietary information (collectively, the &ldquo;<B>Confidential
Information</B>&rdquo;). The parties hereto further acknowledge that the Company has taken and will continue to take actions to protect
the Confidential Information. Accordingly, the Grantee agrees that during the term of the Grantee&rsquo;s employment with the Company,
and until the sooner of (i)&nbsp;such time as the Confidential Information becomes generally available to the public through no fault
of the Grantee or other person under the duty of confidentiality to the Company, (ii)&nbsp;such time as the Confidential Information no
longer provides a benefit to the Company, or (iii)&nbsp;two (2)&nbsp;years after the termination of the Grantee&rsquo;s employment with
the Company, the Grantee will not, in any capacity, use or disclose, or cause to be used or disclosed, any Confidential Information the
Grantee acquired while employed by the Company. The requirements of confidentiality and the limitations on use and disclosure described
in this Award Agreement shall not apply to Confidential Information that the Grantee can demonstrate by clear and convincing evidence,
at the time of disclosure by the Company to the Grantee, was known to the Grantee as evidenced by the Grantee's contemporaneous written
records.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(c)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Preservation of Rights</U>. The parties hereto agree that nothing in this Award Agreement shall be
construed to limit or negate the law of torts or trade secrets where it provides the Company with broader protection than that provided
herein.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(d)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Return of Company Property</U>. The parties hereto acknowledge that any material (in computerized or
written form) that the Grantee obtained in the course of performing the Grantee&rsquo;s employment duties are the sole and exclusive property
of the Company, the Grantee agrees to immediately return any and all records, files, computerized data, documents, confidential or proprietary
information, or any other property owned or belonging to the Company in the Grantee&rsquo;s possession or under the Grantee&rsquo;s control,
without any originals or copies being kept by the Grantee or conveyed to any other person, upon the Grantee&rsquo;s separation from employment
or upon the Company&rsquo;s request.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(e)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Non-Interference with Customers</U>. For a period of twelve (12) months following the termination of
the Grantee&rsquo;s employment with the Company for any reason, the Grantee will not, directly or indirectly, on behalf of the Grantee
or any other person, entity or enterprise, do any of the following:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(i)</TD><TD STYLE="font-size: 10pt; text-align: justify">solicit business from any person or entity who is an Active Customer (as defined below) and to whom the
Grantee provided products or services during the twelve (12) month period prior to the termination of the Grantee&rsquo;s employment with
the Company (the &ldquo;<B>Reference Period</B>&rdquo;), for the purpose of providing competitive products or services similar to those
provided by the Grantee during the Reference Period; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.5in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(ii)</TD><TD STYLE="font-size: 10pt; text-align: justify">request or advise any of the Active Customers to whom the Grantee provided products or services during
the Grantee&rsquo;s employment with the Company to withdraw, curtail or cancel any of their business relations with the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Active
Customer</B>&rdquo; shall mean any person or entity that, within the Reference Period, received any products or services supplied by or
on behalf of the Company or one of its Subsidiaries.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(f)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Non-interference with Company Employees</U>. For a period of twelve (12) months following the termination
of the Grantee&rsquo;s employment with the Company for any reason, the Grantee will not, directly or indirectly, on behalf of the Grantee
or any other person, entity or enterprise: <FONT STYLE="background-color: white">directly or indirectly solicit any Restricted Person
(as defined below) to provide services to any Competitive Business (as defined below) in a capacity (i)&nbsp;involving duties substantially
similar to those performed by such Restricted Person during the Restricted Person&rsquo;s employment with the Company or (ii)&nbsp;which
is reasonably likely to involve the use or disclosure of Confidential information.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Restricted Person</B>&rdquo;
shall mean any Company employee who (1)&nbsp;has been entrusted with the Company&rsquo;s Confidential Information or Trade Secrets in
connection with such employee&rsquo;s employment with the Company and (2)&nbsp;with whom Grantee directly worked at any point during the
twelve (12) month period immediately preceding the end, for whatever reason, of Grantee&rsquo;s employment with the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Competitive Business</B><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&rdquo;</FONT>
shall mean that aspect of any firm, business, activity or enterprise which competes with the Company in the state in which the Grantee
is employed by the Company, and any neighboring state in which the Company conducts business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(g)</TD><TD STYLE="font-size: 10pt; text-align: justify"><U>Remedies</U>. Notwithstanding any other provision of this Award Agreement, if the Grantee breaches
any provision of this Section&nbsp;11, any RSUs and Dividend Equivalent Units shall be immediately forfeited to the Company without consideration.
In addition, the Company shall be entitled to injunctive and other equitable relief (without the necessity of showing actual monetary
damages or of posting any bond or other security): (i)&nbsp;restraining and enjoining any act which would constitute a breach, or (ii)&nbsp;compelling
the performance of any obligation which, if not performed, would constitute a breach, as well as any other remedies available to the Company,
including monetary damages. Upon the Committee&rsquo;s request, the Grantee shall provide reasonable assurances and evidence of compliance
with the Restrictive Covenants. If any court of competent jurisdiction shall deem any provision in this Section&nbsp;11 too restrictive,
the other provisions shall stand, and the court shall modify the unduly restrictive provision to the point of greatest restriction permissible
by law. The Restrictive Covenants shall survive the termination of this Award Agreement, the forfeiture of any RSUs or Dividend Equivalent
Units, and the Grantee&rsquo;s Termination of Service for any reason, and the Grantee shall continue to be bound by the terms of this
Section&nbsp;11 as if this Award Agreement was still in effect.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">12.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Liability of Company</U></B>. The inability of the Company to obtain approval from any regulatory
body having authority deemed by the Company to be necessary to the lawful issuance and transfer of any Shares pursuant to this Award Agreement
shall relieve the Company of any liability with respect to the non-issuance or transfer of the Shares as to which such approval shall
not have been obtained. However, the Company shall use commercially reasonable efforts to obtain all such approvals.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in; text-align: left">13.</TD><TD STYLE="text-align: justify"><B><U>Adjustment of Award</U></B>. This Award is subject
to adjustment as provided under Section&nbsp;4.2 of the Plan.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in; text-align: left">14.</TD><TD STYLE="text-align: justify"><B><U>Plan and Agreement Amendment</U></B><U>.</U></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(a)</TD><TD STYLE="font-size: 10pt; text-align: justify">No discontinuation, modification, or amendment of the Plan may, without the written consent of the Grantee,
adversely affect the rights of the Grantee under this Award Agreement, except as otherwise provided under the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(b)</TD><TD STYLE="font-size: 10pt; text-align: justify">This Award Agreement may be amended as provided under the Plan, but no such amendment shall adversely
affect the Grantee&rsquo;s rights under this Award Agreement without the Grantee&rsquo;s written consent, unless otherwise permitted by
the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">15.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Shareholder Rights</U></B>. The Grantee will have no rights as a shareholder with respect to any
RSU or Dividend Equivalent Unit unless and until they are settled in Shares pursuant to Section&nbsp;9 above. As of the date that a Share
is ascribed or otherwise delivered pursuant to Section&nbsp;9 above, the Grantee shall have rights as a shareholder in the Company with
respect to such Share.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">16.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Employment Rights</U></B>. This Award Agreement is not a contract of employment, and the terms of
employment of the Grantee or other service relationship of the Grantee with the Company or a Subsidiary shall not be affected in any way
by this Award Agreement except as specifically provided herein. The execution of this Award Agreement shall not be construed as conferring
any legal rights upon the Grantee for a continuation of an employment or other relationship with the Company or a Subsidiary, nor shall
it interfere with the right of the Company or a Subsidiary to discharge the Grantee and to treat the Grantee without regard to the effect
which such treatment might have upon the Grantee as a Grantee.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">17.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Governing Law</U></B>. This Award Agreement shall be governed by and construed in accordance with
the laws of the State of Wisconsin, without regard to conflicts of laws thereof. The parties hereto each submit and consent to the jurisdiction
of the courts in the State of Wisconsin, Brown County, in any action brought to enforce or otherwise relating to this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in; text-align: left">18.</TD><TD STYLE="text-align: justify"><B><U>Compliance with Laws and Regulations</U></B>. Notwithstanding
anything herein to the contrary:</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(a)</TD><TD STYLE="font-size: 10pt; text-align: justify">The issuance of Shares pursuant to this Award Agreement shall be subject to, and shall comply with, any
applicable requirements of any federal and state securities laws, rules, and regulations (including, without limitation, the provisions
of the Securities Act of 1933, the Exchange Act, and the respective rules&nbsp;and regulations promulgated thereunder) and any other law
or regulation applicable thereto and the Company shall not be obligated to issue any Shares pursuant to this Award Agreement if such issuance
would violate any such requirements;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(b)</TD><TD STYLE="font-size: 10pt; text-align: justify">the Company may require, as a condition of the deliverance of Shares, and in order to ensure compliance
with such laws, regulations and requirements, that the Grantee make whatever covenants, agreements, and representations, or execute whatever
documents or instruments, the Company, in its sole discretion, considers necessary or desirable;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(c)</TD><TD STYLE="font-size: 10pt; text-align: justify">no payment or benefit under this Award Agreement shall be provided to the Grantee if it would violate
any applicable Compensation Limitation; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0.25in"></TD><TD STYLE="font-size: 10pt; width: 0.25in">(d)</TD><TD STYLE="font-size: 10pt; text-align: justify">notwithstanding anything to the contrary in this Award Agreement, the RSUs and Dividend Equivalent Units
(including any proceeds, gains, or other economic benefit actually or constructively received by the Grantee thereof upon the receipt,
vesting, or settlement thereof, or resale of the Shares received pursuant hereto upon or after settlement of this Award) shall be subject
to the provisions of any clawback or recoupment policy adopted by the Board or the Committee, including any such policy adopted to comply
with the Dodd-Frank Wall Street Reform and Consumer Protection Act, any rules&nbsp;or regulations promulgated and in effect thereunder,
or any SEC or securities exchange rule.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">19.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Successors and Assigns</U></B>. Except as otherwise expressly set forth in this Award Agreement,
the provisions of this Award Agreement shall inure to the benefit of, and be binding upon, the succeeding administrators, heirs and legal
representatives of the Grantee and the successors and assigns of the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">20.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>No Limitation on Rights of the Company</U></B>. This Award Agreement shall not in any way affect
the right of the Company to adjust, reclassify, reorganize or otherwise make changes in its capital or business structure, or to merge,
consolidate, dissolve, liquidate, sell or transfer all or any part of its business or assets.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">21.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Notices</U></B>. Any communication or electronic notice required or permitted to be given hereunder
shall be in writing, and, if to the Company, to its principal place of business, attention: Secretary, and, if to the Grantee, to the
address appearing on the records of the Company. Such communication or notice shall be delivered electronically, personally, or sent by
certified, registered, or express mail, postage prepaid, return receipt requested, or by a reputable overnight delivery service. Any such
notice shall be deemed given when received by the intended recipient.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">22.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Entire Agreement</U></B>. This Award Agreement, together with the Plan, constitutes the entire obligation
of the parties hereto with respect to the subject matter hereof and shall supersede any prior expressions of intent or understanding with
respect to this transaction.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">23.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Waiver; Cumulative Rights</U></B>. The failure or delay of either party to require performance by
the other party of any provision hereof shall not affect its right to require performance of such provision unless and until such performance
has been waived in writing. Each and every right hereunder is cumulative and may be exercised in part or in whole from time to time.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">24.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Counterparts</U></B>. This Award Agreement may be signed (either electronically or by wet signature)
in two counterparts, each of which shall be an original, but both of which shall constitute but one and the same instrument.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in; text-align: left">25.</TD><TD STYLE="text-align: justify"><B><U>Headings</U></B>. The headings contained in this Award
Agreement are for reference purposes only and shall not affect the meaning or interpretation of this Award Agreement.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">26.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Severability</U></B>. If any provision of this Award Agreement shall for any reason be held to be
invalid or unenforceable, such invalidity or unenforceability shall not affect any other provision hereof, and this Award Agreement shall
be construed as if such invalid or unenforceable provision were omitted.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">27.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Withholding</U></B>. The Committee shall have the right to require the Grantee to remit to the Company,
using any method provided in Section&nbsp;13.1 of the Plan, an amount sufficient to satisfy any federal, state, and local withholding
tax requirements attributable to the Award. Alternatively, the Company shall have the right to withhold from any payment required to be
made in settlement of the Award (whether such settlement is in cash, in Shares, or in a combination thereof) an amount sufficient to satisfy
such federal, state, and local withholding tax requirements, as provided in Section&nbsp;13.1 of the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">28.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Tax Consequences</U></B>. The Grantee acknowledges and agrees that the Grantee is responsible for
all taxes and tax consequences with respect to the grant or settlement of the RSUs and Dividend Equivalent Units awarded hereunder. The
Grantee further acknowledges that it is the Grantee&rsquo;s responsibility to obtain any advice that the Grantee deems necessary or appropriate
with respect to any and all tax matters that may exist as a result of the grant or settlement of the RSUs and Dividend Equivalent Units
awarded hereunder. Notwithstanding any other provision of this Award Agreement, the RSUs and Dividend Equivalent Units shall not be settled
unless, as provided in Section&nbsp;13 of the Plan, the Grantee shall have paid to the Company, or made arrangements satisfactory to the
Company regarding the payment of, any federal, state, local or foreign income or employment taxes required by law to be withheld with
respect to the grant or settlement of the RSUs and Dividend Equivalent Units or the lapse of restrictions otherwise imposed by this Award
Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">29.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Receipt of Plan</U></B>. The Grantee acknowledges receipt of a copy of the Plan, and represents
that the Grantee is familiar with the terms and provisions thereof, and hereby accepts the RSUs subject to all the terms and provisions
of this Award Agreement and of the Plan. Any Shares issued pursuant to this Award Agreement are granted pursuant to the terms of the Plan,
the terms of which are incorporated herein by reference, and the RSUs shall in all respects be interpreted in accordance with the Plan.
The Committee shall interpret and construe the Plan and this Award Agreement, and its interpretation and determination shall be conclusive
and binding upon the parties hereto and any other person claiming.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="font-size: 10pt; vertical-align: top">
<TD STYLE="font-size: 10pt; width: 0"></TD><TD STYLE="font-size: 10pt; width: 0.25in">30.</TD><TD STYLE="font-size: 10pt; text-align: justify"><B><U>Condition to Accept Agreement</U></B>. This Award Agreement shall be null and void unless the Grantee
accepts this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, indicating the Grantee&rsquo;s acceptance
of these RSUs pursuant to the terms and conditions of this Award Agreement, on or before the date listed at the end of the Cover Page.
By accepting this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, the Grantee acknowledges and agrees
to the terms and conditions of this Award Agreement and the Plan, including, but not limited to, the terms of the Restrictive Covenants
contained in Section&nbsp;11 of this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B><I><U>Exhibit&nbsp;A</U></I><U><BR></U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="text-align: center; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><IMG SRC="tm2513627d1_ex10-2img001.jpg" ALT="">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt"><B><I>Associated
Banc-Corp<BR>
2025 Equity Incentive Plan<BR>
Deferral Election</I></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD COLSPAN="5" STYLE="font-size: 10pt; border: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">This Deferral Election is entered into this _______ day of _______,
    20______ (the &ldquo;Deferral Date&rdquo;)</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 2.3in">&#8239;&#8239;(Day)&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;(Month)&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;(Year)</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">by and between Associated Banc-Corp, having its principal place of
    business 433 Main Street, Green Bay, WI 54301</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(hereinafter the &ldquo;Company&rdquo;) and the following individual
    (hereinafter, the &ldquo;Grantee,&rdquo; &ldquo;your,&rdquo; or &ldquo;your&rdquo;):</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">First Name</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD>
    <TD COLSPAN="2" STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif">M.I.</FONT></TD>
    <TD COLSPAN="2" STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif">Last Name</FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD COLSPAN="5" STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Street Address</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD COLSPAN="2" STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">City</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD>
    <TD COLSPAN="2" STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif">State</FONT></TD>
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif">Zip</FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD COLSPAN="2" STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Daytime Phone Number</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD>
    <TD COLSPAN="3" STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif">Email address</FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD COLSPAN="2" STYLE="font-size: 10pt; border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Social Security Number</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD>
    <TD COLSPAN="3" STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif">Date of Birth</FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD COLSPAN="5" STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>Recitals</B></FONT></TD></TR>
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD COLSPAN="5" STYLE="border-right: Black 1pt solid; font-size: 10pt; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">A.&#8239;&#8239;&nbsp;The
    Company has previously adopted the Associated Banc-Corp 2025 Equity Incentive Plan (hereinafter the &ldquo;Plan&rdquo;), and granted you
    an award of RSUs and Dividend Equivalent Units (the &ldquo;Award&rdquo;) subject to the time-based restrictions as provided in the applicable
    award agreement with a grant date of <FONT STYLE="background-color: yellow">_________&nbsp;__</FONT>,&nbsp;202<FONT STYLE="background-color: yellow">_</FONT>
    (the &ldquo;Award Agreement&rdquo;).</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">B.&#8239;&#8239;&#8239;&nbsp;Pursuant
    to Section&nbsp;14.7 of the Plan, the Committee has determined that you are entitled to make a Deferral Election to defer the payment
    of all or a portion of the Shares or cash payable to you under the Award.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">C.&#8239;&#8239;&#8239;&nbsp;The
    Grantee, pursuant to Section&nbsp;9(a)&nbsp;of the Award Agreement and Section&nbsp;14.7 of the Plan, has determined to make this Deferral
    Election to defer all of a portion of the Shares or cash payable under the Award.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">D.&#8239; &#8239;&nbsp;This
    Deferral Election shall comply with the requirements of Section&nbsp;409A of the Code, including, without limitation, the time when an
    election to defer may be made and the time period of the deferral and the events that would result in payment of the deferred amount;
    further, if this Deferral Election fails to so comply with the requirements of Sectio 409A of the Code, this Deferral Election shall be
    null and void.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">E.&#8239;&#8239;&#8239;&nbsp;This
    Deferral Election shall not take effect until at least 12 months after the Deferral Date.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">F.&#8239;&#8239;
    &#8239;&nbsp;Capitalized terms used in this Deferral Election but not otherwise defined herein will have the meanings set forth in
    the Award Agreement and the Plan.</P></TD></TR>
  <TR STYLE="font-size: 10pt">
    <TD STYLE="border-bottom: Black 1pt solid; border-left: Black 1pt solid; font-size: 10pt; width: 25%"><FONT STYLE="font-size: 5pt">&nbsp;</FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt; width: 2%"><FONT STYLE="font-size: 5pt">&nbsp;</FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt; width: 5%"><FONT STYLE="font-size: 5pt">&nbsp;</FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt; width: 6%"><FONT STYLE="font-size: 5pt">&nbsp;</FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid; border-right: Black 1pt solid; font-size: 10pt; width: 62%"><FONT STYLE="font-size: 5pt">&nbsp;</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="border: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Step 1</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Choose Deferral Percentage for the Award.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Deferral Election Percentage:</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Last date to make a deferral election (&ldquo;election deadline&rdquo;):
    December&nbsp;31, 202<FONT STYLE="background-color: yellow">_</FONT></B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">I hereby elect to defer the following percentage of the Award and by
    doing so, to defer the following percentage of any RSUs or Dividend Equivalent Units payable to me under the Award as of the Settlement
    Date:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>____&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;25% of my Award.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>____&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;50% of my Award.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>____&#8239;&#8239;&#8239;&#8239;&#8239;&#8239; 75% of my Award.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>____&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;100% of my Award.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">This Deferral Election will be ineffective unless the minimum percentage
    of 25% of the Award is deferred or one of the other alternative Deferral Election percentages specified above is selected.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Step 2</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Select Settlement Date for your RSUs. This Deferral Election shall
    be ineffective unless the following requirements are met:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>If no settlement date election is made below, the default payment
    trigger will be a lump sum distribution of Shares or cash to be delivered to you on the earlier of (1)</I></B><I><FONT STYLE="color: red">&nbsp;</FONT><B>the
    first pay date following the 6 month anniversary of your Termination of Service or (2)&nbsp;your death, however, in no case earlier than
    five years from the original Settlement Date had this Deferral Election not been made.</B></I></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>&nbsp;</I></B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">I hereby elect distribution of the Shares or cash payable to me as
    pursuant to this Deferral Election at the following time:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><U>Settlement Date:</U></B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Select <B><U>One</U></B> of the following:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">______Upon my Termination of Service*; or</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">______On the following date: ______________________________ (the &ldquo;Distribution
    Date&rdquo;) **</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 1.5in"><I>(insert date - day, month, and year)</I></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 1.5in"><I>&nbsp;</I></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">______Upon the earlier of my Termination of Service* or ______________________________
    (the &ldquo;Distribution Date&rdquo;) **&#8239;&#8239;&#8239;&#8239;&#8239;<I>(insert date - day, month, and year)</I></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><I>&nbsp;</I></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>*In the event the Settlement Date occurs as a result of my Termination
    of Service, the lump sum distribution of Shares in settlement of my RSUs shall be deliverable to me following the six (6)&nbsp;month anniversary
    of my Termination of Service.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<DIV STYLE="padding-right: 5.4pt; padding-left: 5.4pt; border: Black 1pt solid">

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>**If a Distribution Date is elected above, the <U>earliest date</U>
that can be selected is <FONT STYLE="background-color: yellow">________ __</FONT>, 20<FONT STYLE="background-color: yellow">__</FONT>.
Further, if a Distribution Date has been elected, any future change in the Distribution Date must be made in writing to the Employer 12
months prior to the Distribution Date and must delay the Distribution Date by 5 years. Acceleration of payment is prohibited. In the event
the Settlement Date occurs as a result of the Distribution Date I have elected, the lump sum distribution of Shares or cash in Settlement
of my Award shall be deliverable to me on the Distribution Date or, in the event the Distribution Date is a holiday or a weekend, the
first business day thereafter.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Distributions of Shares or cash payable pursuant to this Deferral
Election shall be made in one lump sum distribution and not in multiple installments.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

</DIV>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top; background-color: white">
    <TD COLSPAN="3" STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Step 3</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD COLSPAN="3" STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Sign and Date.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><U>Acknowledgements</U>:</B> The Grantee hereby acknowledges the
    following:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">A.&#8239;&#8239;&nbsp;The
    obligation of the Company to make payments under the Plan, the Award Agreement and this Deferral Election is a contractual liability of
    the Company to the Grantee.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">B.&#8239; &#8239;&nbsp;Such
    payments shall be made from the general funds of the Company, and the Company shall not be required to establish or maintain any special
    or separate fund, or otherwise segregate assets to make the payment.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">C.&#8239;&#8239;&#8239;The
    Grantee shall not have any interest in any particular assets of the Company by reason of the Company&rsquo;s obligation under the Plan,
    the Award Agreement and this Deferral Election.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">D.&#8239;&#8239;&nbsp;To
    the extent that the Grantee or any other person acquires a right to receive payments from the Company with respect to the Plan, the Award
    Agreement and this Deferral Election, then such rights shall be not greater than the right of an unsecured creditor of the Company.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">E.&#8239;&#8239;&nbsp;The
    Plan does not have a loan provision or a rollover provision into an IRA or other qualified retirement plan.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">F.&#8239;&#8239;&nbsp;This
    Deferral Election is irrevocable.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">G.&#8239;&#8239;&nbsp;The
    formal terms of the Award and the subsequent deferral are set forth in the Plan and Award Agreement and govern all questions pertaining
    to the actual administration of the Award and corresponding deferral pursuant to this Deferral Election.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">H.&#8239;&#8239;&nbsp;This
    Deferral Election shall continue in effect, unless modified by the Participant with the permission of the Committee and pursuant to the
    requirements of Internal Revenue Code Section&nbsp;409A.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">IN WITNESS WHEREOF, this Deferral Election has been executed by and
    on behalf of the parties hereto as of the date first written above.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 26%; border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Participant Signature</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD>
    <TD STYLE="width: 21%; border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Print Name</FONT></TD>
    <TD STYLE="width: 53%; border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Date</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"></P>

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<DOCUMENT>
<TYPE>EX-10.3
<SEQUENCE>5
<FILENAME>tm2513627d1_ex10-3.htm
<DESCRIPTION>EXHIBIT 10.3
<TEXT>
<HTML>
<HEAD>
     <TITLE></TITLE>
</HEAD>
<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="text-align: right; margin: 0"><B>Exhibit 10.3</B></P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="text-align: center; margin-top: 0; margin-bottom: 0"><IMG SRC="tm2513627d1_ex10-3img001.jpg" ALT=""></P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt"><B>Associated Banc-Corp<BR>
2025 Equity Incentive Plan<BR>
Cover Page&nbsp;to the Restricted Stock Unit Award Agreement<BR>
</B>(The Restricted Stock Unit (&ldquo;RSU&rdquo;) Award Agreement has been delivered simultaneously herewith</FONT>.)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Name of Grantee: <FONT STYLE="background-color: yellow">PARTICIPANT
NAME</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Grant Date: <FONT STYLE="background-color: yellow">GRANT DATE</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 13pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt"><B><U>Grant Acceptance
Process</U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-size: 10pt"><B>Step 1</B>:
Please read the Restricted Stock Unit Award Agreement below in its entirety and print for your records.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-size: 10pt"><B>Step 2</B>:
After thoroughly reviewing the Restricted Stock Unit Award Agreement, review your individual Award information.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-size: 10pt"><B>Step 3</B>:
Electronically accept your Award via the Online Grant Agreement portal of Fidelity&rsquo;s website.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 13pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt"><B><U>Share Information
Subject to this Award</U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Pursuant and subject to the Associated Banc-Corp
2025 Equity Incentive Plan (the &ldquo;<B>Plan</B>&rdquo;) and the Restricted Stock Unit Award Agreement delivered to Grantee simultaneously
herewith, the Committee has awarded the Grantee named below Restricted Stock Units as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="CENTER" STYLE="width: 70%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
  <TR>
    <TD STYLE="padding: 5pt 5.4pt; width: 48%; border: Black 1pt solid; font-size: 10pt; text-align: center"><B>Restricted Stock Units Awarded:</B></TD>
    <TD STYLE="padding: 5pt 5.4pt; width: 52%; border-top: Black 1pt solid; border-right: Black 1pt solid; border-bottom: Black 1pt solid; font-size: 10pt; text-align: center"><FONT STYLE="background-color: yellow"><B>NUMBER OF RSUs GRANTED</B></FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>IN WITNESS WHEREOF</B>, <FONT STYLE="font-size: 10pt">as
of the Grant Date, the Company grants the Grantee the RSUs subject to the terms and conditions of the Restricted Stock Unit Award Agreement
delivered to Grantee simultaneously herewith and the terms and conditions of the Plan.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>ASSOCIATED BANC-CORP</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><I>Please electronically accept your grant via
the Online Grant Agreement portal of Fidelity&rsquo;s website.</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Failure to do so, within 25 days
from the Grant date above, may result in forfeiture of the Restricted Stock Units.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>ASSOCIATED BANC-CORP<BR>
2025 EQUITY INCENTIVE PLAN<BR>
RESTRICTED STOCK UNIT AWARD AGREEMENT</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This Restricted Stock Unit Award Agreement delivered
simultaneously with the Cover Page&nbsp;to the Restricted Stock Unit Award Agreement (together, the &ldquo;<B>Award Agreement</B>&rdquo;),
effective as of the grant date set forth in the Cover Page&nbsp;(the &ldquo;<B>Grant Date</B>&rdquo;), is entered into by and between
Associated Banc-Corp (the &ldquo;<B>Company</B>&rdquo;) and the grantee listed on the Cover Page&nbsp;(the &ldquo;<B>Grantee</B>&rdquo;),
pursuant to the Associated Banc-Corp 2025 Equity Incentive Plan (the &ldquo;<B>Plan</B>&rdquo;), as in effect and as amended from time
to time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>WHEREAS</B><FONT STYLE="font-family: Times New Roman, Times, Serif">,
pursuant to the Plan, the Committee has determined that it would be in the best interests of the Company to grant the RSUs provided herein
to the Grantee;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>NOW, THEREFORE</B><FONT STYLE="font-family: Times New Roman, Times, Serif">,
in consideration of the mutual covenants and promises hereinafter set forth and for other good and valuable consideration, the parties
hereto hereby mutually covenant and agree as follows:</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">1.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Incorporation by Reference</U></B>. This
Award Agreement is subject in all respects to the terms and provisions of the Plan (including, without limitation, any amendments thereto
adopted at any time and from time to time unless such amendments are expressly intended not to apply to the Award provided hereunder),
all of which terms and provisions are made a part of and incorporated in this Award Agreement as if they were expressly set forth herein.
Any capitalized term not defined in this Award Agreement shall have the same meaning as is ascribed thereto in the Plan. The Grantee hereby
acknowledges receipt of a true copy of the Plan and that the Grantee has read the Plan carefully and fully understands its content. In
the event of a conflict between the terms of this Award Agreement and the terms of the Plan, the terms of the Plan shall control.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">2.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Grant of Restricted Stock Units</U></B>.
Subject to and upon the terms and conditions set forth in this Award Agreement and the Plan, the Committee hereby grants to the Grantee
the number of RSUs set forth on the Cover Page&nbsp;on the Grant Date and the Grantee hereby accepts the grant of the RSUs, as set forth
herein.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">3.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Crediting of RSUs</U></B>. The RSUs shall
be credited on the Company&rsquo;s books as of the Grant Date. Such account shall be maintained for recordkeeping purposes only, and the
Company is not obligated to segregate or set aside assets representing the amounts credited to such account. The obligation to settle
such account shall be an unfunded, unsecured obligation of the Company.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">4.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Dividend Equivalent Units</U></B>. Prior
to settlement of the RSUs pursuant to Section&nbsp;9, whenever dividends are paid, or distributions made with respect to Shares, Dividend
Equivalent Units shall be credited to the Grantee on all RSUs credited thereto as of the record date for such dividend or distribution.
The amount of such Dividend Equivalent Units shall be determined by multiplying (a)&nbsp;by (b), where (a)&nbsp;is the total amount of
dividends or distributions (as applicable) paid on a Share between the Grant Date and the Settlement Date, and (b)&nbsp;is the number
of vested RSUs held by the Grantee on the Settlement Date. Dividend Equivalent Units received by the Grantee pursuant to this Section&nbsp;4
shall be subject to the terms of this Agreement, including the vesting and settlement provisions of Section&nbsp;5 and Section&nbsp;9
below.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">5.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Vesting Schedule</U></B>. Subject to the
provisions of Sections 6 and 7 below, the RSUs and Dividend Equivalent Units shall become vested in accordance with the following schedule
(the &ldquo;<B>Vesting Schedule</B>&rdquo;):</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="CENTER" STYLE="width: 60%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 68%; border: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>Vesting Date</B></FONT></TD>
    <TD STYLE="width: 32%; border-top: Black 1pt solid; border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>Vesting Percentage</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">Prior to [DATE]</FONT></TD>
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">0%</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">[DATE]</FONT></TD>
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">25%</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">[DATE]</FONT></TD>
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">50%</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">[DATE]</FONT></TD>
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">75%</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; border-left: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">[DATE]</FONT></TD>
    <TD STYLE="border-right: Black 1pt solid; border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">100%</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">6.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Accelerated
Vesting</U></B>. Notwithstanding the Vesting Schedule, any unvested RSUs or Dividend Equivalent Units shall fully vest upon the following
events:</FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">The Grantee&rsquo;s Termination of Service that
results from the Grantee&rsquo;s:</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">death;</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">Disability; or</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(iii)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">Early Retirement or Normal Retirement, but only
if the Grantee provides written notice to the Company ninety (90) days in advance of such Early Retirement or Normal Retirement.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">The Grantee&rsquo;s involuntary Termination of
Service (other than due to Cause) during the two-year period immediately following a Change in Control that occurs after the Grant Date.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">7.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Forfeiture</U>.</B></FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Termination of Service without Cause</U>.
Subject to Section&nbsp;6(b)&nbsp;above, if the Grantee incurs a Termination of Service for any reason other than the Grantee&rsquo;s
death, Disability, or Early Retirement or Normal Retirement under the circumstances provided in Section&nbsp;6(a)(iii)&nbsp;above, the
Grantee shall immediately forfeit all unvested RSUs and Dividend Equivalent Units without consideration, and such forfeited RSUs and Dividend
Equivalent Units shall be cancelled. For the avoidance of doubt, if the Grantee forfeits any RSUs or Dividend Equivalent Units pursuant
to this Section&nbsp;7(a), the Grantee shall not be entitled to any reimbursement or other payment from the Company for any taxes or other
costs incurred by the Grantee in connection with the forfeited RSUs or Dividend Equivalent Units.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Termination of Service with Cause or Breach
of Restrictive Covenants</U>. In the event the Grantee (i)&nbsp;incurs a Termination of Service for Cause or (ii)&nbsp;breaches any of
the Restrictive Covenants, the Grantee shall immediately forfeit all vested and unvested RSUs and Dividend Equivalent Units without consideration,
and such forfeited RSUs and Dividend Equivalent Units shall be cancelled. For the avoidance of doubt, if the Grantee forfeits any RSUs
or Dividend Equivalent Units pursuant to this Section&nbsp;7(b), the Grantee shall not be entitled to any reimbursement or other payment
from the Company for any taxes or other costs incurred by the Grantee in connection with the forfeited RSUs or Dividend Equivalent Units.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">8.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Change
in Control</U></B>. Upon a Change in Control, the Grantee will have such rights with respect to the RSUS and Dividend Equivalent Units
as are provided for in the Plan.</FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">9.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Settlement
of RSUs and Dividend Equivalent Units</U></B>.</FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Settlement Date</U>. The vested RSUs or Dividend
Equivalent Units shall be settled on (or as soon as practicable after) the Settlement Date. Notwithstanding the foregoing, if the Grantee
incurs a Termination of Service for any reason specified in Section&nbsp;6(a)&nbsp;and the Grantee is a &ldquo;specified employee&rdquo;
(within the meaning of Treasury Regulations Section&nbsp;1.409A-1(i)&nbsp;and as determined by the Committee), then the vested RSUs or
Dividend Equivalent Units shall be settled on the first day of the seventh month following the date of such Termination of Service (or
earlier, on the Grantee&rsquo;s death) or, if later, the Settlement Date.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Settlement Method of RSUs</U>. Each vested
RSU shall be settled by either of the following methods, subject to applicable withholding for taxes, at the discretion of the Committee:</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">delivering to the Grantee (or, in the event of
the Grantee&rsquo;s death, to the Grantee&rsquo;s Beneficiary) one (1)&nbsp;Share for each vested RSU on the Settlement Date;</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">distribute to the Grantee (or, in the event of
the Grantee&rsquo;s death, to the Grantee&rsquo;s Beneficiary) an amount in cash equal to the product of (i)&nbsp;the Fair Market Value
of a Share on the Settlement Date and (ii)&nbsp;the number of vested RSUs on the Settlement Date; or</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(iii)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">a combination of (i)&nbsp;and (ii).</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(c)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Settlement of Dividend Equivalent Units</U>.
Vested Dividend Equivalent Units credited to the Grantee shall be settled in cash upon the Settlement Date.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">10.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Limitations on Transferability</U></B>.
Unvested RSUs and Dividend Equivalent Units, or any interest thereon, cannot be directly or indirectly transferred, sold, assigned, encumbered
or otherwise disposed.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">11.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Restrictive Covenants</U></B>. In consideration
of the RSUs and Dividend Equivalent Units granted hereunder, the Grantee agrees and covenants to be bound by the following provisions
provided in this Section&nbsp;11 (the &ldquo;<B>Restrictive Covenants</B>&rdquo;).</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; background-color: white"><U>Trade Secrets</U>.
The parties hereto acknowledge that the Company has taken and will continue to take actions to protect that information which qualifies
as a trade secret under applicable law (a &ldquo;<B>Trade Secret</B>&rdquo;). Accordingly, the Grantee agrees that during the term of
Grantee&rsquo;s employment with the Company, and thereafter for so long as such information remains a Trade Secret, Grantee shall not
directly or indirectly use or disclose any Trade Secret of the Company. With respect to the disclosure of a Trade Secret and in accordance
with 18 U.S.C. &sect; 1833, Grantee shall not be held criminally or civilly liable under any federal or state trade secret law for the
disclosure of a Trade Secret that (i)&nbsp;is made in confidence to a federal, state, or local government official, either directly or
indirectly, or to an attorney, provided that, the information is disclosed solely for the purpose of reporting or investigating a suspected
violation of law; or (ii)&nbsp;is made in a complaint or other document filed in a lawsuit or other proceeding filed under seal so that
it is not disclosed to the public. Grantee is further notified that if Grantee files a lawsuit for retaliation by the Company for reporting
a suspected violation of law, Grantee may disclose the Company&rsquo;s Trade Secrets to Grantee&rsquo;s attorney and use the Trade Secret
information in the court proceeding, provided that, Grantee files any document containing the Trade Secret under seal so that it is not
disclosed to the public, and does not disclose the Trade Secret, except pursuant to court order.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Confidential Information</U>. The parties
hereto acknowledge that the Company has created and maintains at great expense strategic plans, sales data and sales strategy, methods,
products, procedures, processes, techniques, financial information, customer and supplier lists, personal customer data, pricing policies,
personnel data and other similar confidential and proprietary information, and has received from its customers certain non-Trade Secret
confidential and proprietary information (collectively, the &ldquo;<B>Confidential Information</B>&rdquo;). The parties hereto further
acknowledge that the Company has taken and will continue to take actions to protect the Confidential Information. Accordingly, the Grantee
agrees that during the term of the Grantee&rsquo;s employment with the Company, and until the sooner of (i)&nbsp;such time as the Confidential
Information becomes generally available to the public through no fault of the Grantee or other person under the duty of confidentiality
to the Company, (ii)&nbsp;such time as the Confidential Information no longer provides a benefit to the Company, or (iii)&nbsp;two (2)&nbsp;years
after the termination of the Grantee&rsquo;s employment with the Company, the Grantee will not, in any capacity, use or disclose, or cause
to be used or disclosed, any Confidential Information the Grantee acquired while employed by the Company. The requirements of confidentiality
and the limitations on use and disclosure described in this Award Agreement shall not apply to Confidential Information that the Grantee
can demonstrate by clear and convincing evidence, at the time of disclosure by the Company to the Grantee, was known to the Grantee as
evidenced by the Grantee's contemporaneous written records.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(c)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Preservation of Rights</U>. The parties hereto
agree that nothing in this Award Agreement shall be construed to limit or negate the law of torts or trade secrets where it provides the
Company with broader protection than that provided herein.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(d)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Return of Company Property</U>. The parties
hereto acknowledge that any material (in computerized or written form) that the Grantee obtained in the course of performing the Grantee&rsquo;s
employment duties are the sole and exclusive property of the Company, the Grantee agrees to immediately return any and all records, files,
computerized data, documents, confidential or proprietary information, or any other property owned or belonging to the Company in the
Grantee&rsquo;s possession or under the Grantee&rsquo;s control, without any originals or copies being kept by the Grantee or conveyed
to any other person, upon the Grantee&rsquo;s separation from employment or upon the Company&rsquo;s request.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(e)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Non-Interference with Customers</U>. For a
period of twelve (12) months following the termination of the Grantee&rsquo;s employment with the Company for any reason, the Grantee
will not, directly or indirectly, on behalf of the Grantee or any other person, entity or enterprise, do any of the following:</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">solicit business from any person or entity who
is an Active Customer (as defined below) and to whom the Grantee provided products or services during the twelve (12) month period prior
to the termination of the Grantee&rsquo;s employment with the Company (the &ldquo;<B>Reference Period</B>&rdquo;), for the purpose of
providing competitive products or services similar to those provided by the Grantee during the Reference Period; or</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">request or advise any of the Active Customers
to whom the Grantee provided products or services during the Grantee&rsquo;s employment with the Company to withdraw, curtail or cancel
any of their business relations with the Company.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Active Customer</B>&rdquo;
shall mean any person or entity that, within the Reference Period, received any products or services supplied by or on behalf of the Company
or one of its Subsidiaries.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(f)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Non-interference with Company Employees</U>.
For a period of twelve (12) months following the termination of the Grantee&rsquo;s employment with the Company for any reason, the Grantee
will not, directly or indirectly, on behalf of the Grantee or any other person, entity or enterprise: <FONT STYLE="background-color: white">directly
or indirectly solicit any Restricted Person (as defined below) to provide services to any Competitive Business (as defined below) in a
capacity (i)&nbsp;involving duties substantially similar to those performed by such Restricted Person during the Restricted Person&rsquo;s
employment with the Company or (ii)&nbsp;which is reasonably likely to involve the use or disclosure of Confidential information.</FONT></FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Restricted Person</B>&rdquo;
shall mean any Company employee who (1)&nbsp;has been entrusted with the Company&rsquo;s Confidential Information or Trade Secrets in
connection with such employee&rsquo;s employment with the Company and (2)&nbsp;with whom Grantee directly worked at any point during the
twelve (12) month period immediately preceding the end, for whatever reason, of Grantee&rsquo;s employment with the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Competitive Business</B><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&rdquo;</FONT>
shall mean that aspect of any firm, business, activity or enterprise which competes with the Company in the state in which the Grantee
is employed by the Company, and any neighboring state in which the Company conducts business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(g)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><U>Remedies</U>. Notwithstanding any other provision
of this Award Agreement, if the Grantee breaches any provision of this Section&nbsp;11, any RSUs and Dividend Equivalent Units shall be
immediately forfeited to the Company without consideration. In addition, the Company shall be entitled to injunctive and other equitable
relief (without the necessity of showing actual monetary damages or of posting any bond or other security): (i)&nbsp;restraining and enjoining
any act which would constitute a breach, or (ii)&nbsp;compelling the performance of any obligation which, if not performed, would constitute
a breach, as well as any other remedies available to the Company, including monetary damages. Upon the Committee&rsquo;s request, the
Grantee shall provide reasonable assurances and evidence of compliance with the Restrictive Covenants. If any court of competent jurisdiction
shall deem any provision in this Section&nbsp;11 too restrictive, the other provisions shall stand, and the court shall modify the unduly
restrictive provision to the point of greatest restriction permissible by law. The Restrictive Covenants shall survive the termination
of this Award Agreement, the forfeiture of any RSUs or Dividend Equivalent Units, and the Grantee&rsquo;s Termination of Service for any
reason, and the Grantee shall continue to be bound by the terms of this Section&nbsp;11 as if this Award Agreement was still in effect.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">12.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Liability of Company</U></B>. The inability
of the Company to obtain approval from any regulatory body having authority deemed by the Company to be necessary to the lawful issuance
and transfer of any Shares pursuant to this Award Agreement shall relieve the Company of any liability with respect to the non-issuance
or transfer of the Shares as to which such approval shall not have been obtained. However, the Company shall use commercially reasonable
efforts to obtain all such approvals.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">13.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Adjustment
of Award</U></B>. This Award is subject to adjustment as provided under Section&nbsp;4.2 of the Plan.</FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">14.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Plan
and Agreement Amendment</U></B><U>.</U></FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">No discontinuation, modification, or amendment
of the Plan may, without the written consent of the Grantee, adversely affect the rights of the Grantee under this Award Agreement, except
as otherwise provided under the Plan.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">This Award Agreement may be amended as provided
under the Plan, but no such amendment shall adversely affect the Grantee&rsquo;s rights under this Award Agreement without the Grantee&rsquo;s
written consent, unless otherwise permitted by the Plan.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">15.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Shareholder Rights</U></B>. The Grantee
will have no rights as a shareholder with respect to any RSU or Dividend Equivalent Unit unless and until they are settled in Shares pursuant
to Section&nbsp;9 above. As of the date that a Share is ascribed or otherwise delivered pursuant to Section&nbsp;9 above, the Grantee
shall have rights as a shareholder in the Company with respect to such Share.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">16.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Employment Rights</U></B>. This Award Agreement
is not a contract of employment, and the terms of employment of the Grantee or other service relationship of the Grantee with the Company
or a Subsidiary shall not be affected in any way by this Award Agreement except as specifically provided herein. The execution of this
Award Agreement shall not be construed as conferring any legal rights upon the Grantee for a continuation of an employment or other relationship
with the Company or a Subsidiary, nor shall it interfere with the right of the Company or a Subsidiary to discharge the Grantee and to
treat the Grantee without regard to the effect which such treatment might have upon the Grantee as a Grantee.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">17.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Governing Law</U></B>. This Award Agreement
shall be governed by and construed in accordance with the laws of the State of Wisconsin, without regard to conflicts of laws thereof.
The parties hereto each submit and consent to the jurisdiction of the courts in the State of Wisconsin, Brown County, in any action brought
to enforce or otherwise relating to this Award Agreement.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">18.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Compliance
with Laws and Regulations</U></B>. Notwithstanding anything herein to the contrary:</FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">The issuance of Shares pursuant to this Award
Agreement shall be subject to, and shall comply with, any applicable requirements of any federal and state securities laws, rules, and
regulations (including, without limitation, the provisions of the Securities Act of 1933, the Exchange Act, and the respective rules&nbsp;and
regulations promulgated thereunder) and any other law or regulation applicable thereto and the Company shall not be obligated to issue
any Shares pursuant to this Award Agreement if such issuance would violate any such requirements;</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">the Company may require, as a condition of the
deliverance of Shares, and in order to ensure compliance with such laws, regulations and requirements, that the Grantee make whatever
covenants, agreements, and representations, or execute whatever documents or instruments, the Company, in its sole discretion, considers
necessary or desirable;</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(c)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">no payment or benefit under this Award Agreement
shall be provided to the Grantee if it would violate any applicable Compensation Limitation; and</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(d)</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif">notwithstanding anything to the contrary in this
Award Agreement, the RSUs and Dividend Equivalent Units (including any proceeds, gains, or other economic benefit actually or constructively
received by the Grantee thereof upon the receipt, vesting, or settlement thereof, or resale of the Shares received pursuant hereto upon
or after settlement of this Award) shall be subject to the provisions of any clawback or recoupment policy adopted by the Board or the
Committee, including any such policy adopted to comply with the Dodd-Frank Wall Street Reform and Consumer Protection Act, any rules&nbsp;or
regulations promulgated and in effect thereunder, or any SEC or securities exchange rule.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">19.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Successors and Assigns</U></B>. Except
as otherwise expressly set forth in this Award Agreement, the provisions of this Award Agreement shall inure to the benefit of, and be
binding upon, the succeeding administrators, heirs and legal representatives of the Grantee and the successors and assigns of the Company.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">20.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>No Limitation on Rights of the Company</U></B>.
This Award Agreement shall not in any way affect the right of the Company to adjust, reclassify, reorganize or otherwise make changes
in its capital or business structure, or to merge, consolidate, dissolve, liquidate, sell or transfer all or any part of its business
or assets.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">21.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Notices</U></B>. Any communication or electronic
notice required or permitted to be given hereunder shall be in writing, and, if to the Company, to its principal place of business, attention:
Secretary, and, if to the Grantee, to the address appearing on the records of the Company. Such communication or notice shall be delivered
electronically, personally, or sent by certified, registered, or express mail, postage prepaid, return receipt requested, or by a reputable
overnight delivery service. Any such notice shall be deemed given when received by the intended recipient.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">22.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Entire Agreement</U></B>. This Award Agreement,
together with the Plan, constitutes the entire obligation of the parties hereto with respect to the subject matter hereof and shall supersede
any prior expressions of intent or understanding with respect to this transaction.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">23.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Waiver; Cumulative Rights</U></B>. The
failure or delay of either party to require performance by the other party of any provision hereof shall not affect its right to require
performance of such provision unless and until such performance has been waived in writing. Each and every right hereunder is cumulative
and may be exercised in part or in whole from time to time.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">24.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Counterparts</U></B>. This Award Agreement
may be signed (either electronically or by wet signature) in two counterparts, each of which shall be an original, but both of which shall
constitute but one and the same instrument.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">25.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Headings</U></B>. The headings contained
in this Award Agreement are for reference purposes only and shall not affect the meaning or interpretation of this Award Agreement.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">26.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Severability</U>.</B> If any provision
of this Award Agreement shall for any reason be held to be invalid or unenforceable, such invalidity or unenforceability shall not affect
any other provision hereof, and this Award Agreement shall be construed as if such invalid or unenforceable provision were omitted.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">27.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Withholding</U>.</B> The Committee shall
have the right to require the Grantee to remit to the Company, using any method provided in Section&nbsp;13.1 of the Plan, an amount sufficient
to satisfy any federal, state, and local withholding tax requirements attributable to the Award. Alternatively, the Company shall have
the right to withhold from any payment required to be made in settlement of the Award (whether such settlement is in cash, in Shares,
or in a combination thereof) an amount sufficient to satisfy such federal, state, and local withholding tax requirements, as provided
in Section&nbsp;13.1 of the Plan.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">28.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Tax Consequences</U></B>. The Grantee acknowledges
and agrees that the Grantee is responsible for all taxes and tax consequences with respect to the grant or settlement of the RSUs and
Dividend Equivalent Units awarded hereunder. The Grantee further acknowledges that it is the Grantee&rsquo;s responsibility to obtain
any advice that the Grantee deems necessary or appropriate with respect to any and all tax matters that may exist as a result of the grant
or settlement of the RSUs and Dividend Equivalent Units awarded hereunder. Notwithstanding any other provision of this Award Agreement,
the RSUs and Dividend Equivalent Units shall not be settled unless, as provided in Section&nbsp;13 of the Plan, the Grantee shall have
paid to the Company, or made arrangements satisfactory to the Company regarding the payment of, any federal, state, local or foreign income
or employment taxes required by law to be withheld with respect to the grant or settlement of the RSUs and Dividend Equivalent Units or
the lapse of restrictions otherwise imposed by this Award Agreement.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">29.</TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Receipt of Plan</U></B>. The Grantee acknowledges
receipt of a copy of the Plan, and represents that the Grantee is familiar with the terms and provisions thereof, and hereby accepts the
RSUs subject to all the terms and provisions of this Award Agreement and of the Plan. Any Shares issued pursuant to this Award Agreement
are granted pursuant to the terms of the Plan, the terms of which are incorporated herein by reference, and the RSUs shall in all respects
be interpreted in accordance with the Plan. The Committee shall interpret and construe the Plan and this Award Agreement, and its interpretation
and determination shall be conclusive and binding upon the parties hereto and any other person claiming.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">30.</TD><TD><FONT STYLE="font-family: Times New Roman, Times, Serif"><B><U>Condition to Accept Agreement</U></B>. This Award Agreement shall be
null and void unless the Grantee accepts this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, indicating
the Grantee&rsquo;s acceptance of these RSUs pursuant to the terms and conditions of this Award Agreement, on or before the date listed
at the end of the Cover Page. By accepting this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, the
Grantee acknowledges and agrees to the terms and conditions of this Award Agreement and the Plan, including, but not limited to, the terms
of the Restrictive Covenants contained in Section&nbsp;11 of this Award Agreement.</FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<TYPE>EX-10.4
<SEQUENCE>6
<FILENAME>tm2513627d1_ex10-4.htm
<DESCRIPTION>EXHIBIT 10.4
<TEXT>
<HTML>
<HEAD>
     <TITLE></TITLE>
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<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="text-align: right; margin: 0"><B>Exhibit 10.4</B></P>

<P STYLE="margin: 0; text-align: right">&nbsp;</P>

<P STYLE="text-align: center; margin-top: 0; margin-bottom: 0">&nbsp;<IMG SRC="tm2513627d1_ex10-4img001.jpg" ALT="">&nbsp;</P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Associated
Banc-Corp<BR>
2025 Equity Incentive Plan<BR>
Cover Page&nbsp;to the Performance Restricted Stock Unit Award Agreement<BR>
</B>(The Performance Restricted Stock Unit (&ldquo;PRSU&rdquo;) Award Ag</FONT><FONT STYLE="font-family: Times New Roman, Times, Serif">reement
has been delivered simultaneously herewith.)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Name of Grantee: <FONT STYLE="background-color: yellow">PARTICIPANT
NAME</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Grant Date: <FONT STYLE="background-color: yellow">GRANT DATE</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 13pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt"><B><U>Grant Acceptance
Process</U></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-size: 10pt"><B>Step 1:</B>
Please read the PRSU Award Agreement below in its entirety and print for your records.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="font-size: 10pt"><B>Step 2:</B>
After thoroughly reviewing the PRSU Award Agreement</FONT>, review your individual Award information.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 3:</B> Electronically accept your Award
via the Online Grant Agreement portal of Fidelity&rsquo;s website.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Note</B>: If you wish to defer settlement of
your Award, complete the form provided as <B><U>Exhibit&nbsp;B</U></B> and return the form no later than the end of the year prior to
the Settlement Date.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>Share Information Subject to this Award</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Pursuant and subject to the Associated Banc-Corp
2025 Equity Incentive Plan (the &ldquo;<B>Plan</B>&rdquo;) and the PRSU Award Agreement delivered to Grantee simultaneously herewith,
the Committee has awarded the Grantee named below PRSUs as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="CENTER" STYLE="width: 70%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding: 5pt 5.4pt; width: 48%; border: Black 1pt solid; font-size: 10pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>PRSUs Awarded:</B></FONT></TD>
    <TD STYLE="padding: 5pt 5.4pt; width: 52%; border-top: Black 1pt solid; border-right: Black 1pt solid; border-bottom: Black 1pt solid; font-size: 10pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; background-color: yellow"><B>NUMBER OF PRSUs GRANTED</B></FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>IN WITNESS WHEREOF</B>, <FONT STYLE="font-size: 10pt">as
of the Grant Date, the Company grants the Grantee the PRSUs subject to the terms and conditions of the PRSU Award Agreement delivered
to Grantee simultaneously herewith and the terms and conditions of the Plan.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>ASSOCIATED BANC-CORP</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><I>Please electronically accept your grant via
the Online Grant Agreement portal of Fidelity&rsquo;s website.</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Failure to do so within 25 days
from the Grant date above may result in forfeiture of the Performance Restricted Stock Unit Award.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>ASSOCIATED BANC-CORP<BR>
2025 EQUITY INCENTIVE PLAN<BR>
PERFORMANCE RESTRICTED STOCK UNIT (&ldquo;PRSU&rdquo;) AWARD AGREEMENT</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This PRSU Award Agreement delivered simultaneously
with the Cover Page&nbsp;to the PRSU Award Agreement (together, the &ldquo;<B>Award Agreement</B>&rdquo;), effective as of the grant date
set forth in the Cover Page&nbsp;(the &ldquo;<B>Grant Date</B>&rdquo;), is entered into by and between Associated Banc-Corp (the &ldquo;<B>Company</B>&rdquo;)
and the grantee listed on the Cover Page&nbsp;(the &ldquo;<B>Grantee</B>&rdquo;), pursuant to the Associated Banc-Corp 2025 Equity Incentive
Plan (the &ldquo;<B>Plan</B>&rdquo;), as in effect and as amended from time to time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>WHEREAS</B>, pursuant to the Plan, the Committee
has determined that it would be in the best interests of the Company to grant the PRSUs provided herein to the Grantee;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>NOW, THEREFORE</B>, in consideration of the
mutual covenants and promises hereinafter set forth and for other good and valuable consideration, the parties hereto hereby mutually
covenant and agree as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">1.</TD><TD STYLE="text-align: justify"><B><U>Incorporation by Reference</U></B>. This Award Agreement is subject in all respects to the terms
and provisions of the Plan (including, without limitation, any amendments thereto adopted at any time and from time to time unless such
amendments are expressly intended not to apply to the Award provided hereunder), all of which terms and provisions are made a part of
and incorporated in this Award Agreement as if they were expressly set forth herein. Any capitalized term not defined in this Award Agreement
shall have the same meaning as is ascribed thereto in the Plan. The Grantee hereby acknowledges receipt of a true copy of the Plan and
that the Grantee has read the Plan carefully and fully understands its content. In the event of a conflict between the terms of this Award
Agreement and the terms of the Plan, the terms of the Plan shall control.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">2.</TD><TD STYLE="text-align: justify"><B><U>Grant of PRSUs</U></B>. Subject to and upon the terms and conditions set forth in this Award Agreement
and the Plan, the Committee hereby grants to the Grantee the number of PRSUs set forth on the Cover Page&nbsp;on the Grant Date and the
Grantee hereby accepts the grant of the PRSUs, as set forth herein.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">3.</TD><TD STYLE="text-align: justify"><B><U>Crediting of PRSUs</U></B>. The PRSUs shall be credited on the Company&rsquo;s books as of the Grant
Date. Such account shall be maintained for recordkeeping purposes only, and the Company is not obligated to segregate or set aside assets
representing the amounts credited to such account. The obligation to settle such account shall be an unfunded, unsecured obligation of
the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">4.</TD><TD STYLE="text-align: justify"><B><U>Dividend Equivalent Units</U></B>. Prior to settlement of the PRSUs pursuant to Section&nbsp;9,
whenever dividends are paid, or distributions made with respect to Shares, Dividend Equivalent Units shall be credited to the Grantee
on all PRSUs credited thereto as of the record date for such dividend or distribution. The amount of such Dividend Equivalent Units shall
be determined by multiplying (a)&nbsp;by (b), where (a)&nbsp;is the total amount of dividends or distributions (as applicable) paid on
a Share between the Grant Date and the Settlement Date, and (b)&nbsp;is the number of vested PRSUs held by the Grantee on the Settlement
Date. Dividend Equivalent Units received by the Grantee pursuant to this Section&nbsp;4 shall be subject to the terms of this Agreement,
including the vesting and settlement provisions of Section&nbsp;5 and Section&nbsp;9 below.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">5.</TD><TD STYLE="text-align: justify"><B><U>Performance Vesting</U></B>. Subject to the provisions of Sections 6 and 7 below, the PRSUs shall
become vested (a)&nbsp;based on the terms and conditions specified in <B><U>Exhibit&nbsp;A</U></B> hereto (the &ldquo;<B>Performance Criteria</B>&rdquo;),
and (b)&nbsp;on the date (the &ldquo;<B>Vesting Date</B>&rdquo;) that the Committee determines, in writing and in its sole discretion,
the number of PRSUs and Dividend Equivalents that shall become vested pursuant to the Performance Criteria. The Grantee shall immediately
forfeit without consideration any PRSUs and Dividend Equivalent Units that do not vest on the Vesting Date, and such forfeited PRSUs and
Dividend Equivalent Units shall be cancelled. The Committee shall have full discretion and authority to determine whether and to what
extent the Performance Criteria have been satisfied, and the determination of the Committee shall be final and binding on the Grantee,
the Company, and all other persons. In addition, notwithstanding the fact that the Performance Criteria may otherwise be fully satisfied,
to the extent determined by the Committee in its sole discretion, the number of PRSUs and Dividend Equivalent Units that are to vest on
the Vesting Date may be reduced by the Committee. Any such reduction shall be determined after the end of the applicable performance period
and on or prior to the Vesting Date. Nothing in this Section&nbsp;5 shall affect the requirement that the Grantee remain employed by the
Company as of the Vesting Date (subject to Sections 6 and 7 below).</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">6.</TD><TD STYLE="text-align: justify"><B><U>Accelerated Vesting</U></B>. Notwithstanding the Vesting Schedule, any unvested PRSUs or Dividend
Equivalent Units shall fully vest upon the following events:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify">The Grantee&rsquo;s Termination of Service that results from the Grantee&rsquo;s:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify">death;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify">Disability; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(iii)</TD><TD STYLE="text-align: justify">Early Retirement or Normal Retirement, but only if the Grantee provides written notice to the Company
ninety (90) days in advance of such Early Retirement or Normal Retirement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify">The Grantee&rsquo;s involuntary Termination of Service (other than due to Cause) during the two-year period
immediately following a Change in Control that occurs after the Grant Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">7.</TD><TD STYLE="text-align: justify"><B><U>Forfeiture</U>.</B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><U>Termination of Service without Cause</U>. Subject to Section&nbsp;6(b)&nbsp;above, if the Grantee incurs
a Termination of Service for any reason other than the Grantee&rsquo;s death, Disability, or Early Retirement or Normal Retirement under
the circumstances provided in Section&nbsp;6(a)(iii)&nbsp;above, the Grantee shall immediately forfeit all unvested PRSUs and Dividend
Equivalent Units without consideration, and such forfeited PRSUs and Dividend Equivalent Units shall be cancelled. For the avoidance of
doubt, if the Grantee forfeits any PRSUs or Dividend Equivalent Units pursuant to this Section&nbsp;7(a), the Grantee shall not be entitled
to any reimbursement or other payment from the Company for any taxes or other costs incurred by the Grantee in connection with the forfeited
PRSUs or Dividend Equivalent Units.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><U>Termination of Service with Cause or Breach of Restrictive Covenants</U>. In the event the Grantee
(i)&nbsp;incurs a Termination of Service for Cause or (ii)&nbsp;breaches any of the Restrictive Covenants, the Grantee shall immediately
forfeit all vested and unvested PRSUs and Dividend Equivalent Units without consideration, and such forfeited PRSUs and Dividend Equivalent
Units shall be cancelled. . For the avoidance of doubt, if the Grantee forfeits any PRSUs or Dividend Equivalent Units pursuant to this
Section&nbsp;7(b), the Grantee shall not be entitled to any reimbursement or other payment from the Company for any taxes or other costs
incurred by the Grantee in connection with the forfeited PRSUs or Dividend Equivalent Units.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">8.</TD><TD STYLE="text-align: justify"><B><U>Change in Control</U></B>. Upon a Change in Control, the Grantee will have such rights with respect
to the PRSUs and Dividend Equivalent Units as are provided for in the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">9.</TD><TD STYLE="text-align: justify"><B><U>Settlement of PRSUs and Dividend Equivalent Units</U></B>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><U>Settlement Date</U>. Except to the extent the Grantee has properly elected to defer the settlement
of PRSUs and Dividend Equivalent Units granted hereunder in accordance with <B><U>Exhibit&nbsp;B</U></B>, the vested PRSUs or Dividend
Equivalent Units shall be settled on (or as soon as practicable after) the Settlement Date. Notwithstanding the foregoing, if the Grantee
incurs a Termination of Service for any reason specified in Section&nbsp;6(a)&nbsp;and the Grantee is a &ldquo;specified employee&rdquo;
(within the meaning of Treasury Regulations Section&nbsp;1.409A-1(i)&nbsp;and as determined by the Committee), then the vested PRSUs or
Dividend Equivalent Units shall be settled on the first day of the seventh month following the date of such Termination of Service (or
earlier, on the Grantee&rsquo;s death) or, if later, the Settlement Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify"><U>Deferral of Settlement</U>. The Grantee may defer settlement of the PRSUs and Dividend Equivalent Units
granted hereunder by executing the Deferral Election provided hereto as <B><U>Exhibit&nbsp;B</U></B>. Such deferral shall comply with
the requirements of Section&nbsp;409A of the Code, including, without limitation, the time when an election to defer may be made, the
time period of the deferral and the events that would result in payment of the deferred amount, the interest or other earnings attributable
to the deferral and the method of funding, if any, attributable to the deferred amount.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><U>Settlement Method of PRSUs</U>. Each vested PRSU shall be settled by either of the following methods,
subject to applicable withholding for taxes, at the discretion of the Committee:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify">delivering to the Grantee (or, in the event of the Grantee&rsquo;s death, to the Grantee&rsquo;s Beneficiary)
one (1)&nbsp;Share for each vested PRSU on the Settlement Date;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify">distribute to the Grantee (or, in the event of the Grantee&rsquo;s death, to the Grantee&rsquo;s Beneficiary)
an amount in cash equal to the product of (i)&nbsp;the Fair Market Value of a Share on the Settlement Date and (ii)&nbsp;the number of
vested PRSUs on the Settlement Date; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(iii)</TD><TD STYLE="text-align: justify">a combination of (i)&nbsp;and (ii).</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(c)</TD><TD STYLE="text-align: justify"><U>Settlement of Dividend Equivalent Units</U>. Vested Dividend Equivalent Units credited to the Grantee
shall be settled in cash upon the Settlement Date. However, if the Grantee defers the issuance of Shares in settlement of the PRSUs, the
Dividend Equivalent Units shall be credited to the Grantee in the form of additional Shares. The number of Shares so granted shall be
calculated by dividing the aggregate value of such Dividend Equivalent Units by the Fair Market Value of a Share as of the initial Settlement
Date described in Section&nbsp;9.4(b)&nbsp;of the Plan, and shall be rounded down to the nearest whole number of Shares. Such Shares shall
be paid pursuant to the deferral of the Shares as described in Section&nbsp;14.7 of the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">10.</TD><TD STYLE="text-align: justify"><B><U>Limitations on Transferability</U></B>. Unvested PRSUs and Dividend Equivalent Units, or any interest
thereon, cannot be directly or indirectly transferred, sold, assigned, encumbered or otherwise disposed.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">11.</TD><TD STYLE="text-align: justify"><B><U>Restrictive Covenants</U></B>. In consideration of the PRSUs and Dividend Equivalent Units granted
hereunder, the Grantee agrees and covenants to be bound by the following provisions provided in this Section&nbsp;11 (the &ldquo;<B>Restrictive
Covenants</B>&rdquo;).</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><U>Trade Secrets</U>. The parties hereto acknowledge that the Company has taken and will continue to take
actions to protect that information which qualifies as a trade secret under applicable law (a &ldquo;<B>Trade Secret</B>&rdquo;). Accordingly,
the Grantee agrees that during the term of Grantee&rsquo;s employment with the Company, and thereafter for so long as such information
remains a Trade Secret, Grantee shall not directly or indirectly use or disclose any Trade Secret of the Company. With respect to the
disclosure of a Trade Secret and in accordance with 18 U.S.C. &sect; 1833, Grantee shall not be held criminally or civilly liable under
any federal or state trade secret law for the disclosure of a Trade Secret that (i)&nbsp;is made in confidence to a federal, state, or
local government official, either directly or indirectly, or to an attorney, provided that, the information is disclosed solely for the
purpose of reporting or investigating a suspected violation of law; or (ii)&nbsp;is made in a complaint or other document filed in a lawsuit
or other proceeding filed under seal so that it is not disclosed to the public. Grantee is further notified that if Grantee files a lawsuit
for retaliation by the Company for reporting a suspected violation of law, Grantee may disclose the Company&rsquo;s Trade Secrets to Grantee&rsquo;s
attorney and use the Trade Secret information in the court proceeding, provided that, Grantee files any document containing the Trade
Secret under seal so that it is not disclosed to the public, and does not disclose the Trade Secret, except pursuant to court order.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><U>Confidential Information</U>. The parties hereto acknowledge that the Company has created and maintains
at great expense strategic plans, sales data and sales strategy, methods, products, procedures, processes, techniques, financial information,
customer and supplier lists, personal customer data, pricing policies, personnel data and other similar confidential and proprietary information,
and has received from its customers certain non-Trade Secret confidential and proprietary information (collectively, the &ldquo;<B>Confidential
Information</B>&rdquo;). The parties hereto further acknowledge that the Company has taken and will continue to take actions to protect
the Confidential Information. Accordingly, the Grantee agrees that during the term of the Grantee&rsquo;s employment with the Company,
and until the sooner of (i)&nbsp;such time as the Confidential Information becomes generally available to the public through no fault
of the Grantee or other person under the duty of confidentiality to the Company, (ii)&nbsp;such time as the Confidential Information no
longer provides a benefit to the Company, or (iii)&nbsp;two (2)&nbsp;years after the termination of the Grantee&rsquo;s employment with
the Company, the Grantee will not, in any capacity, use or disclose, or cause to be used or disclosed, any Confidential Information the
Grantee acquired while employed by the Company. The requirements of confidentiality and the limitations on use and disclosure described
in this Award Agreement shall not apply to Confidential Information that the Grantee can demonstrate by clear and convincing evidence,
at the time of disclosure by the Company to the Grantee, was known to the Grantee as evidenced by the Grantee's contemporaneous written
records.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(c)</TD><TD STYLE="text-align: justify"><U>Preservation of Rights</U>. The parties hereto agree that nothing in this Award Agreement shall be
construed to limit or negate the law of torts or trade secrets where it provides the Company with broader protection than that provided
herein.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(d)</TD><TD STYLE="text-align: justify"><U>Return of Company Property</U>. The parties hereto acknowledge that any material (in computerized or
written form) that the Grantee obtained in the course of performing the Grantee&rsquo;s employment duties are the sole and exclusive property
of the Company, the Grantee agrees to immediately return any and all records, files, computerized data, documents, confidential or proprietary
information, or any other property owned or belonging to the Company in the Grantee&rsquo;s possession or under the Grantee&rsquo;s control,
without any originals or copies being kept by the Grantee or conveyed to any other person, upon the Grantee&rsquo;s separation from employment
or upon the Company&rsquo;s request.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(e)</TD><TD STYLE="text-align: justify"><U>Non-Interference with Customers</U>. For a period of twelve (12) months following the termination of
the Grantee&rsquo;s employment with the Company for any reason, the Grantee will not, directly or indirectly, on behalf of the Grantee
or any other person, entity or enterprise, do any of the following:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify">solicit business from any person or entity who is an Active Customer (as defined below) and to whom the
Grantee provided products or services during the twelve (12) month period prior to the termination of the Grantee&rsquo;s employment with
the Company (the &ldquo;<B>Reference Period</B>&rdquo;), for the purpose of providing competitive products or services similar to those
provided by the Grantee during the Reference Period; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify">request or advise any of the Active Customers to whom the Grantee provided products or services during
the Grantee&rsquo;s employment with the Company to withdraw, curtail or cancel any of their business relations with the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Active Customer</B>&rdquo;
shall mean any person or entity that, within the Reference Period, received any products or services supplied by or on behalf of the Company
or one of its Subsidiaries.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(f)</TD><TD STYLE="text-align: justify"><U>Non-interference with Company Employees</U>. For a period of twelve (12) months following the termination
of the Grantee&rsquo;s employment with the Company for any reason, the Grantee will not, directly or indirectly, on behalf of the Grantee
or any other person, entity or enterprise: directly or indirectly solicit any Restricted Person (as defined below) to provide services
to any Competitive Business (as defined below) in a capacity (i)&nbsp;involving duties substantially similar to those performed by such
Restricted Person during the Restricted Person&rsquo;s employment with the Company or (ii)&nbsp;which is reasonably likely to involve
the use or disclosure of Confidential information.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Restricted Person</B>&rdquo;
shall mean any Company employee who (1)&nbsp;has been entrusted with the Company&rsquo;s Confidential Information or Trade Secrets in
connection with such employee&rsquo;s employment with the Company and (2)&nbsp;with whom Grantee directly worked at any point during the
twelve (12) month period immediately preceding the end, for whatever reason, of Grantee&rsquo;s employment with the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Competitive Business</B>&rdquo;
shall mean that aspect of any firm, business, activity or enterprise which competes with the Company in the state in which the Grantee
is employed by the Company, and any neighboring state in which the Company conducts business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(g)</TD><TD STYLE="text-align: justify"><U>Remedies</U>. Notwithstanding any other provision of this Award Agreement, if the Grantee breaches
any provision of this Section&nbsp;11, any PRSUs and Dividend Equivalent Units shall be immediately forfeited to the Company without consideration.
In addition, the Company shall be entitled to injunctive and other equitable relief (without the necessity of showing actual monetary
damages or of posting any bond or other security): (i)&nbsp;restraining and enjoining any act which would constitute a breach, or (ii)&nbsp;compelling
the performance of any obligation which, if not performed, would constitute a breach, as well as any other remedies available to the Company,
including monetary damages. Upon the Committee&rsquo;s request, the Grantee shall provide reasonable assurances and evidence of compliance
with the Restrictive Covenants. If any court of competent jurisdiction shall deem any provision in this Section&nbsp;11 too restrictive,
the other provisions shall stand, and the court shall modify the unduly restrictive provision to the point of greatest restriction permissible
by law. The Restrictive Covenants shall survive the termination of this Award Agreement, the forfeiture of any PRSUs or Dividend Equivalent
Units, and the Grantee&rsquo;s Termination of Service for any reason, and the Grantee shall continue to be bound by the terms of this
Section&nbsp;11 as if this Award Agreement was still in effect.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">12.</TD><TD STYLE="text-align: justify"><B><U>Liability of Company</U></B>. The inability of the Company to obtain approval from any regulatory
body having authority deemed by the Company to be necessary to the lawful issuance and transfer of any Shares pursuant to this Award Agreement
shall relieve the Company of any liability with respect to the non-issuance or transfer of the Shares as to which such approval shall
not have been obtained. However, the Company shall use commercially reasonable efforts to obtain all such approvals.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">13.</TD><TD STYLE="text-align: justify"><B><U>Adjustment of Award</U></B>. This Award is subject to adjustment
as provided under Section&nbsp;4.2 of the Plan.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">14.</TD><TD STYLE="text-align: justify"><B><U>Plan and Agreement Amendment</U></B>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify">No discontinuation, modification, or amendment of the Plan may, without the written consent of the Grantee,
adversely affect the rights of the Grantee under this Award Agreement, except as otherwise provided under the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify">This Award Agreement may be amended as provided under the Plan, but no such amendment shall adversely
affect the Grantee&rsquo;s rights under this Award Agreement without the Grantee&rsquo;s written consent, unless otherwise permitted by
the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">15.</TD><TD STYLE="text-align: justify"><B><U>Shareholder Rights</U></B>. The Grantee will have no rights as a shareholder with respect to any
PRSU or Dividend Equivalent Unit unless and until they are settled in Shares pursuant to Section&nbsp;9 above. As of the date that a Share
is ascribed or otherwise delivered pursuant to Section&nbsp;9 above, the Grantee shall have rights as a shareholder in the Company with
respect to such Share.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">16.</TD><TD STYLE="text-align: justify"><B><U>Employment Rights</U></B>. This Award Agreement is not a contract of employment, and the terms of
employment of the Grantee or other service relationship of the Grantee with the Company or a Subsidiary shall not be affected in any way
by this Award Agreement except as specifically provided herein. The execution of this Award Agreement shall not be construed as conferring
any legal rights upon the Grantee for a continuation of an employment or other relationship with the Company or a Subsidiary, nor shall
it interfere with the right of the Company or a Subsidiary to discharge the Grantee and to treat the Grantee without regard to the effect
which such treatment might have upon the Grantee as a Grantee.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">17.</TD><TD STYLE="text-align: justify"><B><U>Governing Law</U></B>. This Award Agreement shall be governed by and construed in accordance with
the laws of the State of Wisconsin, without regard to conflicts of laws thereof. The parties hereto each submit and consent to the jurisdiction
of the courts in the State of Wisconsin, Brown County, in any action brought to enforce or otherwise relating to this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">18.</TD><TD STYLE="text-align: justify"><B><U>Compliance with Laws and Regulations</U></B>. Notwithstanding
anything herein to the contrary:</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify">The issuance of Shares pursuant to this Award Agreement shall be subject to, and shall comply with, any
applicable requirements of any federal and state securities laws, rules, and regulations (including, without limitation, the provisions
of the Securities Act of 1933, the Exchange Act, and the respective rules&nbsp;and regulations promulgated thereunder) and any other law
or regulation applicable thereto and the Company shall not be obligated to issue any Shares pursuant to this Award Agreement if such issuance
would violate any such requirements;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify">the Company may require, as a condition of the deliverance of Shares, and in order to ensure compliance
with such laws, regulations and requirements, that the Grantee make whatever covenants, agreements, and representations, or execute whatever
documents or instruments, the Company, in its sole discretion, considers necessary or desirable;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(c)</TD><TD STYLE="text-align: justify">no payment or benefit under this Award Agreement shall be provided to the Grantee if it would violate
any applicable Compensation Limitation; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(d)</TD><TD STYLE="text-align: justify">notwithstanding anything to the contrary in this Award Agreement, the PRSUs and Dividend Equivalent Units
(including any proceeds, gains, or other economic benefit actually or constructively received by the Grantee thereof upon the receipt,
vesting, or settlement thereof, or resale of the Shares received pursuant hereto upon or after settlement of this Award) shall be subject
to the provisions of any clawback or recoupment policy adopted by the Board or the Committee, including any such policy adopted to comply
with the Dodd-Frank Wall Street Reform and Consumer Protection Act, any rules&nbsp;or regulations promulgated and in effect thereunder,
or any SEC or securities exchange rule.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">19.</TD><TD STYLE="text-align: justify"><B><U>Successors and Assigns</U></B>. Except as otherwise expressly set forth in this Award Agreement,
the provisions of this Award Agreement shall inure to the benefit of, and be binding upon, the succeeding administrators, heirs and legal
representatives of the Grantee and the successors and assigns of the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">20.</TD><TD STYLE="text-align: justify"><B><U>No Limitation on Rights of the Company</U></B>. This Award Agreement shall not in any way affect
the right of the Company to adjust, reclassify, reorganize or otherwise make changes in its capital or business structure, or to merge,
consolidate, dissolve, liquidate, sell or transfer all or any part of its business or assets.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">21.</TD><TD STYLE="text-align: justify"><B><U>Notices</U></B>. Any communication or electronic notice required or permitted to be given hereunder
shall be in writing, and, if to the Company, to its principal place of business, attention: Secretary, and, if to the Grantee, to the
address appearing on the records of the Company. Such communication or notice shall be delivered electronically, personally, or sent by
certified, registered, or express mail, postage prepaid, return receipt requested, or by a reputable overnight delivery service. Any such
notice shall be deemed given when received by the intended recipient.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">22.</TD><TD STYLE="text-align: justify"><B><U>Entire Agreement</U></B>. This Award Agreement, together with the Plan, constitutes the entire obligation
of the parties hereto with respect to the subject matter hereof and shall supersede any prior expressions of intent or understanding with
respect to this transaction.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">23.</TD><TD STYLE="text-align: justify"><B><U>Waiver; Cumulative Rights</U></B>. The failure or delay of either party to require performance by
the other party of any provision hereof shall not affect its right to require performance of such provision unless and until such performance
has been waived in writing. Each and every right hereunder is cumulative and may be exercised in part or in whole from time to time.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">24.</TD><TD STYLE="text-align: justify"><B><U>Counterparts</U></B>. This Award Agreement may be signed (either electronically or by a wet signature)
in two counterparts, each of which shall be an original, but both of which shall constitute but one and the same instrument.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">25.</TD><TD STYLE="text-align: justify"><B><U>Headings</U></B>. The headings contained in this Award Agreement
are for reference purposes only and shall not affect the meaning or interpretation of this Award Agreement.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">26.</TD><TD STYLE="text-align: justify"><B><U>Severability</U></B>. If any provision of this Award Agreement shall for any reason be held to be
invalid or unenforceable, such invalidity or unenforceability shall not affect any other provision hereof, and this Award Agreement shall
be construed as if such invalid or unenforceable provision were omitted.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">27.</TD><TD STYLE="text-align: justify"><B><U>Withholding</U></B>. The Committee shall have the right to require the Grantee to remit to the Company,
using any method provided in Section&nbsp;13.1 of the Plan, an amount sufficient to satisfy any federal, state, and local withholding
tax requirements attributable to the Award. Alternatively, the Company shall have the right to withhold from any payment required to be
made in settlement of the Award (whether such settlement is in cash, in Shares, or in a combination thereof) an amount sufficient to satisfy
such federal, state, and local withholding tax requirements, as provided in Section&nbsp;13.1 of the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">28.</TD><TD STYLE="text-align: justify"><B><U>Tax Consequences</U></B>. The Grantee acknowledges and agrees that the Grantee is responsible for
all taxes and tax consequences with respect to the grant or settlement of the PRSUs and Dividend Equivalent Units awarded hereunder. The
Grantee further acknowledges that it is the Grantee&rsquo;s responsibility to obtain any advice that the Grantee deems necessary or appropriate
with respect to any and all tax matters that may exist as a result of the grant or settlement of the PRSUs and Dividend Equivalent Units
awarded hereunder. Notwithstanding any other provision of this Award Agreement, the PRSUs and Dividend Equivalent Units shall not be settled
unless, as provided in Section&nbsp;13 of the Plan, the Grantee shall have paid to the Company, or made arrangements satisfactory to the
Company regarding the payment of, any federal, state, local or foreign income or employment taxes required by law to be withheld with
respect to the grant or settlement of the PRSUs and Dividend Equivalent Units or the lapse of restrictions otherwise imposed by this Award
Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">29.</TD><TD STYLE="text-align: justify"><B><U>Receipt of Plan</U></B>. The Grantee acknowledges receipt of a copy of the Plan, and represents
that the Grantee is familiar with the terms and provisions thereof, and hereby accepts the PRSUs subject to all the terms and provisions
of this Award Agreement and of the Plan. Any Shares issued pursuant to this Award Agreement are granted pursuant to the terms of the Plan,
the terms of which are incorporated herein by reference, and the PRSUs shall in all respects be interpreted in accordance with the Plan.
The Committee shall interpret and construe the Plan and this Award Agreement, and its interpretation and determination shall be conclusive
and binding upon the parties hereto and any other person claiming.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">30.</TD><TD STYLE="text-align: justify"><B><U>Condition to Accept Agreement</U></B>. This Award Agreement shall be null and void unless the Grantee
accepts this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, indicating the Grantee&rsquo;s acceptance
of these PRSUs pursuant to the terms and conditions of this Award Agreement, on or before the date listed at the end of the Cover Page.
By accepting this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, the Grantee acknowledges and agrees
to the terms and conditions of this Award Agreement and the Plan, including, but not limited to, the terms of the Restrictive Covenants
contained in Section&nbsp;11 of this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><I><U>Exhibit&nbsp;A</U></I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><I><U>Performance Criteria</U></I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B><I><U>Exhibit&nbsp;B</U></I></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: center; margin-top: 0pt; margin-bottom: 0pt"><IMG SRC="tm2513627d1_ex10-4img002.jpg" ALT=""></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="font-size: 10pt; vertical-align: top">
    <TD STYLE="font-size: 10pt; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><I>Associated Banc-Corp</I></B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><I>2025 Equity Incentive Plan</I></B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><I>Performance Restricted Stock Unit Award -
    Deferral Election</I></B></P></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD COLSPAN="3" STYLE="border: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">This Deferral Election is entered into this _______ day of _______,
    20______ (the &ldquo;Deferral Date&rdquo;)</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 172.5pt">(Day)&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;(Month)&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;(Year)</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">by and between Associated Banc-Corp, having its principal place of
    business 433 Main Street, Green Bay, WI</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 2.25pt">54301 (hereinafter the &ldquo;Company&rdquo;)
    and the following individual (hereinafter, the &ldquo;Grantee&rdquo;, &ldquo;your&rdquo;, or &ldquo;your&rdquo;):</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 2.25pt">&nbsp;</P></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">First Name</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD>
    <TD STYLE="border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">M.I.</FONT></TD>
    <TD STYLE="border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Last Name</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD COLSPAN="3" STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Street Address</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">City</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD>
    <TD STYLE="border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">State</FONT></TD>
    <TD STYLE="border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Zip</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Daytime Phone Number</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD>
    <TD COLSPAN="2" STYLE="border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Email address</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Social Security Number</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD>
    <TD COLSPAN="2" STYLE="border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Date of Birth</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Recitals</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">A.&#8239;&#8239;&#8239;&#8239;The
    Company has previously adopted the Associated Banc-Corp 2025 Equity Incentive Plan (hereinafter the &ldquo;Plan&rdquo;), and granted you
    an award of PRSUs and Dividend Equivalent Units (the &ldquo;Award&rdquo;) subject to the performance-based restrictions as provided in
    the applicable award agreement with a grant date of <FONT STYLE="background-color: yellow">_________ __</FONT>, 202<FONT STYLE="background-color: yellow">_</FONT>
    (the &ldquo;Award Agreement&rdquo;).</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">B.&#8239;&#8239;&#8239;&#8239;&#8239;Pursuant
    to Section&nbsp;14.7 of the Plan, the Committee has determined that you are entitled to make a Deferral Election to defer the payment
    of all or a portion of the Shares or cash payable to you under the Award.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">C.&#8239;&#8239;&#8239;&#8239;&#8239;The
    Grantee, pursuant to Section&nbsp;9(a)&nbsp;of the Award Agreement and Section&nbsp;14.7 of the Plan, has determined to make this Deferral
    Election to defer all of a portion of the Shares or cash payable under the Award.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">D.&#8239;&#8239;&#8239;&#8239;This
    Deferral Election shall comply with the requirements of Section&nbsp;409A of the Code, including, without limitation, the time when an
    election to defer may be made and the time period of the deferral and the events that would result in payment of the deferred amount;
    further, if this Deferral Election fails to so comply with the requirements of Sectio 409A of the Code, this Deferral Election shall be
    null and void.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">E.&#8239;&#8239;&#8239;&#8239;&#8239;This
    Deferral Election shall not take effect until at least 12 months after the Deferral Date.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">F.&#8239;&#8239;&#8239;&#8239;&#8239;Capitalized
    terms used in this Deferral Election but not otherwise defined herein will have the meanings set forth in the Award Agreement and the
    Plan.</P></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="border: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Step 1</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Choose Deferral Percentage for the Award.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Deferral Election Percentage:</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Last date to make a deferral election (&ldquo;election deadline&rdquo;):
    December&nbsp;31, 202<FONT STYLE="background-color: yellow">__</FONT></B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">I hereby elect to defer the following percentage of the Award and by
    doing so, to defer the following percentage of any PRSUs or Dividend Equivalent Units payable to me under the Award as of the Settlement
    Date:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>____&#8239;&#8239;&#8239;&#8239;25% of my Award.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>____&#8239;&#8239;&#8239;&#8239;50% of my Award.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>____&#8239;&#8239;&#8239;&#8239;75% of my Award.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>____&#8239;&#8239;&#8239;&#8239;100% of my Award.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">This Deferral Election will be ineffective unless the minimum percentage
    of 25% of the Award is deferred or one of the other alternative Deferral Election percentages specified above is selected.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Step 2</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Select Settlement Date for your PRSUs. This Deferral Election shall
    be ineffective unless the following requirements are met:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>If no settlement date election is made below, the default payment
    trigger will be a lump sum distribution of Shares or cash to be delivered to you on the earlier of (1)</I></B><I><FONT STYLE="color: red">&nbsp;</FONT><B>the
    first pay date following the 6 month anniversary of your Termination of Service or (2)&nbsp;your death, however, in no case earlier than
    five years from the original Settlement Date had this Deferral Election not been made.</B></I></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><I>&nbsp;</I></B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">I hereby elect distribution of the Shares or cash payable to me as
    pursuant to this Deferral Election at the following time:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><U>Settlement Date:</U></B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Select <U>One</U> of the following:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">______ Upon my Termination of Service*; or</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">______ On the following date: ______________________________ (the
&ldquo;Distribution Date&rdquo;) **</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 143.25pt"><I>(insert date - day, month, and year)</I></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">______ Upon the earlier of my Termination of Service* or ______________________________
    (the &ldquo;Distribution Date&rdquo;) **&#9;<I>(insert date - day, month, and year)</I></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><I>&nbsp;</I></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>*In the event the Settlement Date occurs as a result of my Termination
    of Service, the lump sum distribution of Shares in settlement of my PRSUs shall be deliverable to me following the six (6)&nbsp;month
    anniversary of my Termination of Service.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD COLSPAN="3" STYLE="border: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>** If a Distribution Date is elected above, the <U>earliest date</U>
    that can be selected is <FONT STYLE="background-color: yellow">________ __</FONT>, 20<FONT STYLE="background-color: yellow">__</FONT>.
    Further, if a Distribution Date has been elected, any future change in the Distribution Date must be made in writing to the Employer 12
    months prior to the Distribution Date and must delay the Distribution Date by 5 years. Acceleration of payment is prohibited. In the event
    the Settlement Date occurs as a result of the Distribution Date I have elected, the lump sum distribution of Shares or cash in Settlement
    of my Award shall be deliverable to me on the Distribution Date or, in the event the Distribution Date is a holiday or a weekend, the
    first business day thereafter.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>&nbsp;</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Distributions of Shares or cash payable pursuant to this Deferral
    Election shall be made in one lump sum distribution and not in multiple installments.</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD COLSPAN="3" STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Step 3</B></FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD COLSPAN="3" STYLE="border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt">
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Sign and Date.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B><U>Acknowledgements</U>:</B> The Grantee hereby acknowledges the
    following:</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">A.&#8239;&#8239;&#8239;&#8239;The
    obligation of the Company to make payments under the Plan, the Award Agreement and this Deferral Election is a contractual liability of
    the Company to the Grantee.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">B.&#8239;&#8239;&#8239;&#8239;&#8239;Such
    payments shall be made from the general funds of the Company, and the Company shall not be required to establish or maintain any special
    or separate fund, or otherwise segregate assets to make the payment.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">C.&#8239;&#8239;&#8239;&#8239;&#8239;The
    Grantee shall not have any interest in any particular assets of the Company by reason of the Company&rsquo;s obligation under the Plan,
    the Award Agreement and this Deferral Election.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">D.&#8239;&#8239;&#8239;&#8239;&#8239;To
    the extent that the Grantee or any other person acquires a right to receive payments from the Company with respect to the Plan, the Award
    Agreement and this Deferral Election, then such rights shall be not greater than the right of an unsecured creditor of the Company.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">E.&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;The
    Plan does not have a loan provision or a rollover provision into an IRA or other qualified retirement plan.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">F.&#8239;&#8239;&#8239;&#8239;&#8239;&#8239;This
    Deferral Election is irrevocable.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">G.&#8239;&#8239;&#8239;&#8239;&#8239;The
    formal terms of the Award and the subsequent deferral are set forth in the Plan and Award Agreement and govern all questions pertaining
    to the actual administration of the Award and corresponding deferral pursuant to this Deferral Election.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">H.&#8239;&#8239;&#8239;&#8239;This
    Deferral Election shall continue in effect, unless modified by the Participant with the permission of the Committee and pursuant to the
    requirements of Internal Revenue Code Section&nbsp;409A.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.25in; text-indent: -0.25in">&nbsp;</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">IN WITNESS WHEREOF, this Deferral Election has been executed by and
    on behalf of the parties hereto as of the date first written above.</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding-bottom: 10pt; width: 44%; border-right: black 1pt solid; border-bottom: black 1pt solid; border-left: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Participant Signature</FONT></TD>
    <TD STYLE="padding-bottom: 10pt; width: 31%; border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Print Name</FONT></TD>
    <TD STYLE="padding-bottom: 10pt; width: 25%; border-bottom: black 1pt solid; border-right: black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Date</FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<DOCUMENT>
<TYPE>EX-10.5
<SEQUENCE>7
<FILENAME>tm2513627d1_ex10-5.htm
<DESCRIPTION>EXHIBIT 10.5
<TEXT>
<HTML>
<HEAD>
     <TITLE></TITLE>
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<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="text-align: right; margin: 0"><B>Exhibit 10.5</B></P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="text-align: center; margin-top: 0; margin-bottom: 0"><IMG SRC="tm2513627d1_ex10-5img001.jpg" ALT=""></P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>Associated
Banc-Corp<BR>
2025 Equity Incentive Plan<BR>
Cover Page&nbsp;to the Performance Restricted Stock Unit Award Agreement<BR>
</B>(The Performance Restricted Stock Unit (&ldquo;PRSU&rdquo;) Award Agreement has been delivered simultaneously here</FONT><FONT STYLE="font-family: Times New Roman, Times, Serif">with.)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Name of Grantee: <FONT STYLE="background-color: yellow">PARTICIPANT
NAME</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Grant Date: <FONT STYLE="background-color: yellow">GRANT DATE</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>Grant Acceptance Process</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 1:</B> Please read the PRSU Award Agreement
below in its entirety and print for your records.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 2:</B> After thoroughly reviewing the
PRSU Award Agreement, review your individual Award information.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>Step 3:</B> Electronically accept your Award
via the Online Grant Agreement portal of Fidelity&rsquo;s website.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>Share Information Subject to this Award</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Pursuant and subject to the Associated Banc-Corp
2025 Equity Incentive Plan (the &ldquo;<B>Plan</B>&rdquo;) and the PRSU Award Agreement delivered to Grantee simultaneously herewith,
the Committee has awarded the Grantee named below PRSUs as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" ALIGN="CENTER" STYLE="width: 70%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="padding: 5pt 5.4pt; width: 48%; border: Black 1pt solid; font-size: 10pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>PRSUs Awarded:</B></FONT></TD>
    <TD STYLE="padding: 5pt 5.4pt; width: 52%; border-top: Black 1pt solid; border-right: Black 1pt solid; border-bottom: Black 1pt solid; font-size: 10pt; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; background-color: yellow"><B>NUMBER OF PRSUs GRANTED</B></FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>IN WITNESS WHEREOF</B>, <FONT STYLE="font-size: 10pt">as
of the Grant Date, the Company grants the Grantee the RSUs subject to the terms and conditions of the PRSU Award Agreement delivered to
Grantee simultaneously herewith and the terms and conditions of the Plan.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 100%; padding-right: 5.4pt; padding-left: 5.4pt; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>ASSOCIATED BANC-CORP</B></FONT></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><I>Please electronically accept your grant via
the Online Grant Agreement portal of Fidelity&rsquo;s website.</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Failure to do so within 25 days
from the Grant date above may result in forfeiture of the Performance Restricted Stock Unit Award.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B><U>ASSOCIATED BANC-CORP<BR>
2025 EQUITY INCENTIVE PLAN<BR>
PERFORMANCE RESTRICTED STOCK UNIT (&ldquo;PRSU&rdquo;) AWARD AGREEMENT</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">This PRSU Award Agreement delivered simultaneously
with the Cover Page&nbsp;to the PRSU Award Agreement (together, the &ldquo;<B>Award Agreement</B>&rdquo;), effective as of the grant date
set forth in the Cover Page&nbsp;(the &ldquo;<B>Grant Date</B>&rdquo;), is entered into by and between Associated Banc-Corp (the &ldquo;<B>Company</B>&rdquo;)
and the grantee listed on the Cover Page&nbsp;(the &ldquo;<B>Grantee</B>&rdquo;), pursuant to the Associated Banc-Corp 2025 Equity Incentive
Plan (the &ldquo;<B>Plan</B>&rdquo;), as in effect and as amended from time to time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>WHEREAS</B>, pursuant to the Plan, the Committee
has determined that it would be in the best interests of the Company to grant the PRSUs provided herein to the Grantee;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B>NOW, THEREFORE</B>, in consideration of the
mutual covenants and promises hereinafter set forth and for other good and valuable consideration, the parties hereto hereby mutually
covenant and agree as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">1.</TD><TD STYLE="text-align: justify"><B><U>Incorporation by Reference</U></B>. This Award Agreement is subject in all respects to the terms
and provisions of the Plan (including, without limitation, any amendments thereto adopted at any time and from time to time unless such
amendments are expressly intended not to apply to the Award provided hereunder), all of which terms and provisions are made a part of
and incorporated in this Award Agreement as if they were expressly set forth herein. Any capitalized term not defined in this Award Agreement
shall have the same meaning as is ascribed thereto in the Plan. The Grantee hereby acknowledges receipt of a true copy of the Plan and
that the Grantee has read the Plan carefully and fully understands its content. In the event of a conflict between the terms of this Award
Agreement and the terms of the Plan, the terms of the Plan shall control.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">2.</TD><TD STYLE="text-align: justify"><B><U>Grant of PRSUs</U></B>. Subject to and upon the terms and conditions set forth in this Award Agreement
and the Plan, the Committee hereby grants to the Grantee the number of PRSUs set forth on the Cover Page&nbsp;on the Grant Date and the
Grantee hereby accepts the grant of the PRSUs, as set forth herein.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">3.</TD><TD STYLE="text-align: justify"><B><U>Crediting of PRSUs</U></B>. The PRSUs shall be credited on the Company&rsquo;s books as of the Grant
Date. Such account shall be maintained for recordkeeping purposes only, and the Company is not obligated to segregate or set aside assets
representing the amounts credited to such account. The obligation to settle such account shall be an unfunded, unsecured obligation of
the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">4.</TD><TD STYLE="text-align: justify"><B><U>Dividend Equivalent Units</U></B>. Prior to settlement of the PRSUs pursuant to Section&nbsp;9,
whenever dividends are paid, or distributions made with respect to Shares, Dividend Equivalent Units shall be credited to the Grantee
on all PRSUs credited thereto as of the record date for such dividend or distribution. The amount of such Dividend Equivalent Units shall
be determined by multiplying (a)&nbsp;by (b), where (a)&nbsp;is the total amount of dividends or distributions (as applicable) paid on
a Share between the Grant Date and the Settlement Date, and (b)&nbsp;is the number of vested PRSUs held by the Grantee on the Settlement
Date. Dividend Equivalent Units received by the Grantee pursuant to this Section&nbsp;4 shall be subject to the terms of this Agreement,
including the vesting and settlement provisions of Section&nbsp;5 and Section&nbsp;9 below.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">5.</TD><TD STYLE="text-align: justify"><B><U>Performance Vesting</U></B>. Subject to the provisions of Sections 6 and 7 below, the PRSUs shall
become vested (a)&nbsp;based on the terms and conditions specified in <B><U>Exhibit&nbsp;A</U></B> hereto (the &ldquo;<B>Performance Criteria</B>&rdquo;),
and (b)&nbsp;on the date (the &ldquo;<B>Vesting Date</B>&rdquo;) that the Committee determines, in writing and in its sole discretion,
the number of PRSUs and Dividend Equivalents that shall become vested pursuant to the Performance Criteria. The Grantee shall immediately
forfeit without consideration any PRSUs and Dividend Equivalent Units that do not vest on the Vesting Date, and such forfeited PRSUs and
Dividend Equivalent Units shall be cancelled. The Committee shall have full discretion and authority to determine whether and to what
extent the Performance Criteria have been satisfied, and the determination of the Committee shall be final and binding on the Grantee,
the Company, and all other persons. In addition, notwithstanding the fact that the Performance Criteria may otherwise be fully satisfied,
to the extent determined by the Committee in its sole discretion, the number of PRSUs and Dividend Equivalent Units that are to vest on
the Vesting Date may be reduced by the Committee. Any such reduction shall be determined after the end of the applicable performance period
and on or prior to the Vesting Date. Nothing in this Section&nbsp;5 shall affect the requirement that the Grantee remain employed by the
Company as of the Vesting Date (subject to Sections 6 and 7 below).</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">6.</TD><TD STYLE="text-align: justify"><B><U>Accelerated Vesting</U></B>. Notwithstanding the Vesting
Schedule, any unvested PRSUs or Dividend Equivalent Units shall fully vest upon the following events:</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify">The Grantee&rsquo;s Termination of Service that results from the Grantee&rsquo;s:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify">death;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify">Disability; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(iii)</TD><TD STYLE="text-align: justify">Early Retirement or Normal Retirement, but only if the Grantee provides written notice to the Company
ninety (90) days in advance of such Early Retirement or Normal Retirement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify">The Grantee&rsquo;s involuntary Termination of Service (other than due to Cause) during the two-year period
immediately following a Change in Control that occurs after the Grant Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">7.</TD><TD STYLE="text-align: justify"><B><U>Forfeiture</U>.</B></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><U>Termination of Service without Cause</U>. Subject to Section&nbsp;6(b)&nbsp;above, if the Grantee incurs
a Termination of Service for any reason other than the Grantee&rsquo;s death, Disability, or Early Retirement or Normal Retirement under
the circumstances provided in Section&nbsp;6(a)(iii)&nbsp;above, the Grantee shall immediately forfeit all unvested PRSUs and Dividend
Equivalent Units without consideration, and such forfeited PRSUs and Dividend Equivalent Units shall be cancelled. For the avoidance of
doubt, if the Grantee forfeits any PRSUs or Dividend Equivalent Units pursuant to this Section&nbsp;7(a), the Grantee shall not be entitled
to any reimbursement or other payment from the Company for any taxes or other costs incurred by the Grantee in connection with the forfeited
PRSUs or Dividend Equivalent Units.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><U>Termination of Service with Cause or Breach of Restrictive Covenants</U>. In the event the Grantee
(i)&nbsp;incurs a Termination of Service for Cause or (ii)&nbsp;breaches any of the Restrictive Covenants, the Grantee shall immediately
forfeit all vested and unvested PRSUs and Dividend Equivalent Units without consideration, and such forfeited PRSUs and Dividend Equivalent
Units shall be cancelled. For the avoidance of doubt, if the Grantee forfeits any PRSUs or Dividend Equivalent Units pursuant to this
Section&nbsp;7(b), the Grantee shall not be entitled to any reimbursement or other payment from the Company for any taxes or other costs
incurred by the Grantee in connection with the forfeited PRSUs or Dividend Equivalent Units.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">8.</TD><TD STYLE="text-align: justify"><B><U>Change in Control</U></B>. Upon a Change in Control, the
Grantee will have such rights with respect to the PRSUs and Dividend Equivalent Units as are provided for in the Plan.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">9.</TD><TD STYLE="text-align: justify"><B><U>Settlement of PRSUs and Dividend Equivalent Units</U></B>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><U>Settlement Date</U>. The vested PRSUs or Dividend Equivalent Units shall be settled on (or as soon
as practicable after) the Settlement Date. Notwithstanding the foregoing, if the Grantee incurs a Termination of Service for any reason
specified in Section&nbsp;6(a)&nbsp;and the Grantee is a &ldquo;specified employee&rdquo; (within the meaning of Treasury Regulations
Section&nbsp;1.409A-1(i)&nbsp;and as determined by the Committee), then the vested PRSUs or Dividend Equivalent Units shall be settled
on the first day of the seventh month following the date of such Termination of Service (or earlier, on the Grantee&rsquo;s death) or,
if later, the Settlement Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><U>Settlement Method of PRSUs</U>. Each vested PRSU shall be settled by either of the following methods,
subject to applicable withholding for taxes, at the discretion of the Committee:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify">delivering to the Grantee (or, in the event of the Grantee&rsquo;s death, to the Grantee&rsquo;s Beneficiary)
one (1)&nbsp;Share for each vested PRSU on the Settlement Date;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify">distribute to the Grantee (or, in the event of the Grantee&rsquo;s death, to the Grantee&rsquo;s Beneficiary)
an amount in cash equal to the product of (i)&nbsp;the Fair Market Value of a Share on the Settlement Date and (ii)&nbsp;the number of
vested PRSUs on the Settlement Date; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(iii)</TD><TD STYLE="text-align: justify">a combination of (i)&nbsp;and (ii).</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(c)</TD><TD STYLE="text-align: justify"><U>Settlement of Dividend Equivalent Units</U>. Vested Dividend Equivalent Units credited to the Grantee
shall be settled in cash upon the Settlement Date.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">10.</TD><TD STYLE="text-align: justify"><B><U>Limitations on Transferability</U></B>. Unvested PRSUs and Dividend Equivalent Units, or any interest
thereon, cannot be directly or indirectly transferred, sold, assigned, encumbered or otherwise disposed.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">11.</TD><TD STYLE="text-align: justify"><B><U>Restrictive Covenants</U></B>. In consideration of the PRSUs and Dividend Equivalent Units granted
hereunder, the Grantee agrees and covenants to be bound by the following provisions provided in this Section&nbsp;11 (the &ldquo;<B>Restrictive
Covenants</B>&rdquo;).</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify"><U>Trade Secrets</U>. The parties hereto acknowledge that the Company has taken and will continue to take
actions to protect that information which qualifies as a trade secret under applicable law (a &ldquo;<B>Trade Secret</B>&rdquo;). Accordingly,
the Grantee agrees that during the term of Grantee&rsquo;s employment with the Company, and thereafter for so long as such information
remains a Trade Secret, Grantee shall not directly or indirectly use or disclose any Trade Secret of the Company. With respect to the
disclosure of a Trade Secret and in accordance with 18 U.S.C. &sect; 1833, Grantee shall not be held criminally or civilly liable under
any federal or state trade secret law for the disclosure of a Trade Secret that (i)&nbsp;is made in confidence to a federal, state, or
local government official, either directly or indirectly, or to an attorney, provided that, the information is disclosed solely for the
purpose of reporting or investigating a suspected violation of law; or (ii)&nbsp;is made in a complaint or other document filed in a lawsuit
or other proceeding filed under seal so that it is not disclosed to the public. Grantee is further notified that if Grantee files a lawsuit
for retaliation by the Company for reporting a suspected violation of law, Grantee may disclose the Company&rsquo;s Trade Secrets to Grantee&rsquo;s
attorney and use the Trade Secret information in the court proceeding, provided that, Grantee files any document containing the Trade
Secret under seal so that it is not disclosed to the public, and does not disclose the Trade Secret, except pursuant to court order.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify"><U>Confidential Information</U>. The parties hereto acknowledge that the Company has created and maintains
at great expense strategic plans, sales data and sales strategy, methods, products, procedures, processes, techniques, financial information,
customer and supplier lists, personal customer data, pricing policies, personnel data and other similar confidential and proprietary information,
and has received from its customers certain non-Trade Secret confidential and proprietary information (collectively, the &ldquo;<B>Confidential
Information</B>&rdquo;). The parties hereto further acknowledge that the Company has taken and will continue to take actions to protect
the Confidential Information. Accordingly, the Grantee agrees that during the term of the Grantee&rsquo;s employment with the Company,
and until the sooner of (i)&nbsp;such time as the Confidential Information becomes generally available to the public through no fault
of the Grantee or other person under the duty of confidentiality to the Company, (ii)&nbsp;such time as the Confidential Information no
longer provides a benefit to the Company, or (iii)&nbsp;two (2)&nbsp;years after the termination of the Grantee&rsquo;s employment with
the Company, the Grantee will not, in any capacity, use or disclose, or cause to be used or disclosed, any Confidential Information the
Grantee acquired while employed by the Company. The requirements of confidentiality and the limitations on use and disclosure described
in this Award Agreement shall not apply to Confidential Information that the Grantee can demonstrate by clear and convincing evidence,
at the time of disclosure by the Company to the Grantee, was known to the Grantee as evidenced by the Grantee's contemporaneous written
records.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(c)</TD><TD STYLE="text-align: justify"><U>Preservation of Rights</U>. The parties hereto agree that nothing in this Award Agreement shall be
construed to limit or negate the law of torts or trade secrets where it provides the Company with broader protection than that provided
herein.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(d)</TD><TD STYLE="text-align: justify"><U>Return of Company Property</U>. The parties hereto acknowledge that any material (in computerized or
written form) that the Grantee obtained in the course of performing the Grantee&rsquo;s employment duties are the sole and exclusive property
of the Company, the Grantee agrees to immediately return any and all records, files, computerized data, documents, confidential or proprietary
information, or any other property owned or belonging to the Company in the Grantee&rsquo;s possession or under the Grantee&rsquo;s control,
without any originals or copies being kept by the Grantee or conveyed to any other person, upon the Grantee&rsquo;s separation from employment
or upon the Company&rsquo;s request.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(e)</TD><TD STYLE="text-align: justify"><U>Non-Interference with Customers</U>. For a period of twelve (12) months following the termination of
the Grantee&rsquo;s employment with the Company for any reason, the Grantee will not, directly or indirectly, on behalf of the Grantee
or any other person, entity or enterprise, do any of the following:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(i)</TD><TD STYLE="text-align: justify">solicit business from any person or entity who is an Active Customer (as defined below) and to whom the
Grantee provided products or services during the twelve (12) month period prior to the termination of the Grantee&rsquo;s employment with
the Company (the &ldquo;<B>Reference Period</B>&rdquo;), for the purpose of providing competitive products or services similar to those
provided by the Grantee during the Reference Period; or</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(ii)</TD><TD STYLE="text-align: justify">request or advise any of the Active Customers to whom the Grantee provided products or services during
the Grantee&rsquo;s employment with the Company to withdraw, curtail or cancel any of their business relations with the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Active Customer</B>&rdquo;
shall mean any person or entity that, within the Reference Period, received any products or services supplied by or on behalf of the Company
or one of its Subsidiaries.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(f)</TD><TD STYLE="text-align: justify"><U>Non-interference with Company Employees</U>. For a period of twelve (12) months following the termination
of the Grantee&rsquo;s employment with the Company for any reason, the Grantee will not, directly or indirectly, on behalf of the Grantee
or any other person, entity or enterprise: directly or indirectly solicit any Restricted Person (as defined below) to provide services
to any Competitive Business (as defined below) in a capacity (i)&nbsp;involving duties substantially similar to those performed by such
Restricted Person during the Restricted Person&rsquo;s employment with the Company or (ii)&nbsp;which is reasonably likely to involve
the use or disclosure of Confidential information.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Restricted Person</B>&rdquo;
shall mean any Company employee who (1)&nbsp;has been entrusted with the Company&rsquo;s Confidential Information or Trade Secrets in
connection with such employee&rsquo;s employment with the Company and (2)&nbsp;with whom Grantee directly worked at any point during the
twelve (12) month period immediately preceding the end, for whatever reason, of Grantee&rsquo;s employment with the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;<B>Competitive Business</B>&rdquo;
shall mean that aspect of any firm, business, activity or enterprise which competes with the Company in the state in which the Grantee
is employed by the Company, and any neighboring state in which the Company conducts business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(g)</TD><TD STYLE="text-align: justify"><U>Remedies</U>. Notwithstanding any other provision of this Award Agreement, if the Grantee breaches
any provision of this Section&nbsp;11, any PRSUs and Dividend Equivalent Units shall be immediately forfeited to the Company without consideration.
In addition, the Company shall be entitled to injunctive and other equitable relief (without the necessity of showing actual monetary
damages or of posting any bond or other security): (i)&nbsp;restraining and enjoining any act which would constitute a breach, or (ii)&nbsp;compelling
the performance of any obligation which, if not performed, would constitute a breach, as well as any other remedies available to the Company,
including monetary damages. Upon the Committee&rsquo;s request, the Grantee shall provide reasonable assurances and evidence of compliance
with the Restrictive Covenants. If any court of competent jurisdiction shall deem any provision in this Section&nbsp;11 too restrictive,
the other provisions shall stand, and the court shall modify the unduly restrictive provision to the point of greatest restriction permissible
by law. The Restrictive Covenants shall survive the termination of this Award Agreement, the forfeiture of any PRSUs or Dividend Equivalent
Units, and the Grantee&rsquo;s Termination of Service for any reason, and the Grantee shall continue to be bound by the terms of this
Section&nbsp;11 as if this Award Agreement was still in effect.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">12.</TD><TD STYLE="text-align: justify"><B><U>Liability of Company</U></B>. The inability of the Company to obtain approval from any regulatory
body having authority deemed by the Company to be necessary to the lawful issuance and transfer of any Shares pursuant to this Award Agreement
shall relieve the Company of any liability with respect to the non-issuance or transfer of the Shares as to which such approval shall
not have been obtained. However, the Company shall use commercially reasonable efforts to obtain all such approvals.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">13.</TD><TD STYLE="text-align: justify"><B><U>Adjustment of Award</U></B>. This Award is subject to adjustment
as provided under Section&nbsp;4.2 of the Plan.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0.25in; text-align: left">14.</TD><TD STYLE="text-align: justify"><B><U>Plan and Agreement Amendment</U></B>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify">No discontinuation, modification, or amendment of the Plan may, without the written consent of the Grantee,
adversely affect the rights of the Grantee under this Award Agreement, except as otherwise provided under the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify">This Award Agreement may be amended as provided under the Plan, but no such amendment shall adversely
affect the Grantee&rsquo;s rights under this Award Agreement without the Grantee&rsquo;s written consent, unless otherwise permitted by
the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">15.</TD><TD STYLE="text-align: justify"><B><U>Shareholder Rights</U></B>. The Grantee will have no rights as a shareholder with respect to any
PRSU or Dividend Equivalent Unit unless and until they are settled in Shares pursuant to Section&nbsp;9 above. As of the date that a Share
is ascribed or otherwise delivered pursuant to Section&nbsp;9 above, the Grantee shall have rights as a shareholder in the Company with
respect to such Share.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">16.</TD><TD STYLE="text-align: justify"><B><U>Employment Rights</U></B>. This Award Agreement is not a contract of employment, and the terms of
employment of the Grantee or other service relationship of the Grantee with the Company or a Subsidiary shall not be affected in any way
by this Award Agreement except as specifically provided herein. The execution of this Award Agreement shall not be construed as conferring
any legal rights upon the Grantee for a continuation of an employment or other relationship with the Company or a Subsidiary, nor shall
it interfere with the right of the Company or a Subsidiary to discharge the Grantee and to treat the Grantee without regard to the effect
which such treatment might have upon the Grantee as a Grantee.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">17.</TD><TD STYLE="text-align: justify"><B><U>Governing Law</U></B>. This Award Agreement shall be governed by and construed in accordance with
the laws of the State of Wisconsin, without regard to conflicts of laws thereof. The parties hereto each submit and consent to the jurisdiction
of the courts in the State of Wisconsin, Brown County, in any action brought to enforce or otherwise relating to this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">18.</TD><TD STYLE="text-align: justify"><B><U>Compliance with Laws and Regulations</U></B>. Notwithstanding anything herein to the contrary:</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(a)</TD><TD STYLE="text-align: justify">The issuance of Shares pursuant to this Award Agreement shall be subject to, and shall comply with, any
applicable requirements of any federal and state securities laws, rules, and regulations (including, without limitation, the provisions
of the Securities Act of 1933, the Exchange Act, and the respective rules&nbsp;and regulations promulgated thereunder) and any other law
or regulation applicable thereto and the Company shall not be obligated to issue any Shares pursuant to this Award Agreement if such issuance
would violate any such requirements;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(b)</TD><TD STYLE="text-align: justify">the Company may require, as a condition of the deliverance of Shares, and in order to ensure compliance
with such laws, regulations and requirements, that the Grantee make whatever covenants, agreements, and representations, or execute whatever
documents or instruments, the Company, in its sole discretion, considers necessary or desirable;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(c)</TD><TD STYLE="text-align: justify">no payment or benefit under this Award Agreement shall be provided to the Grantee if it would violate
any applicable Compensation Limitation; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in">(d)</TD><TD STYLE="text-align: justify">notwithstanding anything to the contrary in this Award Agreement, the PRSUs and Dividend Equivalent Units
(including any proceeds, gains, or other economic benefit actually or constructively received by the Grantee thereof upon the receipt,
vesting, or settlement thereof, or resale of the Shares received pursuant hereto upon or after settlement of this Award) shall be subject
to the provisions of any clawback or recoupment policy adopted by the Board or the Committee, including any such policy adopted to comply
with the Dodd-Frank Wall Street Reform and Consumer Protection Act, any rules&nbsp;or regulations promulgated and in effect thereunder,
or any SEC or securities exchange rule.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">19.</TD><TD STYLE="text-align: justify"><B><U>Successors and Assigns</U></B>. Except as otherwise expressly set forth in this Award Agreement,
the provisions of this Award Agreement shall inure to the benefit of, and be binding upon, the succeeding administrators, heirs and legal
representatives of the Grantee and the successors and assigns of the Company.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">20.</TD><TD STYLE="text-align: justify"><B><U>No Limitation on Rights of the Company</U></B>. This Award Agreement shall not in any way affect
the right of the Company to adjust, reclassify, reorganize or otherwise make changes in its capital or business structure, or to merge,
consolidate, dissolve, liquidate, sell or transfer all or any part of its business or assets.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">21.</TD><TD STYLE="text-align: justify"><B><U>Notices</U></B>. Any communication or electronic notice required or permitted to be given hereunder
shall be in writing, and, if to the Company, to its principal place of business, attention: Secretary, and, if to the Grantee, to the
address appearing on the records of the Company. Such communication or notice shall be delivered electronically, personally, or sent by
certified, registered, or express mail, postage prepaid, return receipt requested, or by a reputable overnight delivery service. Any such
notice shall be deemed given when received by the intended recipient.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">22.</TD><TD STYLE="text-align: justify"><B><U>Entire Agreement</U></B>. This Award Agreement, together with the Plan, constitutes the entire obligation
of the parties hereto with respect to the subject matter hereof and shall supersede any prior expressions of intent or understanding with
respect to this transaction.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">23.</TD><TD STYLE="text-align: justify"><B><U>Waiver; Cumulative Rights</U></B>. The failure or delay of either party to require performance by
the other party of any provision hereof shall not affect its right to require performance of such provision unless and until such performance
has been waived in writing. Each and every right hereunder is cumulative and may be exercised in part or in whole from time to time.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">24.</TD><TD STYLE="text-align: justify"><B><U>Counterparts</U></B>. This Award Agreement may be signed (either electronically or by a wet signature)
in two counterparts, each of which shall be an original, but both of which shall constitute but one and the same instrument.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">25.</TD><TD STYLE="text-align: justify"><B><U>Headings</U></B>. The headings contained in this Award Agreement are for reference purposes only
and shall not affect the meaning or interpretation of this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">26.</TD><TD STYLE="text-align: justify"><B><U>Severability</U></B>. If any provision of this Award Agreement shall for any reason be held to be
invalid or unenforceable, such invalidity or unenforceability shall not affect any other provision hereof, and this Award Agreement shall
be construed as if such invalid or unenforceable provision were omitted.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">27.</TD><TD STYLE="text-align: justify"><B><U>Withholding</U></B>. The Committee shall have the right to require the Grantee to remit to the Company,
using any method provided in Section&nbsp;13.1 of the Plan, an amount sufficient to satisfy any federal, state, and local withholding
tax requirements attributable to the Award. Alternatively, the Company shall have the right to withhold from any payment required to be
made in settlement of the Award (whether such settlement is in cash, in Shares, or in a combination thereof) an amount sufficient to satisfy
such federal, state, and local withholding tax requirements, as provided in Section&nbsp;13.1 of the Plan.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">28.</TD><TD STYLE="text-align: justify"><B><U>Tax Consequences</U></B>. The Grantee acknowledges and agrees that the Grantee is responsible for
all taxes and tax consequences with respect to the grant or settlement of the PRSUs and Dividend Equivalent Units awarded hereunder. The
Grantee further acknowledges that it is the Grantee&rsquo;s responsibility to obtain any advice that the Grantee deems necessary or appropriate
with respect to any and all tax matters that may exist as a result of the grant or settlement of the PRSUs and Dividend Equivalent Units
awarded hereunder. Notwithstanding any other provision of this Award Agreement, the PRSUs and Dividend Equivalent Units shall not be settled
unless, as provided in Section&nbsp;13 of the Plan, the Grantee shall have paid to the Company, or made arrangements satisfactory to the
Company regarding the payment of, any federal, state, local or foreign income or employment taxes required by law to be withheld with
respect to the grant or settlement of the PRSUs and Dividend Equivalent Units or the lapse of restrictions otherwise imposed by this Award
Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">29.</TD><TD STYLE="text-align: justify"><B><U>Receipt of Plan</U></B>. The Grantee acknowledges receipt of a copy of the Plan, and represents
that the Grantee is familiar with the terms and provisions thereof, and hereby accepts the PRSUs subject to all the terms and provisions
of this Award Agreement and of the Plan. Any Shares issued pursuant to this Award Agreement are granted pursuant to the terms of the Plan,
the terms of which are incorporated herein by reference, and the PRSUs shall in all respects be interpreted in accordance with the Plan.
The Committee shall interpret and construe the Plan and this Award Agreement, and its interpretation and determination shall be conclusive
and binding upon the parties hereto and any other person claiming.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in">30.</TD><TD STYLE="text-align: justify"><B><U>Condition to Accept Agreement</U></B>. This Award Agreement shall be null and void unless the Grantee
accepts this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, indicating the Grantee&rsquo;s acceptance
of these PRSUs pursuant to the terms and conditions of this Award Agreement, on or before the date listed at the end of the Cover Page.
By accepting this Award Agreement via the Online Grant Agreement portal of Fidelity&rsquo;s website, the Grantee acknowledges and agrees
to the terms and conditions of this Award Agreement and the Plan, including, but not limited to, the terms of the Restrictive Covenants
contained in Section&nbsp;11 of this Award Agreement.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <DIV STYLE="break-before: page; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt"><B><I><U>Exhibit&nbsp;A</U></I></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></P>

<P STYLE="font: 14pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="font-size: 10pt"><B><I><U>Performance
Criteria</U></I></B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="margin: 0">&nbsp;</P>

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<DOCUMENT>
<TYPE>EX-23.2
<SEQUENCE>8
<FILENAME>tm2513627d1_ex23-2.htm
<DESCRIPTION>EXHIBIT 23.2
<TEXT>
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="margin: 0; text-align: right"><B>Exhibit 23.2</B></P>

<P STYLE="margin: 0; text-align: right"><B>&nbsp;</B></P>

<P STYLE="margin: 0; text-align: left"><B><IMG SRC="tm2513627d1_ex23-2img01.jpg" ALT="">&nbsp;</B>&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 2in; color: #231f20">KPMG LLP&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 2in; color: #231f20">Aon Center</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 2in; color: #231f20">Suite&nbsp;5500&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 2in; color: #231f20">200 E. Randolph Street <BR>
Chicago,&nbsp;IL 60601-6436</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="text-align: center; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><B>Consent of Independent Registered Public Accounting Firm</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">We consent to the use of our reports dated February&nbsp;12, 2025,
with respect to the consolidated financial statements of Associated Banc-Corp, and the effectiveness of internal control over financial
reporting, incorporated herein by reference.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="text-align: center; font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><IMG SRC="tm2513627d1_ex23-2img02.jpg" ALT="">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Chicago,&nbsp;Illinois <BR>
May&nbsp;1, 2025</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: center; margin-top: 0pt; margin-bottom: 0pt">KPMG
LLP, a Delaware limited liability partnership and a member firm of<BR>
 the KPMG global organization of independent member firms
affiliated with <BR>
KPMG International Limited, a private English company limited by guarantee.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>
<P STYLE="margin: 0; text-align: left"><B></B></P>

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<P STYLE="margin: 0; text-align: left"><B>&nbsp;</B></P>

</BODY>
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</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24.1
<SEQUENCE>9
<FILENAME>tm2513627d1_ex24-1.htm
<DESCRIPTION>EXHIBIT 24.1
<TEXT>
<HTML>
<HEAD>
     <TITLE></TITLE>
</HEAD>
<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="text-align: right; margin: 0"><B>Exhibit 24.1</B></P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>DIRECTOR&rsquo;S POWER OF ATTORNEY</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Form&nbsp;S-8 for the Corporation&rsquo;s 2025
Equity Incentive Plan)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Each of the undersigned directors of Associated
Banc-Corp (the &ldquo;Corporation&rdquo;) hereby designates and appoints Randall&nbsp;J. Erickson and Laura Skilton-Verhoff, and each
of them, the undersigned&rsquo;s true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for the
purpose of: (i)&nbsp;executing in the undersigned&rsquo;s name and on the undersigned&rsquo;s behalf the Corporation&rsquo;s Registration
Statement on Form&nbsp;S-8 (the &ldquo;Form&nbsp;S-8&rdquo;) relating to the Corporation&rsquo;s 2025 Equity Incentive Plan and any related
amendments (including post-effective amendments) and/or supplements to the Form&nbsp;S-8; (ii)&nbsp;generally doing all things in the
undersigned&rsquo;s name and on the undersigned&rsquo;s behalf in the undersigned&rsquo;s capacity as a director to enable the Coporation
to comply with the provisions of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and all requirements
of the Securities and Exchange Commission; and (iii)&nbsp;ratifying and confirming the undersigned&rsquo;s signature as it may be signed
by the attorney-in-fact to the Form&nbsp;S-8 and any related amendments (including post-effective amendments) and/or supplements thereto.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">IN WITNESS WHEREOF, the undersigned have each executed
this Power of Attorney, on one or more counterparts, as of the 29<SUP>th</SUP> day of April&nbsp;2025.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>


<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; width: 49%; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ R. Jay Gerken</FONT></TD>
    <TD STYLE="width: 2%">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1pt solid; width: 49%; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Gale E. Klappa</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">R. Jay Gerken</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Gale E. Klappa</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Judith P. Greffin</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Kristen M. Ludgate</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Judith P. Greffin</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Kristen M. Ludgate</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Michael J. Haddad</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Cory L. Nettles</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Michael J. Haddad</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Cory L. Nettles</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Andrew J. Harmening</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Owen J. Sullivan</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Andrew J. Harmening</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Owen J. Sullivan</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Robert A. Jeffe</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Karen T. van Lith</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Robert A. Jeffe</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Karen T. van Lith</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Rodney Jones-Tyson</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ John (Jay) B. Williams</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Rodney Jones-Tyson</FONT></TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">John (Jay) B. Williams</FONT></TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Eileen A. Kamerick</FONT></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
  <TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Eileen A. Kamerick</FONT></TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
  </TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

</BODY>
</HTML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-FILING FEES
<SEQUENCE>10
<FILENAME>tm2513627d1_ex-filingfees.htm
<DESCRIPTION>EX-FILING FEES
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  </head>
  <body>
    <div style="display: none">
      <ix:header>
        <ix:hidden>
          <ix:nonNumeric name="ffd:FormTp" contextRef="rc" id="ixv-138">S-8</ix:nonNumeric>
          <ix:nonNumeric name="ffd:SubmissnTp" contextRef="rc" id="ixv-139">S-8</ix:nonNumeric>
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        <ix:references>
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        <ix:resources>
          <xbrli:context id="rc">
            <xbrli:entity>
              <xbrli:identifier scheme="http://www.sec.gov/CIK">0000007789</xbrli:identifier>
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              <xbrli:startDate>2025-05-01</xbrli:startDate>
              <xbrli:endDate>2025-05-01</xbrli:endDate>
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          </xbrli:context>
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      <table style="width: 99%; font-family: Arial, Helvetica, sans-serif; font-size: 20pt; text-align: center;">
        <tr>
          <td colspan="4" style="padding-bottom: .5em">
            <p>
              <b>Calculation of Filing Fee Tables</b>
            </p>
          </td>
        </tr>
        <tr>
          <td style="padding-bottom: .25em">
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              <b>
                <ix:nonNumeric name="ffd:FormTp" contextRef="rc" id="ixv-178">S-8</ix:nonNumeric>
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                <ix:nonNumeric name="dei:EntityRegistrantName" contextRef="rc" id="ixv-179">ASSOCIATED BANC-CORP</ix:nonNumeric>
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        <tr style="font-family: Arial, Helvetica, sans-serif; font-size: 16px">
          <th style="vertical-align: bottom; text-align: center; width: 90%; word-wrap: break-word">
            <p style="margin: 0pt; text-align: center;">
              <b>Table 1: Newly Registered Securities</b>
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          </th>
        </tr>
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            <!-- BLANK -->
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              <b>Security Type</b>
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          <th style="width: 10%;">
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              <b>Security Class Title </b>
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          <th style="width: 10%;">
            <p style="margin: 0pt; text-align: center;">
              <b>Fee Calculation Rule</b>
            </p>
          </th>
          <th style="width: 10%;">
            <p style="margin: 0pt; text-align: center;">
              <b>Amount Registered</b>
            </p>
          </th>
          <th style="width: 15%;">
            <p style="margin: 0pt; text-align: center;">
              <b>Proposed Maximum Offering Price Per Unit</b>
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          </th>
          <th style="width: 15%;">
            <p style="margin: 0pt; text-align: center;">
              <b>Maximum Aggregate Offering Price</b>
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          </th>
          <th style="width: 3%;">
            <p style="margin: 0pt; text-align: center;">
              <b>Fee Rate</b>
            </p>
          </th>
          <th style="width: 15%;">
            <p style="margin: 0pt; text-align: center;">
              <b>Amount of Registration Fee</b>
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          </th>
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		1
	</td>
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            <ix:nonNumeric name="ffd:OfferingSctyTp" contextRef="offrl_1" id="ixv-180">Equity</ix:nonNumeric>
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            <ix:nonNumeric name="ffd:OfferingSctyTitl" contextRef="offrl_1" id="ixv-181">Common Stock, $0.01 par value per share</ix:nonNumeric>
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            <span>$</span>
            <ix:nonFraction name="ffd:MaxOfferingPricPerScty" unitRef="USD" decimals="INF" format="ixt:numdotdecimal" contextRef="offrl_1" id="ixv-184">22.35</ix:nonFraction>
          </td>
          <td style="text-align: right;">
            <span>$</span>
            <ix:nonFraction name="ffd:MaxAggtOfferingPric" unitRef="USD" decimals="INF" format="ixt:numdotdecimal" contextRef="offrl_1" id="ixv-185">37,369,200.00</ix:nonFraction>
          </td>
          <td style="text-align: right;">
            <ix:nonFraction name="ffd:FeeRate" unitRef="pure" decimals="INF" format="ixt:numdotdecimal" contextRef="offrl_1" id="ixv-186">0.0001531</ix:nonFraction>
          </td>
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            <span>$</span>
            <ix:nonFraction name="ffd:FeeAmt" unitRef="USD" decimals="INF" format="ixt:numdotdecimal" contextRef="offrl_1" id="ixv-187">5,721.22</ix:nonFraction>
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        </tr>
        <tr style="background-color:#E7E7E2">
          <td style="text-align: center;">
		2
	</td>
          <td style="text-align: left;">
            <ix:nonNumeric name="ffd:OfferingSctyTp" contextRef="offrl_2" id="ixv-188">Equity</ix:nonNumeric>
          </td>
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            <ix:nonNumeric name="ffd:OfferingSctyTitl" contextRef="offrl_2" id="ixv-189">Common Stock, $0.01 par value per share (from 2020 Plan)</ix:nonNumeric>
          </td>
          <td style="text-align: center;">
            <ix:nonNumeric name="ffd:Rule457aFlg" contextRef="offrl_2" format="ixt:booleantrue" id="ixv-190">457(a)</ix:nonNumeric>
          </td>
          <td style="text-align: right;">
            <ix:nonFraction name="ffd:AmtSctiesRegd" unitRef="Shares" decimals="0" format="ixt:numdotdecimal" contextRef="offrl_2" id="ixv-191">6,666,762</ix:nonFraction>
          </td>
          <td style="text-align: right;">
            <span>$</span>
            <ix:nonFraction name="ffd:MaxOfferingPricPerScty" unitRef="USD" decimals="INF" format="ixt:numdotdecimal" contextRef="offrl_2" id="ixv-192">22.35</ix:nonFraction>
          </td>
          <td style="text-align: right;">
            <span>$</span>
            <ix:nonFraction name="ffd:MaxAggtOfferingPric" unitRef="USD" decimals="INF" format="ixt:numdotdecimal" contextRef="offrl_2" id="ixv-193">149,002,130.70</ix:nonFraction>
          </td>
          <td style="text-align: right;">
            <ix:nonFraction name="ffd:FeeRate" unitRef="pure" decimals="INF" format="ixt:numdotdecimal" contextRef="offrl_2" id="ixv-194">0.0001531</ix:nonFraction>
          </td>
          <td style="text-align: right;">
            <span>$</span>
            <ix:nonFraction name="ffd:FeeAmt" unitRef="USD" decimals="INF" format="ixt:numdotdecimal" contextRef="offrl_2" id="ixv-195">22,812.23</ix:nonFraction>
          </td>
        </tr>
        <tr>
          <td colspan="5" style="vertical-align: top">
            <p style="margin: 0pt; text-align: right">Total Offering Amounts:</p>
          </td>
          <td>
            <!-- BLANK -->
          </td>
          <td style="vertical-align: top; width: 16%;">
            <p id="MaxAggtOfferingPrice" style="margin: 0pt; text-align: right">
              <span>$</span>
              <ix:nonFraction name="ffd:TtlOfferingAmt" contextRef="rc" decimals="INF" format="ixt:numdotdecimal" unitRef="USD" id="ixv-196">186,371,330.70</ix:nonFraction>
            </p>
          </td>
          <td>
            <!-- BLANK -->
          </td>
          <td style="vertical-align: top; border-bottom: 1px black; width: 16%;">
            <p id="TotalFeeAmt" style="margin: 0pt; text-align: right">
              <span>$</span>
              <ix:nonFraction name="ffd:TtlFeeAmt" contextRef="rc" decimals="INF" format="ixt:numdotdecimal" unitRef="USD" id="ixv-197">28,533.45</ix:nonFraction>
            </p>
          </td>
        </tr>
        <tr>
          <td colspan="5" style="vertical-align: top">
            <p style="margin: 0pt; text-align: right">
					Total Fee Offsets:
				</p>
          </td>
          <td>
            <!-- BLANK -->
          </td>
          <td>
            <!-- BLANK -->
          </td>
          <td>
            <!-- BLANK -->
          </td>
          <td style="vertical-align: top">
            <p id="TotalOffsetAmt" style="margin: 0pt; text-align: right">
              <span>$</span>
              <ix:nonFraction name="ffd:TtlOffsetAmt" contextRef="rc" decimals="INF" format="ixt:numdotdecimal" unitRef="USD" id="ixv-198">0.00</ix:nonFraction>
            </p>
          </td>
        </tr>
        <tr>
          <td colspan="5" style="vertical-align: top">
            <p style="margin: 0pt; text-align: right">
					Net Fee Due:
				</p>
          </td>
          <td>
            <!-- BLANK -->
          </td>
          <td>
            <!-- BLANK -->
          </td>
          <td>
            <!-- BLANK -->
          </td>
          <td style="vertical-align: top">
            <p id="NetFeeAmt" style="margin: 0pt; text-align: right">
              <span>$</span>
              <ix:nonFraction name="ffd:NetFeeAmt" contextRef="rc" decimals="INF" format="ixt:numdotdecimal" unitRef="USD" id="ixv-199">28,533.45</ix:nonFraction>
            </p>
          </td>
        </tr>
      </table>
    </div>
    <div>
      <table style="width: 100%; text-indent: 0px;">
        <tbody>
          <tr style="font-family: Arial, Helvetica, sans-serif; font-size: 16px; vertical-align: top;">
            <td>
              <p style="margin:0pt;text-align:left; margin-bottom: 5px;">
                <b>Offering Note</b>
              </p>
            </td>
            <td/>
          </tr>
        </tbody>
      </table>
    </div>
    <div style="padding-bottom: 20px;">
      <table style="width: 100%; text-indent: 0px;">
        <tr style="font-family: Arial, Helvetica, sans-serif; font-size: 16px; vertical-align: top;">
          <td style="width:10pt;">
            <p style="margin:0pt;text-align:left;">
              <sup style="vertical-align:top;line-height:120%;font-size:10px">1</sup>
            </p>
          </td>
          <td colspan="7" style="white-space: pre-line;">
            <ix:nonNumeric name="ffd:OfferingNote" escape="1" contextRef="offrl_1" id="ixv-200">(1a) In accordance with Rule 416 under the Securities Act of 1933, as amended (the "Securities Act"), this registration statement shall be deemed to cover any additional securities that may from time to time be offered or issued under the Associated Banc-Corp 2025 Equity Incentive Plan (the "2025 Plan") to prevent dilution resulting from stock splits, stock dividends, recapitalization or similar transactions that result in an increase in the number of outstanding securities.

(1b)	The Proposed Maximum Offering Price per Unit is estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(a), Rule 457(c) and Rule 457(h) under the Securities Act.  The price per share and aggregate offering price are calculated based on the average of the high and low sales prices of the Registrant's common stock on the New York Stock Exchange on April 29, 2025, in accordance with Rule 457(c) under the Securities Act.

(1c)	The shares being registered by the Registrant on this Registration Statement on Form S-8 under the 2025 Plan include 1,672,000 newly authorized shares of common stock.  The remaining 6,666,762 shares being registered under the 2025 Plan are shares that were previously available for grant under the Associated Banc-Corp 2020 Incentive Compensation Plan (the "2020 Plan").  Of the 6,666,762 additional shares being registered, 2,907,248 shares represent shares that have not been issued under the 2020 Plan and 3,759,514 shares represent shares that may become available due to forfeiture, termination, lapse or satisfaction of an award in cash or property other than shares of common stock in connection with outstanding awards granted under the 2020 Plan.</ix:nonNumeric>
          </td>
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          <td style="width:10pt;"/>
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            <hr style="width:100%;text-align:left;margin-left:0"/>
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          <td style="width:10pt;">
            <p style="margin:0pt;text-align:left;">
              <sup style="vertical-align:top;line-height:120%;font-size:10px">2</sup>
            </p>
          </td>
          <td colspan="7" style="white-space: pre-line;">
            <ix:nonNumeric name="ffd:OfferingNote" escape="1" contextRef="offrl_2" id="ixv-201">See offering note 1.</ix:nonNumeric>
          </td>
        </tr>
        <tr>
          <td style="width:10pt;"/>
          <td colspan="7">
            <hr style="width:100%;text-align:left;margin-left:0"/>
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<span style="display: none;">v3.25.1</span><table class="report" border="0" cellspacing="2" id="id2">
<tr>
<th class="tl" colspan="1" rowspan="1"><div style="width: 200px;"><strong>Submission<br></strong></div></th>
<th class="th"><div>May 01, 2025</div></th>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_SubmissionLineItems', window );"><strong>Submission [Line Items]</strong></a></td>
<td class="text">&#160;<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_dei_EntityCentralIndexKey', window );">Central Index Key</a></td>
<td class="text">0000007789<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_dei_EntityRegistrantName', window );">Registrant Name</a></td>
<td class="text">ASSOCIATED BANC-CORP<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_FormTp', window );">Form Type</a></td>
<td class="text">S-8<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_SubmissnTp', window );">Submission Type</a></td>
<td class="text">S-8<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_FeeExhibitTp', window );">Fee Exhibit Type</a></td>
<td class="text">EX-FILING FEES<span></span>
</td>
</tr>
</table>
<div style="display: none;">
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_dei_EntityCentralIndexKey">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>A unique 10-digit SEC-issued value to identify entities that have filed disclosures with the SEC. It is commonly abbreviated as CIK.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Exchange Act<br> -Number 240<br> -Section 12<br> -Subsection b-2<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">dei_EntityCentralIndexKey</td>
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<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>dei_</td>
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<tr>
<td><strong> Data Type:</strong></td>
<td>dei:centralIndexKeyItemType</td>
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<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
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<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
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<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_dei_EntityRegistrantName">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>The exact name of the entity filing the report as specified in its charter, which is required by forms filed with the SEC.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Exchange Act<br> -Number 240<br> -Section 12<br> -Subsection b-2<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">dei_EntityRegistrantName</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>dei_</td>
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<td><strong> Data Type:</strong></td>
<td>xbrli:normalizedStringItemType</td>
</tr>
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<td><strong> Balance Type:</strong></td>
<td>na</td>
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<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
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<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_FeeExhibitTp">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>No definition available.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_FeeExhibitTp</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
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<tr>
<td><strong> Data Type:</strong></td>
<td>ffd:feeExhibitTypeItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
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<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_FormTp">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>No definition available.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_FormTp</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>ffd:submissionTypeItemType</td>
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<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
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<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_SubmissionLineItems">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>No definition available.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_SubmissionLineItems</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>xbrli:stringItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_SubmissnTp">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>No definition available.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_SubmissnTp</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
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<td><strong> Data Type:</strong></td>
<td>ffd:submissionTypeItemType</td>
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<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
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<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
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</table></div>
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</body>
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</DOCUMENT>
<DOCUMENT>
<TYPE>XML
<SEQUENCE>24
<FILENAME>R2.htm
<DESCRIPTION>IDEA: XBRL DOCUMENT
<TEXT>
<html>
<head>
<title></title>
<link rel="stylesheet" type="text/css" href="include/report.css">
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<span style="display: none;">v3.25.1</span><table class="report" border="0" cellspacing="2" id="id2">
<tr>
<th class="tl" colspan="1" rowspan="1"><div style="width: 200px;"><strong>Offerings<br></strong></div></th>
<th class="th">
<div>May 01, 2025 </div>
<div>USD ($) </div>
<div>shares</div>
</th>
</tr>
<tr class="rh">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingAxis=1', window );">Offering: 1</a></td>
<td class="text">&#160;<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingTable', window );"><strong>Offering:</strong></a></td>
<td class="text">&#160;<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_PrevslyPdFlg', window );">Fee Previously Paid</a></td>
<td class="text">false<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_Rule457aFlg', window );">Rule 457(a)</a></td>
<td class="text">true<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingSctyTp', window );">Security Type</a></td>
<td class="text">Equity<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingSctyTitl', window );">Security Class Title</a></td>
<td class="text">Common Stock, $0.01 par value per share<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_AmtSctiesRegd', window );">Amount Registered | shares</a></td>
<td class="nump">1,672,000<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_MaxOfferingPricPerScty', window );">Proposed Maximum Offering Price per Unit</a></td>
<td class="nump">22.35<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_MaxAggtOfferingPric', window );">Maximum Aggregate Offering Price</a></td>
<td class="nump">$ 37,369,200.00<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_FeeRate', window );">Fee Rate</a></td>
<td class="nump">0.01531%<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_FeeAmt', window );">Amount of Registration Fee</a></td>
<td class="nump">$ 5,721.22<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingNote', window );">Offering Note</a></td>
<td class="text">(1a) In accordance with Rule 416 under the Securities Act of 1933, as amended (the "Securities Act"), this registration statement shall be deemed to cover any additional securities that may from time to time be offered or issued under the Associated Banc-Corp 2025 Equity Incentive Plan (the "2025 Plan") to prevent dilution resulting from stock splits, stock dividends, recapitalization or similar transactions that result in an increase in the number of outstanding securities.

(1b)	The Proposed Maximum Offering Price per Unit is estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(a), Rule 457(c) and Rule 457(h) under the Securities Act.  The price per share and aggregate offering price are calculated based on the average of the high and low sales prices of the Registrant's common stock on the New York Stock Exchange on April 29, 2025, in accordance with Rule 457(c) under the Securities Act.

(1c)	The shares being registered by the Registrant on this Registration Statement on Form S-8 under the 2025 Plan include 1,672,000 newly authorized shares of common stock.  The remaining 6,666,762 shares being registered under the 2025 Plan are shares that were previously available for grant under the Associated Banc-Corp 2020 Incentive Compensation Plan (the "2020 Plan").  Of the 6,666,762 additional shares being registered, 2,907,248 shares represent shares that have not been issued under the 2020 Plan and 3,759,514 shares represent shares that may become available due to forfeiture, termination, lapse or satisfaction of an award in cash or property other than shares of common stock in connection with outstanding awards granted under the 2020 Plan.<span></span>
</td>
</tr>
<tr class="rh">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingAxis=2', window );">Offering: 2</a></td>
<td class="text">&#160;<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingTable', window );"><strong>Offering:</strong></a></td>
<td class="text">&#160;<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_PrevslyPdFlg', window );">Fee Previously Paid</a></td>
<td class="text">false<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_Rule457aFlg', window );">Rule 457(a)</a></td>
<td class="text">true<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingSctyTp', window );">Security Type</a></td>
<td class="text">Equity<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingSctyTitl', window );">Security Class Title</a></td>
<td class="text">Common Stock, $0.01 par value per share (from 2020 Plan)<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_AmtSctiesRegd', window );">Amount Registered | shares</a></td>
<td class="nump">6,666,762<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_MaxOfferingPricPerScty', window );">Proposed Maximum Offering Price per Unit</a></td>
<td class="nump">22.35<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_MaxAggtOfferingPric', window );">Maximum Aggregate Offering Price</a></td>
<td class="nump">$ 149,002,130.70<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_FeeRate', window );">Fee Rate</a></td>
<td class="nump">0.01531%<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_FeeAmt', window );">Amount of Registration Fee</a></td>
<td class="nump">$ 22,812.23<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_OfferingNote', window );">Offering Note</a></td>
<td class="text">See offering note 1.<span></span>
</td>
</tr>
</table>
<div style="display: none;">
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_AmtSctiesRegd">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>The amount of securities being registered.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_AmtSctiesRegd</td>
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<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
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<td>ffd:nonNegativeDecimal2ItemType</td>
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<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
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<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
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<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>Total amount of registration fee (amount due after offsets).</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_FeeAmt</td>
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<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
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<td><strong> Data Type:</strong></td>
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<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>The rate per dollar of fees that public companies and other issuers pay to register their securities with the Commission.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_FeeRate</td>
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<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
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<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_MaxAggtOfferingPric">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>The maximum aggregate offering price for the offering that is being registered.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_MaxAggtOfferingPric</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>ffd:nonNegative100TMonetary2ItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_MaxOfferingPricPerScty">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>The maximum offering price per share/unit being registered.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_MaxOfferingPricPerScty</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>ffd:nonNegativeDecimal4lItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_OfferingNote">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_OfferingNote</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>dtr-types:textBlockItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_OfferingSctyTitl">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>The title of the class of securities being registered (for each class being registered).</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_OfferingSctyTitl</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>ffd:securityTitleItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_OfferingSctyTp">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>Type of securities: "Asset-backed Securities", "ADRs/ADSs", "Debt", "Debt Convertible into Equity", "Equity", "Face Amount Certificates", "Limited Partnership Interests", "Mortgage Backed Securities", "Non-Convertible Debt", "Unallocated (Universal) Shelf", "Exchange Traded Vehicle Securities", "Other"</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_OfferingSctyTp</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>ffd:securityTypeItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_OfferingTable">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>No definition available.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_OfferingTable</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>xbrli:stringItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_PrevslyPdFlg">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>No definition available.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_PrevslyPdFlg</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>xbrli:booleanItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_Rule457aFlg">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Definition</a><div><p>Checkbox indicating whether filer is using Rule 457(a) to calculate the registration fee due.</p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ References</a><div style="display: none;"><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br> -Section 457<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_Rule457aFlg</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>xbrli:booleanItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_OfferingAxis=1">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Details</a><div><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_OfferingAxis=1</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td></td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td></td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td></td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_OfferingAxis=2">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- Details</a><div><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_OfferingAxis=2</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td></td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td></td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td></td>
</tr>
</table></div>
</div></td></tr>
</table>
</div>
</body>
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</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>XML
<SEQUENCE>25
<FILENAME>R3.htm
<DESCRIPTION>IDEA: XBRL DOCUMENT
<TEXT>
<html>
<head>
<title></title>
<link rel="stylesheet" type="text/css" href="include/report.css">
<script type="text/javascript" src="Show.js">/* Do Not Remove This Comment */</script><script type="text/javascript">
							function toggleNextSibling (e) {
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</head>
<body>
<span style="display: none;">v3.25.1</span><table class="report" border="0" cellspacing="2" id="id2">
<tr>
<th class="tl" colspan="1" rowspan="1"><div style="width: 200px;"><strong>Fees Summary<br></strong></div></th>
<th class="th">
<div>May 01, 2025 </div>
<div>USD ($)</div>
</th>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_FeesSummaryLineItems', window );"><strong>Fees Summary [Line Items]</strong></a></td>
<td class="text">&#160;<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_TtlOfferingAmt', window );">Total Offering</a></td>
<td class="nump">$ 186,371,330.70<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_TtlFeeAmt', window );">Total Fee Amount</a></td>
<td class="nump">28,533.45<span></span>
</td>
</tr>
<tr class="ro">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_TtlOffsetAmt', window );">Total Offset Amount</a></td>
<td class="nump">0.00<span></span>
</td>
</tr>
<tr class="re">
<td class="pl" style="border-bottom: 0px;" valign="top"><a class="a" href="javascript:void(0);" onclick="Show.showAR( this, 'defref_ffd_NetFeeAmt', window );">Net Fee</a></td>
<td class="nump">$ 28,533.45<span></span>
</td>
</tr>
</table>
<div style="display: none;">
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_FeesSummaryLineItems">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_FeesSummaryLineItems</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>xbrli:stringItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_NetFeeAmt">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_NetFeeAmt</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>xbrli:monetaryItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
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<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_TtlFeeAmt">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_TtlFeeAmt</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>ffd:nonNegative1TMonetary2ItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_TtlOfferingAmt">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_TtlOfferingAmt</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>ffd:nonNegative1TMonetary2ItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="authRefData" style="display: none;" id="defref_ffd_TtlOffsetAmt">
<tr><td class="hide"><a style="color: white;" href="javascript:void(0);" onclick="Show.hideAR();">X</a></td></tr>
<tr><td><div class="body" style="padding: 2px;">
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">- References</a><div><p>Reference 1: http://www.xbrl.org/2003/role/presentationRef<br> -Publisher SEC<br> -Name Securities Act<br> -Number 230<br></p></div>
<a href="javascript:void(0);" onclick="Show.toggleNext( this );">+ Details</a><div style="display: none;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td><strong> Name:</strong></td>
<td style="white-space:nowrap;">ffd_TtlOffsetAmt</td>
</tr>
<tr>
<td style="padding-right: 4px;white-space:nowrap;"><strong> Namespace Prefix:</strong></td>
<td>ffd_</td>
</tr>
<tr>
<td><strong> Data Type:</strong></td>
<td>ffd:nonNegative1TMonetary2ItemType</td>
</tr>
<tr>
<td><strong> Balance Type:</strong></td>
<td>na</td>
</tr>
<tr>
<td><strong> Period Type:</strong></td>
<td>duration</td>
</tr>
</table></div>
</div></td></tr>
</table>
</div>
</body>
</html>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EXCEL
<SEQUENCE>26
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<DESCRIPTION>IDEA: XBRL DOCUMENT
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            <identifier scheme="http://www.sec.gov/CIK">0000007789</identifier>
            <segment>
                <xbrldi:typedMember dimension="ffd:OfferingAxis">
                    <dei:lineNo>2</dei:lineNo>
                </xbrldi:typedMember>
            </segment>
        </entity>
        <period>
            <startDate>2025-05-01</startDate>
            <endDate>2025-05-01</endDate>
        </period>
    </context>
    <unit id="USD">
        <measure>iso4217:USD</measure>
    </unit>
    <unit id="pure">
        <measure>pure</measure>
    </unit>
    <unit id="Shares">
        <measure>shares</measure>
    </unit>
    <ffd:FormTp contextRef="rc" id="ixv-138">S-8</ffd:FormTp>
    <ffd:SubmissnTp contextRef="rc" id="ixv-139">S-8</ffd:SubmissnTp>
    <ffd:FeeExhibitTp contextRef="rc" id="ixv-140">EX-FILING FEES</ffd:FeeExhibitTp>
    <dei:EntityCentralIndexKey contextRef="rc" id="ixv-141">0000007789</dei:EntityCentralIndexKey>
    <dei:EntityRegistrantName contextRef="rc" id="ixv-142">ASSOCIATED BANC-CORP</dei:EntityRegistrantName>
    <ffd:PrevslyPdFlg contextRef="offrl_1" id="ixv-143">false</ffd:PrevslyPdFlg>
    <ffd:PrevslyPdFlg contextRef="offrl_2" id="ixv-144">false</ffd:PrevslyPdFlg>
    <ffd:FormTp contextRef="rc" id="ixv-178">S-8</ffd:FormTp>
    <dei:EntityRegistrantName contextRef="rc" id="ixv-179">ASSOCIATED BANC-CORP</dei:EntityRegistrantName>
    <ffd:OfferingSctyTp contextRef="offrl_1" id="ixv-180">Equity</ffd:OfferingSctyTp>
    <ffd:OfferingSctyTitl contextRef="offrl_1" id="ixv-181">Common Stock, $0.01 par value per share</ffd:OfferingSctyTitl>
    <ffd:Rule457aFlg contextRef="offrl_1" id="ixv-182">true</ffd:Rule457aFlg>
    <ffd:AmtSctiesRegd
      contextRef="offrl_1"
      decimals="0"
      id="ixv-183"
      unitRef="Shares">1672000</ffd:AmtSctiesRegd>
    <ffd:MaxOfferingPricPerScty
      contextRef="offrl_1"
      decimals="INF"
      id="ixv-184"
      unitRef="USD">22.35</ffd:MaxOfferingPricPerScty>
    <ffd:MaxAggtOfferingPric
      contextRef="offrl_1"
      decimals="INF"
      id="ixv-185"
      unitRef="USD">37369200.00</ffd:MaxAggtOfferingPric>
    <ffd:FeeRate
      contextRef="offrl_1"
      decimals="INF"
      id="ixv-186"
      unitRef="pure">0.0001531</ffd:FeeRate>
    <ffd:FeeAmt
      contextRef="offrl_1"
      decimals="INF"
      id="ixv-187"
      unitRef="USD">5721.22</ffd:FeeAmt>
    <ffd:OfferingSctyTp contextRef="offrl_2" id="ixv-188">Equity</ffd:OfferingSctyTp>
    <ffd:OfferingSctyTitl contextRef="offrl_2" id="ixv-189">Common Stock, $0.01 par value per share (from 2020 Plan)</ffd:OfferingSctyTitl>
    <ffd:Rule457aFlg contextRef="offrl_2" id="ixv-190">true</ffd:Rule457aFlg>
    <ffd:AmtSctiesRegd
      contextRef="offrl_2"
      decimals="0"
      id="ixv-191"
      unitRef="Shares">6666762</ffd:AmtSctiesRegd>
    <ffd:MaxOfferingPricPerScty
      contextRef="offrl_2"
      decimals="INF"
      id="ixv-192"
      unitRef="USD">22.35</ffd:MaxOfferingPricPerScty>
    <ffd:MaxAggtOfferingPric
      contextRef="offrl_2"
      decimals="INF"
      id="ixv-193"
      unitRef="USD">149002130.70</ffd:MaxAggtOfferingPric>
    <ffd:FeeRate
      contextRef="offrl_2"
      decimals="INF"
      id="ixv-194"
      unitRef="pure">0.0001531</ffd:FeeRate>
    <ffd:FeeAmt
      contextRef="offrl_2"
      decimals="INF"
      id="ixv-195"
      unitRef="USD">22812.23</ffd:FeeAmt>
    <ffd:TtlOfferingAmt contextRef="rc" decimals="INF" id="ixv-196" unitRef="USD">186371330.70</ffd:TtlOfferingAmt>
    <ffd:TtlFeeAmt contextRef="rc" decimals="INF" id="ixv-197" unitRef="USD">28533.45</ffd:TtlFeeAmt>
    <ffd:TtlOffsetAmt contextRef="rc" decimals="INF" id="ixv-198" unitRef="USD">0.00</ffd:TtlOffsetAmt>
    <ffd:NetFeeAmt contextRef="rc" decimals="INF" id="ixv-199" unitRef="USD">28533.45</ffd:NetFeeAmt>
    <ffd:OfferingNote contextRef="offrl_1" id="ixv-200">(1a) In accordance with Rule 416 under the Securities Act of 1933, as amended (the "Securities Act"), this registration statement shall be deemed to cover any additional securities that may from time to time be offered or issued under the Associated Banc-Corp 2025 Equity Incentive Plan (the "2025 Plan") to prevent dilution resulting from stock splits, stock dividends, recapitalization or similar transactions that result in an increase in the number of outstanding securities.

(1b)	The Proposed Maximum Offering Price per Unit is estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(a), Rule 457(c) and Rule 457(h) under the Securities Act.  The price per share and aggregate offering price are calculated based on the average of the high and low sales prices of the Registrant's common stock on the New York Stock Exchange on April 29, 2025, in accordance with Rule 457(c) under the Securities Act.

(1c)	The shares being registered by the Registrant on this Registration Statement on Form S-8 under the 2025 Plan include 1,672,000 newly authorized shares of common stock.  The remaining 6,666,762 shares being registered under the 2025 Plan are shares that were previously available for grant under the Associated Banc-Corp 2020 Incentive Compensation Plan (the "2020 Plan").  Of the 6,666,762 additional shares being registered, 2,907,248 shares represent shares that have not been issued under the 2020 Plan and 3,759,514 shares represent shares that may become available due to forfeiture, termination, lapse or satisfaction of an award in cash or property other than shares of common stock in connection with outstanding awards granted under the 2020 Plan.</ffd:OfferingNote>
    <ffd:OfferingNote contextRef="offrl_2" id="ixv-201">See offering note 1.</ffd:OfferingNote>
</xbrl>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
