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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act
of 1934 (Amendment No. )
Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:
[ ]Preliminary Proxy Statement
[ ]Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
[x]Definitive Proxy Statement
[ ]Definitive Additional Materials
[ ]Soliciting Material Pursuant to §240.14a-12

ASSOCIATED BANC-CORP
(Name of Registrant as Specified in its Charter)
(Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):
[x]No fee required
[ ]Fee paid previously with preliminary materials
[ ]Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11
2026 Proxy Statement
Notice of Annual Meeting of Shareholders
To Be Held on April 28, 2026
March 16, 2026
To Our Shareholders:
You are cordially invited to attend the Annual Meeting of Shareholders of Associated Banc-Corp scheduled for 11:00 a.m.
(CDT) on Tuesday, April 28, 2026, which will be conducted solely online via a live webcast. You will be able to attend the
Annual Meeting of Shareholders of Associated Banc-Corp online, vote your shares electronically, and submit questions prior to
and during the meeting by visiting www.virtualshareholdermeeting.com/ASB2026.
On or about March 16, 2026, we began mailing a Notice of Internet Availability of Proxy Materials (Notice) to our shareholders
informing them that our Proxy Statement and our 2025 Form 10‑K, along with voting instructions, are available online. As
more fully described in the Notice, shareholders may choose to access our proxy materials on the Internet or may request paper
copies. This allows us to conserve natural resources and reduces the cost of printing and distributing the proxy materials, while
providing our shareholders with access to the proxy materials in a fast, easily accessible and efficient manner.
The matters expected to be acted upon at the meeting are described in detail in the attached Notice of Annual Meeting of
Shareholders and Proxy Statement.
We appreciate your interest in Associated Banc-Corp and hope you will be able to join us at the Annual Meeting.
Sincerely,
John (Jay) B. Williams
Chairman of the Board
Andrew J. Harmening
President and CEO
433 Main Street
Green Bay, Wisconsin 54301
________________________
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
Tuesday, April 28, 2026
Virtual Meeting at 11:00 a.m. (CDT)
www.virtualshareholdermeeting.com/ASB2026
Items of Business:
1.The election of 10 individuals recommended by the Board of Directors to serve as directors.
2.Advisory approval of Associated Banc-Corp’s named executive officer compensation.
3.The ratification of the selection of KPMG LLP as the independent registered public accounting firm for Associated Banc-
Corp for the year ending December 31, 2026.
4.Such other business as may properly come before the meeting and all adjournments thereof.
Who May Vote:
You may vote if you were a shareholder of record on March 5, 2026.
How to Attend the Annual Meeting of Shareholders:
The Annual Meeting of Shareholders will be a completely virtual meeting, with no physical location. To be admitted to the
Annual Meeting of Shareholders at www.virtualshareholdermeeting.com/ASB2026, you must enter the control number on your
proxy card, voting instruction form or Notice of Internet Availability you previously received. Regardless of whether you plan
to attend the Annual Meeting of Shareholders, we encourage you to vote and submit your proxy in advance of the meeting by
one of the methods described below. You also may vote online during the Annual Meeting of Shareholders by following the
instructions provided on the meeting website during the meeting. For more information, please see page 3 of the accompanying
Proxy Statement.
YOUR VOTE IS IMPORTANT.
IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE
SHAREHOLDER MEETING TO BE HELD ON APRIL 28, 2026:
Associated Banc-Corp’s Proxy Statement and 2025 Form 10-K are available online at http://
materials.proxyvote.com/045487.
YOU ARE ENCOURAGED TO USE ONE OF THE FOLLOWING METHODS TO VOTE IN ADVANCE OF THE
ANNUAL MEETING OF SHAREHOLDERS, NO LATER THAN 11:59 P.M. ET ON APRIL 27, 2026:
BY INTERNET - www.proxyvote.com.
BY TELEPHONE AT 1-800-690-6903.
IF YOU DO NOT VOTE BY INTERNET OR TELEPHONE, YOU ARE URGED TO SIGN, DATE, AND PROMPTLY
RETURN YOUR PROXY SO THAT YOUR SHARES MAY BE VOTED IN ACCORDANCE WITH YOUR WISHES
AND TO HELP ENSURE THE PRESENCE OF A QUORUM AT THE MEETING. REGARDLESS OF THE
NUMBER OF SHARES YOU HOLD, THE PROMPT RETURN OF YOUR SIGNED PROXY OR YOUR PROMPT
VOTE BY INTERNET OR TELEPHONE WILL AID ASSOCIATED BANC-CORP BY REDUCING THE EXPENSE
OF ADDITIONAL PROXY SOLICITATION. THE GIVING OF YOUR PROXY DOES NOT AFFECT YOUR
RIGHT TO VOTE IF YOU ATTEND THE MEETING VIRTUALLY.
Randall J. Erickson
Executive Vice President,
General Counsel &
Corporate Secretary
Green Bay, Wisconsin
March 16, 2026
TABLE OF CONTENTS

GENERAL INFORMATION | 1
PROPOSAL 1: ELECTION OF DIRECTORS | 4
NOMINEES FOR ELECTION TO OUR BOARD | 4
DIRECTOR QUALIFICATIONS | 9
BOARD EXPERIENCE AND COMPETENCIES | 9
BOARD SELF-ASSESSMENT PROCESS | 10
DIRECTOR SKILLS AND EXPERIENCE MATRIX | 11
RECOMMENDATION OF THE BOARD OF DIRECTORS | 12
AFFIRMATIVE DETERMINATIONS REGARDING DIRECTOR INDEPENDENCE | 12
INFORMATION ABOUT THE BOARD OF DIRECTORS | 13
BOARD COMMITTEES AND MEETING ATTENDANCE | 13
SEPARATION OF BOARD CHAIRMAN AND CEO | 15
DIRECTOR NOMINEE RECOMMENDATIONS | 15
COMMUNICATIONS BETWEEN SHAREHOLDERS, INTERESTED PARTIES AND THE BOARD | 15
COMPENSATION AND BENEFITS COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION | 15
STOCK OWNERSHIP | 16
SECURITY OWNERSHIP OF BENEFICIAL OWNERS | 16
STOCK OWNERSHIP GUIDELINES FOR EXECUTIVE OFFICERS AND DIRECTORS | 17
INSIDER TRADING POLICY | 17
SECURITY OWNERSHIP OF DIRECTORS AND MANAGEMENT | 17
COMMON STOCK | 18
RESTRICTED STOCK UNITS | 19
DEPOSITARY SHARES OF PREFERRED STOCK | 20
OWNERSHIP IN DIRECTORS’ DEFERRED COMPENSATION PLAN | 21
PROPOSAL 2: ADVISORY APPROVAL OF ASSOCIATED BANC-CORP’S NAMED EXECUTIVE OFFICER COMPENSATION | 22
RECOMMENDATION OF THE BOARD OF DIRECTORS | 22
LETTER TO SHAREHOLDERS | 23
COMPENSATION DISCUSSION AND ANALYSIS | 25
COMPENSATION AND BENEFITS COMMITTEE REPORT | 41
EXECUTIVE COMPENSATION TABLES | 42
DIRECTOR COMPENSATION | 53
DIRECTORS’ DEFERRED COMPENSATION PLAN | 53
DIRECTOR COMPENSATION IN 2025 | 54
RELATED PARTY TRANSACTIONS | 55
RELATED PARTY TRANSACTION POLICIES AND PROCEDURES | 55
PROPOSAL 3: RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM | 56
FEES PAID TO INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM | 56
RECOMMENDATION OF THE BOARD OF DIRECTORS | 56
REPORT OF THE AUDIT COMMITTEE | 57
OTHER MATTERS THAT MAY COME BEFORE THE MEETING | 58
SHAREHOLDER PROPOSALS | 58
APPENDIX A: RECONCILIATION OF NON-GAAP FINANCIAL MEASURES | A-i

1
PROXY STATEMENT
GENERAL INFORMATION

PURPOSE

This Proxy Statement is furnished in connection with the solicitation of proxies by the Board of Directors (the “Board”) of
Associated Banc-Corp (“Associated”) to be voted at the Annual Meeting of Shareholders at 11:00 a.m. (CDT) on Tuesday,
April 28, 2026 (the “Annual Meeting”), which will be held virtually at www.virtualshareholdermeeting.com/ASB2026, and at
any and all adjournments of the Annual Meeting.
The cost of solicitation of proxies will be borne by Associated. In addition to solicitation by mail, some of Associated’s
directors, officers, and colleagues may, without extra compensation, solicit proxies by telephone or personal interview.
Associated has retained Innisfree M&A Incorporated to solicit proxies for the Annual Meeting from brokers, bank nominees
and other institutional holders. Associated has agreed to pay Innisfree M&A Incorporated $50,000 for shareholder engagement
consulting, analytics and proxy solicitation services. Arrangements will be made with brokerage houses, custodians, nominees,
and other fiduciaries to send proxy materials to their principals, and they will be reimbursed by Associated for postage and
clerical expenses.

INTERNET AVAILABILITY OF PROXY MATERIALS

Securities and Exchange Commission (“SEC”) rules allow us to make our Proxy Statement and other annual meeting materials
available to you on the Internet. On or about March 16, 2026, we began mailing a Notice of Internet Availability of Proxy
Materials (the “Notice”) to our shareholders advising them that this Proxy Statement and our Annual Report on Form 10-K for
the year ended December 31, 2025 (the “2025 Form 10-K”), along with voting instructions, may be accessed over the Internet
at www.virtualshareholdermeeting.com/ASB2026. You may access these materials and vote your shares over the Internet, or
request that a printed copy of the proxy materials be sent to you. If you want to receive a paper or e-mail copy of these
materials, you must make the request over the Internet at www.proxyvote.com, by calling toll free 1-800-579-1639, or by
sending an e-mail to sendmaterial@proxyvote.com, on or before April 14, 2026. There is no charge to you for requesting a
paper or e-mail copy from sendmaterial@proxyvote.com. If you previously elected to receive our proxy materials
electronically, these materials will continue to be sent via e-mail unless you change your election.

WHO CAN VOTE

The Board has fixed the close of business on March 5, 2026, as the record date (the “Record Date”) for the determination of
shareholders entitled to receive notice of, and to vote at, the Annual Meeting. Each share of Associated’s common stock, par
value $0.01 (the “Common Stock”), is entitled to one vote on each matter to be voted on at the Annual Meeting. No other class
of securities will be entitled to vote at the Annual Meeting.

QUORUM AND SHARES OUTSTANDING

The presence, in person or by proxy, of the majority of the outstanding shares of Common Stock entitled to vote at the Annual
Meeting is required to constitute a quorum for the transaction of business at the Annual Meeting. There were 165,333,570
shares of Common Stock issued and outstanding at the close of business on the Record Date.
2

REQUIRED VOTES

The number of affirmative votes required to approve each of the proposals to be considered at the Annual Meeting is as
follows:
Proposal 1 - Election of Directors
The 10 nominees who receive the largest number of affirmative votes cast at the Annual Meeting will be elected as directors.
Under Associated’s Corporate Governance Guidelines, any nominee in an uncontested election who receives a greater number
of votes “withheld” from than votes “FOR” his or her election is required to tender his or her resignation following certification
of the shareholder vote. The Corporate Governance and Social Responsibility Committee is required to make a recommendation
to the Board with respect to any such letter of resignation, and the Board is required to take action with respect to this
recommendation and to disclose its decision and decision-making process.
Other Proposals
The affirmative vote of a majority of the votes cast is required to approve each of the other proposals.

ABSTENTIONS AND BROKER NON-VOTES

Abstentions will be treated as shares that are present and entitled to vote for purposes of determining the presence of a quorum
but as unvoted for purposes of determining the approval of any matter submitted to shareholders for a vote. If a broker indicates
on the proxy that it does not have discretionary authority as to certain shares to vote on a particular matter, those shares will not
be considered as present and entitled to vote with respect to that matter but will be considered as present and entitled to vote for
purposes of determining the presence of a quorum for the meeting. Votes that are withheld and Broker Non-Votes will have no
effect on Proposal 1, and Abstentions and Broker Non-Votes will have no effect on the outcome of the vote for Proposals 2 and
3.

HOW YOU CAN VOTE

Shareholders are urged to vote as promptly as possible by Internet or telephone, or by signing, dating, and returning the proxy
card in the envelope provided. If no specification is made, the shares will be voted “FOR” the election of the Board’s nominees
for director, “FOR” the advisory approval of Associated’s named executive officer (“NEO”) compensation, and “FOR” the
ratification of the selection of KPMG LLP as Associated’s independent registered public accounting firm for 2026.
VOTE BY INTERNET - www.proxyvote.com. Use the Internet to transmit your voting instructions and for electronic delivery
of information up until 11:59 p.m. Eastern Time on April 27, 2026. Have your Notice or proxy card, if you have requested
paper copies of the proxy materials, in hand when you access the website and follow the instructions to obtain your records and
to create an electronic voting instruction form. You will be required to enter the unique control number imprinted on your
Notice or proxy card in order to vote online. The Internet voting procedures are designed to authenticate shareholders’
identities, to allow shareholders to provide their voting instructions, and to confirm that shareholders’ instructions have been
recorded properly. You should be aware that there might be costs associated with your electronic access, such as usage charges
from Internet access providers and telephone companies. If you vote by Internet, please do not mail your proxy card.
VOTE BY TELEPHONE - 1-800-690-6903. Use any touch-tone telephone to transmit your voting instructions no later than
11:59 p.m. Eastern Time on April 27, 2026. Have your Notice or proxy card, if you have requested paper copies of the proxy
materials, in hand when you call and then follow the instructions. If you vote by telephone, please do not mail your proxy
card.
AT THE VIRTUAL ANNUAL MEETING - You also may vote online during the Annual Meeting by following the
instructions provided on the meeting website during the Annual Meeting. For additional information, see the section below
entitled “Virtual Meeting Information.”

REVOCATION OF PROXY

Proxies may be revoked at any time prior to the time they are exercised by filing with the Corporate Secretary of Associated a
written revocation or a duly executed proxy bearing a later date, or by voting at the Annual Meeting via the meeting platform.
Proxies may not be revoked by telephone, and may not be revoked via the Internet prior to the Annual Meeting.
The Corporate Secretary of Associated is Randall J. Erickson, 433 Main Street, Green Bay, Wisconsin 54301.
3

VIRTUAL MEETING INFORMATION

Associated has determined to hold a completely virtual meeting to leverage technology to provide expanded access, improved
communication and cost savings for our shareholders and for Associated.
There will not be a physical location for the Annual Meeting.
To participate in the Annual Meeting, please visit www.virtualshareholdermeeting.com/ASB2026 and enter the 16-digit control
number included on your proxy card, or on the instructions that accompanied your proxy materials. You may begin to log into
the meeting platform beginning at 10:45 a.m. CDT on the meeting date. The Annual Meeting will begin promptly at 11:00 a.m.
CDT.
Please allow yourself sufficient time to log into the Annual Meeting and to ensure you can hear the streaming audio before the
meeting starts.
You will be able to submit questions during the Annual Meeting by following the instructions provided on the meeting website.
We will answer questions relevant to meeting matters that comply with the meeting rules of conduct during the Annual
Meeting. You will also be able to examine our shareholder list during the Annual Meeting by following the instructions
provided on the meeting website.
If you encounter any technical difficulties with the virtual meeting website on the meeting day, please call the technical support
number that will be posted on the virtual meeting log-in page.
4
PROPOSAL 1:
ELECTION OF DIRECTORS
Each director elected at the Annual Meeting will serve for a one-year term expiring at the 2027 Annual Meeting and until his or
her successor is duly elected and qualified. The term of each current director listed under “Nominees for Election to Our Board”
expires at the Annual Meeting.
Unless otherwise directed, all proxies will be voted “FOR” the election of each of the individuals nominated to serve as
directors. The biographical information below for each nominee includes the specific experience, qualifications, attributes or
skills that led to the Corporate Governance and Social Responsibility Committee’s conclusion that such nominee should serve
as a director. The 10 nominees receiving the largest number of affirmative votes cast at the Annual Meeting will be elected as
directors. Under Associated’s Corporate Governance Guidelines, any nominee in an uncontested election who receives a greater
number of votes “withheld” from than votes “FOR” his or her election is required to tender his or her resignation following
certification of the shareholder vote. The Corporate Governance and Social Responsibility Committee is required to make a
recommendation to the Board as to whether to accept any such resignation, and the Board is required to take action with respect
to this recommendation and to disclose its decision and decision-making process.
Each nominee has consented to serve as a director, if elected, and as of the date of this Proxy Statement, Associated has no
reason to believe that any of the nominees will be unable to serve.
In accordance with Associated's Corporate Governance Guidelines and Amended and Restated Bylaws, R. Jay Gerken, Robert
A. Jeffe, and Gale E. Klappa will not be standing for reelection because each of them will have reached the age of 75 as of the
date of the Annual Meeting. Associated is grateful to Mr. Gerken, Mr. Jeffe, and Mr. Klappa for their dedicated service to
Associated and its shareholders.
Other than as noted, the information presented below is as of March 5, 2026.

NOMINEES FOR ELECTION TO OUR BOARD

Judith P. Greffin |
Director since 2017 Age: 65 | Ms. Greffin served as Executive Vice President and Chief Investment Officer at the Allstate Corporation (NYSE: ALL) from 2008 to 2016. Prior to this position, Ms. Greffin held several other key positions at Allstate from 1990 to 2008. Ms. Greffin currently serves on the board of Church Mutual Insurance Company and Trustmark Mutual Holding Company, and she serves as chair of the investment committee at both institutions. In addition, she serves on the boards of the Northwestern Medical Group, which is part of Northwestern Memorial Healthcare, where she serves as a member of the audit and finance committees, the Field Museum of Natural History, and DePaul University, where she serves as the chair of the investment committee. She also serves on the board of Growing Community Media. Ms. Greffin’s qualifications to serve as a director of Associated and member of the Enterprise Risk Committee and the Trust Committee include her extensive investment, strategy and risk mitigation background as well as her executive leadership experience at a large publicly traded company. Ms. Greffin is also a Chartered Financial Analyst.
Michael J. Haddad |
Director since 2019 Age: 59 | Mr. Haddad has been the Chair of the Board of Directors of Schreiber Foods, Inc., an employee-owned, international dairy company headquartered in Green Bay, Wisconsin, since 2019. He served as President and Chief Executive Officer of Schreiber Foods, Inc. from 2009 to 2019, having served in a number of positions of increasing responsibility with the company since 1995. Mr. Haddad is also a member of the Board of Directors of the Green Bay Packers, Inc. and the Board of Directors of the John and Ingrid Meng Family Foundation. He also served as chair of the 2025 NFL Draft Green Bay Host Committee. Mr. Haddad’s qualifications to serve as a director of Associated and member of the Audit Committee and of the Trust Committee include his extensive experience as a CEO and board member of a large global food company with annual revenues over $7 billion, and his long- standing familiarity with the markets in which Associated is headquartered and serves. Mr. Haddad also meets the requirements of an audit committee financial expert.

5

Andrew J. Harmening |
Director since 2021 Age: 56 | Mr. Harmening joined Associated Banc-Corp as President and Chief Executive Officer in April 2021. Mr. Harmening has more than 25 years of industry experience. Prior to joining Associated, Mr. Harmening served as senior executive vice president, consumer and business banking director for Huntington Bank from 2017 to 2021. Mr. Harmening serves on the board of the Boys and Girls Club of Greater Milwaukee and the Board of Trustees for Northwestern Mutual. Mr. Harmening also serves on the board of directors of the Metropolitan Milwaukee Association of Commerce (MMAC). Mr. Harmening’s qualifications to serve as a director and Chair of the Corporate Development Committee include his extensive experience in the banking industry and his significant senior management experience at large financial institutions.
Rodney Jones-Tyson |
Director since 2024 Age: 57 | Mr. Jones-Tyson is currently the Global Chief Human Resources Officer of Baird Financial Group, a privately held, employee-owned financial services company. Prior to this position, Mr. Jones-Tyson held several key positions at Baird including Chief Risk Officer from 2018 to 2021, Chief Operating Officer, Global Investment Banking from 2011 to 2018 and Director of Corporate Development from 2007 to 2011. Mr. Jones-Tyson has 35 years of financial services industry experience, including corporate and consumer credit and capital markets/ mergers & acquisitions. Since 2022, Mr. Jones-Tyson has served as a member of the Board of Trustees of Investors Real Estate Trust, d/b/a, Centerspace (NYSE: CSR) where he serves as chair of the Compensation Committee and is a member of the Nominations and Corporate Governance Committee. Mr. Jones-Tyson serves on the board of the United Way of Greater Milwaukee & Waukesha County and is a prior board chair of IFF and Foundation for Homan Square. Mr. Jones-Tyson’s qualifications to serve as a director of Associated and member of the Audit Committee and the Compensation and Benefits Committee include his background in human resources, and his 35 years of experience working for global financial services companies. Mr. Jones-Tyson brings C-suite level leadership and broad knowledge of the financial services industry. He also meets the requirements of an audit committee financial expert.

6

Eileen A. Kamerick |
Director since 2007 Age: 67 | Ms. Kamerick is an adjunct professor at leading law schools and consults on corporate governance and financial strategy matters. Ms. Kamerick has served as Chief Financial Officer at several leading companies, Houlihan Lokey, Heidrick & Struggles International, Inc., Leo Burnett, and BP Amoco Americas. She also currently serves as an independent director for VALIC Company I, where she serves as chair of the audit committee, serves as independent director for ACV Auctions (NASDAQ:ACVA), where she serves as chair of the audit committee, and serves as Chairman of 22 closed-end mutual funds in the Legg Mason mutual fund complex. She previously served on the board of directors of Hochschild Mining, plc from November 2016 to June 2023 and was a trustee for the 24 AIG and Anchor Trust Funds from January 2018 until December 2021. Ms. Kamerick has formal training in law, finance, and accounting. Ms. Kamerick’s qualifications to serve as a director of Associated, Chair of the Corporate Governance and Social Responsibility Committee and member of the Compensation and Benefits Committee and the Corporate Development Committee include her executive level responsibilities for the financial operations of both public and private companies, her board positions on public companies, and her experience as a frequent law school lecturer on corporate governance and corporate finance. She is also a National Association of Corporate Directors Board Leadership Fellow. In addition, Ms. Kamerick has earned the National Association of Corporate Directors Directorship Certification. In addition, Ms. Kamerick has earned the CERT, Certificate in Cybersecurity Oversight. She also attended the 2025 NACD Directors Summit. In 2022, Ms. Kamerick attended the NACD Master Class, a course designed for experienced public company board and board committee leaders. In 2022, Ms. Kamerick also was recognized as an NACD Directorship 100 honoree. Although Ms. Kamerick is not currently serving on Associated’s Audit Committee, she meets the requirements of an audit committee financial expert.
Kristen M. Ludgate |
Director since 2024 Age: 63 | Ms. Ludgate served as a Strategic Advisor at HP Inc. (NYSE: HPQ), a global provider of personal computing and other digital devices, imaging and printing products, and related technologies, solutions and services from January 2025 until June 2025. She was previously HP’s Chief People Officer, from 2021 through January 2025, overseeing all people, culture, workforce, and human resources strategies, functions, and programs for HP’s global organization. She was also a director of the HP Foundation and co-chair of HP’s enterprise crisis management team. Ms. Ludgate previously served as Executive Vice President and Chief Human Resources Officer for 3M Company (NYSE: MMM) from 2018 to 2021, where she led People & Culture as a key strategic priority for 3M. Over more than fifteen years at 3M, Ms. Ludgate held a variety of other legal and executive leadership roles, including as 3M’s Senior Vice President, Enterprise Services and Communications, Associate General Counsel and Chief Compliance Officer, and Associate General Counsel and Chief Employment Counsel. Ms. Ludgate was also chair of the 3M Foundation Board from 2018 to 2021. Ms. Ludgate currently serves on the Board of Directors of Open Text Corporation (NASDAQ: OTEX), a global software company that develops and sells information management software and is headquartered in Waterloo, Ontario, Canada and is a trustee for Ewing Marion Kauffman Foundation, a foundation based in Kansas City with over $3 billion in assets that focuses on entrepreneurship, college access, and workforce development. Ms. Ludgate’s qualifications to serve as a director of Associated and member of its Compensation and Benefits Committee and Corporate Governance and Social Responsibility Committee include her experience in executive leadership roles across legal and human resources functions, her experience working closely with public company boards and leadership teams, her role leading multiple organization transformation initiatives, and her background in compensation matters.

7

Cory L. Nettles |
Director since 2013 Age: 56 | Mr. Nettles is the Founder and Managing Director of Generation Growth Capital, Inc., a private equity fund. He was Of Counsel at Quarles & Brady LLP from 2007 to 2016. He previously served as Secretary for the Wisconsin Department of Commerce from 2002 to 2004. Mr. Nettles serves on the boards of Weyco Group, Inc. (NASDAQ: WEYS), Robert W. Baird's Baird Funds, Inc., mutual fund complex, American Family Mutual Insurance Holding Company, Advocate Health, and several nonprofit organizations. He previously served on the board of The Private Bank-Wisconsin. Mr. Nettles’ qualifications to serve as a director of Associated, Chair of the Enterprise Risk Committee and member of the Corporate Governance and Social Responsibility Committee and Corporate Development Committee include his strong business background and legal experience.
Owen J. Sullivan |
Director since 2024 Age: 68 | Mr. Sullivan served as President and Chief Operating Officer of NCR (NYSE: NCR), a global leader in ATM, POS and digital banking from 2018 until his retirement in 2023. Prior to 2018, Mr. Sullivan was an independent consultant, providing strategic planning, consulting and executive mentoring for private equity firms and other investor groups. He also served as President of the Specialty Brands and Experis units at ManpowerGroup Inc. from 2010 to 2013 and served as the Chief Executive Officer of the Right Management and Jefferson Wells, International, Inc. subsidiaries from 2004 to 2013. Mr. Sullivan’s board experience also includes serving as a director of Computer Task Group, Inc., a publicly traded firm providing IT solutions and staffing solutions in North America, Europe and India, from 2017 to 2021, a director of Johnson Financial Group, a privately held financial services firm, from 2014 to 2019, a director of the Medical College of Wisconsin from 2009 to 2019, and a director of Journal Communications, a publicly traded media company, from 2007 to 2013. Mr. Sullivan also served on the Marquette University Board of Trustees from 2013 to 2025 where he served as chairman from 2017 to 2020. Mr. Sullivan currently serves on the Board of Directors of Blackstone Infrastructure Strategies L.P. (BXINFRA). He received a bachelor’s degree from Marquette University and completed executive education at the Kellogg School of Business at Northwestern University and Harvard Business School. Mr. Sullivan’s qualifications to serve as a director of Associated and member of the Compensation and Benefits Committee, Enterprise Risk Committee, and Corporate Development Committee include his decades of experience in mergers and acquisitions, talent acquisition, retention and development working for global financial services companies.

8

Karen T. van Lith |
Director since 2004 Age: 66 | Ms. van Lith is founder and Chief Executive Officer of APEL Worldwide, LLC, an eCommerce investor. She was President, Chief Executive Officer and a director of MakeMusic, Inc., a publicly held technology solutions provider, from 2011 until the company was taken private in 2012. Ms. van Lith was President and Chief Executive Officer of Gelco Information Network, a private equity owned provider of transaction and information processing systems from 2000 until its sale in 2007. Ms. van Lith was serving in multiple interim CEO roles for companies going through disruptive transformation when not serving in full-time capacities prior to 2019. Prior to Gelco, she held senior executive finance and M&A roles at publicly-held companies, including Ceridian HCM Holding Inc. and Deluxe Corporation. Ms. van Lith’s prior board experience also includes serving as a director of E.A. Sween, a privately held company doing business as Deli Express, from August 2012 to December 2019, a director of XRS Corporation, a publicly traded provider of fleet operations solutions to the transportation industry from 2010 until its sale to Omnitracs in 2014, and a director of CNS, a publicly traded consumer goods company, from 2003 until its 2006 sale to GlaxoSmithKline. Ms. van Lith’s qualifications to serve as a director of Associated, Chair of the Trust Committee and a member of the Audit Committee include her education in finance and accounting along with her past and present directorship experience in both public and private companies, as well as having earned NACD Director Certification. Ms. van Lith provides the board with a strong understanding of accounting and experience in financial roles of large publicly held companies. She was a CPA, has practiced with an international public accounting firm and has served in various executive capacities. She also meets the requirements of an audit committee financial expert.
John (Jay) B. Williams |
Director since 2011 Age: 74 | Mr. Williams is Chairman of the Board. He joined the Board of Directors in July 2011 following a 37-year career in banking. He is also past President and Chief Executive Officer of the Milwaukee Public Museum, Inc. Mr. Williams’ banking career included leadership roles in retail, commercial, private client, operations and technology along with experience in mergers and acquisitions. He is Chairman of the Board of Church Mutual Insurance Company, which insures over 100,000 religious institutions. Mr. Williams’ qualifications to serve as Chairman of Associated and as a member of the Corporate Development Committee include his vast experience in the banking industry, as well as having earned NACD Director Certification, his status as a NACD Board Leadership Fellow and having earned a NACD Certificate in Cybersecurity Oversight. In 2023, Mr. Williams was recognized as an NACD Directorship 100 honoree. Although Mr. Williams is not currently serving on Associated’s Audit Committee, Mr. Williams also meets the requirements of an audit committee financial expert.

9

DIRECTOR QUALIFICATIONS

Directors are responsible for overseeing Associated’s business consistent with their fiduciary duty to shareholders. This
significant responsibility requires highly skilled individuals with a variety of qualities, attributes and professional experience.
The Board believes that there are certain general requirements for service on Associated’s Board of Directors that are applicable
to all directors, and other skills and experience that should be represented on the Board as a whole but not necessarily by every
director. The Board and the Corporate Governance and Social Responsibility Committee consider the qualifications of directors
and director candidates individually and in the broader context of the Board’s overall composition and Associated’s current and
future needs.
In its assessment of each nominee for director, including those recommended by shareholders, the Corporate Governance and
Social Responsibility Committee considers the nominee’s judgment, integrity, experience, independence, understanding of
Associated’s business or other related industries and such other factors that the Corporate Governance and Social Responsibility
Committee determines are pertinent in light of the current needs of the Board. The Corporate Governance and Social
Responsibility Committee also takes into account the ability of a director to devote the time and effort necessary to fulfill his or
her responsibilities to Associated.
The Board and the Corporate Governance and Social Responsibility Committee require that each director be a person of high
integrity with a proven record of success in his or her field. Each director must demonstrate innovative thinking, familiarity
with and respect for corporate governance requirements and practices, an appreciation of individuals from different
backgrounds and a commitment to sustainability and to dealing responsibly with social issues. In addition to the qualifications
required of all directors, the Board conducts interviews of potential director candidates to assess intangible qualities including
the individual’s ability to ask difficult questions and, simultaneously, to work collegially.
The Board believes that the combination of qualifications, skills and experiences of each of the director nominees will
contribute to an effective and well-functioning Board. The Board and the Corporate Governance and Social Responsibility
Committee believe that, individually and as a whole Board, the directors possess the necessary qualifications to provide
effective oversight of the business and quality advice and counsel to Associated’s management.

BOARD EXPERIENCE AND COMPETENCIES

The Corporate Governance and Social Responsibility Committee considers the attributes outlined in the Corporate Governance
and Social Responsibility Committee Charter when considering director nominees. While these attributes are considered on an
ongoing basis, they are particularly considered in the recruitment and deliberation regarding prospective director nominees. The
Corporate Governance and Social Responsibility Committee Charter outlines desired characteristics for Board member
experience and competencies. The Corporate Governance and Social Responsibility Committee believes that Associated’s
interests are best served by maintaining a diverse and active Board membership with members who are willing, able and well-
situated to provide insight into current business conditions, opportunities and risks. The “outside” perspectives of the Board
members are key contributors to our success.
The Corporate Governance and Social Responsibility Committee periodically assesses the effectiveness of these key attributes.
In light of the current Board’s representation of diverse industry, background, communities within Associated’s markets,
professional expertise and racial and gender diversity, the Corporate Governance and Social Responsibility Committee believes
that Associated’s process for considering director nominees effectively serves the best interests of Associated and its
shareholders.
10

BOARD SELF-ASSESSMENT PROCESS

Associated’s Board undergoes an internal self-assessment process on an annual basis. The internal process consists of
interviews with individual directors, led by the Chairman of the Board, intended to solicit feedback on a wide variety of matters
as a means of identifying strengths, weaknesses, areas or interest or concern, and opportunities for improvement. Interview
topics include, among others, positive aspects of Board operation; areas for improvement; director skill sets, size and age
limitation policy; committee effectiveness; tools for providing directors with important information about Associated; and the
Board’s engagement with management. The feedback gathered from these interviews is compiled and reported to the full
Board for review, discussion and action as appropriate.
In addition, it is the Board’s intention to participate in a full self-assessment process conducted by an outside advisory service
approximately every three years. In 2025, a self-assessment process was conducted through an engagement with the National
Association of Corporate Directors (NACD). The advisor-led self-assessment process was designed to provide a comprehensive
review of the competencies and overall effectiveness of the Board and to help align priorities, with a focus on five core areas:
Board composition; talent oversight and CEO succession; Board processes and operations; strategy oversight; and risk
management. The process included tailored interviews with individual directors. At the conclusion of the evaluation process,
an NACD faculty member met with the Board to discuss recommendations and conducted a presentation on best practices in
corporate governance related to key findings of the evaluation.
11

DIRECTOR SKILLS AND EXPERIENCE MATRIX

The following matrix provides information about Associated’s director nominees, including certain types of knowledge, skills,
experience and other attributes possessed by one or more of them which the Board believes are relevant to Associated’s
business and industry. While all of the areas listed on the matrix are relevant to Associated, the Board considers certain areas to
be of particular importance, including:
•Information Technology/Cyber Security, which is necessary for the Board’s ongoing direction and oversight of
Associated’s management of this continuously emerging area of risk;
•Human Capital, because of the importance to Associated of attracting and retaining a diverse, committed team of
colleagues to serve our customers and support our communities;
•Risk Management, which is critical to protecting Associated’s customers, maintaining its reputation and preserving its
value; and
•Corporate Governance, because sound governance is essential for increasing shareholder value through enhancing
corporate performance and accountability, while taking into account other Associated stakeholders.
The matrix does not capture all of the knowledge, skills, experiences or attributes possessed by the director nominees, and the
Board believes that each director nominee has the ability to contribute to the decision-making process in every area listed.

| Greffin | Haddad | Harmening | Jones-Tyson | Kamerick | Ludgate | Nettles | Sullivan | van Lith | Williams
Knowledge Skills and Experience
Audit/Accounting/Finance/Capital Allocation | · | · | · | · | · |  |  | · | · | ·
Banking & Financial Services | · |  | · | · | · |  |  | · |  | ·
Business Operations | · | · | · | · | · | · |  | · | · | ·
Marketing |  | · | · |  |  |  |  | · | · | ·
Corporate Governance | · | · | · | · | · | · | · | · | · | ·
Customer Focus | · | · | · | · |  |  |  | · | · | ·
Environmental |  | · |  |  |  |  |  |  |  |
M&A |  | · | · | · | · | · | · | · | · | ·
Executive Compensation | · | · | · | · | · | · |  | · | · | ·
Human Capital |  | · | · | · |  | · | · | · | · | ·
Information Technology/Cyber Security | · | · | · | · | · |  |  | · | · | ·
Regulatory | · | · | · |  | · | · | · |  | · | ·
Risk Management | · | · | · | · | · | · | · | · |  | ·
Strategic Planning & Strategy | · | · | · | · | · | · | · | · | · | ·
Demographics
Race/Ethnicity
African American |  |  |  | · |  |  | · |  |  |
Asian/Pacific Islander |  |  |  |  |  |  |  |  |  |
White/Caucasian | · | · | · |  | · | · |  | · | · | ·
Hispanic/Latino |  |  |  |  |  |  |  |  |  |
Native American |  |  |  |  |  |  |  |  |  |
Gender
Male |  | · | · | · |  |  | · | · |  | ·
Female | · |  |  |  | · | · |  |  | · |

12

RECOMMENDATION OF THE BOARD OF DIRECTORS

The Board recommends that shareholders vote “FOR” the election of each of the Board’s nominees.

AFFIRMATIVE DETERMINATIONS REGARDING DIRECTOR INDEPENDENCE

Associated’s Board has considered the independence of the nominees for election at the Annual Meeting and all individuals
who served as directors during any portion of 2025, under the corporate governance rules of the NYSE. The Board has
determined that all such directors are independent under the NYSE corporate governance rules, except for Mr. Harmening,
President and Chief Executive Officer (“CEO”) of Associated. Mr. Harmening is not independent because he serves as an
executive officer of Associated, and not because of any other transactions or relationships.
13
INFORMATION ABOUT THE BOARD OF DIRECTORS

BOARD COMMITTEES AND MEETING ATTENDANCE

The Board held eight meetings during 2025. During 2025, each director who was a director for all of 2025 attended at least 75%
of the Board meetings held, and at least 75% of the meetings of each committee of which he or she was a member.
The Board convened an executive session of its non-management directors at all of its regular board meetings held in 2025.
Executive sessions of Associated’s non-management directors are presided over by the Chairman of the Board.
All of the directors serve on the Boards of two of Associated’s operating subsidiaries, Associated Bank, National Association
and Associated Trust Company, National Association. The Board believes that a single governing body to advise and determine
strategy for the organization provides the Board with a comprehensive picture of the level and trends in operational and
compliance risk exposure for the entire organization and ensures comprehensive oversight of regulatory matters.
The Board has adopted Corporate Governance Guidelines, including a Code of Business Conduct and Ethics, which can be
found on Associated’s website at www.associatedbank.com, “Investor Relations,” “Governance Documents.” Associated will
describe on its website any amendments to or waivers from our Code of Business Conduct and Ethics in accordance with all
applicable laws and regulations.
It is Associated’s policy that all directors and nominees for election as directors at the Annual Meeting attend the Annual
Meeting, except under extraordinary circumstances. All directors and nominees for director at the time of the 2025 Annual
Meeting of Shareholders attended the meeting.
The Board has adopted written charters for all of its standing committees. The committee charters can be found on Associated’s
website at www.associatedbank.com, “Investor Relations,” “Governance Documents.” The following summarizes the
responsibilities of the various committees.
The following table lists the members of each of the standing committees as of February 13, 2026 and the number of meetings
held by each committee during 2025.

Name | Audit | Compensation and Benefits | Corporate Development | Corporate Governance and Social Responsibility | Enterprise Risk | Trust
R. Jay Gerken(1) | · |  |  |  | · |
Judith P. Greffin |  |  |  |  | · | ·
Michael J. Haddad(1) | · |  |  |  |  | ·
Andrew J. Harmening* |  |  | Chair |  |  |
Robert A. Jeffe(1) | Chair |  | · |  | · |
Rodney Jones-Tyson(1) | · | · |  |  |  |
Eileen A. Kamerick(1) |  | · | · | Chair |  |
Gale E. Klappa(1) |  | Chair | · | · |  |
Kristen M. Ludgate |  | · |  | · |  |
Cory L. Nettles |  |  | · | · | Chair |
Owen J. Sullivan |  | · | · |  | · |
Karen T. van Lith(1) | · |  |  |  |  | Chair
John (Jay) B. Williams(1)(2) |  |  | · |  |  |
Number of Meetings | 9 | 6 | 3 | 4 | 10 | 4

* President and Chief Executive Officer of Associated
(1)The Board has determined that this director qualifies as an audit committee financial expert.
(2)As Chairman of the Board, Mr. Williams may attend meetings of any Board committee.
14
Audit Committee
The Audit Committee reviews the adequacy of internal accounting controls, reviews with Associated’s independent registered
public accounting firm its audit plan and the results of the audit engagement, reviews the scope and results of procedures for
internal auditing, reviews and approves the general nature of audit services by the independent registered public accounting
firm, and reviews quarterly and annual financial statements issued by Associated. The Audit Committee has the sole authority
to appoint or replace the independent registered public accounting firm, subject to ratification by the shareholders at the Annual
Meeting. Both the internal auditors and the independent registered accounting firm meet periodically with the Audit Committee
and have access to the Audit Committee at any time. In addition, the Audit Committee oversees management’s bank regulatory
compliance. The Audit Committee is also responsible for overseeing certain aspects of Associated’s sustainability program,
including the sustainability-related aspects of audit oversight.
Compensation and Benefits Committee
The functions of the Compensation and Benefits Committee include, among other duties directed by the Board, oversight of
Associated’s total rewards (specifically compensation, equity, and employee benefit programs) for colleagues, the CEO,
executive committee officers and directors. The Compensation and Benefits Committee sets the strategic direction of
Associated’s total rewards policies and programs, and oversees management’s execution of and compliance with that strategic
direction. The Compensation and Benefits Committee determines the compensation of Associated’s CEO and, with input from
the CEO, establishes the compensation of Associated’s other NEOs. The Compensation and Benefits Committee also has
responsibility for ensuring that Associated’s incentive compensation programs do not encourage unnecessary and excessive risk
taking that would threaten the value of Associated or the integrity of its financial reporting. As permitted under its charter, the
Compensation and Benefits Committee engages an independent compensation consultant to advise it on the structure and
amount of compensation of Associated’s executive officers and Board of Directors, which is described in detail under
“Executive Compensation - Compensation Discussion and Analysis,” beginning on page 25. The Compensation and Benefits
Committee duties also include reviewing the executive compensation and colleague-related components of Associated's
programs that relate to human capital governance, including sustainability programs, sustainability report and workforce
practices and policies.
Corporate Development Committee
The functions of the Corporate Development Committee include, among other duties directed by the Board, reviewing and
recommending to the Board proposals for acquisition or expansion activities.
Corporate Governance and Social Responsibility Committee
The functions of the Corporate Governance and Social Responsibility Committee include corporate governance oversight,
review and recommendation for Board approval of Board and committee charters. The Corporate Governance and Social
Responsibility Committee also reviews the structure and composition of the Board, considers qualification requirements for
continued Board service, and recruits new director candidates. The Corporate Governance and Social Responsibility Committee
also advises the Board with respect to the Code of Business Conduct and Ethics. The Corporate Governance and Social
Responsibility Committee is also responsible for overseeing A ssociated’s sustainability program and sustainability disclosures.
Enterprise Risk Committee
The functions of the Enterprise Risk Committee include oversight of the enterprise-wide risk management framework of
Associated, including the strategies, policies and practices established by management to identify, assess, measure and manage
significant risks.
Trust Committee
The functions of the Trust Committee include the supervision of the trust and fiduciary activities of Associated Bank, National
Association and Associated Trust Company, National Association to ensure the proper exercise of their trust/fiduciary powers.
15

SEPARATION OF BOARD CHAIRMAN AND CEO

Associated’s Amended and Restated Bylaws and Corporate Governance Guidelines require the separation of the positions of
Chairman of the Board and CEO. Currently, Mr. Williams serves as Chairman of the Board and Mr. Harmening serves as CEO.
Separating the roles allows Mr. Harmening to focus solely on his duties as the CEO. Separation of these roles also promotes
risk management, enhances the independence of the Board from management and mitigates potential conflicts of interest
between the Board and management.

DIRECTOR NOMINEE RECOMMENDATIONS

The Corporate Governance and Social Responsibility Committee will consider any nominee recommended by a shareholder as
described in this section under the same criteria as any other potential nominee. The Corporate Governance and Social
Responsibility Committee believes that a nominee recommended for a position on the Board must have an appropriate mix of
experience, diverse perspectives, and skills. Qualifications for nomination as a director can be found in the Corporate
Governance and Social Responsibility Committee Charter. At a minimum, the core competencies should include accounting or
finance experience, market familiarity, business or management experience, industry knowledge, customer-base experience or
perspective, crisis response, leadership, and/or strategic planning.
A shareholder who wishes to recommend a person or persons for consideration as a nominee for election to the Board must
send a written notice by mail, c/o Corporate Secretary, Associated Banc-Corp, 433 Main Street, Green Bay, Wisconsin 54301,
that sets forth (1) the name, age, address (business and residence) and principal occupation or employment (present and for the
past five years) of each proposed nominee; (2) the number of shares of Associated beneficially owned (as defined by
Section 13(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) and any other ownership interest in
the shares of Associated, whether economic or otherwise, including derivatives and hedges, by each proposed nominee; (3) any
other information regarding such proposed nominee that would be required to be disclosed in a definitive proxy statement
prepared in connection with an election of directors pursuant to Section 14(a) of the Exchange Act; (4) the name and address
(business and residential) of the shareholder making the recommendation; and (5) the number of shares of Associated
beneficially owned (as defined by Section 13(d) of the Exchange Act) and any other ownership interest in the shares of
Associated, whether economic or otherwise, including derivatives and hedges, by the shareholder making the recommendation.
Associated may require any proposed nominee to furnish additional information as may be reasonably required to determine his
or her qualifications to serve as a director of Associated.

COMMUNICATIONS BETWEEN SHAREHOLDERS, INTERESTED PARTIES AND THE BOARD

Associated’s Board provides a process for shareholders and other interested parties to send communications to the Board or any
of the directors. Shareholders and other interested parties may send written communications to the Board or any of the
individual directors by mail, c/o Corporate Secretary, Associated Banc-Corp, 433 Main Street, Green Bay, Wisconsin 54301.
All communications will be compiled by Associated’s Corporate Secretary and submitted to the Board or the individual
director, as applicable, on a regular basis unless such communications are considered, in the reasonable judgment of the
Corporate Secretary, to be improper for submission to the intended recipient(s). Examples of communications that would be
considered improper for submission include, without limitation, customer complaints, solicitations, communications that do not
relate directly or indirectly to Associated or Associated’s business, or communications that relate to improper or irrelevant
topics.

COMPENSATION AND BENEFITS COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

There are no Compensation and Benefits Committee interlocking relationships, as defined by the rules adopted by the SEC, and
no Associated officer or employee is a member of the Compensation and Benefits Committee.
16
STOCK OWNERSHIP

SECURITY OWNERSHIP OF BENEFICIAL OWNERS

The following table presents information regarding the beneficial ownership of Common Stock by each person who, to our
knowledge, was the beneficial owner of 5% or more of our outstanding Common Stock on February 13, 2026.
The information below is from the most recent Schedule 13G and Schedule 13G/A filings reporting holdings.

Name and Address | Amount and Nature of Beneficial Ownership(1) | Percent of Class(2)
BlackRock, Inc. 50 Hudson Yards New York, NY 10001 | 19,211,026(3) | 11.6%
The Vanguard Group 100 Vanguard Boulevard Malvern, PA 19355 | 15,639,171(4) | 9.4%
FMR LLC 245 Summer Street Boston, MA 02210 | 10,914,948(5) | 6.6%
Dimensional Fund Advisors LP Building One 6300 Bee Cave Road Austin, TX 78746 | 9,952,556(6) | 6.0%
State Street Corporation One Congress Street, Suite 1 Boston, MA 02114 | 8,524,500(7) | 5.1%

(1)Shares are deemed to be “beneficially owned” by a person if such person, directly or indirectly, has or shares (a) the power to vote or to direct the voting
of such shares, or (b) the power to dispose or direct the disposition of such shares. In addition, a person is deemed to beneficially own any shares of which
such person has the right to acquire beneficial ownership within 60 days.
(2)Based on 165,931,155 shares of common stock outstanding as of February 13, 2026.
(3)Based on an amended Schedule 13G filed on January 23, 2024, BlackRock, Inc. and certain affiliated entities have sole voting power with respect to
18,846,856 shares and sole dispositive power with respect to 19,211,026 shares.
(4)Based on an amended Schedule 13G filed on February 13, 2024, The Vanguard Group, Inc. has shared voting power with respect to 132,397 shares, sole
dispositive power with respect to 15,343,977 shares and shared dispositive power with respect to 295,194 shares.
(5)Based on an amended Schedule 13G filed on February 5, 2026 by FMR LLC and Abigail P. Johnson (as Director, Chairman, and Chief Executive Officer
of FMR LLC), FMR LLC and certain subsidiaries have sole voting power with respect to 10,897,066 shares and sole dispositive power with respect to
10,914,948 shares.
(6)Based on an amended Schedule 13G filed on April 15, 2025, Dimensional Fund Advisors LP (“DFA”) has sole voting power with respect to 9,705,587
shares and sole dispositive power with respect to 9,952,556 shares. DFA is a registered investment adviser to four investment companies and serves as
investment manager or sub-adviser to various other clients (collectively, the “Funds”). In these roles, DFA or its subsidiaries (collectively,
“Dimensional”) may possess voting and/or investment power over the securities of the issuer that are owned by the Funds, and may be deemed to be the
beneficial owner of such shares. Dimensional disclaims beneficial ownership of such securities.
(7)Based on Schedule 13G filed on August 11, 2025, State Street Corporation and certain subsidiaries have shared voting power with respect to 1,183,812
shares and shared dispositive power with respect to 8,524,500 shares.
17

STOCK OWNERSHIP GUIDELINES FOR EXECUTIVE OFFICERS AND DIRECTORS

Associated’s Compensation and Benefits Committee believes that robust security ownership guidelines are an important means
of ensuring that the interests of Associated’s executive officers and directors are fully aligned with long-term shareholder value.
Associated’s stock ownership guidelines, which apply to members of the Executive Leadership Team (which is composed of
the CEO, colleagues that directly report to the CEO and other key executives identified by the CEO), as well as non-employee
directors, include:
•A requirement to hold 100% of shares of restricted stock granted until after the executive officer or director has
attained the applicable share ownership guideline amounts. If an executive officer or director falls below the applicable
multiple due solely to a decline in the value of shares of Common Stock, such executive officer or director will again
be required to retain 100% of net after tax shares awarded until the guideline is met. Executive officers and directors
may not sell shares of Common Stock unless before and after such sale they are in compliance with the ownership
guidelines;
•Required holdings calculated as a multiple of the executive officer’s annual base salary—six times for the CEO, three
times for each of the named executive officers, two times for all other executive leadership team members, and one
times for the EVP, Chief Audit Executive, subject to the guidelines. Each independent member of the Board is
required to own shares of Common Stock with a value equal to five times the value of the annual cash retainer payable
to a director. For purposes of the guidelines, shares held by an executive officer or director include shares held
directly, held in the Executives’ and Directors’ Deferred Compensation Plans, unvested time-based restricted stock
units, vested shares held in the 401(k) plan and/or the Employee Stock Purchase Plan, shares owned outright and
shares owned indirectly (e.g., in trust or by an immediate family member living in the same household). Stock
options, unvested performance restricted stock units, preferred shares and pledged shares are excluded; and
•A requirement for executive officers to reach these ownership goals within five years from the date on which they first
were appointed an executive (or by April 18, 2027, for individuals serving as an executive officer on April 18, 2022),
and for directors to attain such stock ownership goal no later than five years from the date on which they first were
appointed to the Board.
All Associated directors and NEOs are within the expected guidelines of the stock ownership requirements.

INSIDER TRADING POLICY

Associated has adopted an Insider Trading Policy that is reasonably designed to promote compliance with insider trading laws,
rules and regulations, and the NYSE listing standards. The Insider Trading Policy contains guidelines with respect to
transactions in the securities of Associated and the handling of confidential information about Associated and the companies
with which Associated does business. It applies to purchase, sale, and/or other dispositions of our securities by directors,
officers and employees. Under the Insider Trading Policy, directors, executive officers, and other key policy-making officers
are prohibited from engaging in hedging transactions with respect to Associated Common Stock and from pledging Associated
Common Stock as collateral for loans. All of the NEOs are in compliance with this policy.
A copy of our Insider Trading Policy is filed as Exhibit 19 to our Annual Report on Form 10-K for the year ended December
31, 2025.
With regard to transactions by Associated in its own securities which transactions are not covered by the Insider Trading Policy,
Associated evaluates the appropriateness of such transactions based on the facts and circumstances existing at the time of the
proposed transactions in order to assure compliance with all applicable laws and regulations.

SECURITY OWNERSHIP OF DIRECTORS AND MANAGEMENT

Listed below is information as of February 13, 2026 concerning beneficial ownership of Common Stock, depositary shares and
RSUs by each director, each NEO, and by directors and executive officers as a group. The information is based in part on
information received from the respective persons and in part from the records of Associated. The RSUs and depositary shares
are nonvoting.
18

COMMON STOCK

Name of Beneficial Owner | Amount and Nature of Beneficial Ownership 1 | Shares Issuable Within 60 Days 2 | Percent of Class
Directors |  |  |
Andrew J. Harmening | 268,644 | — | *
R. Jay Gerken | 5,000 | — | *
Judith P. Greffin | — | — | —
Michael J. Haddad | 9,806 | — | *
Robert A. Jeffe | — | — | —
Rodney Jones-Tyson | 9,237 | — | *
Eileen A. Kamerick | 8,117 | — | *
Gale E. Klappa | — | — | —
Kristen M. Ludgate | 5,418 | — | *
Cory L. Nettles | — | — | —
Owen J. Sullivan | 5,418 | — | *
Karen T. van Lith | 12,610 | — | *
John (Jay) B. Williams | 31,212 | — | *
Named Executive Officers |  |  |
Derek S. Meyer | 34,810 | — | *
John A. Utz | 61,906 | 137,628 | *
Randall J. Erickson | 145,797 | 130,998 | *
Julio N. Manso | 625 | — | *
All Directors and Executive Officers as a group (27 persons) | 785,491 | 391,769 | *

*Denotes percentage is less than 1%.
1 Beneficial ownership includes shares with voting and investment power in those persons whose names are listed above or by their spouses or trusts.
Some shares may be owned in joint tenancy, by a spouse, or in the name of a trust or by minor children. Shares include shares issuable within 60 days of
February 13, 2026 and vested and unvested service-based restricted stock.
2 Shares subject to options exercisable within 60 days of February 13, 2026.
19

RESTRICTED STOCK UNITS

Each RSU represents the contingent right to receive one share of Common Stock. For directors, RSUs vest 100% on the first
anniversary of the grant date and shares are either distributed or deferred, as so elected by the director. For executive officers,
the RSUs are subject to vesting based on either service or performance criteria set forth in the applicable RSU grant agreement.
This includes unvested and vested deferred shares.

Beneficial Owner | Number of RSUs
Directors |
Andrew J. Harmening | 437,801
R. Jay Gerken | 39,794
Judith P. Greffin | 17,431
Michael J. Haddad | 4,585
Robert A. Jeffe | 47,747
Rodney Jones-Tyson | 4,585
Eileen A. Kamerick | 47,747
Gale E. Klappa | 25,480
Kristen M. Ludgate | 4,585
Cory L. Nettles | 46,429
Owen J. Sullivan | 4,585
Karen T. van Lith | 47,747
John (Jay) B. Williams | 47,747
All Non-Employee Directors as a group | 338,462
Named Executive Officers |
Derek S. Meyer | 99,613
John A. Utz | 133,141
Randall J. Erickson | 74,302
Julio N. Manso | 39,559
All Executive Officers as a group (15 persons) | 1,196,423

20

DEPOSITARY SHARES OF PREFERRED STOCK

The following table provides information concerning beneficial ownership of depositary shares. Each depositary share
represents a 1/40th ownership interest in a share of Associated’s 5.875% Non-Cumulative Perpetual Preferred Stock, Series E
(the “Series E Preferred Stock”) or 5.625% Non-Cumulative Perpetual Preferred Stock, Series F (the “Series F Preferred
Stock”), as indicated in the table. Each of the Series E Preferred Stock and the Series F Preferred Stock has a liquidation
preference of $1,000 per share (equivalent to $25 per depositary share). Holders of depositary shares are entitled to all
proportional rights and preferences of the Series E Preferred Stock or the Series F Preferred Stock, as applicable (including
dividend, voting, redemption and liquidation rights).

Name of Beneficial Owner | Amount and Nature of Beneficial Ownership 1 |  | Percent of Class
Series E Preferred Stock | Series F Preferred Stock | Series E Preferred Stock | Series F Preferred Stock
Directors |  |  |  |  |
Andrew J. Harmening | — | — |  | — | —
R. Jay Gerken | — | 2,000 |  | — | *
Judith P. Greffin | — | — |  | — | —
Michael J. Haddad | — | 2,000 |  | — | *
Robert A. Jeffe | — | — |  | — | —
Rodney Jones-Tyson | — | — |  | — | —
Eileen A. Kamerick | — | — |  | — | —
Gale E. Klappa | 2,000 | 2,000 |  | * | *
Kristen M. Ludgate | — | — |  | — | —
Cory L. Nettles | — | — |  | — | —
Owen J. Sullivan | — | — |  | — | —
Karen T. van Lith | — | — |  | — | —
John (Jay) B. Williams | — | — |  | — | —
Named Executive Officers |  |  |  |  |
Derek S. Meyer | — | — |  | — | —
John A. Utz | — | — |  | — | —
Randall J. Erickson | — | — |  | — | —
Julio N. Manso | — | — |  | — | —
All Directors and Executive Officers as a group (27 persons) | 2,000 | 6,000 |  | * | *

*Denotes percentage is less than 1%.
1 Beneficial ownership includes shares with voting and investment power in those persons whose names are listed above or by their spouses or trusts. Some
shares may be owned in joint tenancy, by a spouse, or in the name of a trust or by minor children.
21

OWNERSHIP IN DIRECTORS’ DEFERRED COMPENSATION PLAN

In addition to the beneficial ownership set forth in the Security Ownership of Directors and Management tables above, the non-
employee directors have an account in the Directors’ Deferred Compensation Plan with the balances in phantom stock as of
February 13, 2026 set forth below. The dollar balances in these accounts are expressed daily in units of Common Stock based
on its daily closing price. These balances are included for purposes of the non-employee director holding requirements under
the Director Stock Ownership Guidelines. The units are nonvoting. See “Director Compensation - Directors’ Deferred
Compensation Plan” on page 53.

Beneficial Owner | Account Balance at February 13, 2026 |  | Equivalent Number of Shares of Common Stock(1)
R. Jay Gerken | $1,299,537 |  | 46,662
Judith P. Greffin | 1,299,537 |  | 46,662
Michael J. Haddad | 1,877,962 |  | 67,431
Robert A. Jeffe | 2,689,187 |  | 96,560
Rodney Jones-Tyson | — |  | —
Eileen A. Kamerick | 859,481 |  | 30,861
Gale E. Klappa | 1,299,537 |  | 46,662
Kristen M. Ludgate | — |  | —
Cory L. Nettles | 1,435,167 |  | 51,532
Owen J. Sullivan | — |  | —
Karen T. van Lith | 783,141 |  | 28,120
John (Jay) B. Williams | 141,976 |  | 5,098
All Directors as a group | 11,685,525 |  | 419,588

(1)Based on the closing price of $27.85 of the Common Stock as of February 13, 2026.
22
PROPOSAL 2:
ADVISORY APPROVAL OF ASSOCIATED BANC-CORP’S NAMED EXECUTIVE OFFICER COMPENSATION
Background
We recognize that executive compensation is an important matter for our shareholders, and in accordance with SEC rules, we
are asking our shareholders to approve an advisory resolution on the compensation of our Named Executive Officers (“NEOs”).
This advisory approval, commonly referred to as a “say-on-pay” proposal, is a non-binding approval on the compensation paid
to our NEOs as set forth in the “Executive Compensation” section of this proxy statement, including the Compensation
Discussion and Analysis, the accompanying executive compensation tables and corresponding narrative discussion and
footnotes. It is not intended to address any specific item of executive compensation, but rather the overall executive
compensation program for our NEOs and our executive compensation philosophy, policies and practices as described in this
Proxy Statement. The non-binding resolution approving our executive compensation program was approved by more than 97%
of the shareholders present or represented by proxy at our 2025 Annual Meeting of Shareholders.
Our Pay Philosophy
Associated’s executive compensation program for our NEOs is designed to attract, retain, motivate and reward highly qualified
and talented executives who will enable us to execute on our strategic priorities, perform better than our competitors and drive
long-term shareholder value. The underlying core principles of our executive compensation program are to (i) align executive
incentive compensation with long-term shareholder value creation, (ii) provide target executive compensation within
competitive market levels, and (iii) reward performance, without incentivizing unnecessary or excessive risk, while maintaining
an appropriate cost structure.
Best Practices
•A substantial portion of total executive compensation is variable and tied directly to Company performance.
•All long-term incentive compensation awards are in the form of Associated shares of Common Stock.
•Equity awards are heavily weighted in the form of performance-based restricted stock units (75% of awards) and time-
based restricted stock units (25% of awards) to align with shareholder value.
•We maintain stock ownership guidelines whic h require each of our NEOs to hold 100% of shares of restricted stock
granted until the applicable share ownership guideline amount is achieved.
•All incentive compensation awards (time-based and performance-based) are subject to a clawback policy.
•Our CEO and other executive officers do not have employment or severance agreements or arrangements, except as
provided for in our change of control severance compensation plan, or COC Agreements (as defined below).
•We do not provide tax “gross-up” payments in connection with any excise tax or other tax liabilities for the NEOs (except
in connection with relocation expenses and Associated-requested CEO security expenses).
•Our NEOs receive a limited number of perquisites.
•We have an independent Compensation and Benefits Committee.
•We utilize an independent external compensation consultant.
Proposed Resolution
Accordingly, as required under the Exchange Act, this proposal seeks a shareholder advisory vote on the approval of
compensation of our NEOs as disclosed under Item 402 of Regulation S-K through the following resolution:
“Resolved, that the shareholders approve the compensation of Associated’s Named Executive Officers as disclosed
pursuant to the compensation rules of the SEC in the Compensation Discussion and Analysis, the compensation tables
and any related materials.”
Because this is an advisory vote, it will not be binding on the Board of Directors. However, the Compensation and Benefits
Committee will consider the outcome of the vote when contemplating future executive compensation arrangements.

RECOMMENDATION OF THE BOARD OF DIRECTORS

The Board recommends that shareholders vote “FOR” the advisory approval of Associated Banc-Corp’s NEO compensation, as
disclosed pursuant to the compensation disclosure rules of the SEC (which disclosure includes the Compensation Discussion
and Analysis, the compensation tables and any related material). If a majority of the votes cast are voted “FOR” this Proposal 2,
it will pass. Unless otherwise directed, all proxies will be voted “FOR” Proposal 2.
23

LETTER TO SHAREHOLDERS

To Our Fellow Shareholders,
On behalf of Associated Banc-Corp’s Board of Directors, the Compensation and Benefits Committee is pleased to provide
highlights of the Company’s 2025 performance and explain how our executive compensation program aligns with those results.
2025: A Pivotal Year
Over the course of our 165-year history, the Associated Bank franchise has been built on long-standing and loyal relationships
across Wisconsin and the upper Midwest, providing a stable and granular foundation for growth. Since 2021, we have
continued to build on this strength through a relationship-focused growth strategy. In 2025, we executed with discipline and
focus, making strategic progress, and delivering strong financial performance. Notably, we achieved the strongest net income in
our Company's history while advancing the key priorities of our strategic plan:
•We strengthened our competitive position in major metro markets, built momentum across our core businesses, and
deepened customer relationships demonstrating continued and sustainable organic growth.
•We continued to optimize our balance sheet, driving improved profitability and capital generation while maintaining
prudent risk management and sound credit performance.
•To complement and accelerate our growth strategy, we announced the acquisition of American National Corporation, the
holding company for American National Bank, a privately held institution with approximately $5 billion in assets
headquartered in Omaha, Nebraska. This partnership is expected to expand our presence in attractive markets, bring
together two organizations with strong cultural alignment, and enhance our ability to deliver value to customers,
colleagues, and shareholders.

Financial Highlights 1
$463 million
RECORD Annual Net Income Available to Common Equity
4.7% | 11.6%
Total Loan Growth | Total C&I Loan Growth
'+$1.4 billion | '+$1.2 billion
2.6% | 3.5%
Total Deposit Growth | Core Customer Deposit Growth 2
'+$904 million | '+989 million
14.7% | '+25 bps
Net Interest Income Growth | Net Interest Margin Expansion

1 Growth represents FY 2025 results as compared to FY2024 results.
2 This is a non-GAAP financial measure. See Appendix A for a reconciliation of non-GAAP financial measures to GAAP financial measures.

We enter 2026 with a sustainable organic growth strategy, enhanced profitability, solid capital generation, and consistently
sound credit metrics. We have the talent, product set, and value proposition to continue building organic momentum. This
progress reflects the dedication and expertise of our colleagues, whose daily efforts power our execution. Together, these
strengths position us to deliver sustained earnings growth and long-term value for our shareholders.
Highlights - Incentive Compensation Programs
Our executive compensation programs are designed to directly align pay with performance, reinforce long-term value creation,
and support the retention of our Executive Leadership Team (ELT). In 2025, the executive compensation outcomes
appropriately reflected Company performance reinforcing our pay-for-performance philosophy.
•2025 Management Incentive Plan (MIP)
Our strong financial performance translated into an overall plan achievement of 128% of target performance. This outcome
demonstrates execution against our strategic growth initiatives while maintaining a strong focus on operational efficiency
and bottom-line results.
•2025-2027 Long-Term Incentive Performance Plan (LTIPP)
To maintain alignment with our long-term strategic priorities, we retained the same plan design and performance metrics in
the 2025-2027 LTIPP that were used in the 2024-2026 LTIPP summarized as follows:
24
–Relative Total Shareholder Return (TSR). (65% weight)
Metric pays a maximum of 100% of target if absolute TSR is negative at the end of the three-year performance
period, regardless of relative performance versus peers;
and
–Absolute Return on Average Common Equity Tier 1 (ROACET1). (35% weight)
ROACET1 measures both the return to shareholders and bank soundness. It is also a highly regulated and consistent
metric that exhibits less volatility from economic conditions, therefore, is expected to provide more stability over the
long-term.
•2023-2025 Long-Term Incentive Performance Plan (LTIPP)
As described in the “Long-Term Incentive Compensation” section of the Compensation Discussion and Analysis, the
Committee applied limited discretion in connection with the 2023-2025 performance period in response to specific
industry-wide conditions. In exercising this discretion, the Committee reinforced disciplined pay-for-performance
outcomes and sound governance practices, while reflecting progress achieved against ROATCE objectives and supporting
the program’s retention intent.
•2026 Pay Programs
To remain aligned with our long-term strategic priorities, we retained the core design and performance metrics in the
2026-2028 LTIPP that were used in the 2025-2027 LTIPP. For our 2026 MIP, we also retained the prior year metrics as
they continue to focus on the desired business outcomes.
*****************
This Committee and Associated’s leadership team remain committed to shareholder engagement and to the ongoing evaluation
of our executive compensation program to ensure alignment with shareholder interests. As we look ahead, our focus remains on
disciplined execution, responsible growth, and long‑term value creation. We appreciate your continued support of our
say‑on‑pay proposal and welcome ongoing dialogue.
Sincerely,
The Compensation and Benefits Committee
Gale E. Klappa (Chairman)
Rodney Jones-Tyson
Eileen A. Kamerick
Kristen M. Ludgate
Owen J. Sullivan
25
EXECUTIVE COMPENSATION
COMPENSATION DISCUSSION AND ANALYSIS

CD&A DIRECTORY

EXECUTIVE SUMMARY | 25
OVERVIEW OF EXECUTIVE COMPENSATION PRINCIPLES | 28
EXECUTIVE COMPENSATION FOR 2025 | 30
BASE SALARY | 31
SHORT-TERM INCENTIVE COMPENSATION | 32
LONG-TERM INCENTIVE COMPENSATION | 34
RISK MITIGATION POLICIES | 36
OTHER BENEFIT PROGRAMS | 37
COMPENSATION GOVERNANCE | 39

This Compensation Discussion and Analysis (“CD&A”) provides information about the key objectives, policies, elements and
designs of our executive compensation program designed by the Compensation and Benefits Committee (referred to hereinafter
as the “Committee”) for 2025. While the principles and objectives of our executive compensation program extend to our entire
Executive Leadership Team (“ELT”), this CD&A primarily explains how we compensated our Named Executive Officers
(“NEOs”) identified in the table below.
This CD&A should be read in conjunction with the accompanying compensation tables, corresponding footnotes and narrative
discussion as they provide important additional information and context to the compensation and disclosures.

Named Executive Officer | Title
Andrew J. Harmening | President and Chief Executive Officer (“CEO”)
Derek S. Meyer | Executive Vice President, Chief Financial Officer
John A. Utz | Executive Vice President, Head of Specialized Industries and Milwaukee Market President
Randall J. Erickson | Executive Vice President, General Counsel & Corporate Secretary
Julio N. Manso | Executive Vice President, Chief Human Resources Officer

EXECUTIVE SUMMARY

Our executive compensation program is designed to be primarily performance-based and aligned with the interests of our
shareholders. The majority of the total compensation provided to the CEO and other NEOs is at-risk and delivered primarily in
the form of long-term equity awards. We also consider our strategic objectives along with industry trends when developing our
executive compensation program. Our goal is to offer an executive compensation program that allows us to attract, retain,
motivate and reward highly qualified and talented executives; supporting our strategic priorities, outperforming our competitors
through goal execution and driving long-term shareholder value with strong risk management discipline.
2025 Components of Executive Compensation
The key components of our executive compensation program support the Committee’s pay-for-performance philosophy. We
provide our NEOs and ELT members with total direct compensation using a mix of both short- and long-term pay. In 2025,
multiple components of pay were used including base salary, short-term cash incentive awards and long-term equity-based
incentive awards to provide a balanced program that targets market-competitive compensation levels.
26
The following chart depicts the Committee’s design decisions to create our competitive executive pay program.

Type | Component | Key Features
At-Risk Incentive Compensation | Short-Term Incentive Awards (100% Cash) | •Target set as percentage of salary •2025 Metrics/Weight: –Net Income After Tax (40%) –Revenue Before Long Term Credit Charge (30%) –Operating Leverage (30%) •Payout range from 0% to 175%
•Incentivize and reward executives for exceptional annual performance, both financially and strategically
•Incentivize collaboration among executives across different lines of business
Long-Term Incentive Awards (100% Equity) | 75% Performance-Based Restricted Stock Units (PRSUs) •Target opportunity set as a percentage of salary •3-year performance period •2025-2027 Metrics/Weight: –Relative TSR (65%) –Absolute Target ROACET1* (35%) •Payout range from 0% to 150% 25 % Time-Based Restricted Stock Units (RSUs) •Full value grants •Vest ratably over four years
•Align the interests of executives and shareholders
•Incentivize long-term decision making and meaningful value creation
•Reward exceptional performance
•Attract and retain high-performing executives
•Support stock ownership guidelines
Not At-Risk Fixed Compensation | Base Salary | •Reviewed annually •Amounts adjusted based on each executive's role, scope, complexity, individual performance and competitive market trends
•Provide market competitive fixed compensation for performing responsibilities of the position
•Attract and retain exceptional talent capable of performing in a growth environment
*Return on Average Common Equity Tier 1.
Target Total Direct Compensation

CEO
Other NEOs
64%
Incentive-Based
At-Risk Pay
80%
Incentive-Based
At-Risk Pay
2025 Target NEO Compensation Mix
A sizable portion of our ELT’s target total direct compensation is comprised of short- and long-term variable performance-
based, or at-risk, compensation to link their pay to performance. Generally, higher level ELT positions have a greater portion of
pay that is performance-based. For 2025:
•80% of the target total direct compensation for our President and CEO was performance-based or at-risk; and
•64% of the average target total direct compensation for our other NEOs was performance-based or at-risk.
Highlights of Executive Compensation Practices
We believe our pay practices demonstrate our commitment to and alignment with shareholders’ interests and our dedication to
maintaining a compensation program supported by strong corporate governance. The Committee meets regularly and receives
guidance on best practices and market trends from the Committee’s independent compensation consultant to supplement each
member’s own business knowledge.
27
Our executive compensation program incorporates many strong governance features as exemplified in the chart below.

What we do |  | What we do not do
P | Pay for performance by having a significant portion of executives’ compensation tied to Company performance and weighted toward the long term. |  | O | Have excess perquisites for our executives. Perquisites are limited to financial planning services, executive physicals, relocation benefits, CEO security and access to clubs for business purposes.
P | Use long-term incentive pay that is denominated and delivered in equity. |  | O | Have employment agreements with our NEOs.
P | Have a robust and compliant policy to clawback erroneously awarded time-based and performance- based compensation from current and former executive officers in the event of a financial restatement. |  | O | Pay dividend equivalents before the end of the performance period on unvested performance-based stock unit awards. Dividends are calculated based on the number of shares earned at vesting for both performance-based and time-based awards.
P | Retain an independent compensation consultant selected by and reporting directly to the Committee. |  | O | Reprice stock options or Stock Appreciation Rights (SARs) without shareholder approval.
P | Require a double trigger for vesting of equity awards and severance payments upon a change of control. |  | O | Make tax gross-up payments in connection with excise tax or other tax liabilities except for relocation and certain CEO security benefits.
P | Use robust incentive plan governance that is reviewed by internal key experts, the Committee and an independent compensation consultant as needed. |  | O | Allow hedging or pledging of Company securities by executive officers, directors, key policy-making officers of the Company and colleagues routinely in possession of financial information prior to public release.
P | Hold an annual “Say-on-Pay” vote to solicit regular feedback from shareholders on our executive compensation program. |  |  |
P | Hold proactive shareholder engagement meetings to solicit input on our pay program. |  |  |
P | Require stock ownership by executive officers including a requirement to hold 100% of shares until the applicable share ownership guideline is met. |  |  |

2025 Say-on-Pay Results
The annual say-on-pay vote is one of our opportunities to receive feedback from shareholders regarding our executive
compensation program. At our 2025 Annual Meeting of Shareholders, our shareholders had the opportunity to vote on an
advisory say-on-pay proposal and more than 97% of the votes cast were in favor of such proposa l.
“Say-on-Pay” Proposal Vote Support
This level of approval indicates strong shareholder support of our approach to executive compensation. As a result, the
Committee made only minor refinements to our executive compensation program in 2025. We remain committed to ongoing
dialogue via our shareholder outreach program so we can provide our shareholders with a forum to raise questions or voice any
concerns.
28
Shareholder Outreach Program
We value shareholder input on our executive compensation program. Each fall, we reach out to institutional investors
representing a significant percentage of our outstanding shares. During these sessions, we discuss Company results and
performance relative to industry trends; peer metrics; compensation plans; talent acquisition and development programs; and
the Company’s strategic direction. We conform to best practices by maintaining an open and transparent relationship with our
shareholders and listening to their feedback and concerns. The feedback we received from shareholders in 2025 was positive,
and no concerns were raised. Overall, the shareholders that accepted our invitation approved of our current executive
compensation program and appreciated learning more about our human capital initiatives and the opportunity to ask questions.
Below is a summary of our recent shareholder engagements and an overview of our engagement process.

Term | Number of Investors Invited | Percent Outstanding Shares | Invitations Accepted
Fall 2023 | 30 | 65% | 2
Fall 2024 | 30 | 68% | 3
Fall 2025 | 30 | 69% | 3

Overview of Shareholder Engagement Process
Annual Meeting |  | Post Annual Meeting |  | Fall Engagement

Opportunities for
shareholder questions
Determine voting results
for all proposals
Review voting results and
shareholder feedback
during proxy season
Determine key areas to be
addressed
Listen to shareholder
perspectives, input and
concerns
Evaluate potential
changes

OVERVIEW OF EXECUTIVE COMPENSATION PRINCIPLES

Philosophy and Objectives
Associated’s executive compensation program is designed to provide each ELT member with a competitive total compensation
package aligned with several objectives, including:
•Linking a significant portion of total compensation to Associated's financial performance metrics, which we believe
serves to create long-term shareholder value;
•Providing a balanced program that rewards the desired actions and behaviors in support of Associated’s mission,
business strategies and performance-based culture, without incentivizing unnecessary and/or excessive risk-taking;
•Targeting compensation at market-competitive median levels, while maintaining an overall compensation program that is
aligned with and reflects the performance of Associated;
•Providing a mix of short- and long-term variable compensation that is market competitive; and
•Attracting and retaining high-caliber executives whose judgment and leadership abilities result in overall success for
Associated and increased value to our shareholders.
The Committee used these objectives to drive the design of the 2025 executive compensation program by targeting total
compensation for the NEOs and ELT members at approximately median levels for executives with similar responsibilities at
financial institutions of comparable asset size. In addition to compensation levels, the Committee considers Associated’s
financial performance relative to its peers as part of the determination of total compensation opportunities. The Committee
believes that peer comparison is important to the objectives of the program because Associated competes with a large number
of financial institutions across the country for the services of qualified executives. The Committee also considers individual
factors, including the experience level of the executive officer and performance results. If the Committee deems appropriate,
total compensation opportunities may exceed the market median to attract high-quality executives to join Associated and to
retain our experienced, high-performing ELT members.
29
Peer Group
Each year, the Committee, with the input and advice of our compensation consultant, reviews and assesses the peer group. Our
peer group selection process considers the following:
•Regional banks generally with asset size between 0.5x to 2.0x of Associated’s assets;
•An overall comparison of company structure and services; and
•How frequently the banks were selected as peers by other banks.
After a comprehensive review, the Committee approved retaining the same peer group in 2025 that was used in 2024. The peer
group consists of 21 bank holding companies that the Committee and compensation consultant believe are appropriate for
comparison purposes in terms of size (based on total assets) and business composition (engaged in lines of business similar to
Associated). Overall, the companies included in the 2025 peer group ranged in asset size from approximately $18.7 billion to
approximately $75.0 billion. The median asset size of the companies in the peer group was approximately $44 billion,
compared to Associated’s total assets of $45.2 billion as of December 31, 2025.
The 2025 peer group companies were:

2025 Peer Group
Bank OZK (OZK) | Fulton Financial Corporation (FULT) | Texas Capital Bancshares (TCBI)
BankUnited, Inc. (BKU) | Hancock Whitney Corp (HWC) | Trustmark Corporation (TRMK)
BOK Financial Corporation (BOKF) | Old National Bancorp (ONB) | UMB Financial Corporation (UMBF)
Columbia Banking System, Inc. (COLB) | Pinnacle Financial Partners, Inc. (PNFP) | United Bankshares, Inc. (UBSI)
Commerce Bancshares, Inc. (CBSH) | Prosperity Bancshares (PB) | Valley National Bancorp (VLY)
Cullen/Frost Bankers, Inc. (CFR) | Simmons First National Corp (SFNC) | Webster Financial Corporation (WBS)
F.N.B. Corporation (FNB) | Synovus Financial Corporation (SNV) | Wintrust Financial Corporation (WTFC)

While the peer group is a key point of comparison in the total compensation strategy, the Committee also considered broader
banking and financial services industry survey data as part of its compensation determinations to provide additional market
context. The compensation consultant analyzed compensation data from peer company public filings and the McLagan and
Willis Towers Watson executive financial services surveys, each of which included members of Associated’s peer group. In
analyzing the data, the compensation consultant advised that the additional comparisons, beyond the peer group, provided a
broader perspective from which to appropriately compare compensation.
30

EXECUTIVE COMPENSATION FOR 2025

Notable 2025 Highlights
2025 was a pivotal year for Associated, as noted in the Letter to Shareholders. We advanced key elements of our strategic plan,
demonstrated an ability to grow and take market share in major metropolitan markets, generated high-quality loan and deposit
growth, and delivered the strongest bottom-line performance in our Company's history. Growth strategy and human capital
accomplishments included:
•Sustainable Organic Growth Strategy
–Accelerated growth in legacy markets in 2025 and announced expansion in strategic growth markets in 2026.
–Delivered our strongest year for organic checking household growth since we began tracking a decade ago by
enhancing our best-in-class value proposition and strengthening our marketing acquisition capabilities.
–Added over $1.2 billion in relationship C&I loan growth through continued investment in commercial talent and a new
office in Kansas City.
–Announced the acquisition of American National Corporation, which is expected to complement and accelerate our
organic growth strategy by providing entry into the attractive Omaha market and deepening our presence in the Twin
Cities.
–Successfully transitioned two ELT members into successor roles following the retirement of long-tenured executives.
•Human Capital Evolution
–Strengthened our talent practices, including leadership development at all levels, mentoring programs, and clear career
pathing tools.
–Expanded professional development opportunities, including a new skills learning platform, career coaching, and
executive coaching.
–Focused on talent development with 21% of colleagues receiving promotions or lateral moves.
–Achieved 90% participation in our annual colleague engagement survey, generating over 9,500 comments -
substantially outperforming the external benchmark completion rate of 59%, which declined year over year.
–Maintained a comprehensive Total Rewards program designed to support colleague well-being, financial security,
flexibility, and career growth, including access to a robust well-being platform and no-cost 1:1 health coaching.
2025 Overview
The Committee typically reviews the total compensation of the CEO and other ELT members annually in October against
Associated’s pay philosophy and leverages research by the compensation consultant in determining appropriate levels of
compensation. The Committee uses input from the CEO in setting the compensation of the ELT members and his assessment of
executive performance against financial and budgetary goal achievement, significant business line project and objective
success, and other individual performance objectives in determining pay outcomes.
Total compensation packages for the CEO and other NEOs are composed of both fixed and variable components (which are
primarily performance-based) and include short- and long-term compensation. In making compensation-related decisions, the
Committee considered information that compared each executive’s base salary and total compensation to the 25 th, 50 th and 75 th
percentiles of these market reference points against the peer group and survey data.
For 2025, both short- and long-term incentive target opportunities continued to be set at a consistent percentage of base salary
considering the market median for each NEO. The approach aligns with market practice and enhances pay-for-performance
outcomes. The Committee’s objective is to deliver the majority of executive compensation through variable pay opportunities
that are based on Associated’s performance.
Our focus on variable elements of compensation continued to constitute the majority of the CEO’s and each other NEO’s total
compensation, with long-term, equity-based incentives representing the majority of the variable component of compensation.
This pay mix provides a direct link between executive compensation and shareholder value, fosters equity ownership among the
ELT, and provides a balanced risk profile, all in keeping with the Committee’s objectives for the Company’s executive
compensation program. The table below contains specific information regarding the components of each NEO’s 2025 total
compensation.
31

2025 Executive Target Direct Compensation
Named Executive Officer | Base Salary $ | Short-Term Incentive Target as a % of Base Salary | Short-Term Incentive Target $ | Long-Term Incentive Target as a % of Base Salary | Long-Term Incentive Target $ | Total Target Direct Compensation
Andrew J. Harmening | $1,120,000 | 150% | $1,680,000 | 250% | $2,800,000 | $5,600,000
Derek S. Meyer | $600,000 | 80% | $480,000 | 110% | $660,000 | $1,740,000
John A. Utz | $490,000 | 75% | $367,500 | 110% | $539,000 | $1,396,500
Randall J. Erickson | $498,000 | 70% | $348,600 | 100% | $498,000 | $1,344,600
Julio N. Manso | $450,000 | 70% | $315,000 | 90% | $405,000 | $1,170,000

2025 CEO Annual Total Target Direct Compensation
In 2025, Mr. Harmening’s total target direct compensation was $5,600,000 with 80% of his target compensation tied to variable
compensation. Compared to our peer group for a similarly situated CEO role, his total target direct compensation approximates
the median.

BASE SALARY

Base salary is the only component of the ELT's total target direct compensation that is not at-risk and represents the smallest
percentage of total compensation. The Committee reviews base salaries annually taking into account our market position
relative to external peers (50th percentile) supplemented by guidance from our executive compensation consultant. The
Committee may also make adjustments it deems necessary to account for individual performance and tenure, promotions or
increase in scope of responsibilities, retention considerations or other specific circumstances that may arise in a given year.
Effective January 1, 2025, Mr. Harmening, Mr. Meyer and Mr. Erickson received base salary increases of $50,000, $50,000 and
$18,000 respectively, to maintain the competitive positioning of their compensation relative to external peers.
32

SHORT-TERM INCENTIVE COMPENSATION

Short-Term Incentive
Our annual short-term incentive program, referred to as the Management Incentive Plan (MIP), was established to support the
Company's strategic business objectives, promote the attainment of our annual financial plan and encourage effective
collaboration across teams. Each year, the Committee reviews the MIP structure and establishes performance criteria and
target performance levels to determine the target pool funding available under the MIP for eligible colleagues.
For 2025, the Committee maintained the same MIP metrics and weightings as in 2024 as they continue to reflect the current
business priorities and are viewed as an effective way to gauge the success of the Company in achieving its strategic vision.
All three metrics are critical to the success of the Company and align with creating value for shareholders and reinforcing the
priorities of income growth and managing expense. The MIP metrics are summarized in the following table.

2025 MIP Metrics
Metric | Weight | Rationale | Metric Definition
Net Income After Tax (NIAT) | 40% | Focuses on bottom-line growth. | Represents profit after most expenses (e.g., business costs, provision for loan losses, taxes) have been deducted from revenue. NIAT is a GAAP measure included in the Company’s Annual Report on Form 10-K Consolidated Statement of Income.
Revenue Before Long- Term Credit Charge (Revenue Before LTCC) | 30% | Directly aligns with strategic initiatives to grow the Company. | A non-GAAP measure that consists of Net Interest Income plus Noninterest Income (Loss) generated by Associated which can be found in the Company's Annual Consolidated Statement of Income.
Operating Leverage | 30% | Measures efficiency aimed at achieving revenue growth faster than expenses, encouraging a balanced focus on growth, not just expense reduction. | Year-over-year percentage change in total Revenue Before LTCC minus the percentage change in total Noninterest Expense. This is a non-GAAP measure. A positive ratio shows that revenue is growing faster than expenses. A negative ratio indicates that expenses are accumulating faster than revenue.

2025 MIP Payout
Our strong financial performance in 2025 resulted in plan achievement of 128% as outlined in the chart below. The chart
displays the schedule of metrics, goals and achievement toward goals, as determined by the Committee and actual 2025
results.

2025 Management Incentive Plan (MIP) Full Year 2025 Awards
(Dollars in millions)
Metric | Weight | Threshold | Target | Maximum | Metric Achievement
NIAT | 40% | $285.6 | $408.0 | $530.3 | 140%
Revenue Before LTCC | 30% | $1,227.6 | $1,444.3 | $1,660.9 | 115%
Operating Leverage | 30% | 1.50% | 5.50% | 9.50% | 125%
Final Approved Funding | 128%

$474.8
$1,488
6.84%
33
Approval of 2025 Short-Term Incentive Payout
The Committee determined the amount of the MIP payout to each NEO by multiplying the respective incentive target by the
Company's performance achievement of 128%. All ELT members were rewarded based on overall Company results with no
individual modifications made for individual NEO performance.

2025 Incentive Payout as a Percent of NEO Target
Named Executive Officer | Target Payout $ | Actual Payout $ | Achievement as a Percent of Target
Andrew J. Harmening | $1,680,000 | $2,150,400 | 128%
Derek S. Meyer | $480,000 | $614,400 | 128%
John A. Utz | $367,500 | $470,400 | 128%
Randall J. Erickson | $348,600 | $446,208 | 128%
Julio N. Manso | $315,000 | $403,200 | 128%

34

LONG-TERM INCENTIVE COMPENSATION

The Committee believes a significant portion of executive total compensation should be performance‑based and aligned with
the long‑term interests of shareholders. Accordingly, the Committee designs the Company’s long‑term incentive program to
link executive compensation outcomes to sustained Company performance and shareholder value creation.
To support these objectives, the Committee administers the Long‑Term Incentive Performance Plan (“LTIPP”), under which
equity awards consist of both performance‑based restricted stock units (“PRSUs”) and time‑based restricted stock units
(“RSUs”) weighted at 75% and 25%, respectively. The Committee believes this structure appropriately balances performance
accountability with executive retention considerations. Individual LTIPP award opportunities are established annually and are
expressed as a percentage of base salary. Outstanding LTIPP awards are subject to the terms of the 2020 Incentive
Compensation Plan. LTIPP awards made after April 2025 will be subject to the terms of the 2025 Equity Incentive Plan.
Individual target grant amounts are awarded annually, typically in February. The Committee considers one-time awards only in
exceptional circumstances. No one-time awards were granted in 2025.
The value of the PRSUs and RSUs awarded to a NEO is determined by multiplying base salary by the LTIPP target percent
which is then allocated between PRSUs and RSUs accordingly. To determine the number of shares awarded, the dollar values
are divided by the closing market price of a share of Associated's Common Stock on the grant date. The LTIPP amounts
awarded to each NEO for the 2025-2027 performance period are listed in the table below.

2025 Long-Term (“LTI”) Award Opportunity
Named Executive Officer | Base Salary | LTIPP Target | Total LTI Opportunity | 75% PRSUs (at Target) | 25% RSUs (at Target)
Andrew J. Harmening | $1,120,000 | 250% | $2,800,000 | $2,100,000 | $700,000
Derek S. Meyer | $600,000 | 110% | $660,000 | $495,000 | $165,000
John A. Utz | $490,000 | 110% | $539,000 | $404,250 | $134,750
Randall J. Erickson | $498,000 | 100% | $498,000 | $373,500 | $124,500
Julio N. Manso | $450,000 | 90% | $405,000 | $303,750 | $101,250

Performance Restricted Stock Units
Under the LTIPP, actual payouts of the PRSUs will be based on Associated’s results during the specified measurement period
relative to goals approved by the Committee for that LTIPP performance period.
Restricted Stock Units
Restricted Stock Units ("RSUs") vest over a defined period and the value varies based on the performance of Associated’s
Common Stock which creates alignment between executive pay and shareholder value and promotes executive retention. The
RSUs granted in 2025 vest over a four-year period, with one-fourth of the grant vesting each year.
2025-2027 LTIPP
Grants under the 2025-2027 LTIPP are based on a three-year performance period that began on January 1, 2025, and will end
on December 31, 2027. Based on the Company’s performance during the period, the number of actual shares that vest can range
from a minimum of 0% to a maximum of 150% of the target award.
For the 2025-2027 LTIPP period, the Committee maintained the same metrics and weightings as in the 2024-2026 LTIPP as
they continue to support the Company's long-term strategy and the creation of shareholder value. The 2025-2027 performance
metrics established by the Committee to determine the vesting of the PRSUs are as follows:
•Relative Total Shareholder Return (TSR) (65% weight) is measured against the KBW Nasdaq Regional Banking Total
Return Index (^KRXTR). The Committee believes Relative TSR, which includes the net change in stock price plus
dividends paid during the applicable period, is a valuable measure because it directly aligns with shareholder interests and
encourages management to outperform peers in the creation of shareholder value.
Compared to the KRXTR, Relative TSR performance below the 25 th percentile (Threshold) results in no payout whereas
performance achieved at the 75 th percentile results in a 150% payout (Maximum). Based on common market practice,
Relative TSR is calculated using the average of the last 30 days of 2024 versus the average of the last 30 days of 2027.

| If absolute TSR is negative at the end of the three-year performance period, the TSR payout will be capped at 100% of target.

1 This is a non-GAAP financial measure. See Appendix A for a reconciliation of non-GAAP financial measures to GAAP financial measures.
35
•Return on Average Common Equity Tier 1 (ROACET1) (35% weight) is measured using a target range of absolute
ROACET1 values over the 2025-2027 performance period. The Committee determined that ROACET1 is an appropriate
metric to measure performance as it both considers return to shareholders and includes a measure of bank soundness.
Moreover, CET1 is a highly regulated and consistent metric that exhibits less volatility from economic conditions and also
provides more stability over the long term than other return on equity metrics. The ROACET1 target was predetermined at
the outset of the LTIPP award based on a rigorous goal setting process in support of our annual strategic financial plan
approved by the Company’s Board of Directors. ROACET1 is computed by dividing Net Income Available for Common
(NIAC) by average Common Equity Tier 1 capital (CET1). The ROACET1 target achievement result is a calculated
average (Y1 + Y2 +Y3)/3.
2023-2025 LTIPP
Grants under the 2023–2025 LTIPP were based on a three‑year performance period beginning January 1, 2023, and ending
December 31, 2025, with vesting outcomes that could range from 0% to 150% of target. The performance metrics were
R elative Total Shareholder Return (“TSR”) and absolute Return on Average Tangible Common Equity (“ROATCE”) as
follows.
•Relative TSR (65% weight) is measured against the KBW Nasdaq Regional Banking Total Return Index (^KRXTR).
Relative TSR, which includes the net change in stock price plus dividends paid during the applicable period, is calculated
using the average share price of the last 30 days of 2022 versus the average of the last 30 days of 2025. If absolute TSR is
negative, the payout will be limited to 100% of target. In the event performance results fall below the 30th percentile of
peers, no payout would occur.
•Return on Average Tangible Common Equity (ROATCE) Target (35% weight) is measured against absolute
standards, which were set to reinforce the improvement of the Company’s ROATCE compared to banks included in the
KRXTR index. Results were determined using the sum of each quarter’s net income available to common over the 3-year
period divided by the average tangible common equity. Additionally, a performance hurdle was established to ensure that
the Company's improvement in ROATCE over the full three-year performance period was greater than KRXTR median
improvement. If the performance hurdle was not met, no payout would occur.
The Committee established the performance goals through a disciplined target‑setting process designed to align executive
compensation with the Company’s long‑term strategic and financial objectives and to support pay‑for‑performance alignment
across a range of potential outcomes.
2023-2025 LTIPP Achievement Results
•Relative TSR
The Company achieved 112.5% of its Relative TSR goal, finishing at the 56th percentile relative to the KBW Nasdaq
Regional Banking Total Return Index.
•ROATCE
In light of the significant interest rate volatility experienced by the regional banking sector during the performance period,
which resulted in a material decline in the KRXTR median ROATCE during the period, the Committee exercised its
discretion to adjust the ROATCE target to reflect the economic environment. Specifically, the threshold, target, and
maximum goals were each reduced by 135 basis points (1.35%) considering that the KRXTR estimated median decreased
by approximately 223 basis points (2.23%) over this period. The Committee determined not to adjust the goals for the full
amount of the decrease observed amongst the KRXTR banks, as improvement in the Company’s performance relative to
banks within this index was expected. The Company's unadjusted ROATCE results would have resulted in below-threshold
formulaic performance.
The Company achieved 76.4% of the adjusted ROATCE target. In addition, the Company's ROATCE performance
improvement over the full three-year performance period exceeded the KRXTR median change. Specifically, the
Company’s ROATCE 1 result decreased by 97 basis points (0.97%) over the period (from 13.77% in 2022 to an adjusted
result of 12.80% over the 2023-2025 period after adjusting for the balance sheet repositionings and other nonrecurring
items during the period). Whereas, the KRXTR median result decreased approximately 223 basis points (2.23%) over the
period (from 16.19% in 2022 to an average of 13.96% in 2023-2025).
The Committee believes the ELT achieved the desired ROATCE outcome by narrowing the gap to the KRXTR peers.
Based on the ELT’s progress towards achieving the 2023-2025 performance goals and to preserve the intended retention
objectives of the LTIPP, the Committee determined it was appropriate to recognize the results demonstrated.
36
The combined formulaic achievement of Relative TSR and adjusted ROATCE goals resulted in a payout payout at 99.85%
of target. If the combined achievement had exceeded 100%, the Committee agreed that it would have exercised its
discretion to cap the payout at 100%. The Committee retains discretion under the LTIPP but exercises it infrequently and
only in limited circumstances. The Committee believes this determination reflects appropriate alignment between
compensation outcomes and performance results, consistent with sound governance practices and shareholder interests.
The chart below summarizes the 2023-2025 LTIPP performance goals and achievement, as adjusted and approved by the
Co mmittee.

Metric | Weight | Threshold | Target | Maximum | Metric Achievement
Relative TSR As of December 31, 2025 | 65% | 30th Percentile | 50th Percentile | 75th Percentile | 112.5%
ROATCE 1 Target (gap closure) | 35% | 12.536% | 13.036% | 13.536% | 76.4%
Adjusted Achievement 2 | 99.85%
Final Approved Payout | 99.85%
1 This is a non-GAAP financial measure. See Appendix A for a reconciliation of non-GAAP financial measures to GAAP financial measures.
2 The 2023-2025 LTIPP three-year performance period was impacted by our financial results for years ending December 31, 2023 and December 31, 2024 due to several nonrecurring items associated with the balance sheet repositionings announced in November of 2023 and December of 2024, respectively. These transactions were designed to further drive improved profitability and accelerate our organic growth strategy. The Q4-2023 adjustment included a one-time loss of $157 million associated with the strategic balance sheet repositioning to change the operating model, including the sale of $1 billion in residential real estate. The Q4-2024 adjustment included a non-recurring balance sheet repositioning charge of $253 million to further accelerate the Company's organic growth strategy. Both of these adjustments are reflected in the Company’s ROATCE target result. For more details, refer to the “Reconciliation of Non-GAAP Financial Measures” provided in Appendix A.

56th Percentile
12.802%
Approval of 2023 - 2025 LTIPP Payout
The Committee determined the amount of the 2023-2025 LTIPP payout to each NEO by multiplying the respective incentive
target by the Company's adjusted performance achievement of 100%.

2023 - 2025 Adjusted LTIPP Payout
Named Executive Officer | Target Shares Awarded | Actual Vested Shares | Adjusted Achievement as a Percent of Target
Andrew J. Harmening | 87,943 | 87,811 | 99.85%
Derek S. Meyer | 18,408 | 18,380 | 99.85%
John A. Utz | 18,408 | 18,380 | 99.85%
Randall J. Erickson | 16,393 | 16,368 | 99.85%
Julio N. Manso 1 | N/A | N/A | N/A

1 Mr. Manso was not employed by the Company when the 2023-2025 award was granted.

RISK MITIGATION POLICIES

Risk Assessment
The Committee, along with members of Associated’s Executive Risk Committee, Incentive Compensation Risk Assessment
Committee (ICRA), Chief Human Resources Officer and business executives responsible for the design and implementation of
Associated’s incentive compensation arrangements, conducted a full annual risk assessment as part of an incentive and sales
practice review. Under the governance of the Executive Risk Committee, ICRA was established to define and govern the annual
incentive plan risk assessment process, which evaluates the effectiveness of Associated’s incentive compensation programs and
to align them with the Company’s safety and soundness principles. Following the reviews with members of Associated’s
Executive Risk Committee, ICRA, and business executives responsible for the design and implementation of incentive plans,
the Committee determined that Associated’s compensation plans do not encourage its executive officers or colleagues to take
unnecessary or excessive risks that threaten the value of Associated, nor do the plans encourage behavior focused on short-term
results to the detriment of long-term value creation. The Committee determined that these plans do not encourage unnecessary
risk taking and are consistent with preserving and enhancing the long-term health of Associated.
37
Clawback of Compensation
The Committee has approved a clawback policy (the “Clawback Policy”) that is intended to satisfy the NYSE listing
requirements. The Clawback Policy mandates the recovery of executive officer incentive-based compensation from current and
former executive officers if payments were based on financial statements that were later restated and executive officers received
Erroneously Awarded Compensation (as defined therein). The Clawback Policy applies to both performance-based awards and
time-based awards. The Clawback Policy applies to the ELT, including the NEOs, and recovery is subject to only very limited
exceptions. The Committee does, however, have the discretion to determine the appropriate means and method of recovery
based on all applicable facts and circumstances which may include the reimbursement of all or part of any cash or equity-based
award; cancelling prior cash or equity-based awards whether vested or unvested paid or unpaid; cancelling or offsetting against
any planned future cash or equity-based awards; forfeiture of deferred compensation (subject to compliance with 409A of the
Internal Revenue Code), and any other method authorized by applicable law or contract.
Anti-Pledging and Anti-Hedging Policy
Associated’s Insider Trading Policy prohibits executive officers, colleagues and directors from engaging in hedging
transactions (such as prepaid variable forwards, equity swaps, collars and exchange funds) with respect to Common Stock and
from pledging Associated Common Stock as collateral for loans.
Stock Ownership Guidelines
The Committee believes that ownership of Common Stock by our executive officers directly aligns their interests with those of
other shareholders and helps balance the incentives for risk taking inherent in equity-based awards. We require our executive
officers and other key executives identified by the CEO to hold 100% of shares of restricted stock granted (except for shares
withheld to satisfy tax obligations) until after the executive officer has attained the applicable share ownership guideline
amount. For purposes of the guidelines, unvested time-based restricted stock units, vested shares held in the 401(k) plan and/or
the Employee Stock Purchase Plan, shares owned outright, and shares owned indirectly (e.g., in trust or by an immediate family
member living in the same household) are included. Stock options, unvested performance restricted stock units, preferred shares
and pledged shares are excluded. All Associated executive officers, including the NEOs, are expected to meet the stock
ownership requirements within the NEO’s respective timeframe. The executive stock o wnership guidelines are described under
“Stock Ownership - Stock Ownership Guidelines for Executive Officers and Di rectors” on page 17.
Accounting and Tax Considerations
Associated desires to maximize the return to its shareholders, as well as meet the objectives of the executive compensation
program outlined above. As part of balancing these objectives, management (particularly the CEO and the Chief Human
Resources Officer) considers the accounting and tax treatment to Associated and, to a lesser extent, the tax treatment to the
executive, when making compensation decisions. Financial Accounting Standards Board Accounting Standards Codification
Topic 718, “Compensation-Stock Compensation” requires all share-based payments to colleagues to reflect the fair value on the
date of grant and to be expensed over the applicable vesting period.

OTHER BENEFIT PROGRAMS

Deferred Compensation Plan
Associated maintains a non-qualified deferred compensation plan to allow certain colleagues deemed to be highly compensated
under IRC Section 414(q)(1)(B) to defer current compensation to accrue additional funds for retirement.
Participants are offered the opportunity to defer a percentage of their base salary and/or cash incentive compensation and can
choose from various deemed investment options. The participant can elect to receive payment of deferred amounts either in a
lump sum, or five or ten equal annual installments; and the participant can elect to receive payments at a fixed date or six
months following separation from Associated. (Distributions are also possible in the event of an unforeseeable emergency.) The
participant retains all rights to amounts in his or her account if employment terminates for any reason until the account balance
is fully paid. Except for Mr. Manso, who did not meet the eligibility requirements, a ll other NEOs were eligible to participate in
the deferred compensation plan in 2025 and Mr. Harmening and Mr. Meyer elected to defer.
Deferred Stock Election
ELT members may elect to defer receipt of up to 100% of their RSUs under our Deferred Stock Election program. This
program provides further personal financial management tools for executive officers and enhances the alignment with
shareholders by focusing on the long-term goal of increasing capital gains. All NEOs, with the exception of Mr. Manso, were
eligible to elect to defer receipt of shares in 2025 and Mr. Meyer elected to defer.
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Retirement Plans
Retirement Account Plan
The Associated Banc-Corp Retirement Account Plan (“RAP”) is a qualified defined benefit plan with cash balance features
designed to provide participants with a monthly income stream in the form of an annuity at retirement. A colleague becomes
eligible to participate the first day of the plan year in which the participant completes 12 months of service (service is defined as
working a minimum of 1,000 hours within the year). The colleague becomes a “Participant” in the Plan the first January 1 or
July 1 after completion of the service eligibility requirement. Each participant receives an accrual of 1.5% of eligible
compensation. Compensation is subject to the IRS annual limitation, which was $350,000 in 2 025. The RAP provides for an
annual earnings credit based on the 30-Year Treasury Rate. All participants become fully vested in their accrued benefit upon
completion of three years of credited service, attainment of normal retirement (age 65) or upon death or disability while
employed by Associated. All NEOs, with the exception of Mr. Meyer and Mr. Manso, have completed three years of credited
service and are 100% vested in their benefits under the RAP. P articipants retiring before age 65 may be eligible to receive an
early retirement benefit at age 55; subject to an actuarial adjustment for early retirement.
401(k) Plan
Associated offers the Associated Banc-Corp 401(k) and Employee Stock Ownership Plan to eligible participants, including the
NEOs. Participants make contributions to the 401(k) Plan, subject to the limitations established by the IRS. Associated provides
a discretionary matching contribution, which in 2025 was equal to 100% of each participant’s 401(k) Plan deferral up to 5% of
the participant’s Compensation as defined by the plan. Participants who work 1,000 hours during the calendar year and are
employed with Associated on December 31 qualify for the matching contribution, with the exception of the participant’s
retirement, disability, or death. All participants are fully vested in both their own contributions and Associated’s matching
contributions. Participants have more than 30 investment fund selections available including the Associated Banc-Corp
Common Stock Fund.
Supplemental Executive Retirement Plans
In keeping with its objective of providing a market-competitive executive compensation program designed to attract and retain
highly qualified individuals, Associated provides supplemental retirement benefits to the ELT under the Associated Banc-Corp
Supplemental Executive Retirement Plan, referred to as the “SERP.” The SERP is a non-qualified plan into which Associated
makes a restoration contribution for amounts that are otherwise restricted due to applicable IRS limitations under Associated’s
RAP and 401(k) Plan. Participation in the SERP is limited to members of Associated’s ELT, which includes the NEOs.
Associated’s contribution to the SERP is equal to the excess of the amount that would have been accrued under the RAP and
the 401(k) Plan if not for the IRS annual limitation over the amount actually accrued by the participant for the plan year under
those plans. Amounts under the SERP are unsecured and accrue at the same rate and time as accruals under the RAP and 401(k)
Plan and incur gains and losses based on notional investment preferences specified by participants among various investment
options. All participants in the SERP are fully vested in their SERP account, with the exception of Mr. Manso who is eligible to
participate but did not qualify for a contribution in 2025 due to his hire date. Distributions from the SERP are generally made in
accordance with elections made by the participants.
Perquisites
Limited perquisites offered to the ELT, including the NEOs in 2025, comprised of executive physical examinations, which the
Committee believes are valuable to Associated by helping to support the health and well-being of our ELT; financial planning
services, which are intended to permit the ELT to focus as much of their time and attention as possible on their executive
responsibilities; relocation benefits for new or transferring ELT members; certain security measures for personal protection
(only applicable to the CEO) and the payment of social and similar club dues to give the ELT access to social and similar clubs
for business purposes. ELT members are required to pay any other costs attributable to their personal use of social and similar
clubs. The ELT members do not receive gross-up payments for tax liabilities resulting from perquisites, except in relation to
certain relocation expenses and certain CEO security measures. The ELT also participated in certain other Company-subsidized
benefits that were available to all eligible and/or participating colleagues.
Employment and Post-Termination Arrangements with NEOs
Associated does not have employment agreements with any of the NEOs. The Committee believes that each NEO’s separation
situation should be evaluated on a case-by-case basis. This approach provides the Committee with maximum flexibility to
determine mutually beneficial arrangements for both Associated and its NEOs in the event of a separation. Post-termination
benefits paid to a former NEO will generally be paid under the Associated Banc-Corp Severance Pay Plan, a fully discretionary
plan for colleagues that limits the Plan Administrator’s award of a benefit to a maximum of 200% of a former colleague’s
annual base salary.
39
Change of Control Agreements
Each of the NEOs and all other ELT members have Change of Control Agreements (“COC Agreements”) which were put in
place in 2018 or, if later, when they became an ELT member of the Company. The payments and benefits provided under the
COC Agreements are subject to a “double trigger”, which provides for payment only upon involuntary separation following a
change of control, and are not payable upon (1) a termination of an executive’s employment for “Cause” or a resignation by an
executive without “Good Reason” or (2) any termination of an executive’s employment prior to a “Change of Control” (each as
defined in the COC Agreements). These COC Agreements are summarized in the “Potential Payments Upon Termination or
Change of Control” section beginning on page 46.
Equity Grant Timing Practices
All equity awards are granted under a shareholder-approved plan. The Committee approves and grants annual Long-Term
Incentive (“LTI”) awards to our ELT at approximately the same time every year, with awards granted typically in February.
Associated's LTI program has not included stock option grants since 2020 and has no intention of doing so in the foreseeable
future. In 2025, the LTI award to our ELT consisted of Performance-Based Restricted Stock Units (“PRSUs”) and Time-Based
Restricted Stock Units (“RSUs”). Outside of the annual grant cycle, we may make PRSU and/or RSU awards in connection
with a newly hired or promoted executive on the date of hire or promotion, or in connection with a retention award. Equity
awards, including stock options, are not granted in anticipation of the release of material non-public information, and the release
of material non-public information is not timed based on stock option or other equity grant dates.

COMPENSATION GOVERNANCE

Role of Independent Compensation Consultant
On an annual basis the Committee reviews the services performed by, and the fees paid to the independent compensation
consultant. In 2025, the Committee re-engaged Mercer US LLC (“Mercer”) to advise on a variety of matters relating to the
executive compensation program. In addition to providing independent advice, Mercer was selected for their deep knowledge
and expertise in the banking and financial services sectors. During 2025, Mercer performed a competitive analysis of
Associated’s executive compensation levels and incentive practices, collaborated with the Committee on plan design changes
and performed related assistance, and advised on non-employee director compensation which the Committee affirmed were in-
line with expectations and best practices.
The Committee discussed the independence of the Compensation consultant considering the factors set forth in Rule
10C-1(b)(4) under the Exchange Act and NYSE rules.
Additionally, the Committee has established procedures that it follows so that the advice of the compensation consultant to the
Committee remains objective and is not influenced by Associated’s management, including:
•Direct reporting relationship of the compensation consultant to the Committee;
•Provision in the Committee’s engagement letter with Mercer specifying the nature of the work to be conducted and the
role that management may play in that work; and
•Annual update to the Committee on the compensation consultant’s financial relationship with Associated, including a
summary of the work performed for Associated during the preceding 12 months.
For fiscal year 2025, the aggregate fees paid to Mercer for executive compensation services totaled approximately $425,000. In
addition, for fiscal year 2025, the Company acquired Mercer survey data for approximately $22,400, and a Mercer affiliate
acted as a broker or agent for the Company with respect to health and welfare insurance and received brokerage commissions in
the amount of $150,000. The Committee was not involved in the decision to engage, or the approval of, the engagement of the
affiliate for these other services.
Role of Management
As part of the annual compensation review process, the CEO and the Chief Human Resource s Officer interact with the
Committee and compensation consultant, providing information about the current compensation structure, details regarding
executive compensation, individual performance assessments, and descriptions of the job responsibilities of executive officers.
The CEO typically makes recommendations to the Committee with respect to the compensation of the NEOs, other than
himself, and the Committee determines CEO compensation in executive session without the CEO present.
40
Role of the Committee
The purpose of the Committee is to assist the Board of Directors in fulfilling its responsibility to oversee Associated’s executive
compensation program. The Committee works closely with the compensation consultant to make decisions about, and set the
framework for, Associated’s executive compensation program. Among other things, the Committee’s responsibilities include:
•Establishing and approving compensation and benefit policies;
•Approving the amount and form of compensation for Associated’s executives and non-management directors; and
•Issuing an annual report on executive and CEO compensation for inclusion in Associated’s annual proxy statement and
Form 10-K.

CONCLUSION

The Committee values the feedback received from our shareholders, and believes that our executive compensation program is
aligned with the feedback we have received from shareholders through our outreach program. We also believe that the 2025
compensation decisions for our NEOs were reasonable, appropriate and consistent with our compensation philosophy and
objectives.
41
COMPENSATION AND BENEFITS COMMITTEE REPORT
The Committee has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation
S-K with management and based on such review and discussions, the Committee recommended to the Board of Directors that
the Compensation Discussion and Analysis be included in this Proxy Statement for filing.
THE COMPENSATION AND BENEFITS COMMITTEE
Gale E. Klappa, Chairman
Rodney Jones-Tyson
Eileen A. Kamerick
Kristen M. Ludgate
Owen J. Sullivan
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EXECUTIVE COMPENSATION TABLES

SUMMARY COMPENSATION TABLE

Name and Principal Position | Year | Salary ($) | Bonus ($)(1) | Stock Awards ($)(2) | Non-Equity Incentive Plan Compensation ($)(3) | Change in Pension Value and Non- Qualified Deferred Compensation Earnings ($)(4) | All Other Compensation ($)(5) | Total ($)(6)
Andrew J. Harmening President and CEO | 2025 | $1,120,000 | $— | $2,799,980 | $2,150,400 | $5,921 | $278,325 | $6,354,626
2024 | $1,070,000 | $— | $2,674,986 | $1,657,965 | $5,655 | $64,482 | $5,473,089
2023 | $1,030,000 | $— | $2,574,964 | $1,035,150 | $5,134 | $101,473 | $4,746,720
Derek S. Meyer Executive Vice President, Chief Financial Officer | 2025 | $600,000 | $— | $659,994 | $614,400 | $5,476 | $54,689 | $1,934,559
2024 | $550,000 | $— | $604,997 | $454,520 | $5,175 | $48,756 | $1,663,448
2023 | $490,000 | $— | $538,986 | $246,225 | $— | $75,668 | $1,350,880
John A. Utz Executive Vice President, Head of Specialized Industries & Capital Markets and Milwaukee Market President | 2025 | $490,000 | $— | $538,966 | $470,400 | $13,160 | $63,197 | $1,575,723
2024 | $490,000 | $— | $538,980 | $379,628 | $13,452 | $60,106 | $1,482,166
2023 | $490,000 | $— | $538,986 | $246,225 | $11,234 | $64,036 | $1,350,482
Randall J. Erickson Executive Vice President, General Counsel & Corporate Secretary | 2025 | $498,000 | $— | $497,988 | $446,208 | $11,556 | $59,579 | $1,513,331
2024 | $480,000 | $— | $479,980 | $347,088 | $11,724 | $70,236 | $1,389,028
2023 | $480,000 | $— | $479,980 | $225,120 | $9,883 | $58,441 | $1,253,424
Julio N. Manso Executive Vice President, Chief Human Resources Officer | 2025 | $262,500 | $100,000 | $605,080 | $403,200 | $— | $43,676 | $1,414,456

(1) Bonus amount reflects Mr. Manso's sign-on cash bonus for his hire on June 2, 2025.
(2)Stock Awards reflect the aggregate grant date fair value of awards with the grant date fair value for performance-based RSUs calculated at the target level.
For further discussion and details regarding the accounting treatment and underlying assumptions relative to stock-based compensation, see Note 10,
“Stock-Based Compensation,” of the Notes to Consolidated Financial Statements included in Part II, Item 8, “Financial Statements and Supplementary
Data,” of our 2025 Form 10-K. The grant date fair value of the 2025 performance-based RSU awards at the maximum level is $3,149,996, $742,494,
$606,355, $560,246, and $455,694 for Mr. Harmening, Mr. Meyer, Mr. Utz, Mr. Erickson and Mr. Manso, respectively.
(3)Amounts reported in this column reflect incentive awards provided under the “Short-Term Incentive” described in the “Short-Term Incentive
Compensation” section beginning on page 32.
(4)Reflects the change in present value of the Retirement Account Plan (“RAP”). Further details regarding the RAP can be found in the “Retirement Plans”
section beginning on pag e 38 and in the Pension Benefits in 2025 table on pa ge 45.
(5)The amounts in All Other Compensation for 2025 include the following items and are further detailed in the below table.
•Employer match on each participating NEO’s 2025 contributions to the 401(k) Plan;
•2025 employer contributions to the SERP. Additional details regarding the SERP can be found in the “Retirement Plans” section beginning on
page 38 and in the Non-qualified Deferred Compensation in 2025 table on page 45;
•Employer payment of financial planning services;
•Employer payment of social and similar club dues for Mr. Utz and Mr. Erickson and a corporate club membership for which Mr. Erickson is
the named member;
•Employer payment of executive physicals;
•Employer payment of wellness rewards;
•Employer match on each participating NEO’s 2025 contributions to the Employee Stock Purchase Plan;
•Employer expense for CEO security for Mr. Harmening based on external advisor review;
•Employer payment of relocation services for Mr. Manso.

Name | 401(k) Match | SERP Contribution | Financial Planning Services | Social and Similar Club Dues | Executive Physicals | Wellness Rewards | ESPP Stock Match | Private Security | On-Board / Off-Board
Andrew J. Harmening | $17,500 | $42,829 | $14,430 | $— | $3,450 | $— | $— | $200,116 | $—
Derek S. Meyer | $17,500 | $19,309 | $14,430 | $— | $3,450 | $— | $— | $— | $—
John A. Utz | $17,500 | $21,294 | $14,430 | $5,028 | $3,450 | $25 | $1,470 | $— | $—
Randall J. Erickson | $17,500 | $20,926 | $14,430 | $3,073 | $3,450 | $200 | $— | $— | $—
Julio N. Manso | $— | $— | $— | $— | $3,340 | $25 | $263 | $— | $40,049

(6)For a description of the elements of executive compensation and the various factors affecting compensation levels, please see the “Executive
Compensation - Compensation Discussion and Analysis” section beginning on page 25.
43

GRANTS OF PLAN-BASED AWARDS DURING 2025

|  | Estimated Future Payouts Under Non-Equity Incentive Plan Awards(1) | Estimated Future Payouts Under Equity Incentive Plan Awards(2) | All Other Stock Awards: Number of Shares of Stock (#) | Grant Date Fair Value of Stock and Option Awards ($)(3)
Name | Grant Date | Threshold ($) | Target ($) | Maximum ($) | Threshold (#) | Target (#) | Maximum (#)
Andrew J. Harmening | 1/29/2025 | − | − | − | − | − | − | 28,305 | $699,983
1/29/2025 | − | − | − | 0 | 84,917 | 127,375 | − | $2,099,997
|  | 0 | 1,680,000 | 2,940,000 | − | − | − | − | −
Derek S. Meyer | 1/29/2025 | − | − | − | − | − | − | 6,672 | $164,999
1/29/2025 | − | − | − | 0 | 20,016 | 30,024 | − | $494,996
|  | 0 | 480,000 | 840,000 | − | − | − | − | −
John A. Utz | 1/29/2025 | − | − | − | − | − | − | 5,448 | $134,729
1/29/2025 | − | − | − | 0 | 16,346 | 24,519 | − | $404,237
|  | 0 | 367,500 | 643,125 | − | − | − | − | −
Randall J. Erickson | 1/29/2025 | − | − | − | − | − | − | 5,034 | $124,491
1/29/2025 | − | − | − | 0 | 15,103 | 22,654 | − | $373,497
|  | 0 | 348,600 | 610,050 | − | − | − | − | −
Julio N. Manso(4) | 6/2/2025 | − | − | − | − | − | − | 12,837 | $301,284
6/2/2025 | − | − | − | 0 | 12,944 | 19,416 | − | $303,796
|  | 315,000 | 315,000 | 551,250 | − | − | − | − | −

(1)Reflects annual incentive opportunities under the 2025 MIP, which is 0% (threshold) to 175% (maximum). Amounts shown in the target column are equal
to the individual target amounts paid under the MIP for 2025 and served as the base amounts used by the Committee for determining the annual incentive
payments under the 2025 MIP. The 2025 MIP does not use individual thresholds or maximums for purposes of determining the individual amounts
payable under the plan. See “Short-Term Incentive Compensation - Short-Term Incentive” beginning on page 32 for additional details.
(2)Reflects performance-based RSU grants made to the NEOs under the 2025 LTIPP. The threshold and maximum amounts represent the 0% and 150%
limits within the LTIPP. See “Long-Term Incentive Compensation” beginning on page 34 for additional details.
(3)See “Risk Mitigation Policies - Accounting and Tax Considerations” on page 36. For further discussion and details regarding the accounting treatment
and underlying assumptions relative to stock-based compensation, see Note 10, “Stock-Based Compensation,” of the Notes to Consolidated Financial
Statements included in Part II, Item 8, “Financial Statements and Supplementary Data,” of Associated’s 2025 Form 10-K.
(4)Threshold for Estimated Future Payouts Under Non-Equity Incentive Plan Awards reflective of Mr. Manso's minimum guarantee per his sign-on
agreement.
44

OUTSTANDING EQUITY AWARDS AT DECEMBER 31, 2025

| Option Awards |  | Stock Awards
Name | Number of Securities Underlying Unexercised Options (#) Exercisable | Number of Securities Underlying Unexercised Options (#) Unexercisable | Option Exercise Price ($) | Option Expiration Date |  | Number of Shares or Units of Stock Held that Have Not Vested (#) | Market Value of Shares or Units of Stock Held That Have Not Vested ($) | Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested (#) | Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not ($) Vested
| (1) | (1) |  | (1) |  |  | (2) | (3) | (2)
Andrew J. Harmening | — | — | $— |  |  | 6,399 (4) | $164,838 | 264,637 | $6,817,049
|  |  |  |  | 14,658 (5) | $377,590 |  |
|  |  |  |  |  | 22,944 (6) | $591,037 |  |
|  |  |  |  |  | 28,305 (7) | $729,137 |  |
Derek Meyer | — | — | $— |  |  | 3,068 (5) | $79,032 | 59,181 | $1,524,503
|  |  |  |  |  | 5,190 (6) | $133,694 |  |
|  |  |  |  |  | 6,672 (7) | $171,871 |  |
John A. Utz | 24,465 | — | $25.20 | 2/6/2027 |  | 1,338 (4) | $34,467 | 53,246 | $1,371,617
28,818 | — | $24.25 | 2/6/2028 |  | 3,068 (5) | $79,032 |  |
| 33,777 | — | $22.01 | 2/5/2029 |  | 4,623 (6) | $119,088 |  |
| 50,568 | — | $20.32 | 2/4/2030 |  | 5,448 (7) | $140,340 |  |
Randall J. Erickson | 26,480 | — | $25.20 | 2/6/2027 |  | 1,203 (4) | $30,989 | 47,964 | $1,235,553
| 31,192 | — | $24.25 | 2/6/2028 |  | 2,732 (5) | $70,376 |  |
| 29,765 | — | $22.01 | 2/5/2029 |  | 4,117 (6) | $106,054 |  |
| 43,561 | — | $20.32 | 2/4/2030 |  | 5,034 (7) | $129,676 |  |
Julio N.Manso | — | — | $— |  |  | 4,315 (7) | $111,154 | 12,944 | $333,437
|  |  |  |  |  | 8,522 (8) | $219,527 |  |

(1)The last options were awarded in 2020. All options are vested and exercisable, having vested in four equal annual installments beginning on the first anniversary following
the grant date.
(2)Market value based on the closing price of the Common Stock of $25.76 on December 31, 2025.
(3)Includes the targeted portion of 2023, 2024, and 2025 performance-based RSU grants.
(4)Restricted stock scheduled to vest fully on February 8, 2026.
(5)Restricted stock scheduled to vest in two equal installments on February 8, 2026 and February 8, 2027.
(6)Restricted stock scheduled to vest in three equal installments on February 8, 2026, February 8, 2027, and February 8, 2028.
(7)Restricted stock scheduled to vest in four equal installments on February 8, 2026, February 8, 2027, February 8, 2028, and February 8, 2029.
(8)Restricted stock scheduled to vest in three equal installments on June 2, 2026, June 2, 2027, and June 2, 2028.

OPTION EXERCISES AND STOCK VESTED IN 2025

| Option Awards |  | Stock Awards
Name of Executive Officer | Number of Shares Acquired on Exercise or Vesting (#) | Value Realized on Exercise ($) |  | Number of Shares Acquired on Vesting (#)(1)(2) | Value Realized on Vesting ($)(1)(2)
Andrew J. Harmening | 0 | $0 |  | 98,737 | $2,270,420
Derek S. Meyer | 0 | $0 |  | 39,331 | $924,943
John A. Utz | 8,135 | $80,109 |  | 18,279 | $427,078
Randall J. Erickson | 0 | $0 |  | 19,064 | $441,496
Julio N. Manso | 0 | $0 |  | 0 | $0

(1)The number of shares acquired on vesting and value realized on vesting include dividends and deferred stock for: Mr. Meyer - 1,714 ($44,153) and Mr.
Utz - 2,791 ($71,896). Value based on the December 31, 2025, closing price of Associated common stock.
(2)Value based on the closing price of the Common Stock on the date restrictions lapsed. Vested shares are subject to retention requirements under
Associated’s security ownership guidelines.
45

PENSION BENEFITS IN 2025

Name | Plan Name(1) | Number of Years Credited Service (#) | Present Value of Accumulated Benefit ($) | Payments During Last Fiscal Year ($)
Andrew J. Harmening | RAP | 4 | $21,285 | $0
Derek S. Meyer | RAP | 2 | $10,651 | $0
John A. Utz | RAP | 15 | $194,170 | $0
Randall J. Erickson | RAP | 13 | $155,857 | $0
Julio N. Manso(2) | RAP | 0 | $0 | $0

(1) Further information regarding the RAP can be found in the “Retirement Plans” section beginning on page 38.
(2) Mr. Manso will become a participant in the plan as of July 1, 2026.

NONQUALIFIED DEFERRED COMPENSATION IN 2025

Name | Plan | Executive Contributions in 2025 ($) | Registrant Contributions in 2025 ($)(1) | Aggregate Earnings in 2025 ($) | Aggregate Withdrawals/ Distributions ($) | Aggregate Balance at December 31, 2025 ($)(2)
Andrew J. Harmening | SERP | $— | $42,829 | $11,481 | $0 | $189,140
Derek S. Meyer | SERP | $— | $19,309 | $5,900 | $0 | $54,636
John A. Utz | SERP | $— | $21,294 | $83,785 | $0 | $664,383
Randall J. Erickson | SERP | $— | $20,926 | $61,362 | $0 | $530,321
Julio N. Manso | SERP | $— | $0 | $0 | $0 | $0

(1)These amounts reflect contributions made by Associated in 2026 to the NEOs based on their 2025 compensation. These amounts are reported in the “All
Other Compensation” column for each executive officer in the Summary Compensation Table.
(2)Of the amounts disclosed in this column with respect to the SERP, the following amounts were reported in the Summary Compensation Table in
prior years: Mr. Harmening - $122,510; Mr. Meyer - $27,251; Mr. Utz - $286,271; Mr. Erickson - $289,997; and Mr. Manso - $0. The variation
between the amounts disclosed in this footnote and the amounts disclosed in the above column for the SERP reflect earnings (and losses) on the
SERP contributions and/or any contributions prior to the executive becoming an NEO.
Further information regarding the SERP for the NEOs can be found in the “Retirement Plans - Supplemental Executive
Retirement Plans” section beginning on page 38, and further information regarding the Deferred Compensation Plan can be
found in the “Deferred Compensation Plan” section on page 37.
The investment alternatives available to the NEOs under the SERP and the Deferred Compensation Plan for the NEOs are
selected by Associated and may be changed from time to time. The executive officers are permitted to change their investment
elections at any time on a prospective basis. The table below shows the funds selected for investment by participants under both
the SERP and the Deferred Compensation Plan and their annual rate of return for the year ended December 31, 2025.

Name of Fund | Annual Return (%) | Name of Fund | Annual Return (%)
American Funds EuroPacific Growth Fund® Class R-6 | 29.18% | Vanguard Extended Market Index Fund Admiral Shares | 11.42%
American Funds The Growth Fund of America® Class R-6 | 20.28% | Vanguard Target Retirement 2025 Fund Investor Shares | 14.60%
American Funds New World Fund® Class R-6 | 28.60% | Vanguard Target Retirement 2030 Fund Investor Shares | 16.24%
Baird MidCap Fund Institutional Class | (9.36)% | Vanguard Target Retirement 2035 Fund Investor Shares | 17.54%
Dodge & Cox Stock Fund | 13.65% | Vanguard Target Retirement 2040 Fund Investor Shares | 18.76%
Fidelity® Government Money Market Fund | 3.95% | Vanguard Total Bond Market Index Fund Admiral Shares | 7.15%
Harbor Small Cap Growth Fund Retirement Class | 11.47% | Vanguard Institutional Index Fund Institutional Shares | 17.84%
Janus Henderson Small Cap Value Fund Class I | 7.68% | Vanguard International Value Fund Investor Shares | 29.98%

46

POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE OF CONTROL

The COC Agreements for our NEOs provide for certain payments and benefits in the event of a termination without “Cause” or
for “Good Reason” within a certain period, following a “Change of Control” of the Company (each such term as defined in the
respective COC Agreements).
The COC Agreements provide that upon a termination without Cause or a resignation with Good Reason generally during a
two-year protected period (the “protected period”) following a Change of Control, each executive officer would, in addition to
any unreimbursed and accrued but unpaid amounts, be entitled to receive the following payments:
•two times (or, in the case of Mr. Harmening, three times) the sum of the executive’s then-current base salary and target
cash incentive (or, if higher, the base salary and/or target cash incentive as in effect immediately prior to the Change of
Control);
•a prorated cash incentive for the year in which the date of termination occurs based on the executive’s then-current
target cash incentive (or, if higher, the target cash incentive as in effect immediately prior to the Change of Control)
(the “Prorated Cash Incentive”);
•an amount equal to 24 times (or, in the case of Mr. Harmening, 36 times) the sum of the monthly COBRA premium
for the medical and dental coverage in effect for the executive on the date of termination and the monthly premiums in
respect of the life insurance in effect for the executive on the date of termination;
•an amount equal to the maximum employer contributions under the Company’s 401(k) and ESOP and SERP and an
amount equal to the maximum benefit that the executive would have accrued under the Retirement Account Plan and
SERP, in each case, assuming that the executive remained employed for a period of 24 months (or, in the case of Mr.
Harmening, 36 months) following the date of termination and certain other assumptions specified in the COC
Agreements; and
•outplacement benefits.
If the executive’s employment is terminated during the protected period following a Change of Control due to death or
“Disability” (as defined in the COC Agreements), the executive would not be entitled to the benefits described in the
immediately preceding bullets, except for the Prorated Cash Incentive. Additionally, in the event of the executive’s termination
due to death or Disability during the protected period, the executive (or executive’s estate in the event of executive’s death) is
also entitled to any death or disability benefits, as applicable, equal to those provided prior to a Change of Control or, if more
favorable, those in effect on the date of the executive’s death or Disability.
If an executive’s merger related payments or benefits are subject to the 20% excise tax under Section 4999 of the Code, then the
COC Agreements provide that the executive will either receive all such payments and benefits subject to the excise tax and pay
his or her own excise tax, or such payments and benefits will be reduced so that the excise tax does not apply, whichever
approach yields the best after tax outcome for the executive. The COC Agreements do not provide for an excise tax gross up.
The COC Agreements also contain restrictive covenants, which provide for (1) a perpetual confidentiality and mutual non-
disparagement and (2) restrictions on interfering with customers and colleagues for six months following any termination of
employment.
47

Name | Total Salary Continuation Benefit(1) | Medical, Dental, Life Insurance Benefits for the Duration of Payments(2) | Retirement Plan Contributions, Including the RAP, 401(k) and SERP | Annual Incentive (MIP) (1) | Outplacement Benefit(3) | Total Value of Shares of Restricted Stock and Restricted Stock Units(4) | Total
Andrew J. Harmening | $3,360,000 | $73,747 | $196,737 | $5,040,000 | $7,650 | $9,160,466 | $17,838,601
Derek S. Meyer | $1,200,000 | $49,165 | $84,118 | $960,000 | $7,650 | $2,014,641 | $4,315,574
John A. Utz | $980,000 | $62,333 | $88,088 | $735,000 | $7,650 | $1,842,551 | $3,715,622
Randall J. Erickson | $996,000 | $62,333 | $87,352 | $697,200 | $7,650 | $1,660,435 | $3,510,970
Julio N. Manso | $900,000 | $62,333 | $45,500 | $630,000 | $7,650 | $676,156 | $2,321,639

(1)Based on base salary at December 31, 2025.
(2)Based on program costs at December 31, 2025.
(3)The Change of Control Plan provides that outplacement services at the senior management and executive level, commensurate with the eligible
colleague’s duties, shall be provided by a mutually agreed outplacement agency.
(4)Value based on closing price of Associated Common Stock of $25.76 on December 31, 2025. This includes the value of all unvested time-based
RSUs and performance-based RSUs (illustrated at target), and any accrued dividend equivalent payments on all RSUs.
In addition to the payments that the NEOs would receive under the COC Agreements, all unvested RSUs held by the NEOs vest
upon such a separation within the two-year period following a change of control pursuant to the terms of the 2020 Incentive
Compensation Plan and/or the 2025 Equity Incentive Plan, as applicable. Additionally, in the event of a termination following
attainment of retirement eligibility or the NEO’s death or Disability, all unvested RSUs (performance-based RSUs still remain
subject to the applicable performance criteria for determining vesting) held by the NEOs would vest upon such an event.
Assuming one of the underlying Common Stock events in the prior two sentences occurred on December 31, 2025, the value
(using the closing price of $25.76) of the accelerated awards is listed in the table below.

Name | Time-Based RSUs | Performance-Based RSUs(1)
Andrew J. Harmening | $1,862,603 | $7,297,864
Derek S. Meyer | $384,597 | $1,630,045
John A. Utz | $372,928 | $1,469,624
Randall J. Erickson | $337,095 | $1,323,340
Julio N. Manso | $330,681 | $345,475

(1)Performance-based RSUs do not accelerate upon retirement. Distribution is made at the end of the performance period based on results
achievement. The value is assumed at target, including any accumulated dividend equivalents.
An NEO may also be eligible to receive a fully discretionary payment in the event of such NEO’s separation other than as a
result of a Change of Control of Associated, pursuant to the Associated Banc-Corp Severance Pay Plan. Because these benefits
are fully discretionary, they cannot be estimated for any particular NEO. See “Other Benefit Programs - Employment and Post-
Termination Arrangements with NEOs.”
48

CEO PAY RATIO AND MEDIAN ANNUAL TOTAL COMPENSATION

In accordance with the requirements set forth by Item 402(u) of Regulation S-K, we are providing the following information
about the ratio of the median annual total compensation of our colleagues and the annual total compensation of our CEO, Mr.
Harmening.
For 2025, the annualized total compensation of Mr. Harmening, was $6,354,626. This amount equals Mr. Harmening’s
compensation as reported in the Summary Compensation Table. The estimated annual total compensation of the median
Associated colleague (other than our CEO) was $69,689. We estimate that our CEO’s total annual compensation was 91 times
that of the estimated annual total compensation of the median Associated colleague.

CEO annual total compensation | $6,354,626
Median Colleague annual total compensation | $69,689
Ratio of CEO to Median Colleague annual total compensation | 91 : 1

We believe this ratio is a reasonable estimate, calculated in a manner consistent with SEC rules based on our payroll and
employment records and the Median Annual Total Compensation Methodology as described below. The median colleague used
for the fiscal year ended December 31, 2025 analysis is a Compliance Specialist.
Median Annual Total Compensation Methodology
The median employee was based on compensation data, for active colleagues, as of December 31, 2025 (the “Determination
Date”), which consisted of 3,964 individuals, excluding Mr. Harmening, inclusive of full-time, part-time colleagues and
temporary/seasonal colleagues. We ranked the relevant colleague population based on wages from our payroll records as
reported to the Internal Revenue Service on Form W-2 for the 2025 tax year. No full-time equivalent adjustments were made
for part-time colleagues.
After identifying the median colleague, we added all the elements of the median colleague’s compensation for 2025, in
accordance with the requirements of Item 402(c)(2)(x) of regulation S-K, in annual total compensation of $69,689.
The SEC rules for identifying the median colleague and calculating the CEO pay ratio based on the colleague’s annual total
compensation allows companies to adopt a variety of methodologies to make reasonable estimates and assumptions that reflect
their compensation practices. We believe this methodology provides reasonable estimates calculated in a method consistent
with the CEO pay ratio disclosure requirements.
49

PAY VERSUS PERFORMANCE TABLE

The following Pay Versus Performance table sets forth information concerning the compensation of our NEOs for each of the
fiscal years ended December 31, 2025, 2024, 2023, 2022 and 2021, and certain information concerning our financial
performance for each such fiscal year. This section also contains graphical disclosures of the pay versus performance
relationship based on the information in the Pay Versus Performance Table.

|  |  |  |  |  |  | Value of Initial Fixed $100 Investment Based On: |  |
Year | Summary Compensation Table Total for PEO (Harmening) | Compensation Actually Paid to PEO (Harmening) 1,7 | Summary Compensation Table Total for PEO (Flynn) | Compensation Actually Paid to PEO (Flynn)1,6,7 | Average Summary Compensation Table Total for Non-PEO NEOs | Average Compensation Actually Paid to Non-PEO NEOs 1,6,7 | Total Shareholder Return 2 | Peer Group Total Shareholder Return (KBW Nasdaq Regional Banking Total Return Index)3 | Net Income 4 | Adjusted Operating Leverage 5
2025 | $6,354,626 | $6,974,007 | N/A | N/A | $1,609,517 | $1,738,877 | $183.67 | $152.71 | $474,777 | 6.8%
2024 | $5,473,089 | $7,373,224 | N/A | N/A | $1,463,169 | $1,803,689 | $164.22 | $143.39 | $123,145 | (2.0)%
2023 | $4,746,720 | $2,790,277 | N/A | N/A | $1,289,292 | $965,082 | $141.30 | $126.67 | $182,956 | 1.3%
2022 | $6,066,586 | $6,445,013 | N/A | N/A | $1,603,303 | $1,653,420 | $145.46 | $127.17 | $366,122 | 11.9%
2021 | $11,330,092 | $11,317,941 | $3,393,524 | $4,998,727 | $1,393,032 | $1,608,777 | $137.25 | $136.64 | $350,994 | 3.5%

(1) Amounts represent compensation actually paid (as determined under applicable SEC regulations and described below) to our principal executive officers, or
“PEOs”, and the average compensation actually paid to our remaining NEOs for the relevant fiscal year, which includes the individuals indicated in the table
below for each fiscal year:

Year | PEO(s) | Non-PEO NEOs
2025 | Andrew J. Harmening | Derek S. Meyer, John A. Utz, Randall J. Erickson, Julio N. Manso
2024 | Andrew J. Harmening | Derek S. Meyer, John A. Utz, Randall J. Erickson, David L. Stein
2023 | Andrew J. Harmening | Derek S. Meyer, John A. Utz, Randall J. Erickson, David L. Stein
2022 | Andrew J. Harmening | Derek S. Meyer, Christopher J. Del Moral-Niles, John A. Utz, Randall J. Erickson, David L. Stein
2021 | Andrew J. Harmening and Philip B. Flynn | Christopher J. Del Moral-Niles, John A. Utz, Randall J. Erickson, David L. Stein

(2) For purposes of this Pay Versus Performance disclosure, cumulative Total Shareholder Return is calculated by dividing the sum of the cumulative amount
of dividends for the measurement period, assuming dividend reinvestment, and the difference between the Associated’s share price at the end and the beginning
of the measurement period, by the share price at the beginning of the measurement period.
(3) For the relevant fiscal year, represents the cumulative TSR of the KBW Nasdaq Regional Banking Total Return Index (^KRXTR). The KRXTR is
comprised of approximately 50 publicly traded regional banks or thrifts listed on U.S. stock market exchanges.
(4) $s in thousands.
(5) Operating Leverage is calculated by taking the year over year percentage change in Total Revenue Before Long-Term Credit Charge minus the percentage
change in Total Noninterest Expense. A positive ratio shows that revenue is growing faster than expenses. Whereas a negative ratio indicates that expenses are
accumulating faster than revenue. The 2021 ratio has been adjusted to exclude the gain on the June 30, 2020 sale of Associated Benefits and Risk Consulting
(“ABRC”). The 2023 ratio has been adjusted to exclude a loss on a mortgage portfolio sale and investment securities losses associated with nonrecurring losses
from the balance sheet repositioning announced during the fourth quarter of 2023 and expense for certain FDIC assessments impacts.The 2024 ratio has been
adjusted to exclude a loss on a mortgage portfolio sale, investment securities losses, interest income and expense for prepayment FHLB advances with
nonrecurring transactions from the balance sheet repositioning announced during the fourth quarter of 2024. See further details of these adjustments within the
non-GAAP tables in Appendix A.
(6) Compensation Actually Paid includes the ASC 718 fair value of option awards. For 2023, there is a change in the methodology to determine the value of
option awards, which has been updated in response to recent SEC guidance and interpretation. The change in methodology does not represent a material change
in the underlying value of the option awards, and thus does not represent a material change in Compensation Actually Paid.
(7) Compensation Actually Paid to our NEOs represents the “Total” compensation reported in the Summary Compensation Table for the applicable fiscal year,
adjusted as follows:
50

| 2025
Adjustments | PEO: Andrew J. Harmening | Average non-PEO NEOs
As Reported Summary Compensation Table Total | $6,354,626 | $1,609,517
Grant Date Fair Value of Stock Awards Granted in FY | (2,799,980) | (575,507)
Awards granted in CFY that are outstanding and unvested as of end of CFY | 3,229,318 | 667,235
Awards that are granted and vest in the same CFY | — | —
Prior year awards outstanding and unvested as of end of CFY | (210,265) | (32,752)
Prior year awards that vest in CFY | 255,416 | 45,403
Prior year awards that fail to meet vesting conditions during CFY | (106,094) | (19,189)
Dividends or other earnings paid on all awards in CFY prior to vesting date | 252,825 | 49,406
Change in Pension Value and Non-Qualified Deferred Compensation Earnings | (5,921) | (7,548)
Pension Adjustment | 4,082 | 2,313
Compensation Actually Paid | $6,974,007 | $1,738,877

FY = Fiscal Year
CFY = Covered Fiscal Year
Narrative and Graphic Disclosure to Pay Versus Performance Table
Relationship Between Compensation Actually Paid and Certain Financial Performance Measures
The following graph compares Compensation Actually Paid to our PEOs and the average Compensation Actually Paid to our
other NEOs to (i) our cumulative TSR, and (ii) KBW Nasdaq Regional Banking Total Return Index TSR, for the fiscal years
ended December 31, 2021, 2022, 2023, 2024 and 2025.
TSR amounts reported in the graph assume an initial fixed investment of $100, and that all dividends, if any, were reinvested.
51
The following graph compares (i) Compensation Actually Paid to our PEOs and the average Compensation Actually Paid to our
other NEOs to (ii) our net income, for the fiscal years ended December 31, 2021, 2022, 2023, 2024 and 2025.
The following graph compares (i) Compensation Actually Paid to our PEOs and the average Compensation Actually Paid to our
other NEOs to (ii) our adjusted operating leverage, for the fiscal years ended December 31, 2021, 2022, 2023, 2024 and 2025.
(1) Operating Leverage is calculated by taking the year over year percentage change in Total Revenue Before Long-Term Credit Charge minus the percentage
change in Total Noninterest Expense. A positive ratio shows that revenue is growing faster than expenses. Whereas a negative ratio indicates that expenses are
accumulating faster than revenue. The 2021 ratio has been adjusted to exclude the gain on the June 30, 2020 sale of ABRC. The 2023 ratio has been adjusted to
exclude a loss on a mortgage portfolio sale and investment securities losses associated with nonrecurring losses from the balance sheet repositioning announced
during the fourth quarter of 2023 and expenses for certain FDIC assessments impacts. The 2024 ratio has been adjusted to exclude a loss on a mortgage
portfolio sale, investment securities losses, interest income and expense for prepayment on FHLB advances with nonrecurring transactions from the balance
sheet repositioning announced during the fourth quarter of 2024. See further details of these adjustments within the non-GAAP tables in Appendix A.
52
Tabular List of Most Important Financial Measures
We believe the following performance measures represent the most important financial performance measures that we used to
link our NEOs’ compensation, including the compensation of our PEO, to Company performance for the fiscal year ended
December 31, 2025. Please see “Executive Compensation - Compensation Discussion and Analysis” for a further description of
these metrics and how they are used in the Company’s executive compensation program.

Company-Selected Performance Measures
Adjusted Operating Leverage
Revenue (growth)
Net Income After Tax
ROATCE
EPS
Efficiency Ratio

53
DIRECTOR COMPENSATION
The Board’s philosophy for director compensation is to provide a balanced competitive total compensation program that allows
for the attraction and retention of qualified directors and reflects the increasing demands of being a public company director, the
increasing regulation of the banking industry and of publicly traded corporations in general, and the personal risk factors
associated with being a director. The Compensation and Benefits Committee evaluates the competitiveness of director
compensation on an ongoing basis. The Committee engaged Mercer to perform a competitive analysis of Associated’s director
compensation program and evaluate the levels of pay, pay mix and form with respect to its director compensation programs.
These evaluations, among others, have guided director compensation towards the market range of the S&P 400 (of which
Associated is a component company). The material terms of the non-employee director compensation arrangements for 2026
are as follows:
•$85,000 annual retainer (with no additional meeting fees for meetings of the Board or standing committees thereof)
•RSUs with a fair market value of $125,000 are granted annually on February 1 of each year. A director joining the
Board after February 1 receives a prorated RSU grant. The RSUs (and any related dividend equivalent units) subject to
each grant will become fully vested on the first anniversary of each grant date and, unless deferred pursuant to the
Directors’ Deferred Compensation Plan, the shares of Common Stock will be issued to the director shortly after
vesting.
•$105,000 additional retainer for the non-executive Chairman
•$20,000 additional retainer for the Chairs of the Audit Committee, Compensation and Benefits Committee, Corporate
Development Committee, Corporate Governance and Social Responsibility Committee, Enterprise Risk Committee,
and Trust Committee
•$1,500 ad hoc committee meeting fee (when and if such a committee is convened)
Mr. Harmening does not receive any additional compensation for serving on the Board or chairing the Corporate Development
Committee.

DIRECTORS’ DEFERRED COMPENSATION PLAN

Through its acquisition of other banks and bank holding companies, Associated became the sponsor of several directors’
deferred compensation plans. To simplify ongoing administration, Associated established its own directors’ deferred
compensation plan and merged the predecessor plans into it effective July 1, 1999. Prior to 2013, Associated made monetary
contributions into the Directors’ Deferred Compensation Plan (the “Director Plan”) for each non-employee director. Those
contributions were required to be invested in an account the balance of which is based on the trading price of Associated
Common Stock.
Directors may defer any or all of their board fees, including retainers under the Director Plan. In an effort to provide directors
additional flexibility to manage their annual RSU grants, the Committee amended the Director Plan in late 2018 to permit
directors to defer the settlement of some or all of the shares of Common Stock received upon the vesting of their RSU awards,
beginning in 2019. Earnings under the Director Plan are based on the performance of plan investment alternatives and are not
supplemented by Associated. With the exception of the investment of the Associated contribution referenced above, directors
may realign investments as frequently as they wish. Distributions begin six months after a director ceases to serve on the Board,
and payments are made according to elections made prior to the commencement of deferrals. Distributions are paid either in a
lump sum, or in annual installments over a five-year or ten-year period.
54

DIRECTOR COMPENSATION IN 2025

Name | Fees Earned or Paid in Cash ($) | Stock Awards(1) ($) | Option Awards ($) | Non-Equity Incentive Plan Compensation ($) | Change in Pension Value and Non- Qualified Deferred Compensation Earnings ($) | All Other Compensation ($) | Total ($)
R. Jay Gerken | 81,250 | 125,000 | 0 | 0 | 0 | 0 | 206,250
Judith P. Greffin | 81,250 | 125,000 | 0 | 0 | 0 | 0 | 206,250
Michael J. Haddad | 81,250 | 125,000 | 0 | 0 | 0 | 0 | 206,250
Robert A. Jeffe | 97,500 | 125,000 | 0 | 0 | 0 | 0 | 222,500
Rodney Jones-Tyson | 81,250 | 125,000 | 0 | 0 | 0 | 0 | 206,250
Eileen A. Kamerick | 97,500 | 125,000 | 0 | 0 | 0 | 0 | 222,500
Gale E. Klappa | 97,500 | 125,000 | 0 | 0 | 0 | 0 | 222,500
Kristen M. Ludgate | 81,250 | 125,000 | 0 | 0 | 0 | 0 | 206,250
Cory L. Nettles | 97,500 | 125,000 | 0 | 0 | 0 | 0 | 222,500
Owen J. Sullivan | 81,250 | 125,000 | 0 | 0 | 0 | 0 | 206,250
Karen T. van Lith | 97,500 | 125,000 | 0 | 0 | 0 | 0 | 222,500
John (Jay) B. Williams | 182,500 | 125,000 | 0 | 0 | 0 | 0 | 307,500

(1) The amounts shown represent the aggregate grant date fair value for awards granted in 2025, computed in accordance with FASB ASC Topic 718. For the
nominees who were directors on January 31, 2025, the number of RSUs granted was determined by dividing the grant date value of the award, $125,000, by
$25.14, the closing price of the Company’s Common Stock on January 31, 2025.
55
RELATED PARTY TRANSACTIONS
Certain officers and directors of Associated and its subsidiaries, members of their families, and the companies or firms with
which they are affiliated were customers of, and had banking transactions with, Associated’s subsidiary bank and/or investment
subsidiaries in the ordinary course of business since the beginning of fiscal year 2025. Additional ordinary course transactions
of this type may be expected to take place in the future. All loans and loan commitments were made in the ordinary course of
business on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable
loans with persons not related to Associated and, in management’s opinion, did not involve more than the normal risk of
collectability or present other unfavorable features. At December 31, 2025, the aggregate principal amount of loans outstanding
to directors, officers, or their related interests was $5.1 million, which represented 0.10% of consolidated stockholders’ equity.
Cory L. Nettles, a director of Associated since 2013, is the Founder and Managing Director of Generation Growth Capital, Inc.
(“Generation Growth Capital”), a private equity fund manager. Prior to Mr. Nettles’ appointment to the Board, Associated
made aggregate financial commitments of $1.0 million and $1.1 million to Generation Growth Capital Fund I and Generation
Growth Capital Fund II, respectively, each of which is managed by Generation Growth Capital. In 2016, Associated committed
to an investment of up to $3.0 million in Generation Growth Capital Fund III, which is also managed by Generation Growth
Capital. Each of these funds pays or will pay an annual management fee of up to 2.0% to 2.5% of total capital commitments to
Generation Growth Capital, and Generation Growth Capital is or will be entitled to a customary 20% carried interest in each
fund, along with certain management and transaction fees. Each of these investments was made in the ordinary course of
Associated’s business and on the same terms as other investors in the funds. Investments made after Mr. Nettles joined the
Board were reviewed and approved by the Corporate Governance and Social Responsibility Committee (without the
participation of Mr. Nettles) in accordance with Associated’s Related Party Transaction Policies and Procedures as described
below. In February 2022, Generation Growth Capital leased space in the Associated Bank River Center in Milwaukee,
Wisconsin, from Milwaukee Center Management, LLC, a subsidiary of Associated. The lease provides for total of payments by
Generation Growth Capital over a ten-year term of $0.3 million, which is based on a minimum annual rent of $28,250, plus
annual payments for common area maintenance and real estate taxes. The Corporate Governance and Social Responsibility
Committee (without Mr. Nettles participating) reviewed the terms of the transaction, determined that the terms of the lease are
no less favorable to Associated than those that could be obtained from an unaffiliated party, and approved the terms of the
lease. Among the factors considered in making such determination were (i) a comparison of the terms of leases with unaffiliated
tenants in the same building with the terms of the Generation Growth Capital lease, (ii) the unique configuration of the space
which makes approximately 20% of the square footage unusable, and (iii) the fact that the space had not been updated in 25
years and a significant allowance for improvements would be required regardless of who leased the premises.

RELATED PARTY TRANSACTION POLICIES AND PROCEDURES

We have adopted written Related Party Transaction Policies and Procedures regarding the identification, review and approval or
ratification of “interested transactions.” For purposes of Associated’s policy, an “interested transaction” is a transaction,
arrangement or relationship or series of similar transactions, arrangements or relationships (including indebtedness or guarantee
of indebtedness) in which Associated and any “related party” are participants involving an amount that exceeds $120,000.
Certain transactions are not covered by this policy, including: transactions involving compensation for services provided to
Associated as a director or executive officer, ordinary course banking transactions, and transactions where all receive
proportional benefits, such as dividends. A related party is any executive officer, director, nominee for election as director or a
greater-than-5% shareholder of Associated, and any “immediate family member” of such persons.
Under the policies and procedures, the Corporate Governance and Social Responsibility Committee reviews and either approves
or disapproves any interested transactions. In considering interested transactions, the Corporate Governance and Social
Responsibility Committee takes into account, among other factors it deems appropriate, whether the interested transaction is on
terms no less favorable than terms generally available to an unaffiliated third party under the same or similar circumstances and
the extent of the related party’s interest in the transaction. The Related Party Transaction Policies and Procedures can be found
on Associated’s website at www.associatedbank.com, “Investor Relations,” “Governance Documents.”
56
PROPOSAL 3:
RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Audit Committee has selected, and the Board has approved, KPMG LLP to serve as Associated’s independent registered
public accounting firm for the year ending December 31, 2026. KPMG LLP audited Associated’s consolidated financial
statements for the year ended December 31, 2025. It is expected that a representative of KPMG LLP will be present at the
Annual Meeting, will have the opportunity to make a statement if he or she so desires, and will be available to respond to
appropriate questions.
If KPMG LLP declines to act or otherwise becomes incapable of acting, or if its appointment is otherwise discontinued, the
Audit Committee will appoint another independent registered public accounting firm. If a majority of the votes cast is voted
“FOR” this Proposal 3, it will pass. Unless otherwise directed, all proxies will be voted “FOR” Proposal 3. If the shareholders
do not ratify the selection, the Audit Committee will take the shareholders’ vote under advisement.

FEES PAID TO INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The following table presents fees for professional audit services rendered by KPMG LLP for the audit of Associated’s annual
financial statements for 2025 and 2024, and fees billed for other services rendered by KPMG LLP.

| 2025 |  | 2024
Audit Fees(1) | $2,225,000 |  | $2,485,000
Audit-Related Fees(2) | 142,000 |  | 209,500
Tax Fees(3) | 850,217 |  | 851,494
All Other Fees | — |  | —
Total Fees | $3,217,217 |  | $3,545,994

(1) Audit fees include those necessary to perform the integrated audit and quarterly reviews of Associated’s consolidated financial statements. In addition,
audit fees include audit or other attest services required by statute, regulation, or contract, such as comfort letters, consents, reviews of SEC filings, and reports
on internal controls and audit-related expenses. This excludes amounts to be billed for expenses at the completion of the audit based on actual amounts
incurred.
(2) Audit-related fees consist principally of fees for mortgage banking-related reports, SEC Custody Asset Verification and Student Lending attestation reports.
(3) Tax fees consist primarily of tax compliance, including tax consulting services.
The Audit Committee is responsible for reviewing and pre-approving any non-audit services to be performed by Associated’s
independent registered public accounting firm. The Audit Committee has delegated its pre-approval authority to the Chairman
of the Audit Committee to act between meetings of the Audit Committee. Any pre-approval given by the Chairman of the Audit
Committee pursuant to this delegation is presented to the full Audit Committee at its next regularly scheduled meeting. The
Audit Committee or Chairman of the Audit Committee reviews and, if appropriate, approves non-audit service engagements,
taking into account the proposed scope of the non-audit services, the proposed fees for the non-audit services, whether the non-
audit services are permissible under applicable law or regulation, and the likely impact of the non-audit services on the
independent registered public accounting firm’s independence.
During 2025, each new engagement of Associated’s independent registered public accounting firm to perform audit and non-
audit services was approved in advance by the Audit Committee or the Chairman of the Audit Committee pursuant to the
foregoing procedures.
The Audit Committee of the Board of Associated considers that the provision of the services referenced above to Associated is
compatible with maintaining independence by KPMG LLP.

RECOMMENDATION OF THE BOARD OF DIRECTORS

The Board recommends that shareholders vote “FOR” the selection of KPMG LLP as Associated’s independent registered
public accounting firm for the year ending December 31, 2026.
57
REPORT OF THE AUDIT COMMITTEE
The Audit Committee of the Board is responsible for providing independent, objective oversight of Associated’s accounting
functions and internal controls. The Audit Committee is currently composed of five directors, each of whom meets the
independence requirements set forth under the Exchange Act requirements and in NYSE corporate governance rules. The Audit
Committee operates under a written charter approved by the Board. The Charter can be found at Associated’s website at
www.associatedbank.com, “Investor Relations,” “Governance Documents.” Associated’s Board has also determined that all of
the members of the Audit Committee are “audit committee financial experts” based upon their education and work experience.
Associated believes Mr. Gerken is an “audit committee financial expert” based upon his status as a Chartered Financial Analyst
(CFA), and his experience as a CEO overseeing the issuance of public company (mutual fund) financial statements. Associated
considers Mr. Jeffe to be an “audit committee financial expert” based on his experience as Co-Chair and Co-Founder of a
private oil and gas company, his extensive investment banking experience and his service as chair of the audit committees of
two private companies. Associated considers Mr. Jones-Tyson to be an “audit committee financial expert” based on his
extensive leadership experience at a large financial services company, including his experience as a chief risk officer, as well as
his educational background. Associated believes Mr. Haddad is an “audit committee financial expert” based upon his
experience as Chair and CEO of a large global company. Associated considers Ms. van Lith to be an "audit committee financial
expert" because of her experience as a CPA practicing at an international accounting firm.
Management is responsible for Associated’s internal controls and financial reporting process. The independent registered public
accounting firm is responsible for performing an independent audit of Associated’s consolidated financial statements in
accordance with auditing standards generally accepted in the United States of America and to issue a report thereon, as well as
an audit of the effectiveness of our internal control over financial reporting in accordance with the Standards of the Public
Company Accounting Oversight Board (United States) (the “PCAOB”). The Audit Committee’s responsibility is to monitor and
oversee these processes. In connection with these responsibilities, the Audit Committee met with management and the
independent registered public accounting firm to review and discuss the December 31, 2025 consolidated financial statements.
The Audit Committee also discussed with the independent registered public accounting firm the matters required to be
discussed by the applicable requirements of the PCAOB and the SEC. The Audit Committee also received written disclosures
from the independent registered public accounting firm required by the applicable requirements of the PCAOB regarding the
independent registered public accounting firm’s communications with the Audit Committee concerning independence, and the
Audit Committee discussed with the independent registered public accounting firm that firm’s independence.
Based upon the Audit Committee’s discussions with management and the independent registered public accounting firm, and
the Audit Committee’s review of the representations of management and the independent registered public accounting firm, the
Audit Committee recommended that the Board include the audited consolidated financial statements in the 2025 Form 10-K,
which has been filed with the SEC.
AUDIT COMMITTEE
Robert A. Jeffe, Chairman
R. Jay Gerken
Michael J. Haddad
Rodney Jones-Tyson
Karen T. van Lith
58
OTHER MATTERS THAT MAY COME BEFORE THE MEETING
As of the date of this Proxy Statement, Associated is not aware of any matters to be presented for action at the meeting other
than those described in this Proxy Statement. If any matters properly come before the Annual Meeting, the proxy form sent
herewith, if executed and returned, provides the designated proxies discretionary authority with respect to such matters.
SHAREHOLDER PROPOSALS
Proposals of a shareholder submitted pursuant to Rule 14a-8 of the SEC (“Rule 14a-8”) for inclusion in the proxy statement for
the annual meeting of shareholders to be held April 27, 2027, must be received by Associated at its executive offices no later
than November 16, 2026. This notice of the annual meeting date also serves as the notice by Associated under the advance-
notice Bylaw described below. A shareholder that intends to present business other than pursuant to Rule 14a-8 at the next
annual meeting, scheduled to be held on April 27, 2027, must comply with the requirements set forth in Associated’s Amended
and Restated Bylaws. To bring business before an annual meeting, Associated’s Amended and Restated Bylaws require, among
other things, that the shareholder submit written notice thereof to Associated’s executive offices not less than 75 days nor more
than 90 days prior to April 28, 2027. Therefore, Associated must receive notice of a shareholder proposal submitted other than
pursuant to Rule 14a-8 no sooner than January 28, 2027, and no later than February 12, 2027. If notice is received before
January 28, 2027, or after February 12, 2027, it will be considered untimely, and Associated will not be required to present such
proposal at the 2027 annual meeting of shareholders.
In addition to satisfying the foregoing requirements under our Amended and Restated Bylaws, to comply with the universal
proxy rules for the 2027 annual meeting of shareholders, shareholders who intend to solicit proxies in support of director
nominees other than Associated’s nominees must provide notice that complies with Rule 14a-19 under the Exchange Act by
February 27, 2027.
By Order of the Board of Directors,
Randall J. Erickson
Executive Vice President,
General Counsel &
Corporate Secretary
Green Bay, Wisconsin
March 16, 2026
A-i
APPENDIX A: RECONCILIATION OF NON-GAAP FINANCIAL MEASURES
Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measure are set forth below:

End of period core customer deposits reconciliation |  | December 31, | Year-over- year growth
($ in thousands) |  | 2025 | 2024
Total deposits |  | $35,552,608 | $34,648,434 | 2.6%
Less: Network transaction deposits |  | 2,154,995 | 1,758,388 |
Less: Brokered CDs |  | 3,795,133 | 4,276,309 |
Core customer deposits |  | $29,602,480 | $28,613,737 | 3.5%
Revenue before LTCC and 2025 Operating Leverage(a) reconciliation | YTD December | Operating Leverage | Adjusted Operating Leverage
($ in thousands) | 2025 | 2024
Net interest income | $1,201,145 | $1,047,248 |  |
Noninterest (loss) income | 286,400 | (9,407) |  |
Revenue before LTCC | 1,487,545 | $1,037,841 | 43.33% |
Loss on mortgage portfolio sale | — | 130,406 |  |
Net loss on sale of investments | — | 148,183 |  |
Interest income impacts from initiatives | — | (2,846) |  |
Adjusted revenue before LTCC | $1,487,545 | $1,313,584 |  | 13.24%
Noninterest expense | $855,639 | $818,397 | 4.55% |
Loss on prepayments of FHLB advances | — | (14,243) |  |
Adjusted noninterest expense | $855,639 | $804,154 |  | 6.40%
|  |  | 38.78% | 6.84%
Long-Term Incentive Performance Plan Adjusted Results
Average tangible common equity reconciliation | YTD December
($ in thousands) | 2025 | 2024 | 2023 | 2022
Average common equity | $4,579,765 | $4,108,251 | $3,917,026 | $3,781,658
Less: Average goodwill and other intangible assets, net | 1,132,392 | 1,141,198 | 1,149,939 | 1,158,829
Average tangible common equity for ROATCE and adjusted ROATCE | $3,447,373 | $2,967,052 | $2,767,087 | $2,622,829
Adjusted net income available to common equity reconciliation(a) | YTD December
($ in thousands) | 2025 | 2024 | 2023 | 2022
Net income available to common equity | $463,277 | $111,645 | $171,456 | $354,622
Other intangible amortization, net of tax | 6,608 | 6,608 | 6,608 | 6,608
Adjusted net income available to common equity for ROATCE | 469,885 | 118,253 | 178,064 | 361,230
Loss on mortgage portfolio sale | — | 130,406 | 136,239 | —
Provision on initiatives | — | 1,459 | (3,380) | —
Net loss on sale of investments | — | 148,183 | 65,022 | —
Loss on prepayments of FHLB advances | — | 14,243 | — | —
Interest income impacts from initiatives | — | (2,846) | — | —
Tax effect | — | (38,106) | (40,763) | —
Adjusted net income available to common equity for adjusted ROATCE | $469,885 | $371,592 | $335,182 | $361,230
ROATCE | YTD December
| 2025 | 2024 | 2023 | 2022
ROATCE | 13.63% | 3.99% | 6.44% | 13.77%
Adjusted ROATCE | 13.63% | 12.52% | 12.11% | 13.77%
2023 - 2025 Average Adjusted ROATCE(b) | 12.802%
(a) Management believes the adjusted measures incorporating the impacts of the balance sheet repositionings that the Corporation announced in the fourth quarters of 2024 and 2023 are meaningful measures as they reflect adjustments commonly made by management, investors, regulators, and analysts to provide greater understanding of ongoing operations and enhanced comparability of results with prior periods.
(b) Average adjusted ROATCE was calculated using the three year average of adjusted net income available to common equity divided by the three year average of average tangible common equity.

A-ii

Pay Versus Performance Adjusted Results
2024 Operating leverage(a) | YTD December | Operating leverage | Adjusted operating leverage
($ in thousands) | 2024 | 2023
Net interest income | $1,047,248 | $1,039,573 |  |
Noninterest (loss) income | (9,407) | 63,182 |  |
Revenue before LTCC | $1,037,841 | $1,102,755 | (5.9)% |
Loss on mortgage portfolio sale | 130,406 | 136,239 |  |
Net loss on sale of investments | 148,183 | 64,940 |  |
Interest income impacts from initiatives | (2,846) | — |  |
Adjusted revenue before LTCC | $1,313,584 | $1,303,934 |  | 0.7%
Noninterest expense | $818,397 | $813,682 | 0.6% |
Loss on prepayments of FHLB advances | (14,243) | — |  |
FDIC special assessment | — | (30,597) |  |
Adjusted noninterest expense | $804,154 | $783,085 |  | 2.7%
|  |  | (6.5)% | (2.0)%
2023 Operating leverage(a) | YTD December | Operating leverage | Adjusted operating leverage
($ in thousands) | 2023 | 2022
Net interest income | $1,039,573 | $957,321 |  |
Noninterest income | 63,182 | 282,370 |  |
Revenue before LTCC | $1,102,755 | $1,239,691 | (11.0)% |
Loss on mortgage portfolio sale | 136,239 | — |  |
Net loss on sale of investments | 64,940 | — |  |
Adjusted revenue before LTCC | $1,303,934 | $1,239,691 |  | 5.2%
Noninterest expense | $813,682 | $747,063 | 8.9% |
FDIC assessment(b) | (37,825) | — |  |
Adjusted noninterest expense | $775,857 | $747,063 |  | 3.9%
|  |  | (19.9)% | 1.3%
2022 Operating leverage | YTD December | Operating leverage
($ in thousands) | 2022 | 2021
Net interest income | $957,321 | $725,855 |
Noninterest income | 282,370 | 332,364 |
Revenue before LTCC | $1,239,691 | $1,058,219 | 17.1%
Noninterest expense | $747,063 | $709,924 | 5.2%
|  |  | 11.9%
2021 Operating leverage(c) | YTD December | Operating leverage | Adjusted operating leverage
($ in thousands) | 2021 | 2020
Net interest income | $725,855 | $762,957 |  |
Noninterest income | 332,364 | 514,056 |  |
Revenue before LTCC | $1,058,219 | $1,277,013 | (17.1)% |
Gain on the sale of Associated Benefits and Risk Consulting | — | (163,287) |  |
Adjusted revenue before LTCC | $1,058,219 | $1,113,726 |  | (5.0)%
Noninterest expense | $709,924 | $776,034 | (8.5)% | (8.5)%
|  |  | (8.6)% | 3.5%
(a) Management believes the adjusted measures incorporating the impacts of the balance sheet repositionings that the Corporation announced in the fourth quarters of 2024 and 2023 and the FDIC special assessment are meaningful measures as they reflect adjustments commonly made by management, investors, regulators, and analysts to provide greater understanding of ongoing operations and enhanced comparability of results with prior periods.
(b) The 2023 ratio has been adjusted to exclude an additional $38 million of expense for certain FDIC assessments. $7 million of the additional expense relates to the increase in the initial base deposit insurance assessment rate that began in 2023 and the remaining $31 million related to the special assessment due to bank failures incurred in the fourth quarter of 2023.
(c) Management believes the adjusted measure related to the pre-tax gain on the June 30, 2020 sale of Associated Benefits and Risk Consulting is a meaningful measure as it reflects an adjustment commonly made by management, investors, regulators, and analysts to provide greater understanding of ongoing operations and enhanced comparability of results with prior periods.