<SEC-DOCUMENT>0000821130-18-000005.txt : 20180223
<SEC-HEADER>0000821130-18-000005.hdr.sgml : 20180223
<ACCEPTANCE-DATETIME>20180223083602
ACCESSION NUMBER:		0000821130-18-000005
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		6
CONFORMED PERIOD OF REPORT:	20180219
ITEM INFORMATION:		Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20180223
DATE AS OF CHANGE:		20180223

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			UNITED STATES CELLULAR CORP
		CENTRAL INDEX KEY:			0000821130
		STANDARD INDUSTRIAL CLASSIFICATION:	RADIO TELEPHONE COMMUNICATIONS [4812]
		IRS NUMBER:				621147325
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-09712
		FILM NUMBER:		18634718

	BUSINESS ADDRESS:	
		STREET 1:		8410 W BRYN MAWR AVE
		STREET 2:		STE 700
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60631
		BUSINESS PHONE:		7733998900

	MAIL ADDRESS:	
		STREET 1:		8410 W BRYN MAWR AVE
		STREET 2:		STE 700
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60631
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>usm8k.htm
<DESCRIPTION>8-K
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                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:11pt"><font style="font-family:Helvetica; font-weight:bold">Pursuant to Section 13 or 15(d) of</font></p>
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                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:11pt"><font style="font-family:Helvetica; font-weight:bold">The Securities Exchange Act of 1934</font></p>
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                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">If an emerging growth company, indicate by check mark if the registrant has </font><font style="font-family:Helvetica">elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.</font></p>
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                <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:8pt"><a name="EDGAR_HF_H_START_5"></a><a name="EDGAR_HF_H_END_6"></a><font style="font-family:Helvetica">&#xa0;</font></p>
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            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; text-indent:-18pt; widows:0; orphans:0; font-size:9pt"><a name="_DMBM_19888"></a><a name="EDGAR_PAGE_START2"></a><font style="font-family:Helvetica; font-weight:bold">Item 5.02.&#160; </font><font style="font-family:Helvetica; font-weight:bold; text-decoration:underline">Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers</font></p>
            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">The following information is being provided pursuant to paragraph (e) of </font><font style="font-family:Helvetica">Item 5.02 of Form 8-K:</font></p>
            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-after:avoid; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold; font-style:italic">2018 Executive Officer Annual Incentive Plan</font></p>
            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">As of February 19, 2018, the United States Cellular Corporation (U.S. Cellular) 2018 Executive Officer Annual Incentive Plan (2018 Executive Plan) was approved both by U.S. Cellular&#8217;s Chai</font><font style="font-family:Helvetica">rman and by U.S. Cellular&#8217;s President and Chief Executive Officer.&#160; Neither the Chairman nor the President and Chief Executive Officer participate in such plan.</font></p>
            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">The purposes of the 2018 Executive Plan are: to provide incentive for the executive officers of</font><font style="font-family:Helvetica"> U.S. Cellular to extend their best efforts towards achieving superior results in relation to key business performance targets; to reward U.S. Cellular executive officers in relation to their success in meeting and exceeding the performance targets; and to</font><font style="font-family:Helvetica"> attract and retain talented leaders in positions of critical importance to the success of U.S. Cellular.&#160; Eligible participants in the 2018 Executive Plan are all executive officers of U.S. Cellular, which are defined in the 2018 Executive Plan as all Exe</font><font style="font-family:Helvetica">cutive Vice Presidents and the Senior Vice President &#8211; Chief Human Resources Officer. </font></p>
            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">The following performance measures will be considered for the purposes of the 2018 Executive Plan:</font></p>
            <table cellspacing="0" cellpadding="0" style="width:99%; margin-left:12.35pt; border-collapse:collapse">
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                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Measures</font></p>
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                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Component Weighting</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Overall Plan Weighting</font></p>
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                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">Consolidated Total Revenues</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">35%</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">21%</font></p>
                    </td>
                </tr>
                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">Consolidated Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">30%</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">18%</font></p>
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                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">Consolidated Capital Expenditures</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">20%</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">12%</font></p>
                    </td>
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                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">Customer Engagement</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">15%</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">9%</font></p>
                    </td>
                </tr>
                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-left:18pt; margin-bottom:0pt; text-indent:-18pt; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Company Performance</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">60%</font></p>
                    </td>
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                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-left:18pt; margin-bottom:0pt; text-indent:-18pt; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Chairman Assessment on </font><font style="font-family:Helvetica; font-weight:bold">Strategic Initiatives</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">10%</font></p>
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                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-left:18pt; margin-bottom:0pt; text-indent:-18pt; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Individual Performance</font></p>
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                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">30%</font></p>
                    </td>
                </tr>
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            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:0pt; page-break-inside:avoid; page-break-after:avoid; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-after:avoid; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold; font-style:italic">2018 Officer Annual Incentive Plan</font></p>
            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">As of February 19, 2018, the U.S. Cellular 2018 Officer Annual Incentive Plan (</font><font style="font-family:Helvetica">2018 Officer Plan</font><font style="font-family:Helvetica">) was approved both by U.S. Cellular&#8217;s Chairman and by U.S. </font><font style="font-family:Helvetica">Cellular&#8217;s President and Chief Executive Officer.&#160; Neither the Chairman nor the President and Chief Executive Officer participate in such plan.</font></p>
            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">The purposes of the </font><font style="font-family:Helvetica">2018 Officer Plan</font><font style="font-family:Helvetica"> are: to provide incentive for the officers of U.S. Cellular to extend their best efforts towards achieving superior results in relation to key business performance targets; to reward U.S. Cellular officers in relation to their success in meeting and excee</font><font style="font-family:Helvetica">ding the performance targets; and to attract and retain talented leaders in positions of critical importance to the success of U.S. Cellular.&#160; Eligible participants in the </font><font style="font-family:Helvetica">2018 Officer Plan are all Senior Vice Presidents and Vice Presidents of U.S. Cellula</font><font style="font-family:Helvetica">r not eligible to participate in the 2018 Executive Plan.</font><font style="font-family:Helvetica"> </font></p>
            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">The following performance measures will be considered for the purposes of the </font><font style="font-family:Helvetica">2018 Officer Plan</font><font style="font-family:Helvetica">:</font></p>
            <table cellspacing="0" cellpadding="0" style="width:99%; margin-left:12.35pt; border-collapse:collapse">
                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Measures</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Component Weighting</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Overall Plan Weighting</font></p>
                    </td>
                </tr>
                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">Consolidated Total Revenues</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">35%</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">14</font><font style="font-family:Helvetica">%</font></p>
                    </td>
                </tr>
                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">Consolidated Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">30%</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">12</font><font style="font-family:Helvetica">%</font></p>
                    </td>
                </tr>
                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">Consolidated Capital Expenditures</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">20%</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">8</font><font style="font-family:Helvetica">%</font></p>
                    </td>
                </tr>
                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; page-break-inside:avoid; font-size:9pt"><font style="font-family:Helvetica">Customer Engagement</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">15%</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">6</font><font style="font-family:Helvetica">%</font></p>
                    </td>
                </tr>
                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-left:18pt; margin-bottom:0pt; text-indent:-18pt; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Company Performance</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">40%</font></p>
                    </td>
                </tr>
                <tr>
                    <td style="width:359.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-left:18pt; margin-bottom:0pt; text-indent:-18pt; widows:0; orphans:0; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Team Performance</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                    </td>
                    <td style="width:61.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">40%</font></p>
                    </td>
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            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:10pt; page-break-inside:avoid; font-size:9pt"><a name="EDGAR_PAGE_START3"></a><font style="font-family:Helvetica">The foregoing description of the</font><font style="font-family:Helvetica"> 201</font><font style="font-family:Helvetica">8</font><font style="font-family:Helvetica"> </font><font style="font-family:Helvetica">Executive</font><font style="font-family:Helvetica"> Plan is not purported to be complete with respect to the material terms of such plan and is qualified by reference to the complete 201</font><font style="font-family:Helvetica">8</font><font style="font-family:Helvetica"> </font><font style="font-family:Helvetica">Executive</font><font style="font-family:Helvetica"> Plan for the material terms of such plan, which is filed herewith as Exhibit 10.1 and incorpor</font><font style="font-family:Helvetica">ated by reference herein.</font><font style="font-family:Helvetica">&#160; </font><font style="font-family:Helvetica">The foregoing description of the 201</font><font style="font-family:Helvetica">8</font><font style="font-family:Helvetica"> </font><font style="font-family:Helvetica">Officer</font><font style="font-family:Helvetica"> Plan is not purported to be complete with respect to the material terms of such plan and is qualified by reference to the complete 201</font><font style="font-family:Helvetica">8</font><font style="font-family:Helvetica"> </font><font style="font-family:Helvetica">Officer</font><font style="font-family:Helvetica"> Plan for the material terms of such pla</font><font style="font-family:Helvetica">n, which is filed herewith as Exhibit 10.</font><font style="font-family:Helvetica">2</font><font style="font-family:Helvetica"> and incorporated by reference herein.</font></p>
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                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Pursuant to the requirements of the Securities </font><font style="font-family:Helvetica">Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</font></p>
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                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">UNITED STATES CELLULAR CORPORATION</font></p>
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                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">February 23, 2018</font></p>
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                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">/s/&#160; Steven T. </font><font style="font-family:Helvetica">Campbell</font></p>
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                <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:8pt"><a name="EDGAR_HF_H_START_1"></a><a name="EDGAR_HF_H_END_2"></a><font style="font-family:Helvetica">&#xa0;</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:9pt"><a name="_DMBM_19890"></a><a name="_CSF_TOC_1"></a><a name="EDGAR_PAGE_START1"></a><font style="font-family:Helvetica; font-weight:bold">Exhibit 10.1</font></p>
            <p style="margin-top:0pt; margin-left:108pt; margin-bottom:0pt; text-indent:36pt; font-size:9pt"><font style="height:0pt; display:block; position:absolute; z-index:0"><img src="image2.jpg" width="199" height="48" alt="" style="margin-top:3.15pt; margin-left:246pt; position:absolute" ></font><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-left:108pt; margin-bottom:0pt; text-indent:36pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-left:108pt; margin-bottom:0pt; text-indent:36pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">UNITED STATES CELLULAR CORPORATION</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">2018 EXECUTIVE OFFICER ANNUAL INCENTIVE PLAN</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Effective January 1, 2018</font></p>
            <h5 style="margin-top:12pt; margin-bottom:3pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; color:#ffffff">I.&#160; PURPOSE</font></h5>
            <ul type="square" style="margin:0pt; padding-left:0pt">
                <li style="margin-left:9.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">To provide incentive for the executive officers of United States Cellular Corporation (&#8220;U.S. Cellular&#8221; or &#8220;Company&#8221;) to</font><font style="font-family:Helvetica"> extend their best efforts towards achieving superior results in relation to key business performance targets;</font></li>
                <li style="margin-left:9.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">To reward U.S. Cellular executive officers in relation to their success in meeting and exceeding the performance targets; and</font></li>
                <li style="margin-left:9.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">To attract and reta</font><font style="font-family:Helvetica">in talented leaders in positions of critical importance to the success of the Company.</font></li>
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            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">II.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">ELIGIBLE PARTICIPANTS </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The following U.S. Cellular officers are eligible to participate in this 2018 Executive Officer Annual Incentive Plan (&#8220;Plan&#8221;):&#160; all Executive Vice Presidents and the Senior Vice President - Chief Human Resources Officer.&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">III.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">PERFORMANCE MEASURES &amp; WE</font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">IGHTINGS</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                        <td style="width:318.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Measures</font></p>
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                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Component Weighting</font></p>
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                        <td style="width:70.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Overall Plan Weighting</font></p>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Total&#160; Revenues</font></p>
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                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">35%</font></p>
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                        <td style="width:70.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">21%</font></p>
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                        <td style="width:318.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization </font></p>
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                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">30%</font></p>
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                        <td style="width:70.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">18%</font></p>
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                        <td style="width:318.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Capital Expenditures</font></p>
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                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">20%</font></p>
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                        <td style="width:70.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">12%</font></p>
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                        <td style="width:318.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Customer Engagement</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">15%</font></p>
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                        <td style="width:70.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">9%</font></p>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Company Performance</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                        <td style="width:70.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">60%</font></p>
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                        <td style="width:318.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Chairman Assessment on Strategic Initiatives</font></p>
                        </td>
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                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                        </td>
                        <td style="width:70.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">10%</font></p>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Individual Performance</font></p>
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                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
                        </td>
                        <td style="width:70.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">30%</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">IV.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">PERFORMANCE MEASURES DEFINITIONS</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><a name="OLE_LINK5"></a><a name="OLE_LINK6"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></a></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Company Performance - Weighting: 60%: </font><font style="font-family:Helvetica">Actual performance will be assessed against </font><font style="font-family:Helvetica">the targeted performance for each performance measure.&#160; The performance measures are defined below.</font><font style="font-family:Helvetica; font-weight:bold">&#160;&#160;&#160;&#160;&#160;&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:justify; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Consolidated Total Operating Revenues: </font><font style="font-family:Helvetica">Total operating revenues determined on a consolidated company-wide basis and in a manner consistent with U.S.</font><font style="font-family:Helvetica"> Cellular&#8217;s presentation of total operating revenues for external reporting purposes.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> </font></p>
            <p style="margin-top:0pt; margin-left:54pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Consolidated Adjusted EBITDA (i.e., Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization):</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> Adjusted EBITDA determined on a consolidated company-w</font><font style="font-family:Helvetica">ide basis and in a manner consistent with U.S. Cellular&#8217;s presentation of Adjusted EBITDA for external reporting purposes, and further adjusted to remove the effects of expenses associated with the annual bonus and performance share unit plans.</font><font style="font-family:Helvetica">&#160; </font><font style="font-family:Helvetica"> </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:justify; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Consol</font><font style="font-family:Helvetica; font-weight:bold">idated Capital Expenditures:</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> Capital expenditures determined on a consolidated company-wide basis and in a manner consistent with U.S. Cellular&#8217;s presentation of capital expenditures against targeted capital expenditures may not be sufficiently comprehens</font><font style="font-family:Helvetica">ive because it would measure actual expenditures, but not necessarily the efficiency and/or productivity of those expenditures.&#160; Therefore, if appropriate, the measurement of actual expenditures against targeted expenditures could incorporate an adjustment</font><font style="font-family:Helvetica"> for spending efficiency/productivity which could include an assessment of the degree of completion of certain projects.&#160; The determination of whether such an adjustment is appropriate and the amount of the adjustment will be made by the President and CEO </font><font style="font-family:Helvetica">and will be subject to the review and approval of the Chairman.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Customer Engagement:</font><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font><font style="font-family:Helvetica; font-weight:bold"> </font><font style="font-family:Helvetica">Customer Engagement as measured by the Loyalty Index Score from the Customer Engagement Total Experience Survey.&#160; The Loyalty Index Score is a calculated score of custo</font><font style="font-family:Helvetica">mers&#8217; responses based on their overall experience of U.S. Cellular, including overall brand, network and customer experience, laddering to overall satisfaction, likelihood to recommend and likelihood to continue to do business with U.S. Cellular. </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; color:#1f497d">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Notes:</font></p>
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                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Results associated with acquisitions and / or divestitures will be evaluated </font><font style="font-family:Helvetica; font-weight:bold">on a case-by-case basis</font><font style="font-family:Helvetica"> to determine whether adjustments to target or actual results are warranted. </font></li>
                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">The Chairman in his discretion may adjust targets to reflect unanticipated eve</font><font style="font-family:Helvetica">nts. </font></li>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><a name="EDGAR_PAGE_START2"></a><font style="font-family:Helvetica; font-weight:bold">Chairman Assessment on Strategic Initiatives - Weighting: 10%:&#160;&#160;&#160;&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The Chairman in his qualitative and subjective assessment of U.S. Cellular&#8217;s overall company performance during the year will consider the following key factors and any other infor</font><font style="font-family:Helvetica">mation he deems relevant in determining the level of attainment for this measure:</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Achievement of key goals and objectives provided to the U.S. Cellular board of directors.&#160; </font></li>
                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Accomplishing / making commendable progress on major initiatives for the year to </font><font style="font-family:Helvetica">the extent not covered under the key goals and objectives provided to the board of directors. </font></li>
                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Developing and enhancing strategies and plans that strengthen the Company&#8217;s ability to successfully compete in the marketplace. </font></li>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Individual Performance - Weight</font><font style="font-family:Helvetica; font-weight:bold">ing: 30%:&#160;&#160;&#160;&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Each participating officer&#8217;s individual performance for the year will be assessed by the President and CEO based on such officer&#8217;s effectiveness/success with regard to:</font></p>
            <p style="margin-top:0pt; margin-left:36pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Carrying out his/her ongoing responsibilities and key initiatives during the performance year. </font></li>
                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Executive level leadership and teamwork.</font></li>
                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Identification and development of key talent for succession planning purposes.</font></li>
                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Engagement as measured in large part by </font><font style="font-family:Helvetica">the Company&#8217;s culture survey.</font></li>
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            <p style="margin-top:0pt; margin-left:54pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">In making these assessments, the President and CEO also will take into consideration:</font></p>
            <p style="margin-top:0pt; margin-left:36pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Performance feedback received on the participating officer.&#160; </font></li>
                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">The participating officer&#8217;s report on his/her activities/accomplishments for</font><font style="font-family:Helvetica"> the performance year.</font></li>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">V.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">MISCELLANEOUS PROVISIONS</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The Plan is subject to the Administrative Guidelines attached hereto as Exhibit A.&#160; There are no oral or written agreements or understandings between U.S. Cellular and the participants affecting or rela</font><font style="font-family:Helvetica">ting to this Plan not referenced herein.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> If the participant fails to adhere to the ethical and legal standards as referenced by U.S. Cellular policy, U.S. Cellular shall have the right to revoke this Plan, reduce or eliminate compensation as it applies to</font><font style="font-family:Helvetica"> the violator, or any other remedy as provided by corporate policy or law.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Any compensation earned or paid pursuant to this Plan is subject to forfeiture, recovery by U.S. Cellular or other action pursuant to any clawback or recoupment policy which U.S. C</font><font style="font-family:Helvetica">ellular may adopt from time to time, including without limitation any such policy which U.S. Cellular may be required to adopt under the Dodd-Frank Wall Street Reform and Consumer Protection Act and implementing rules and regulations thereunder, or</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica">as othe</font><font style="font-family:Helvetica">rwise required by law.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">This Plan shall not be construed as an employment contract or as a promise of continuing employment between U.S. Cellular and the partipating officer.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> Employment with U.S. Cellular is terminable at will, i.e., either the participan</font><font style="font-family:Helvetica">t or U.S. Cellular may terminate the relationship at any time, with or without cause.</font><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The Executive Officer Annual Incentive Plan, as set forth in this document, represents the general guidelines U.S. Cellular intends to utilize to determine what bonus p</font><font style="font-family:Helvetica">ayments, if any, will be paid to the participating officers.&#160; U.S. Cellular reserves the right to modify or terminate the Plan at its sole discretion, at any time and for any reason, with or without written notification and without regard to the effect tha</font><font style="font-family:Helvetica">t any such action may have on any participating officer&#8217;s bonus or potential bonus.&#160; U.S. Cellular shall have the full power and authority to interpret and administer the Plan and shall be the sole arbiter of all matters of interpretation and application o</font><font style="font-family:Helvetica">f the Plan.&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">VI.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">BONUS RANGES AS A PERCENT OF TARGET</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The bonus ranges were set to reinforce the Company&#8217;s pay for performance philosophy.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> Minimum performance levels for each component need to be achieved before any bonus is earned for that </font><font style="font-family:Helvetica">component.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> The ranges result in substantial reductions in bonuses when targets are not achieved, and greater rewards for above target performance.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Company Performance Measures:</font></p>
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                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Measure</font></p>
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                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Minimum</font></p>
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                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Maximum</font></p>
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                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Total Revenues</font></p>
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                        <td style="width:77.5pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">90%</font></p>
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                        <td style="width:71.9pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">110%</font></p>
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                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization</font></p>
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                        <td style="width:77.5pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">80%</font></p>
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                        <td style="width:71.9pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">120%</font></p>
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                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Capital Expenditures</font></p>
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                        <td style="width:77.5pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">110%</font></p>
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                        <td style="width:71.9pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">80%</font></p>
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                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Customer Engagement</font></p>
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                        <td style="width:77.5pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">95%</font></p>
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                        <td style="width:71.9pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">110%</font></p>
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            <p style="margin-top:0pt; margin-left:36pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><a name="EDGAR_PAGE_START3"></a><font style="font-family:Helvetica; font-weight:bold">Bonus Payouts as a Percent of Target at Minimum and Maximum Performance Levels:</font></p>
            <p style="margin-top:0pt; margin-left:36pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Measure</font></p>
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                        <td style="width:65.7pt; border-style:solid; border-width:0.75pt 0.75pt 1.5pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle; background-color:#d9d9d9">
                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Minimum</font></p>
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                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Target</font></p>
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                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Maximum</font></p>
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                        <td style="width:202.85pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Total Revenues</font></p>
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                        <td style="width:65.7pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">50%</font></p>
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                        <td style="width:59.6pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">100%</font></p>
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                        <td style="width:62.8pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">225%</font></p>
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                        <td style="width:202.85pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization</font></p>
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                        <td style="width:65.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">50%</font></p>
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                        <td style="width:59.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">100%</font></p>
                        </td>
                        <td style="width:62.8pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">225%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:202.85pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Capital Expenditures</font></p>
                        </td>
                        <td style="width:65.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">50%</font></p>
                        </td>
                        <td style="width:59.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">100%</font></p>
                        </td>
                        <td style="width:62.8pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">225%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:202.85pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Customer Engagement</font></p>
                        </td>
                        <td style="width:65.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">50%</font></p>
                        </td>
                        <td style="width:59.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">100%</font></p>
                        </td>
                        <td style="width:62.8pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">225%</font></p>
                        </td>
                    </tr>
                </table>
            </div>
            <p style="margin-top:0pt; margin-left:36pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-left:36pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-right:1.8pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Bonus payouts between the minimum and target performance levels and between the target and maximum performance levels will be computed by interpolation. </font></p>
            <p style="margin-top:0pt; margin-right:1.8pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Any bonus for performance below the minimum level will be determined and approved at</font><font style="font-family:Helvetica"> the discretion of the Chairman.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Chairman Assessment on Strategic Initiatives:&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold; color:#ff0000">&#xa0;</font></p>
            <div style="text-align:center">
            <table cellspacing="0" cellpadding="0" style="width:99%; margin-right:auto; margin-left:auto; border-collapse:collapse; text-align:left">
                <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#cccccc">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Criteria</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#cccccc">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">% Payout Range</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Far exceeds target performance: </font><font style="font-family:Helvetica">Performance greatly exceeded that which was planned and expected.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">150% - 200% </font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Significantly exceeds target performance: </font><font style="font-family:Helvetica">Performance significantly exceeded that which was planned and expected.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">120% - 150%&#160; </font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Somewhat exceeds / fully meets / almost fully meets target performance</font><font style="font-family:Helvetica">:&#160; Performance was essentially equivalent to that which w</font><font style="font-family:Helvetica">as planned and expected.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">80% - 120%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Partially meets target performance:</font><font style="font-family:Helvetica"> Given the conditions that prevailed, performance was sufficient to merit a partial bonus.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">Up to 80%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Well below target performance:</font><font style="font-family:Helvetica"> Given the conditions that prevailed, performance wa</font><font style="font-family:Helvetica">s not sufficient to merit any bonus.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">0%</font></p>
                        </td>
                    </tr>
                </table>
            </div>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Individual Performance:&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <div style="text-align:center">
            <table cellspacing="0" cellpadding="0" style="width:99%; margin-right:auto; margin-left:auto; border-collapse:collapse; text-align:left">
                <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#cccccc">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Criteria</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#cccccc">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">% Payout Range</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#160;</font><font style="font-family:Helvetica; font-weight:bold">Far Exceeds Expectations (FE)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">130% - 150% </font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#160;</font><font style="font-family:Helvetica; font-weight:bold">Exceeds Expectations (EE)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">110% - 130% </font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#160;</font><font style="font-family:Helvetica; font-weight:bold">Meets Expectations (ME)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">80% -110%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#160;</font><font style="font-family:Helvetica; font-weight:bold">Partially Meets </font><font style="font-family:Helvetica; font-weight:bold">Expectations (PM)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">0%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:268.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#160;</font><font style="font-family:Helvetica; font-weight:bold">Fails to Meet Expectations (FM)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">0%</font></p>
                        </td>
                    </tr>
                </table>
            </div>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <table cellspacing="0" cellpadding="0" style="width:99%; border-collapse:collapse">
                <tr>
                    <td style="width:210.6pt; border-top-style:solid; border-top-width:0.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">President and CEO</font></p>
                    </td>
                    <td style="width:34.2pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
                    </td>
                    <td style="width:91.8pt; border-top-style:solid; border-top-width:0.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Date</font></p>
                    </td>
                    <td style="width:171pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                    </td>
                </tr>
                <tr style="height:54.9pt">
                    <td style="width:210.6pt; border-bottom-style:solid; border-bottom-width:0.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
                    </td>
                    <td style="width:34.2pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
                    </td>
                    <td style="width:91.8pt; border-bottom-style:solid; border-bottom-width:0.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
                    </td>
                    <td style="width:171pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
                    </td>
                </tr>
                <tr>
                    <td style="width:210.6pt; border-top-style:solid; border-top-width:0.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Chairman</font></p>
                    </td>
                    <td style="width:34.2pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
                    </td>
                    <td style="width:91.8pt; border-top-style:solid; border-top-width:0.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Date</font></p>
                    </td>
                    <td style="width:171pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                    </td>
                </tr>
            </table>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
        <div class="footer" style="clear:both">
            <br>
                <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><a name="EDGAR_HF_F_START_3"></a><font style="font-family:Helvetica">&#xa0;</font></p>
                <table cellspacing="0" cellpadding="0" style="width:100.14%; border-collapse:collapse">
                    <tr style="height:14.65pt">
                        <td style="width:540.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:10pt; border-bottom:2.25pt solid #808080; padding-bottom:1pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                <p style="margin-top:0pt; margin-bottom:10pt; text-align:center; font-size:9pt"><a name="EDGAR_HF_F_END_4"></a><font style="font-family:Helvetica">&#xa0;</font></p>
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        <div style="page-break-before:always; clear:both;">
        <div class="header" style="clear:both">
                <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:8pt"><a name="EDGAR_HF_H_START_1"></a><a name="EDGAR_HF_H_END_2"></a><font style="font-family:Helvetica">&#xa0;</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><a name="EDGAR_PAGE_START4"></a><font style="font-family:Helvetica; font-weight:bold">Exhibit A</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Administrative Guidelines</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <div style="text-align:center">
            <table cellspacing="0" cellpadding="0" style="width:99%; margin-right:auto; margin-left:auto; border-collapse:collapse; text-align:left">
                <tr>
                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h2 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">PLAN YEAR EFFECTIVE DATES</font></h2>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">January 1, 2018 &#8211; December 31, 2018</font></p>
                        </td>
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                    <tr style="height:22.45pt">
                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h3 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">GENERAL ADMINISTRATION</font></h3>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The target annual bonus payout for Plan participants will be based on the participating officer&#8217;s base earnings paid during the bonus period.&#160; Base earnings include base wages, paid time off, and any differential pay (excludes short-term disability pay, bo</font><font style="font-family:Helvetica">nuses, equity and any additional compensation not related to base earnings).&#160; </font></p>
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                    <tr>
                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h3 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">VESTING</font></h3>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The bonus does not vest and no bonus shall be paid unless the participating officer remains employed through the actual bonus payout date. Special rules apply to those </font><font style="font-family:Helvetica">participating officers who retire or die before the actual bonus payout date (see below).</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">To the extent and only to the extent that any bonus is paid for the plan year, such bonus shall be deemed to have been earned on December 31, 2018.&#160; </font></p>
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                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">NEW HIRE </font><font style="font-family:Helvetica">ELIGIBILITY</font></h1>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Eligibility for participation in this Plan and any payout will be determined at the discretion of the President and CEO.</font></p>
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                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">SEPARATION PRIOR TO PAYOUT VESTING DATE</font></h1>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Not eligible for a payout unless separation is due to retirement or death (see below), or unless approved by the President and CEO. </font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">RETIREMENT </font></h1>
                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica; font-weight:normal">Prior to Payout Vesting Date</font></h1>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">DEATH</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Prior to Payout Vesting Date</font></p>
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                        <td style="width:385.2pt; border-right-style:solid; border-right-width:0.75pt; border-left-style:solid; border-left-width:0.75pt; border-bottom-style:solid; border-bottom-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Participating officer must be at least age </font><font style="font-family:Helvetica">55 and have a minimum of 10 years of 401(k) vesting service at time of retirement to be eligible for a payout (unless otherwise approved by the President and CEO).</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">In the event of death or retirement during the plan year (1/1 &#8211; 12/31) a prorated bonus for</font><font style="font-family:Helvetica"> time worked at target (100% Plan attainment) will be paid.&#160; The payout will be made as soon as administratively possible following the date of the event (but no later than the Bonus Payout Date, as described below).</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">In the event of death or retirement af</font><font style="font-family:Helvetica">ter the plan year, but before the payout date for the plan year, a participant will be eligible to receive a bonus for time worked in the prior year based upon actual Plan attainment (company, chairman assessment and individual performance), or if actual P</font><font style="font-family:Helvetica">lan attainment is not available on the date of the event, at target (100% Plan attainment). The payout will be made as soon as administratively possible following the date of the event (but no later than the Bonus Payout Date, as described below).</font></p>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">LEAVE O</font><font style="font-family:Helvetica; font-weight:bold">F ABSENCE</font></p>
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                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">A leave of absence includes the following:&#160; Short-term Disability, FMLA Leave of Absence, Paid Parental Leave, Unpaid Medical Leave of Absence, Military Service Leave of Absence and Personal Leave of Absence.&#160; Bonus payouts will be prorated for a</font><font style="font-family:Helvetica">ny portion of the plan year for which the participating officer had unpaid hours.&#160; Unpaid hours are defined as those hours where accrued benefit time (i.e. sick, vacation, personal, etc.) was NOT applied to the leave of absence.</font></p>
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                            <h3 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">TRANSFERS/PROMOTIONS </font><font style="font-family:Helvetica">DURING PLAN YEAR</font></h3>
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold; font-style:italic">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold; font-style:italic">&#xa0;</font></p>
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                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; text-decoration:underline">Within/ Between Annual Plans:</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">If a participating officer is promoted / transferred within or between annual incentive plan(s), no pro-rations will be made in determining the officer&#8217;s bonus.&#160; The participating officer&#8217;s bonus will be based on the officer&#8217;s plan as of 12/31/18.&#160; </font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; text-decoration:underline">Betwe</font><font style="font-family:Helvetica; text-decoration:underline">en an Annual Plan and a Quarterly or Monthly Plan:</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Prorated payouts from both positions/plans will be determined following the end of the plan year.&#160;&#160; The following factors will be considered in the determination of the payout: both plans&#8217; attainment perce</font><font style="font-family:Helvetica">ntages, individual performance in each job/plan,&#160; the last base earnings from each position occupied during the plan year (if applicable), target incentive assigned for each position&#8217;s pay grade, and percentage of time worked in each position/plan during t</font><font style="font-family:Helvetica">he plan year.</font></p>
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                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">TRANSFERS TO/ FROM TDS DURING THE PLAN YEAR</font></p>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">If a participating officer transfers to/from another TDS business unit, he/she will be eligible to receive a prorated payout based on the factors listed above.&#160; </font></p>
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                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h3 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">BONUS PAYOUT DATE</font></h3>
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                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Bonuses are to </font><font style="font-family:Helvetica">be paid during the period commencing on January 1, 2019 and ending on March 15, 2019.</font><font style="font-family:Helvetica; font-weight:bold"> </font><font style="font-family:Helvetica">Historically, bonuses have been paid in March on or before March 15</font><font style="font-family:Helvetica; font-size:6pt; vertical-align:super">th </font><font style="font-family:Helvetica">of the year following the end of the plan year (12/31).&#160; Notwithstanding the foregoing, in the event</font><font style="font-family:Helvetica"> that payment by March 15, 2019 is administratively impracticable and such impracticability was unforeseeable (in each case, such that the payment continues to qualify as a &#8220;short-term deferral&#8221; within the meaning of section 409A of the Internal Revenue Co</font><font style="font-family:Helvetica">de), payment will be made as soon as administratively practicable after March 15, 2019, but in no event later than December 31, 2019.&#160; Payment will be in the form of a lump sum.</font></p>
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<DOCUMENT>
<TYPE>EX-10.2
<SEQUENCE>3
<FILENAME>usmexhibit102.htm
<DESCRIPTION>EX-10.2
<TEXT>
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                <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:8pt"><a name="EDGAR_HF_H_START_1"></a><a name="EDGAR_HF_H_END_2"></a><font style="font-family:Helvetica">&#xa0;</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:9pt"><font style="height:0pt; text-align:left; display:block; position:absolute; z-index:0"><img src="image3.jpg" width="199" height="48" alt="" style="margin-top:9.55pt; margin-left:390.75pt; position:absolute" ></font><a name="_DMBM_19891"></a><a name="_CSF_TOC_1"></a><a name="EDGAR_PAGE_START1"></a><font style="font-family:Helvetica; font-weight:bold">Exhibit 10.2</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:12pt"><font style="font-family:'Times New Roman'">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-left:108pt; margin-bottom:0pt; text-indent:36pt; font-size:12pt"><font style="font-family:'Times New Roman'">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-left:108pt; margin-bottom:0pt; text-indent:36pt; font-size:12pt"><font style="font-family:'Arial Narrow'; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">UNITED STATES CELLULAR CORPORATION</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">2018 OFFICER ANNUAL INCENTIVE PLAN</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Effective January 1, 2018</font></p>
            <h5 style="margin-top:12pt; margin-bottom:3pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; color:#ffffff">I.&#160; </font><font style="font-family:Helvetica; color:#ffffff">PURPOSE</font></h5>
            <ul type="square" style="margin:0pt; padding-left:0pt">
                <li style="margin-left:9.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">To provide incentive for the officers of United States Cellular Corporation (&#8220;U.S. Cellular&#8221; or &#8220;Company&#8221;) to extend their best efforts towards achieving superior results in relation to key business performance targets;</font></li>
                <li style="margin-left:9.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">To reward U.S. Cellular officers in relation to their success in meeting and exceeding the performance targets; and</font></li>
                <li style="margin-left:9.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">To attract and retain talented leaders in positions of critical importance to the success of the Company.</font></li>
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            <p style="margin-top:0pt; margin-left:18pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">II.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">ELIGIBLE PARTICIPANTS </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">All U.S. Cellular Senior Vice Presidents and Vice Presidents not eligible to participate in the 2018 Executive Officer Annual Incentive Plan are eligible to participate in this 2018 Officer Annual Incentive Plan (&#8220;Plan&#8221;).&#160;&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">III.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">PERFORMANCE MEASURES &amp; WEIGHTINGS</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                <tr style="height:40.9pt">
                        <td style="width:312.55pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Measures</font></p>
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                        <td style="width:78.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Component Weighting</font></p>
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                        <td style="width:69.65pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Overall Plan Weighting</font></p>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Total&#160; Revenues</font></p>
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                        <td style="width:78.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">35%</font></p>
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                        <td style="width:69.65pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">14%</font></p>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization </font></p>
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                        <td style="width:78.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">30%</font></p>
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                        <td style="width:69.65pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">12%</font></p>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Capital Expenditures</font></p>
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                        <td style="width:78.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">20%</font></p>
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                        <td style="width:69.65pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">8%</font></p>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Customer Engagement</font></p>
                        </td>
                        <td style="width:78.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">15%</font></p>
                        </td>
                        <td style="width:69.65pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">6%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:312.55pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Company Performance</font></p>
                        </td>
                        <td style="width:78.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                        </td>
                        <td style="width:69.65pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">40%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:312.55pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Team Performance </font></p>
                        </td>
                        <td style="width:78.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                        </td>
                        <td style="width:69.65pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">40%</font></p>
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                        <td style="width:312.55pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Individual Performance</font></p>
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                        <td style="width:78.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
                        </td>
                        <td style="width:69.65pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">20%</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">IV.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">PERFORMANCE MEASURES DEFINITIONS</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><a name="OLE_LINK5"></a><a name="OLE_LINK6"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></a></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Company Performance - Weighting: 40%: </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Actual performance will be assessed against the targeted performance for each performance measure.&#160; The performance measures are defined below:&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:justify; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Consolidated Total Operating Revenues: </font><font style="font-family:Helvetica">Total operating revenues determined on a consolidated company-wide basis and in a manner consistent with U.S. Cellular&#8217;s presentation of total operating revenues for external reporting purposes.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> </font></p>
            <p style="margin-top:0pt; margin-left:54pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Consolidated Adjusted EBITDA (i.e., Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization):</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> Adjusted EBITDA determined on a consolidated company-wide basis and in a manner consistent with U.S. Cellular&#8217;s presentation of Adjusted EBITDA for external reporting purposes, and further adjusted to remove the effects of expenses associated with the annual bonus and performance share unit plans.</font><font style="font-family:Helvetica">&#160; </font><font style="font-family:Helvetica"> </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:justify; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Consolidated Capital Expenditures:</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> Capital expenditures determined on a consolidated company-wide basis and in a manner consistent with U.S. Cellular&#8217;s presentation of capital expenditures against targeted capital expenditures may not be sufficiently comprehensive because it would measure actual expenditures, but not necessarily the efficiency and/or productivity of those expenditures.&#160; Therefore, if appropriate, the measurement of actual expenditures against targeted expenditures could incorporate an adjustment for spending efficiency/productivity which could include an assessment of the degree of completion of certain projects.&#160; The determination of whether such an adjustment is appropriate and the amount of the adjustment will be made by the President and CEO and will be subject to the review and approval of the Chairman.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Customer Engagement:</font><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font><font style="font-family:Helvetica; font-weight:bold"> </font><font style="font-family:Helvetica">Customer Engagement as measured by the Loyalty Index Score from the Customer Engagement Total Experience Survey.&#160; The Loyalty Index Score is a calculated score of customers&#8217; responses based on their overall experience of U.S. Cellular, including overall brand, network and customer experience, laddering to overall satisfaction, likelihood to recommend and likelihood to continue to do business with U.S. Cellular. </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Notes:</font></p>
            <ul type="square" style="margin:0pt; padding-left:0pt">
                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">Results associated with acquisitions and / or divestitures will be evaluated </font><font style="font-family:Helvetica; font-weight:bold">on a case-by-case basis</font><font style="font-family:Helvetica"> to determine whether adjustments to target or actual results are warranted. </font></li>
                <li style="margin-left:27.12pt; padding-left:8.88pt; font-family:serif; font-size:9pt"><font style="font-family:Helvetica">The Chairman in his discretion may adjust targets to reflect unanticipated events. </font></li>
            </ul>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><a name="EDGAR_PAGE_START2"></a><font style="font-family:Helvetica; font-weight:bold">Team Performance - Weighting: 40%:&#160;&#160;&#160;&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Each eligible officer will have approximately 3-5 metrics that measure the performance of his or her team / department.&#160; The metrics, targets for the metrics and team performance against these metrics will be determined by the officer&#8217;s relevant leader(s).&#160; Any bonus for team performance will be payable according to the table in Section VI, and will be subject to approval by the President and CEO of U.S. Cellular.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Individual Performance - Weighting: 20%:&#160;&#160;&#160;&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Each officer&#8217;s overall individual performance for the year will be assessed by his or her immediate leader and where applicable the officer he or she reports up to.&#160; Each officer will be assessed based on the individual performance goals that were set for the year.&#160; Any bonus for individual performance will be payable according to the table in Section VI, and will be subject to approval by the President and CEO of U.S. Cellular.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><a name="OLE_LINK8"></a><a name="OLE_LINK9"><font style="font-family:Helvetica">&#xa0;</font></a></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">V.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">MISCELLANEOUS PROVISIONS</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The Plan is subject to the Administrative Guidelines attached hereto as Exhibit A.&#160; There are no oral or written agreements or understandings between U.S. Cellular and the participants affecting or relating to this Plan not referenced herein.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> If the participant fails to adhere to the ethical and legal standards as referenced by U.S. Cellular policy, U.S. Cellular shall have the right to revoke this Plan, reduce or eliminate compensation as it applies to the violator, or any other remedy as provided by corporate policy or law.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Any compensation earned or paid pursuant to this Plan is subject to forfeiture, recovery by U.S. Cellular or other action pursuant to any clawback or recoupment policy which U.S. Cellular may adopt from time to time, including without limitation any such policy which U.S. Cellular may be required to adopt under the Dodd-Frank Wall Street Reform and Consumer Protection Act and implementing rules and regulations thereunder, or</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica">as otherwise required by law.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">This Plan shall not be construed as an employment contract or as a promise of continuing employment between U.S. Cellular and the officer.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> Employment with U.S. Cellular is terminable at will, i.e., either the participant or U.S. Cellular may terminate the relationship at any time, with or without cause.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The Officer Annual Incentive Plan, as set forth in this document, represents the general guidelines U.S. Cellular intends to utilize to determine what officer bonus payments, if any, will be paid.&#160; U.S. Cellular reserves the right to modify or terminate the Plan at its sole discretion, at any time and for any reason, with or without written notification and without regard to the effect that any such action may have on any officer&#8217;s bonus or potential bonus.&#160; U.S. Cellular shall have the full power and authority to interpret and administer the Plan and shall be the sole arbiter of all matters of interpretation and application of the Plan.&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><br style=" clear:both" /><a name="EDGAR_PAGE_END2"></a></p>
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                <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:8pt"><a name="EDGAR_HF_H_START_1"></a><a name="EDGAR_HF_H_END_2"></a><font style="font-family:Helvetica">&#xa0;</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt; background-color:#000080"><a name="EDGAR_PAGE_START3"></a><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">VI.&#160; </font><font style="font-family:Helvetica; font-weight:bold; color:#ffffff">BONUS RANGES AS A PERCENT OF TARGET</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The bonus ranges were set to reinforce the Company&#8217;s pay for performance philosophy.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> Minimum performance levels for each component need to be achieved before any bonus is earned for that component.</font><font style="font-family:Helvetica">&#xa0;</font><font style="font-family:Helvetica"> The ranges result in substantial reductions in bonuses when targets are not achieved, and greater rewards for above target performance.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Company Performance Measures:</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
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                        <td style="width:319.75pt; border-style:solid; border-width:0.75pt 0.75pt 1.5pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Measure</font></p>
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                        <td style="width:100.1pt; border-style:solid; border-width:0.75pt 0.75pt 1.5pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle; background-color:#d9d9d9">
                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Minimum</font></p>
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                        <td style="width:93.05pt; border-style:solid; border-width:0.75pt 0.75pt 1.5pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle; background-color:#d9d9d9">
                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Maximum</font></p>
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                        <td style="width:319.75pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Total Revenues</font></p>
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                        <td style="width:100.1pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">90%</font></p>
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                        <td style="width:93.05pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">110%</font></p>
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                        <td style="width:319.75pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization</font></p>
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                        <td style="width:100.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">80%</font></p>
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                        <td style="width:93.05pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">120%</font></p>
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                        <td style="width:319.75pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Capital Expenditures</font></p>
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                        <td style="width:100.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">110%</font></p>
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                        <td style="width:93.05pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">80%</font></p>
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                        <td style="width:319.75pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Customer Engagement</font></p>
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                        <td style="width:100.1pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">95%</font></p>
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                        <td style="width:93.05pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">110%</font></p>
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                </table>
            </div>
            <p style="margin-top:0pt; margin-left:36pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Bonus Payouts as a Percent of Target at Minimum and Maximum Performance Levels:</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-left:36pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <div style="text-align:center">
            <table cellspacing="0" cellpadding="0" style="width:99%; margin-right:auto; margin-left:auto; border-collapse:collapse; text-align:left">
                <tr>
                        <td style="width:202.85pt; border-style:solid; border-width:0.75pt 0.75pt 1.5pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Measure</font></p>
                        </td>
                        <td style="width:65.7pt; border-style:solid; border-width:0.75pt 0.75pt 1.5pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle; background-color:#d9d9d9">
                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Minimum</font></p>
                        </td>
                        <td style="width:59.6pt; border-style:solid; border-width:0.75pt 0.75pt 1.5pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle; background-color:#d9d9d9">
                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Target</font></p>
                        </td>
                        <td style="width:62.8pt; border-style:solid; border-width:0.75pt 0.75pt 1.5pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#d9d9d9">
                            <p style="margin-top:4pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Maximum</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:202.85pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Total Revenues</font></p>
                        </td>
                        <td style="width:65.7pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">50%</font></p>
                        </td>
                        <td style="width:59.6pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">100%</font></p>
                        </td>
                        <td style="width:62.8pt; border-style:solid; border-width:1.5pt 0.75pt 0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">225%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:202.85pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization</font></p>
                        </td>
                        <td style="width:65.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">50%</font></p>
                        </td>
                        <td style="width:59.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">100%</font></p>
                        </td>
                        <td style="width:62.8pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">225%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:202.85pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Consolidated Capital Expenditures</font></p>
                        </td>
                        <td style="width:65.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">50%</font></p>
                        </td>
                        <td style="width:59.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">100%</font></p>
                        </td>
                        <td style="width:62.8pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">225%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:202.85pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:2pt; margin-bottom:2pt; font-size:9pt"><font style="font-family:Helvetica">Customer Engagement</font></p>
                        </td>
                        <td style="width:65.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">50%</font></p>
                        </td>
                        <td style="width:59.6pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">100%</font></p>
                        </td>
                        <td style="width:62.8pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:middle">
                            <p style="margin-top:2pt; margin-bottom:2pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">225%</font></p>
                        </td>
                    </tr>
                </table>
            </div>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-right:1.8pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Bonus payouts between the minimum and target performance levels and between the target and maximum performance levels will be computed by interpolation. </font></p>
            <p style="margin-top:0pt; margin-right:1.8pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-right:1.8pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Any bonus for performance below the minimum level will be determined and approved at the discretion of the Chairman.</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Team Performance:&#160; </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <div style="text-align:center">
            <table cellspacing="0" cellpadding="0" style="width:99%; margin-right:auto; margin-left:auto; border-collapse:collapse; text-align:left">
                <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#cccccc">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Criteria</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#cccccc">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">% Payout Range</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Far exceeds target performance: </font><font style="font-family:Helvetica">Performance greatly exceeded that which was planned and expected.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">150% - 200%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Significantly exceeds target performance: </font><font style="font-family:Helvetica">Performance significantly exceeded that which was planned and expected.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">120% - 150% </font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Almost fully meets / fully meets / somewhat exceeds target performance:</font><font style="font-family:Helvetica"> Performance was essentially equivalent to that which was planned and expected.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">80% -120%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Partially meets target performance:</font><font style="font-family:Helvetica"> Given the conditions that prevailed, performance was sufficient to merit a partial bonus.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">Up to 80%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Well below target performance:</font><font style="font-family:Helvetica"> Given the conditions that prevailed, performance was not sufficient to merit any bonus.</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">0%</font></p>
                        </td>
                    </tr>
                </table>
            </div>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
        <div class="footer" style="clear:both">
            <br>
                <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><a name="EDGAR_HF_F_START_3"></a><font style="font-family:Helvetica">&#xa0;</font></p>
                <table cellspacing="0" cellpadding="0" style="width:100.14%; border-collapse:collapse">
                    <tr style="height:14.65pt">
                        <td style="width:540.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:10pt; border-bottom:2.25pt solid #808080; padding-bottom:1pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                        </td>
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                <p style="margin-top:0pt; margin-bottom:10pt; text-align:center; font-size:9pt"><a name="EDGAR_HF_F_END_4"></a><font style="font-family:Helvetica">&#xa0;</font></p>
            <br>
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        </div>
        <div style="page-break-before:always; clear:both;">
        <div class="header" style="clear:both">
                <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:8pt"><a name="EDGAR_HF_H_START_1"></a><a name="EDGAR_HF_H_END_2"></a><font style="font-family:Helvetica">&#xa0;</font></p>
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            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><a name="EDGAR_PAGE_START4"></a><font style="font-family:Helvetica; font-weight:bold">Individual Performance: </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <div style="text-align:center">
            <table cellspacing="0" cellpadding="0" style="width:99%; margin-right:auto; margin-left:auto; border-collapse:collapse; text-align:left">
                <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#cccccc">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Performance Criteria</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top; background-color:#cccccc">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">% Payout Range</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Far Exceeds Expectations (FE)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">130% - 150% </font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Exceeds Expectations (EE)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">110% - 130% </font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Meets Expectations (ME)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">80% -110%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Partially Meets Expectations (PM)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">0%</font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:335.7pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Fails to Meet Expectations (FM)</font></p>
                        </td>
                        <td style="width:79.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica">0%</font></p>
                        </td>
                    </tr>
                </table>
            </div>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
            <table cellspacing="0" cellpadding="0" style="width:99%; border-collapse:collapse">
                <tr>
                    <td style="width:210.6pt; border-top-style:solid; border-top-width:0.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">President and CEO</font></p>
                    </td>
                    <td style="width:34.2pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">&#xa0;</font></p>
                    </td>
                    <td style="width:91.8pt; border-top-style:solid; border-top-width:0.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Date</font></p>
                    </td>
                    <td style="width:171pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
                        <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                    </td>
                </tr>
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                    <td style="width:210.6pt; border-bottom-style:solid; border-bottom-width:0.75pt; padding-right:5.4pt; padding-left:5.4pt; vertical-align:top">
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            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><a name="EDGAR_PAGE_START5"></a><font style="font-family:Helvetica; font-weight:bold">Exhibit A </font></p>
            <p style="margin-top:0pt; margin-bottom:0pt; text-align:center; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">Administrative Guidelines</font></p>
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                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h2 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">PLAN YEAR EFFECTIVE DATES</font></h2>
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                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">January 1, 2018 &#8211; December 31, 2018</font></p>
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                            <h3 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">GENERAL ADMINISTRATION</font></h3>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The target annual bonus payout for Plan participants will be based on the officer&#8217;s base earnings paid during the bonus period.&#160; Base earnings include base wages, paid time off, and any differential pay (excludes short-term disability pay, bonuses and any additional compensation not related to base earnings).&#160; </font></p>
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                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h3 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">VESTING</font></h3>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">The bonus does not vest and no bonus shall be paid unless the officer remains employed through the actual bonus payout date. Special rules apply to those officers who retire or die before the actual bonus payout date (see below).</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">To the extent and only to the extent that any bonus is paid for the plan year, such bonus shall be deemed to have been earned on December 31, 2018.&#160; </font></p>
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                    <tr>
                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">NEW HIRE ELIGIBILITY</font></h1>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Eligibility for participation in this Plan and any payout will be determined at the discretion of the President and CEO.</font></p>
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                        <td style="width:124.2pt; border-top-style:solid; border-top-width:0.75pt; border-right-style:solid; border-right-width:0.75pt; border-left-style:solid; border-left-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">SEPARATION PRIOR TO PAYOUT VESTING DATE</font></h1>
                        </td>
                        <td style="width:385.2pt; border-top-style:solid; border-top-width:0.75pt; border-right-style:solid; border-right-width:0.75pt; border-left-style:solid; border-left-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Not eligible for a payout unless separation is due to retirement or death (see below), or unless approved by the President and CEO. </font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:124.2pt; border-right-style:solid; border-right-width:0.75pt; border-left-style:solid; border-left-width:0.75pt; border-bottom-style:solid; border-bottom-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></h1>
                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">RETIREMENT </font></h1>
                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica; font-weight:normal">Prior to Payout Vesting Date</font></h1>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">DEATH</font></p>
                            <h1 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">Prior to Payout Vesting Date</font></h1>
                        </td>
                        <td style="width:385.2pt; border-right-style:solid; border-right-width:0.75pt; border-left-style:solid; border-left-width:0.75pt; border-bottom-style:solid; border-bottom-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Officer must be at least age 55 and have a minimum of 10 years of 401(k) vesting service at time of retirement to be eligible for a payout (unless otherwise approved by the President and CEO).</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">In the event of death or retirement during the plan year (1/1 &#8211; 12/31) a prorated bonus for time worked at target (100% Plan attainment) will be paid.&#160; The payout will be made as soon as administratively possible following the date of the event (but no later than the Bonus Payout Date, as described below).</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">In the event of death or retirement after the plan year, but before the payout date for the plan year, a participant will be eligible to receive a bonus for time worked in the prior year based upon actual Plan attainment (company, team and individual performance), or if actual plan attainment is not available on the date of the event, at target (100% Plan attainment). The payout will be made as soon as administratively possible following the date of the event (but no later than the Bonus Payout Date, as described below).</font></p>
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                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:10pt; line-height:115%; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">LEAVE OF ABSENCE </font></p>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:10pt; line-height:115%; font-size:9pt"><font style="font-family:Helvetica">A leave of absence includes the following:&#160; Short-term Disability, FMLA Leave of Absence, Plan Parental Leave, Unpaid Medical Leave of Absence, Military Service Leave of Absence and Personal Leave of Absence.&#160; Bonus payouts will be prorated for any portion of the plan year for which the officer had unpaid hours.&#160; Unpaid hours are defined as those hours where accrued benefit time (i.e. sick, vacation, personal, etc.) was NOT applied to the leave of absence.</font></p>
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                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h3 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">TRANSFERS/PROMOTIONS DURING PLAN YEAR</font></h3>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; text-align:right; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold; font-style:italic">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold; font-style:italic">&#xa0;</font></p>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; text-decoration:underline">Within/ Between Annual Plans:</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">If an officer is promoted / transferred within or between annual incentive plan(s), no prorations will be made in determining the officer&#8217;s bonus.&#160; The officer&#8217;s bonus will be based on the officer&#8217;s plan as of 12/31/18.&#160; </font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">&#xa0;</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; text-decoration:underline">Between an Annual Plan and a Quarterly or Monthly Plan:</font></p>
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Prorated payouts from both positions/plans will be determined following the end of the plan year.&#160;&#160; The following factors will be considered in the determination of the payout: both plans&#8217; attainment percentages, individual performance in each job/plan,&#160; the last base earnings from each position occupied during the plan year (if applicable), target incentive assigned for each position&#8217;s pay grade, and percentage of time worked in each position/plan during the plan year.</font></p>
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                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica; font-weight:bold">TRANSFERS TO/ FROM TDS DURING THE PLAN YEAR</font></p>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">If an officer transfers to/from another TDS business unit, he/she will be eligible to receive a prorated payout based on the factors listed above.&#160; </font></p>
                        </td>
                    </tr>
                    <tr>
                        <td style="width:124.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <h3 style="margin-top:0pt; margin-bottom:0pt; page-break-after:avoid; font-size:9pt"><font style="font-family:Helvetica">BONUS PAYOUT DATE</font></h3>
                        </td>
                        <td style="width:385.2pt; border-style:solid; border-width:0.75pt; padding-right:5.03pt; padding-left:5.03pt; vertical-align:top">
                            <p style="margin-top:0pt; margin-bottom:0pt; font-size:9pt"><font style="font-family:Helvetica">Bonuses are to be paid during the period commencing on January 1, 2019 and ending on March 15, 2019.</font><font style="font-family:Helvetica; font-weight:bold"> </font><font style="font-family:Helvetica">Historically bonuses have been paid in March on or before March 15</font><font style="font-family:Helvetica; font-size:6pt; vertical-align:super">th </font><font style="font-family:Helvetica">of the year following the end of the plan year (12/31).</font><font style="font-family:Helvetica; font-weight:bold">&#160; </font><font style="font-family:Helvetica">Notwithstanding the foregoing, in the event that payment by March 15, 2019 is administratively impracticable and such impracticability was unforeseeable (in each case, such that the payment continues to qualify as a &#8220;short-term deferral&#8221; within the meaning of section 409A of the Internal Revenue Code), payment will be made as soon as administratively practicable after March 15, 2019, but in no event later than December 31, 2019.&#160; Payment will be in the form of a lump sum.</font></p>
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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
