<SEC-DOCUMENT>0001964306-23-000325.txt : 20231207
<SEC-HEADER>0001964306-23-000325.hdr.sgml : 20231207
<ACCEPTANCE-DATETIME>20231207170021
ACCESSION NUMBER:		0001964306-23-000325
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20231207
DATE AS OF CHANGE:		20231207

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RUSH ENTERPRISES INC \TX\
		CENTRAL INDEX KEY:			0001012019
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-AUTO DEALERS & GASOLINE STATIONS [5500]
		IRS NUMBER:				741733016
		STATE OF INCORPORATION:			TX
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	000-20797
		FILM NUMBER:		231473013

	BUSINESS ADDRESS:	
		STREET 1:		555 IH 35 SOUTH
		CITY:			NEW BRAUNFELS
		STATE:			TX
		ZIP:			78130
		BUSINESS PHONE:		8306265200

	MAIL ADDRESS:	
		STREET 1:		555 IH 35 SOUTH
		CITY:			NEW BRAUNFELS
		STATE:			TX
		ZIP:			78130

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Keller Steven L
		CENTRAL INDEX KEY:			0001392503

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O RUSH ENTERPRISES, INC.
		STREET 2:		P. O. BOX 34630
		CITY:			SAN ANTONIO
		STATE:			TX
		ZIP:			78265
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001392503</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001012019</issuerCik>
      <issuerName>RUSH ENTERPRISES INC \TX\</issuerName>
      <secFileNumber>000-20797</secFileNumber>
      <issuerAddress>
        <com:street1>555 IH 35 SOUTH</com:street1>
        <com:city>NEW BRAUNFELS</com:city>
        <com:stateOrCountry>TX</com:stateOrCountry>
        <com:zipCode>78130</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>8306265200</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Keller Steven L</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Merrill Lynch</name>
        <address>
          <com:street1>225 Liberty Street</com:street1>
          <com:street2>37th Floor</com:street2>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10281</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>27000</noOfUnitsSold>
      <aggregateMarketValue>1088599.40</aggregateMarketValue>
      <noOfUnitsOutstanding>61599412</noOfUnitsOutstanding>
      <approxSaleDate>12/07/2023</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
      <acquiredDate>12/07/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Exercise of employee stock options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>RUSH ENTERPRISES, INC.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>27000</amountOfSecuritiesAcquired>
      <paymentDate>12/07/2023</paymentDate>
      <natureOfPayment>Broker assisted cashless exercise</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>12/07/2023</noticeDate>
      <signature>Steven Keller</signature>
    </noticeSignature>
  </formData>
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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
