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<SEC-DOCUMENT>0001309014-10-000392.txt : 20100610
<SEC-HEADER>0001309014-10-000392.hdr.sgml : 20100610
<ACCEPTANCE-DATETIME>20100610060130
ACCESSION NUMBER:		0001309014-10-000392
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20100610
FILED AS OF DATE:		20100610
DATE AS OF CHANGE:		20100610

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PHILIPPINE LONG DISTANCE TELEPHONE CO
		CENTRAL INDEX KEY:			0000078150
		STANDARD INDUSTRIAL CLASSIFICATION:	TELEPHONE COMMUNICATIONS (NO RADIO TELEPHONE) [4813]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-03006
		FILM NUMBER:		10888892

	BUSINESS ADDRESS:	
		STREET 1:		RAMON CONJUANGCO BLDG
		STREET 2:		MAKATI AVE
		CITY:			MAKATI METRO MANILA
		STATE:			R6
		ZIP:			0721
		BUSINESS PHONE:		0116328143552

	MAIL ADDRESS:	
		STREET 1:		RAMON CONJUANGCO BLDG
		STREET 2:		MAKATI AVE
		CITY:			MAKATI METRO MANILA
		STATE:			R6
		ZIP:			0721
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>htm_5061.htm
<DESCRIPTION>LIVE FILING
<TEXT>
<!-- HTML Header Page -->
<HTML>
<HEAD>
<TITLE>
Philippine Long Distance Telephone Company&nbsp;-&nbsp;Form&nbsp;6-K
</TITLE>
</HEAD>
<!-- End HTML Header Page --><!-- Cover Page Header -->
<BODY bgcolor=white text=black>
<HR NOSHADE>
<A NAME="DOCUMENT_TOP">&nbsp;</A>
<P align="center">
<FONT size="+1"><B>
UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
</P>

<P>
<CENTER>
<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

</CENTER>
</P>

<P>
<CENTER>
<FONT size="+1">
REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
</FONT>
</CENTER>
</P>
<P>
<CENTER>
June 10, 2010
</CENTER>
</P>
<P>
<CENTER>

</CENTER>
</P>
<!-- End Cover Page Header -->
<!-- Cover Page Registrant -->
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	<FONT SIZE="+2"><B>Philippine Long Distance Telephone Company</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
      <FONT FACE="Courier" SIZE="+0">Ramon Cojuangco Building<br>Makati Avenue, Makati City<br>Philippines</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
  </TR>
</TABLE>
<!-- End Cover Page Registrant -->
<!-- Checkboxes Page -->
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%" COLSPAN="5">
	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
</TABLE>

<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
</TABLE>
<!-- End Checkboxes Page -->
<!-- HR Page Break  -->
<HR NOSHADE>
<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
<!-- End HR Page Break --><!-- Report Page -->
<FONT SIZE="3">
<PRE>
Copy of the press release that we filed today with the Securities and Exchange
Commission and the Philippine Stock Exchange.
</PRE>
</FONT>
<!-- End Report Page -->
<!-- Page Break  -->
<HR NOSHADE>
<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
 <!-- Page Break  -->
<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
<!-- End Page Break -->
<!-- Signatures Page Header -->
<FONT SIZE="+1">
<CENTER>
<B>SIGNATURES</B>
</CENTER>
</FONT>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       &nbsp;
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       &nbsp;
    </TD>
  </TR>
</TABLE>
<!-- End Signatures Page Header -->
<!-- Signatures Page Details -->
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Philippine Long Distance Telephone Company
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="40%">
       Date: 06/10/2010
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="4%%">
       By:
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="56%">
       Ma. Lourdes C. Rausa-Chan<BR><HR WIDTH="30%" NOSHADE>
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Name:&nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Ma. Lourdes C. Rausa-Chan
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Title:
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       SVP and Corporate Secretary
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       &nbsp;
    </TD>
  </TR>
</TABLE>
<!-- End Signatures Page Details -->
<!-- HR Page Break  -->
<HR NOSHADE>
<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
<!-- End HR Page Break --><!-- Exhibit Index Header Page -->
<CENTER>
<FONT SIZE="+1"><B>
EXHIBIT&nbsp;INDEX
</B></FONT>
</CENTER>
<BR>
<CENTER>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="60%">
  <TR VALIGN="BOTTOM">
    <TD NOWRAP ALIGN="LEFT" WIDTH="8%">
      <FONT SIZE="-1"><B>Exhibit No.</B></FONT>
    </TD>
    <TD WIDTH="15%">
      &nbsp;
    </TD>
    <TD NOWRAP ALIGN="LEFT" WIDTH="77%">
      <FONT SIZE="-1"><B>Description</B></FONT>
    </TD>
  </TR>
  <TR VALIGN="BOTTOM">
    <TD NOWRAP ALIGN="CENTER" WIDTH="8%">
      <HR SIZE="1" NOSHADE>
    </TD>
    <TD WIDTH="15%">
      &nbsp;
    </TD>
    <TD NOWRAP ALIGN="CENTER" WIDTH="77%">
      <HR ALIGN="LEFT" SIZE="1" WIDTH="88%" NOSHADE>
    </TD>
  </TR>
<!-- Exhibit Index Header Page -->
<!-- Exhibit Index Item -->
  <TR VALIGN="BOTTOM">
    <TD VALIGN="TOP" WIDTH="8%" nowrap>
      <FONT SIZE="-1">99<FONT>
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press Release entitled &#8220;MasterCard Joins Forces with Smart Hub, Inc.&#8221; that we filed today with the Securities and Exchange Commission and the Philippine Stock Exchange.</FONT>
    </TD>
  </TR>
<!-- End Exhibit Index Item -->
<!-- ExhibitIndexFooter -->
  <TR VALIGN="BOTTOM">
    <TD VALIGN="TOP" WIDTH="8%" nowrap>
      &nbsp;
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      &nbsp;
    </TD>
  </TR>
</TABLE>
<!-- End ExhibitIndexFooter -->
<!-- HR Page Break  -->
<HR NOSHADE>
<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
<!-- End HR Page Break --><!-- HTML Footer Page -->
</BODY>
</HTML>
<!-- End HTML Footer Page -->
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>2
<FILENAME>exhibit1.htm
<DESCRIPTION>EX-99
<TEXT>
<!-- ExhibitContentHeader Page -->
<HTML>
<HEAD>
<TITLE>
Exhibit&nbsp;&nbsp;EX-99
</TITLE>
</HEAD>
<!-- End HTML Header Page -->
<!-- ExhibitContentPage -->

<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="center" style="font-size: 10pt"><FONT style="font-size: 14pt"><B>NOTE REGARDING FORWARD-LOOKING STATEMENTS</B></FONT>



<P align="left" style="font-size: 14pt; text-indent: 4%"><FONT style="font-size: 12pt">Some information in this report may contain forward-looking statements within the meaning
of Section&nbsp;27A of the U.S. Securities Act of 1933 and Section&nbsp;21E of the U.S. Securities Exchange
Act of 1934. We have based these forward-looking statements on our current beliefs, expectations
and intentions as to facts, actions and events that will or may occur in the future. Such
statements generally are identified by forward-looking words such as &#147;believe,&#148; &#147;plan,&#148;
&#147;anticipate,&#148; &#147;continue,&#148; &#147;estimate,&#148; &#147;expect,&#148; &#147;may,&#148; &#147;will&#148; or other similar words.
</FONT>

<P align="left" style="font-size: 12pt; text-indent: 4%">A forward-looking statement may include a statement of the assumptions or bases underlying the
forward-looking statement. We have chosen these assumptions or bases in good faith. These
forward-looking statements are subject to risks, uncertainties and assumptions, some of which are
beyond our control. In addition, these forward-looking statements reflect our current views with
respect to future events and are not a guarantee of future performance. Actual results may differ
materially from information contained in the forward-looking statements as a result of a number of
factors, including, without limitation, the risk factors set forth in &#147;Item&nbsp;3. Key Information &#150;
Risk Factors&#148; in our annual report on Form 20-F for the fiscal year ended December&nbsp;31, 2009. You
should also keep in mind that any forward-looking statement made by us in this report or elsewhere
speaks only as at the date on which we made it. New risks and uncertainties come up from time to
time, and it is impossible for us to predict these events or how they may affect us. We have no
duty to, and do not intend to, update or revise the statements in this report after the date
hereof. In light of these risks and uncertainties, you should keep in mind that actual results may
differ materially from any forward-looking statement made in this report or elsewhere.


<P align="center" style="font-size: 10pt; display: none; text-indent: 4%">1
<!-- PAGEBREAK -->

<P align="center" style="font-size: 12pt"><B>EXHIBITS</B>


<DIV align="center">
<TABLE style="font-size: 12pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="3%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="4%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="84%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
</TR>
<TR style="font-size: 12pt" valign="bottom">
    <TD nowrap align="center" colspan="3" style="border-bottom: 1px solid #000000">Exhibit Number</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" style="border-bottom: 1px solid #000000">Page</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 12pt">
    <TD nowrap align="right" valign="top">&nbsp;</TD>
    <TD align="right" valign="top">1</TD>
    <TD nowrap valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Copy of the press release entitled &#147;MasterCard Joins<BR>
Forces with Smart Hub, Inc.&#148; that we filed today with<BR>
the Securities and Exchange Commission and the<BR>
Philippine Stock Exchange.<BR>
<FONT style="font-size: 10pt">
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top"><FONT style="font-size: 12pt">6<BR>
<BR>
<BR>
<BR>
<BR></FONT></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="center" style="font-size: 10pt; display: none">2
<!-- PAGEBREAK -->


<P align="left" style="font-size: 10pt">Exhibit&nbsp;1

<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="100%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 10pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">June&nbsp;10, 2010</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 10pt">The Philippine Stock Exchange
<BR>
Disclosure Department
<BR>
4<sup>th</sup> Floor PSE Centre
<BR>
Exchange Road, Ortigas Center
<BR>
Pasig City

<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="23%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="72%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 10pt">
    <TD align="left" valign="top">Attention:
</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Ms. Janet A. Encarnacion<BR>
Head, Disclosure Department</DIV></TD>
</TR>
<TR style="font-size: 1px">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 10pt">Ladies and Gentlemen:


<P align="left" style="font-size: 10pt">We submit herewith a copy of SEC Form 17-C with a copy of the press statement to be released by our
wholly-owned subsidiary, Smart Communications, Inc.


<P align="left" style="font-size: 10pt">Respectfully yours,


<P align="left" style="font-size: 10pt"><U>/s/ Ma. Lourdes C. Rausa-Chan</U><BR>
<B>MA. LOURDES C. RAUSA-CHAN</B><BR>
Corporate Secretary<BR>


<P align="center" style="font-size: 10pt"><FONT style="font-size: 11pt">Page 1 of 6</FONT>




<P align="center" style="font-size: 10pt; display: none">3
<!-- PAGEBREAK -->




<P align="left" style="font-size: 11pt"><FONT style="font-size: 12pt">Exhibit&nbsp;1
</FONT>

<P align="left" style="font-size: 12pt">June&nbsp;10, 2010


<P align="left" style="font-size: 12pt">SECURITIES & EXCHANGE COMMISSION
<BR>
Money Market Operations Department
<BR>
SEC Building, EDSA
<BR>
Mandaluyong City

<DIV align="center">
<TABLE style="font-size: 12pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="3%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="84%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 12pt">
    <TD colspan="3" valign="top" align="left">Attention</TD>
    <TD>&nbsp;</TD>
    <TD align="right">:Director Justina F. Callangan</TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Corporations Finance Department</DIV></TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD colspan="3" valign="top" align="left">Gentlemen:</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD align="left" valign="top">Re
</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">:
</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Philippine Long Distance Telephone Company<BR>
SEC Registration No.&nbsp;PW-55</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 12pt">We submit herewith two (2)&nbsp;copies of SEC Form 17-C with a copy of the press statement to be
released by our wholly-owned subsidiary, Smart Communications, Inc.


<P align="left" style="font-size: 12pt">Very truly yours,


<P align="left" style="font-size: 12pt"><U>/s/ Ma. Lourdes C. Rausa-Chan</U><BR>
<B>MA. LOURDES C. RAUSA-CHAN</B><BR>
Corporate Secretary<BR>


<P align="center" style="font-size: 12pt"><FONT style="font-size: 11pt">Page 2 of 6</FONT>




<P align="center" style="font-size: 10pt; display: none">4
<!-- PAGEBREAK -->




<P align="left" style="font-size: 11pt"><FONT style="font-size: 12pt">Exhibit&nbsp;1
</FONT>

<P align="center" style="font-size: 12pt"><FONT style="font-size: 11pt">SECURITIES AND EXCHANGE COMMISSION</FONT>



<P align="center" style="font-size: 11pt">SEC FORM 17-C



<P align="center" style="font-size: 11pt">CURRENT REPORT UNDER SECTION 17<BR>
OF THE SECURITIES REGULATION CODE<BR>
AND SRC RULE 17.1



<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 11pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="right">1.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>June&nbsp;10, 2010</TD>
</TR>

</TABLE>



<P align="left" style="margin-left:4%; font-size: 11pt">(Date of earliest event reported)


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 11pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="right">2.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>SEC Identification Number PW-55</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 11pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="right">3.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>BIR Tax Identification No.&nbsp;000-488-793</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 11pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="right">4.</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>PHILIPPINE LONG DISTANCE TELEPHONE COMPANY</TD>
</TR>

</TABLE>


<P align="left" style="font-size: 11pt; text-indent: 4%">Exact name of registrant as specified in its charter

<DIV align="center">
<TABLE style="font-size: 11pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="57%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="38%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 11pt">
    <TD colspan="3" valign="top" align="left">5.PHILIPPINES 6. <U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U> (SEC Use Only)<BR></TD>
</TR>
<TR valign="bottom" style="font-size: 11pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Province, country or other jurisdiction
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Industry Classification Code</TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 11pt; text-indent: 3%">of Incorporation


<P align="left" style="font-size: 11pt">7.&nbsp;9<sup>th</sup> Floor MGO Building

<DIV align="center">
<TABLE style="font-size: 11pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="73%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="14%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 11pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Legaspi corner dela Rosa Streets, Makati City<BR>
Address of principal office
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="right" valign="top">&nbsp;</TD>
    <TD align="right" valign="top">1200</TD>
    <TD nowrap valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top"><BR>
Postal Code</TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 11pt">8.&nbsp;(632)&nbsp;816-8553


<P align="left" style="font-size: 11pt; text-indent: 3%">Registrant&#146;s telephone number, including area code


<P align="left" style="font-size: 11pt">9.&nbsp;Not Applicable


<P align="left" style="font-size: 11pt; text-indent: 4%">Former name or former address, if changed since last report


<P align="left" style="font-size: 11pt">10.&nbsp;Securities registered pursuant to Sections&nbsp;8 and 12 of the SRC

<DIV align="center">
<TABLE style="font-size: 11pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="27%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="68%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 11pt">
    <TD align="left" valign="top">Title of Each Class
</TD>
    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Number of Shares of Common Stock<BR>
Licensed and Amount of Debt Outstanding</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="center" style="font-size: 11pt">Page 3 of 6




<P align="center" style="font-size: 10pt; display: none">5
<!-- PAGEBREAK -->




<P align="left" style="font-size: 11pt"><FONT style="font-size: 12pt">Exhibit&nbsp;1
</FONT>

<P align="left" style="font-size: 12pt">11.&nbsp;Item&nbsp;9 &#150; Other Events


<P align="left" style="font-size: 12pt; text-indent: 4%">Attached is the press statement to be released by our wholly-owned subsidiary, Smart
Communications, Inc., regarding a joint venture between MasterCard Worldwide and Smart Hub, Inc., a
subsidiary of Smart Communications, Inc., to roll out MasterCard mobile payment solutions for
consumers in emerging markets around the world.


<P align="center" style="font-size: 12pt">SIGNATURE



<P align="left" style="font-size: 12pt; text-indent: 4%">Pursuant to the requirements of the Securities Regulation&nbsp;Code, the Registrant has duly caused
this report to be signed on its behalf by the undersigned hereto duly authorized.

<DIV align="center">
<TABLE style="font-size: 12pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="100%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">PHILIPPINE LONG DISTANCE<BR>
TELEPHONE COMPANY<BR>
/s/ Ma. Lourdes C. Rausa-Chan</DIV></TD>
</TR>
<TR style="font-size: 1px">
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>MA. LOURDES C. RAUSA-CHAN</B><BR>
Corporate Secretary</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 12pt">Date: June&nbsp;10, 2010


<P align="center" style="font-size: 12pt"><FONT style="font-size: 11pt">Page 4 of 6</FONT>




<P align="center" style="font-size: 10pt; display: none">6
<!-- PAGEBREAK -->




<P align="left" style="font-size: 11pt"><FONT style="font-size: 12pt">Exhibit&nbsp;1
</FONT>

<P align="left" style="font-size: 12pt"><FONT style="font-size: 24pt"><B>SMART</B>
</FONT>


<P align="left" style="margin-left:27%; font-size: 24pt"><FONT style="font-size: 10pt">Press Statement
<BR>
For more information, please visit
<BR>
http://www.smart.com.ph or contact:
</FONT>


<P align="left" style="margin-left:27%; font-size: 10pt">Ramon R. Isberto
<BR>
Head, Public Affairs Group
<BR>
Smart Communications Inc.
<BR>
T: &#043;63 (2)&nbsp;5113101
<BR>
F: &#043;63 (2)&nbsp;5113100
<BR>
E: rrisberto@smart.com.ph or



<P align="left" style="margin-left:27%; font-size: 10pt; text-indent: 2%">publicaffairs@smart.comph


<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt"><B>FOR IMMEDIATE RELEASE</B>
</FONT>

<P align="left" style="font-size: 12pt"><FONT style="font-size: 10pt">MasterCard Worldwide and Smart Hub, Inc., a subsidiary of leading wireless services provider,
Smart Communications, Inc. (SMART), have announced a joint venture to roll out MasterCard mobile
payment solutions for consumers in emerging markets around the world. This will accelerate the
delivery of mobile payment solutions that will enable financial institutions and cellular phone
networks in various countries to deliver end-to-end mobile payment services through the MasterCard
Worldwide Network.
</FONT>

<P align="left" style="font-size: 10pt">This comes on the heels of a successful introduction of the Mobile Payments Gateway (MPG)&nbsp;in 2009
in Brazil with Ita&#250; Unibanco, Redecard and mobile network operator, Vivo, in which SMART, through
Smart Hub, Inc., was tapped by MasterCard Worldwide to provide the mobile financial services
platform to support the new MasterCard MPG. Below is the global announcement of MasterCard
Worldwide for your reference:


<P align="center" style="font-size: 10pt"><B>MasterCard Joins Forces with Smart Hub, Inc.</B>



<P align="center" style="font-size: 10pt"><B>Joint Venture Will Accelerate the Delivery of Mobile Payments in Developing Markets</B>



<P align="left" style="font-size: 10pt"><B><I>Purchase, NY June&nbsp;9, 2010 </I></B>&#150; MasterCard Worldwide and Smart Hub, Inc., a subsidiary of Smart
Communications Inc., the biggest Mobile Network Operator (MNO)&nbsp;in the Philippines, today announced
a joint venture to mobilize MasterCard payment solutions for consumers around the world. The
partnership brings together Smart Hub Inc.&#146;s tested mobile payments platform and telecom experience
and MasterCard&#146;s global brand, resilient network and electronic payments legacy in order to
establish an optimal mobile payments infrastructure for the world&#146;s developing economies.


<P align="left" style="font-size: 10pt">The joint venture between MasterCard and Smart Hub Inc. will leverage the intersection of mobile
telecommunications and electronic payments to meet the needs of the expanding mobile payments
marketplace and grow their businesses. It will build upon their introduction of the MasterCard
Mobile Payments Gateway, an open mobile payment processing platform designed to facilitate
MasterCard Mobile Payment Solutions in developing markets, with the first launch scheduled in
Brazil with Ita&#250; Unibanco and Redecard, along with mobile network operator Vivo in Brazil.


<P align="center" style="font-size: 10pt">Page 5 of 6




<P align="center" style="font-size: 10pt; display: none">7
<!-- PAGEBREAK -->




<P align="left" style="font-size: 10pt">Exhibit&nbsp;1


<P align="left" style="font-size: 10pt">&#147;Our longstanding commitment to facilitating the development of the global mobile payments
marketplace makes the joint venture with Smart Hub Inc. an exciting opportunity for MasterCard to
speed up the execution of our mobile payments strategy in developing economies ,&#148; said Joshua
Peirez, Head of Innovative Platforms, MasterCard Worldwide. &#147;By deepening our relationship, we will
empower the one billion mobile phone users without bank accounts around the world<sup>1</sup> by
providing a link to the MasterCard Worldwide Network&#151;the global electronic infrastructure
facilitating global commerce.&#148;


<P align="left" style="font-size: 10pt">&#147;We are excited for MasterCard to leverage on Smart&#146;s proven mobile payment technology and
experience in delivering mobile financial services to un-banked consumers in emerging markets,&#148;
said Danilo J. Mojica, President, Smart Hub Inc. &#147;By combining our assets with MasterCard&#146;s
powerful network and brand, we will add strategic value to the mobile payments value chain and help
catalyze growth around the world.&#148;


<P align="left" style="font-size: 10pt">By bolstering the framework for mobile payments in developing economies, MasterCard and Smart Hub
Inc. are meeting a societal need in transforming financial services for billions of consumers who
have long been excluded from the traditional financial system. With mobile payments, both banked
and unbanked mobile consumers will gain access to a wide range of MasterCard Mobile payments
solutions that provide greater payment convenience and security over cash&#151;using their mobile phone
to make purchases, send and receive money between family and friends, transfer funds between
accounts, pay bills, deposit funds such as payroll or social benefits, top up mobile airtime, load
value to prepaid accounts, get cash from ATMs, and keep track of their balances and activities with
mobile alerts.


<P align="left" style="font-size: 10pt"><B><I>About MasterCard Worldwide</I></B>
<BR>
<I>MasterCard Worldwide advances global commerce by providing a critical economic link among financial
institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and
advisor, MasterCard develops and markets payment solutions, processes approximately 22.44&nbsp;billion
transactions each year, and provides industry-leading analysis and consulting services to
financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and
through its family of brands, including MasterCard&#174;, Maestro&#174; and Cirrus&#174;, MasterCard serves
consumers and businesses in more than 210 countries and territories. For more information go to
www.mastercard.com.</I>


<P align="left" style="font-size: 10pt"><B><I>About Smart Communications, Inc.</I></B>
<BR>
<I>Smart Communications, Inc. is the Philippines&#146; leading wireless services provider with 43.2&nbsp;million
subscribers on its GSM network as of end-March&nbsp;2010. SMART has built a reputation for innovation,
having introduced world-first wireless data services, including mobile commerce services such as
Smart Money, Smart Load and Smart Padala. SMART also offers 3G and HSPA services. Its Smart Link
service provides communications to the global maritime industry. Smart Broadband, Inc., a
wholly-owned subsidiary, offers a wireless broadband service, Smart BRO, with 1.2&nbsp;million
subscribers as of end-March&nbsp;2010. SMART is a wholly-owned subsidiary of the Philippines&#146; leading
telecommunications carrier, the Philippine Long Distance Telephone Company. For more information,
visit www.smart.com.ph</I>


<P align="left" style="font-size: 10pt"><B>Contact Information:</B>
<BR>
MasterCard Worldwide: Erica Harvill; erica&#151;harvill@mastercard.com; 914-249-6848
<BR>
Smart Communications, Inc.: Ramon Isberto, RRIsberto@smart.com.ph; 632 5113101


<P align="left" style="font-size: 10pt">Page 6 of 6
<BR>


<P align="center" style="font-size: 10pt"><FONT style="font-size: 12pt"><B>SIGNATURES</B></FONT>



<P align="left" style="font-size: 12pt; text-indent: 4%">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

<DIV align="center">
<TABLE style="font-size: 12pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="100%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">PHILIPPINE LONG DISTANCE<BR>
TELEPHONE COMPANY</DIV></TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">By : /s/ Ma. Lourdes C. Rausa-Chan</DIV></TD>
</TR>
<TR style="font-size: 1px">
    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Name : Ma. Lourdes C. Rausa-Chan<BR>
Title : Senior Vice President, Corporate<BR>
Affairs and Legal Services Head<BR>
and Corporate Secretary</DIV></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 12pt">Date: June&nbsp;10, 2010


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 12pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="right"><FONT style="font-size: 12pt"></FONT><FONT style="font-size: 10pt"><sup>1</sup></FONT></TD>
    <TD width="1%">&nbsp;</TD>
    <TD><FONT style="font-size: 10pt"></FONT><FONT style="font-size: 11pt">GSMA, 2009.</FONT></TD>
</TR>

</TABLE>



<P align="center" style="font-size: 10pt; display: none">8




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