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COMMON STOCK AND DIVIDENDS, Dividends distribution and Treasury shares distribution (Details) - ARS ($)
$ / shares in Units, $ in Thousands
 12 Months Ended
Nov. 13, 2019
Oct. 17, 2019
Apr. 11, 2019
Dec. 31, 2019
Dec. 31, 2018
Dec. 31, 2017
 [1]
Dec. 31, 2016
 [1]
Treasury shares distribution [Abstract]              
Shareholders' equity       $ 48,083,469 $ 47,603,906 $ 38,888,199 $ 30,041,011
Decrease in treasury shares equity transaction       $ (2,590,658) $ (2,185,845)    
Treasury Shares [Member]              
Treasury shares distribution [Abstract]              
Distribution of ordinary shares (in pesos per share) $ 0.0385            
Distribution of shares per American Depositary Receipt (ADR) (in pesos per share) $ 0.192            
Percentage of share capital 3.706%     1.24% 1.71%    
Shareholders' equity $ 794,495            
Market value of treasury shares 3,228,002            
Acquisition cost of treasury shares 4,045,739     $ 730,764 $ 2,185,845    
Additional Paid-up capital [member]              
Treasury shares distribution [Abstract]              
Shareholders' equity [2]       (791,712) 0 $ 0 $ 0
Decrease in treasury shares equity transaction 791,712     $ 0 [2] $ 0 [2]    
Director [Member]              
Cash dividend [Abstract]              
Cash dividends     $ 318,732        
Cash dividends (in pesos per share)     $ 0.4083        
Shareholders [Member]              
Cash dividend [Abstract]              
Cash dividends $ 256,338   $ 9,185,584        
Cash dividends (in pesos per share) $ 0.3351   $ 11.7671        
Class "B" [Member] | Treasury Shares [Member]              
Treasury shares distribution [Abstract]              
Number of treasury shares in portfolio (in shares)   29,444,795          
[1] The Company has applied IFRS 15 and IFRS 9 for the first time on January 1, 2018. In accordance with the transition methods chosen, the comparative information has not been modified. See Note 4.a)
[2] As of December 31, 2019 and 2018 corresponds to 9,886,755 and 13,600,780 shares of par value Ps. 1 each, equivalent to 1.24% and 1,71% of the share capital, respectively. The acquisition cost of these shares amounted to Ps. 730,764 and 2,185,845, respectively. See Note 19.b) to the consolidated financial statements.