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COMMON STOCK AND DIVIDENDS, Dividends distribution and Treasury shares distribution (Details) - ARS ($)
$ / shares in Units, $ in Thousands
12 Months Ended
Nov. 13, 2019
Oct. 17, 2019
Apr. 11, 2019
Dec. 31, 2020
Dec. 31, 2019
Dec. 31, 2018
[1]
Dec. 31, 2017
[1]
Cash dividend [Abstract]              
Cash dividends       $ 0      
Treasury shares distribution [Abstract]              
Shareholders' equity       66,026,644 $ 65,461,118 $ 64,808,237 $ 52,942,623
Acquisition cost of treasury shares       3,715,523 994,866    
Additional paid-up capital       $ 1,077,841 $ 1,077,841    
Treasury Shares [Member]              
Treasury shares distribution [Abstract]              
Distribution of ordinary shares (in pesos per share) $ 0.0385            
Distribution of shares per American Depositary Receipt (ADR) (in pesos per share) $ 0.192            
Percentage of share capital 3.706%     5.25% 1.24%    
Shareholders' equity $ 794,495            
Market value of treasury shares 4,394,621            
Acquisition cost of treasury shares 5,507,893     $ 3,715,523 $ 994,866    
Additional paid-up capital       $ 1,077,841 $ 1,077,841    
Director [Member]              
Cash dividend [Abstract]              
Cash dividends     $ 433,923        
Cash dividends (in pesos per share)     $ 0.5559        
Shareholders [Member]              
Cash dividend [Abstract]              
Cash dividends $ 348,981   $ 12,505,672        
Cash dividends (in pesos per share) $ 0.4562   $ 16.0198        
Class "B" [Member] | Treasury Shares [Member]              
Treasury shares distribution [Abstract]              
Number of treasury shares in portfolio (in shares)   29,444,795          
[1] The Company has applied IFRS 15 and IFRS 9 for the first time on January 1, 2018. In accordance with the transition methods chosen, the comparative information has not been modified. See Note 4.a)