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Revenue recognition (Tables) | 3 Months Ended
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May 05, 2018
Revenue from Contract with Customer [Abstract] |
Disaggregation of Revenue | The following tables provide the Company’s revenue, disaggregated by major product and channel, for the 13 weeks ended May 5, 2018 and April 29, 2017:
| 13 weeks ended May 5, 2018 |  | 13 weeks ended April 29, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Bridal | $ | 617.9 |  |  | $ | 55.6 |  |  | $ | — |  |  | $ | 673.5 |  |  | $ | 562.9 |  |  | $ | 53.1 |  |  | $ | — |  |  | $ | 616.0 |
Fashion | 461.1 |  |  | 25.9 |  |  | — |  |  | 487.0 |  |  | 450.9 |  |  | 25.8 |  |  | — |  |  | 476.7 |
Watches | 52.2 |  |  | 39.1 |  |  | — |  |  | 91.3 |  |  | 51.5 |  |  | 36.5 |  |  | — |  |  | 88.0 |
Other(1) | 216.6 |  |  | 8.1 |  |  | 4.1 |  |  | 228.8 |  |  | 209.1 |  |  | 7.1 |  |  | 6.5 |  |  | 222.7 |
Total sales | $ | 1,347.8 |  |  | $ | 128.7 |  |  | $ | 4.1 |  |  | $ | 1,480.6 |  |  | $ | 1,274.4 |  |  | $ | 122.5 |  |  | $ | 6.5 |  |  | $ | 1,403.4 |
(1) | Other revenue primarily includes gift and other miscellaneous jewelery sales, repairs, warranty and other miscellaneous non-jewelry sales.
| 13 weeks ended May 5, 2018 |  | 13 weeks ended April 29, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store | $ | 1,213.7 |  |  | $ | 116.3 |  |  | $ | 4.1 |  |  | $ | 1,334.1 |  |  | $ | 1,203.3 |  |  | $ | 112.6 |  |  | $ | 6.5 |  |  | $ | 1,322.4 |
E-commerce(1) | 134.1 |  |  | 12.4 |  |  | — |  |  | 146.5 |  |  | 71.1 |  |  | 9.9 |  |  | — |  |  | 81.0 |
Total sales | $ | 1,347.8 |  |  | $ | 128.7 |  |  | $ | 4.1 |  |  | $ | 1,480.6 |  |  | $ | 1,274.4 |  |  | $ | 122.5 |  |  | $ | 6.5 |  |  | $ | 1,403.4 |
(1) | North America includes $53.3 million in the 13 weeks ended May 5, 2018 from James Allen which was acquired during the third quarter of Fiscal 2018. See Note 5 for additional information regarding the acquisition.
Other Assets | Unamortized deferred selling costs as of May 5, 2018, February 3, 2018 and April 29, 2017 were as follows:
(in millions) | May 5, 2018 |  | February 3, 2018 |  | April 29, 2017
Deferred ESP selling costs |  |  |  |  |
Other current assets | $ | 30.6 |  |  | $ | 30.9 |  |  | $ | 29.6 |
Other assets | 89.2 |  |  | 89.5 |  |  | 86.7 |
Total deferred ESP selling costs | $ | 119.8 |  |  | $ | 120.4 |  |  | $ | 116.3 |
Deferred Revenue | Deferred revenue is comprised primarily of ESP and sale voucher promotions and other as follows:
(in millions) | May 5, 2018 |  | February 3, 2018 |  | April 29, 2017
ESP deferred revenue | $ | 913.5 |  |  | $ | 916.1 |  |  | $ | 903.7 |
Voucher promotions and other | 38.9 |  |  | 41.4 |  |  | 27.0 |
Total deferred revenue | $ | 952.4 |  |  | $ | 957.5 |  |  | $ | 930.7 |
Disclosed as: |  |  |  |  |
Current liabilities | $ | 284.9 |  |  | $ | 288.6 |  |  | $ | 272.1 |
Non-current liabilities | 667.5 |  |  | 668.9 |  |  | 658.6 |
Total deferred revenue | $ | 952.4 |  |  | $ | 957.5 |  |  | $ | 930.7 |
|  | 13 weeks ended
(in millions) |  | May 5, 2018 |  | April 29, 2017
ESP deferred revenue, beginning of period |  | $ | 916.1 |  |  | $ | 905.6 |
Plans sold(1) |  | 96.0 |  |  | 96.6 |
Revenue recognized |  | (98.6 | ) |  | (98.5 | )
ESP deferred revenue, end of period |  | $ | 913.5 |  |  | $ | 903.7 |
(1) | Includes impact of foreign exchange translation.

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