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Revenue recognition (Tables) | 6 Months Ended
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Aug. 04, 2018
Revenue from Contract with Customer [Abstract] |
Disaggregation of Revenue | The following tables provide the Company’s revenue, disaggregated by major product and channel, for the 13 and 26 weeks ended August 4, 2018 and July 29, 2017:
| 13 weeks ended August 4, 2018 |  | 13 weeks ended July 29, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Bridal | $ | 585.1 |  |  | $ | 51.8 |  |  | $ | — |  |  | $ | 636.9 |  |  | $ | 518.6 |  |  | $ | 52.6 |  |  | $ | — |  |  | $ | 571.2 |
Fashion | 420.5 |  |  | 27.2 |  |  | — |  |  | 447.7 |  |  | 400.8 |  |  | 29.2 |  |  | — |  |  | 430.0 |
Watches | 58.0 |  |  | 46.8 |  |  | — |  |  | 104.8 |  |  | 55.1 |  |  | 44.0 |  |  | — |  |  | 99.1 |
Other(1) | 223.1 |  |  | 5.7 |  |  | 1.9 |  |  | 230.7 |  |  | 287.7 |  |  | 6.1 |  |  | 5.5 |  |  | 299.3 |
Total sales | $ | 1,286.7 |  |  | $ | 131.5 |  |  | $ | 1.9 |  |  | $ | 1,420.1 |  |  | $ | 1,262.2 |  |  | $ | 131.9 |  |  | $ | 5.5 |  |  | $ | 1,399.6 |
| 26 weeks ended August 4, 2018 |  | 26 weeks ended July 29, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Bridal | $ | 1,203.0 |  |  | $ | 107.4 |  |  | $ | — |  |  | $ | 1,310.4 |  |  | $ | 1,081.5 |  |  | $ | 105.7 |  |  | $ | — |  |  | $ | 1,187.2 |
Fashion | 881.6 |  |  | 53.1 |  |  | — |  |  | 934.7 |  |  | 851.7 |  |  | 55.0 |  |  | — |  |  | 906.7 |
Watches | 110.2 |  |  | 85.9 |  |  | — |  |  | 196.1 |  |  | 106.6 |  |  | 80.5 |  |  | — |  |  | 187.1 |
Other(1) | 439.7 |  |  | 13.8 |  |  | 6.0 |  |  | 459.5 |  |  | 496.8 |  |  | 13.2 |  |  | 12.0 |  |  | 522.0 |
Total sales | $ | 2,634.5 |  |  | $ | 260.2 |  |  | $ | 6.0 |  |  | $ | 2,900.7 |  |  | $ | 2,536.6 |  |  | $ | 254.4 |  |  | $ | 12.0 |  |  | $ | 2,803.0 |
(1) | Other revenue primarily includes gift and other miscellaneous jewelery sales, repairs, warranty and other miscellaneous non-jewelry sales.
| 13 weeks ended August 4, 2018 |  | 13 weeks ended July 29, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store | $ | 1,150.2 |  |  | $ | 117.7 |  |  | $ | — |  |  | $ | 1,267.9 |  |  | $ | 1,191.5 |  |  | $ | 120.4 |  |  | $ | — |  |  | $ | 1,311.9 |
E-commerce(1) | 136.5 |  |  | 13.8 |  |  | — |  |  | 150.3 |  |  | 70.7 |  |  | 11.5 |  |  | — |  |  | 82.2 |
Other | — |  |  | — |  |  | 1.9 |  |  | 1.9 |  |  | — |  |  | — |  |  | 5.5 |  |  | 5.5 |
Total sales | $ | 1,286.7 |  |  | $ | 131.5 |  |  | $ | 1.9 |  |  | $ | 1,420.1 |  |  | $ | 1,262.2 |  |  | $ | 131.9 |  |  | $ | 5.5 |  |  | $ | 1,399.6 |
| 26 weeks ended August 4, 2018 |  | 26 weeks ended July 29, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store | $ | 2,363.9 |  |  | $ | 234.0 |  |  | $ | — |  |  | $ | 2,597.9 |  |  | $ | 2,394.8 |  |  | $ | 233.0 |  |  | $ | — |  |  | $ | 2,627.8 |
E-commerce(1) | 270.6 |  |  | 26.2 |  |  | — |  |  | 296.8 |  |  | 141.8 |  |  | 21.4 |  |  | — |  |  | 163.2 |
Other | — |  |  | — |  |  | 6.0 |  |  | 6.0 |  |  | — |  |  | — |  |  | 12.0 |  |  | 12.0 |
Total sales | $ | 2,634.5 |  |  | $ | 260.2 |  |  | $ | 6.0 |  |  | $ | 2,900.7 |  |  | $ | 2,536.6 |  |  | $ | 254.4 |  |  | $ | 12.0 |  |  | $ | 2,803.0 |
(1) | North America includes $54.4 million and $107.7 million in the 13 and 26 weeks ended August 4, 2018, respectively, from James Allen which was acquired during the third quarter of Fiscal 2018. See Note 5 for additional information regarding the acquisition.
Other Assets | Unamortized deferred selling costs as of August 4, 2018, February 3, 2018 and July 29, 2017 were as follows:
(in millions) | August 4, 2018 |  | February 3, 2018 |  | July 29, 2017
Deferred ESP selling costs |  |  |  |  |
Other current assets | $ | 30.3 |  |  | $ | 30.9 |  |  | $ | 29.7 |
Other assets | 88.4 |  |  | 89.5 |  |  | 87.2 |
Total deferred ESP selling costs | $ | 118.7 |  |  | $ | 120.4 |  |  | $ | 116.9 |
Deferred Revenue | Deferred revenue is comprised primarily of ESP and sale voucher promotions and other as follows:
(in millions) | August 4, 2018 |  | February 3, 2018 |  | July 29, 2017
ESP deferred revenue | $ | 906.6 |  |  | $ | 916.1 |  |  | $ | 902.2 |
Voucher promotions and other | 33.0 |  |  | 41.4 |  |  | 18.9 |
Total deferred revenue | $ | 939.6 |  |  | $ | 957.5 |  |  | $ | 921.1 |
Disclosed as: |  |  |  |  |
Current liabilities | $ | 276.3 |  |  | $ | 288.6 |  |  | $ | 262.3 |
Non-current liabilities | 663.3 |  |  | 668.9 |  |  | 658.8 |
Total deferred revenue | $ | 939.6 |  |  | $ | 957.5 |  |  | $ | 921.1 |
| 13 weeks ended |  | 26 weeks ended
(in millions) | August 4, 2018 |  | July 29, 2017 |  | August 4, 2018 |  | July 29, 2017
ESP deferred revenue, beginning of period | $ | 913.5 |  |  | $ | 903.7 |  |  | $ | 916.1 |  |  | $ | 905.6 |
Plans sold(1) | 90.9 |  |  | 96.8 |  |  | 186.9 |  |  | 193.4 |
Revenue recognized | (97.8 | ) |  | (98.3 | ) |  | (196.4 | ) |  | (196.8 | )
ESP deferred revenue, end of period | $ | 906.6 |  |  | $ | 902.2 |  |  | $ | 906.6 |  |  | $ | 902.2 |
(1) | Includes impact of foreign exchange translation.

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