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Revenue recognition (Tables) | 9 Months Ended
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Nov. 03, 2018
Revenue from Contract with Customer [Abstract] |
Disaggregation of Revenue | The following tables provide the Company’s revenue, disaggregated by major product and channel, for the 13 and 39 weeks ended November 3, 2018 and October 28, 2017:
| 13 weeks ended November 3, 2018 |  | 13 weeks ended October 28, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Bridal | $ | 514.6 |  |  | $ | 51.9 |  |  | $ | — |  |  | $ | 566.5 |  |  | $ | 497.3 |  |  | $ | 59.4 |  |  | $ | — |  |  | $ | 556.7 |
Fashion | 332.5 |  |  | 23.6 |  |  | — |  |  | 356.1 |  |  | 319.1 |  |  | 19.8 |  |  | — |  |  | 338.9 |
Watches | 45.7 |  |  | 41.2 |  |  | — |  |  | 86.9 |  |  | 44.9 |  |  | 41.2 |  |  | — |  |  | 86.1 |
Other(1) | 171.5 |  |  | 4.6 |  |  | 6.1 |  |  | 182.2 |  |  | 161.0 |  |  | 8.0 |  |  | 6.2 |  |  | 175.2 |
Total sales | $ | 1,064.3 |  |  | $ | 121.3 |  |  | $ | 6.1 |  |  | $ | 1,191.7 |  |  | $ | 1,022.3 |  |  | $ | 128.4 |  |  | $ | 6.2 |  |  | $ | 1,156.9 |
| 39 weeks ended November 3, 2018 |  | 39 weeks ended October 28, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Bridal | $ | 1,730.2 |  |  | $ | 159.3 |  |  | $ | — |  |  | $ | 1,889.5 |  |  | $ | 1,614.6 |  |  | $ | 165.1 |  |  | $ | — |  |  | $ | 1,779.7 |
Fashion | 1,223.4 |  |  | 76.7 |  |  | — |  |  | 1,300.1 |  |  | 1,209.9 |  |  | 74.8 |  |  | — |  |  | 1,284.7 |
Watches | 156.7 |  |  | 127.1 |  |  | — |  |  | 283.8 |  |  | 155.1 |  |  | 121.7 |  |  | — |  |  | 276.8 |
Other(1) | 588.5 |  |  | 18.4 |  |  | 12.1 |  |  | 619.0 |  |  | 579.3 |  |  | 21.2 |  |  | 18.2 |  |  | 618.7 |
Total sales | $ | 3,698.8 |  |  | $ | 381.5 |  |  | $ | 12.1 |  |  | $ | 4,092.4 |  |  | $ | 3,558.9 |  |  | $ | 382.8 |  |  | $ | 18.2 |  |  | $ | 3,959.9 |
(1) | Other revenue primarily includes gift, beads and other miscellaneous jewelery sales, repairs, warranty and other miscellaneous non-jewelry sales.
| 13 weeks ended November 3, 2018 |  | 13 weeks ended October 28, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store | $ | 952.1 |  |  | $ | 108.5 |  |  | $ | — |  |  | $ | 1,060.6 |  |  | $ | 952.7 |  |  | $ | 117.3 |  |  | $ | — |  |  | $ | 1,070.0 |
E-commerce(1) | 112.2 |  |  | 12.8 |  |  | — |  |  | 125.0 |  |  | 69.6 |  |  | 11.1 |  |  | — |  |  | 80.7 |
Other | — |  |  | — |  |  | 6.1 |  |  | 6.1 |  |  | — |  |  | — |  |  | 6.2 |  |  | 6.2 |
Total sales | $ | 1,064.3 |  |  | $ | 121.3 |  |  | $ | 6.1 |  |  | $ | 1,191.7 |  |  | $ | 1,022.3 |  |  | $ | 128.4 |  |  | $ | 6.2 |  |  | $ | 1,156.9 |
| 39 weeks ended November 3, 2018 |  | 39 weeks ended October 28, 2017
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store | $ | 3,316.0 |  |  | $ | 342.5 |  |  | $ | — |  |  | $ | 3,658.5 |  |  | $ | 3,347.5 |  |  | $ | 350.3 |  |  | $ | — |  |  | $ | 3,697.8 |
E-commerce(1) | 382.8 |  |  | 39.0 |  |  | — |  |  | 421.8 |  |  | 211.4 |  |  | 32.5 |  |  | — |  |  | 243.9 |
Other | — |  |  | — |  |  | 12.1 |  |  | 12.1 |  |  | — |  |  | — |  |  | 18.2 |  |  | 18.2 |
Total sales | $ | 3,698.8 |  |  | $ | 381.5 |  |  | $ | 12.1 |  |  | $ | 4,092.4 |  |  | $ | 3,558.9 |  |  | $ | 382.8 |  |  | $ | 18.2 |  |  | $ | 3,959.9 |
(1) | North America includes $52.5 million and $160.2 million in the 13 and 39 weeks ended November 3, 2018, respectively, from James Allen which was acquired during the third quarter of Fiscal 2018. In the 13 and 39 weeks ended October 28, 2017, North America includes James Allen sales of $23.7 million for the 47 day period since the date of acquisition. See Note 5 for additional information regarding the acquisition.
Other Assets | Unamortized deferred selling costs as of November 3, 2018, February 3, 2018 and October 28, 2017 were as follows:
(in millions) | November 3, 2018 |  | February 3, 2018 |  | October 28, 2017
Deferred ESP selling costs |  |  |  |  |
Other current assets | $ | 30.0 |  |  | $ | 30.9 |  |  | $ | 29.3 |
Other assets | 87.1 |  |  | 89.5 |  |  | 86.0 |
Total deferred ESP selling costs | $ | 117.1 |  |  | $ | 120.4 |  |  | $ | 115.3 |
Deferred Revenue | Deferred revenue is comprised primarily of ESP and sale voucher promotions and other as follows:
(in millions) | November 3, 2018 |  | February 3, 2018 |  | October 28, 2017
ESP deferred revenue | $ | 892.8 |  |  | $ | 916.1 |  |  | $ | 882.8 |
Voucher promotions and other | 32.0 |  |  | 41.4 |  |  | 33.6 |
Total deferred revenue | $ | 924.8 |  |  | $ | 957.5 |  |  | $ | 916.4 |
Disclosed as: |  |  |  |  |
Current liabilities | $ | 253.1 |  |  | $ | 288.6 |  |  | $ | 270.3 |
Non-current liabilities | 671.7 |  |  | 668.9 |  |  | 646.1 |
Total deferred revenue | $ | 924.8 |  |  | $ | 957.5 |  |  | $ | 916.4 |
| 13 weeks ended |  | 39 weeks ended
(in millions) | November 3, 2018 |  | October 28, 2017 |  | November 3, 2018 |  | October 28, 2017
ESP deferred revenue, beginning of period | $ | 906.6 |  |  | $ | 902.2 |  |  | $ | 916.1 |  |  | $ | 905.6 |
Plans sold(1) | 72.3 |  |  | 72.9 |  |  | 259.2 |  |  | 266.3 |
Revenue recognized | (86.1 | ) |  | (92.3 | ) |  | (282.5 | ) |  | (289.1 | )
ESP deferred revenue, end of period | $ | 892.8 |  |  | $ | 882.8 |  |  | $ | 892.8 |  |  | $ | 882.8 |
(1) | Includes impact of foreign exchange translation.

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