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v3.19.1

Revenue recognition (Tables) | 3 Months Ended
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May 04, 2019
Revenue from Contract with Customer [Abstract] |
Disaggregation of Revenue | The following tables provide the Company’s revenue, disaggregated by banner, major product and channel, for the 13 weeks ended May 4, 2019 and May 5, 2018:
| 13 weeks ended May 4, 2019 |  | 13 weeks ended May 5, 2018
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by banner: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Kay | $ | 574.8 |  |  | $ | — |  |  | $ | — |  |  | $ | 574.8 |  |  | $ | 583.2 |  |  | $ | — |  |  | $ | — |  |  | $ | 583.2 |
Zales | 285.0 |  |  | — |  |  | — |  |  | 285.0 |  |  | 298.1 |  |  | — |  |  | — |  |  | 298.1 |
Jared | 255.0 |  |  | — |  |  | — |  |  | 255.0 |  |  | 267.5 |  |  | — |  |  | — |  |  | 267.5 |
Piercing Pagoda | 82.6 |  |  | — |  |  | — |  |  | 82.6 |  |  | 74.4 |  |  | — |  |  | — |  |  | 74.4 |
James Allen | 52.0 |  |  | — |  |  | — |  |  | 52.0 |  |  | 53.3 |  |  | — |  |  | — |  |  | 53.3 |
Peoples | 41.7 |  |  | — |  |  | — |  |  | 41.7 |  |  | 46.7 |  |  | — |  |  | — |  |  | 46.7 |
Regional banners | 9.2 |  |  | — |  |  | — |  |  | 9.2 |  |  | 24.6 |  |  | — |  |  | — |  |  | 24.6 |
International segment | — |  |  | 111.5 |  |  | — |  |  | 111.5 |  |  | — |  |  | 128.7 |  |  | — |  |  | 128.7 |
Other(1) | — |  |  | — |  |  | 19.9 |  |  | 19.9 |  |  | — |  |  | — |  |  | 4.1 |  |  | 4.1 |
Total sales | $ | 1,300.3 |  |  | $ | 111.5 |  |  | $ | 19.9 |  |  | $ | 1,431.7 |  |  | $ | 1,347.8 |  |  | $ | 128.7 |  |  | $ | 4.1 |  |  | $ | 1,480.6 |
(1) | Includes sales from Signet’s diamond sourcing initiative.
| 13 weeks ended May 4, 2019 |  | 13 weeks ended May 5, 2018
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Bridal | $ | 594.7 |  |  | $ | 48.6 |  |  | $ | — |  |  | $ | 643.3 |  |  | $ | 617.9 |  |  | $ | 55.6 |  |  | $ | — |  |  | $ | 673.5 |
Fashion | 467.4 |  |  | 22.4 |  |  | — |  |  | 489.8 |  |  | 461.1 |  |  | 25.9 |  |  | — |  |  | 487.0 |
Watches | 48.2 |  |  | 34.0 |  |  | — |  |  | 82.2 |  |  | 52.2 |  |  | 39.1 |  |  | — |  |  | 91.3 |
Other(1) | 190.0 |  |  | 6.5 |  |  | 19.9 |  |  | 216.4 |  |  | 216.6 |  |  | 8.1 |  |  | 4.1 |  |  | 228.8 |
Total sales | $ | 1,300.3 |  |  | $ | 111.5 |  |  | $ | 19.9 |  |  | $ | 1,431.7 |  |  | $ | 1,347.8 |  |  | $ | 128.7 |  |  | $ | 4.1 |  |  | $ | 1,480.6 |
(1) | Other revenue primarily includes gift, beads and other miscellaneous jewelery sales, repairs, warranty and other miscellaneous non-jewelry sales.
| 13 weeks ended May 4, 2019 |  | 13 weeks ended May 5, 2018
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store | $ | 1,157.3 |  |  | $ | 100.2 |  |  | $ | — |  |  | $ | 1,257.5 |  |  | $ | 1,213.7 |  |  | $ | 116.3 |  |  | $ | — |  |  | $ | 1,330.0 |
E-commerce | 143.0 |  |  | 11.3 |  |  | — |  |  | 154.3 |  |  | 134.1 |  |  | 12.4 |  |  | — |  |  | 146.5 |
Other | — |  |  | — |  |  | 19.9 |  |  | 19.9 |  |  | — |  |  | — |  |  | 4.1 |  |  | 4.1 |
Total sales | $ | 1,300.3 |  |  | $ | 111.5 |  |  | $ | 19.9 |  |  | $ | 1,431.7 |  |  | $ | 1,347.8 |  |  | $ | 128.7 |  |  | $ | 4.1 |  |  | $ | 1,480.6 |
Other Assets | Unamortized deferred selling costs as of May 4, 2019, February 2, 2019 and May 5, 2018 were as follows:
(in millions) | May 4, 2019 |  | February 2, 2019 |  | May 5, 2018
Deferred ESP selling costs |  |  |  |  |
Other current assets | $ | 23.8 |  |  | $ | 23.8 |  |  | $ | 30.6 |
Other assets | 76.4 |  |  | 75.4 |  |  | 89.2 |
Total deferred ESP selling costs | $ | 100.2 |  |  | $ | 99.2 |  |  | $ | 119.8 |
Deferred Revenue | Deferred revenue is comprised primarily of ESP and sale voucher promotions and other as follows:
(in millions) | May 4, 2019 |  | February 2, 2019 |  | May 5, 2018
ESP deferred revenue | $ | 931.3 |  |  | $ | 927.6 |  |  | $ | 913.5 |
Voucher promotions and other | 45.3 |  |  | 38.9 |  |  | 38.9 |
Total deferred revenue | $ | 976.6 |  |  | $ | 966.5 |  |  | $ | 952.4 |
Disclosed as: |  |  |  |  |
Current liabilities | $ | 277.0 |  |  | $ | 270.0 |  |  | $ | 284.9 |
Non-current liabilities | 699.6 |  |  | 696.5 |  |  | 667.5 |
Total deferred revenue | $ | 976.6 |  |  | $ | 966.5 |  |  | $ | 952.4 |
|  | 13 weeks ended
(in millions) |  | May 4, 2019 |  | May 5, 2018
ESP deferred revenue, beginning of period |  | $ | 927.6 |  |  | $ | 916.1 |
Plans sold(1) |  | 96.0 |  |  | 96.0 |
Revenue recognized |  | (92.3 | ) |  | (98.6 | )
ESP deferred revenue, end of period |  | $ | 931.3 |  |  | $ | 913.5 |
(1) | Includes impact of foreign exchange translation.

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