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Revenue recognition - Narrative (Details) - North America
6 Months Ended
Aug. 03, 2019
Aug. 04, 2018
Extended Service Plans and Lifetime Warranty Agreements    
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]    
Revenue, performance obligation, description of timing 17 years  
Jewelry Replacement Plan    
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]    
Revenue, performance obligation, description of timing   three years
Revenue recognized, percentage 55.00%