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Revenue recognition (Tables)
9 Months Ended
Nov. 02, 2019
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
The following tables provide the Company’s revenue, disaggregated by banner, major product and channel, for the 13 and 39 weeks ended November 2, 2019 and November 3, 2018:
 
13 weeks ended November 2, 2019
 
13 weeks ended November 3, 2018
(in millions)
North America
 
International
 
Other
 
Consolidated
 
North America
 
International
 
Other
 
Consolidated
Sales by banner:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Kay
$
466.7

 
$

 
$

 
$
466.7

 
$
451.2

 
$

 
$

 
$
451.2

Zales
220.3

 

 

 
220.3

 
222.7

 

 

 
222.7

Jared
211.3

 

 

 
211.3

 
220.5

 

 

 
220.5

Piercing Pagoda
68.3

 

 

 
68.3

 
61.4

 

 

 
61.4

James Allen
60.8

 

 

 
60.8

 
52.5

 

 

 
52.5

Peoples
37.1

 

 

 
37.1

 
39.8

 

 

 
39.8

Regional banners
6.2

 

 

 
6.2

 
16.2

 

 

 
16.2

International segment

 
106.4

 

 
106.4

 

 
121.3

 

 
121.3

Other(1)

 

 
10.6

 
10.6

 

 

 
6.1

 
6.1

Total sales
$
1,070.7

 
$
106.4

 
$
10.6

 
$
1,187.7

 
$
1,064.3

 
$
121.3

 
$
6.1

 
$
1,191.7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
39 weeks ended November 2, 2019
 
39 weeks ended November 3, 2018
(in millions)
North America
 
International
 
Other
 
Consolidated
 
North America
 
International
 
Other
 
Consolidated
Sales by banner:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Kay
$
1,570.4

 
$

 
$

 
$
1,570.4

 
$
1,580.4

 
$

 
$

 
$
1,580.4

Zales
781.2

 

 

 
781.2

 
799.3

 

 

 
799.3

Jared
720.9

 

 

 
720.9

 
759.2

 

 

 
759.2

Piercing Pagoda
225.1

 

 

 
225.1

 
203.4

 

 

 
203.4

James Allen
166.4

 

 

 
166.4

 
160.2

 

 

 
160.2

Peoples
124.3

 

 

 
124.3

 
134.2

 

 

 
134.2

Regional banners
23.7

 

 

 
23.7

 
62.1

 

 

 
62.1

International segment

 
331.8

 

 
331.8

 

 
381.5

 

 
381.5

Other(1)

 

 
40.0

 
40.0

 

 

 
12.1

 
12.1

Total sales
$
3,612.0

 
$
331.8

 
$
40.0

 
$
3,983.8

 
$
3,698.8

 
$
381.5

 
$
12.1

 
$
4,092.4

(1)  
Includes sales from Signet’s diamond sourcing initiative.

 
13 weeks ended November 2, 2019
 
13 weeks ended November 3, 2018
(in millions)
North America
 
International
 
Other
 
Consolidated
 
North America
 
International
 
Other
 
Consolidated
Sales by product:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Bridal
$
499.3

 
$
43.9

 
$

 
$
543.2

 
$
514.6

 
$
51.9

 
$

 
$
566.5

Fashion
342.4

 
21.3

 

 
363.7

 
332.5

 
23.6

 

 
356.1

Watches
41.2

 
35.5

 

 
76.7

 
45.7

 
41.2

 

 
86.9

Other(1)
187.8

 
5.7

 
10.6

 
204.1

 
171.5

 
4.6

 
6.1

 
182.2

Total sales
$
1,070.7

 
$
106.4

 
$
10.6

 
$
1,187.7

 
$
1,064.3

 
$
121.3

 
$
6.1

 
$
1,191.7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
39 weeks ended November 2, 2019
 
39 weeks ended November 3, 2018
(in millions)
North America
 
International
 
Other
 
Consolidated
 
North America
 
International
 
Other
 
Consolidated
Sales by product:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Bridal
$
1,654.3

 
$
139.8

 
$

 
$
1,794.1

 
$
1,730.2

 
$
159.3

 
$

 
$
1,889.5

Fashion
1,245.2

 
64.9

 

 
1,310.1

 
1,223.4

 
76.7

 

 
1,300.1

Watches
142.4

 
108.8

 

 
251.2

 
156.7

 
127.1

 

 
283.8

Other(1)
570.1

 
18.3

 
40.0

 
628.4

 
588.5

 
18.4

 
12.1

 
619.0

Total sales
$
3,612.0

 
$
331.8

 
$
40.0

 
$
3,983.8

 
$
3,698.8

 
$
381.5

 
$
12.1

 
$
4,092.4

(1)  
Other revenue primarily includes gift, beads and other miscellaneous jewelry sales, repairs, warranty and other miscellaneous non-jewelry sales.
 
13 weeks ended November 2, 2019
 
13 weeks ended November 3, 2018
(in millions)
North America
 
International
 
Other
 
Consolidated
 
North America
 
International
 
Other
 
Consolidated
Sales by channel:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Store
$
943.9

 
$
93.9

 
$

 
$
1,037.8

 
$
952.1

 
$
108.5

 
$

 
$
1,060.6

E-commerce
126.8

 
12.5

 

 
139.3

 
112.2

 
12.8

 

 
125.0

Other

 

 
10.6

 
10.6

 

 

 
6.1

 
6.1

Total sales
$
1,070.7

 
$
106.4

 
$
10.6

 
$
1,187.7

 
$
1,064.3

 
$
121.3

 
$
6.1

 
$
1,191.7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
39 weeks ended November 2, 2019
 
39 weeks ended November 3, 2018
(in millions)
North America
 
International
 
Other
 
Consolidated
 
North America
 
International
 
Other
 
Consolidated
Sales by channel:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Store
$
3,198.4

 
$
294.9

 
$

 
$
3,493.3

 
$
3,316.0

 
$
342.5

 
$

 
$
3,658.5

E-commerce
413.6

 
36.9

 

 
450.5

 
382.8

 
39.0

 

 
421.8

Other

 

 
40.0

 
40.0

 

 

 
12.1

 
12.1

Total sales
$
3,612.0

 
$
331.8

 
$
40.0

 
$
3,983.8

 
$
3,698.8

 
$
381.5

 
$
12.1

 
$
4,092.4

Other Assets Unamortized deferred selling costs as of November 2, 2019, February 2, 2019 and November 3, 2018 were as follows:
(in millions)
November 2, 2019
 
February 2, 2019
 
November 3, 2018
Deferred ESP selling costs
 
 
 
 
 
Other current assets
$
23.5

 
$
23.8

 
$
30.0

Other assets
76.1

 
75.4

 
87.1

Total deferred ESP selling costs
$
99.6

 
$
99.2

 
$
117.1


Deferred Revenue
Deferred revenue is comprised primarily of ESP and sale voucher promotions as follows:
(in millions)
November 2, 2019
 
February 2, 2019
 
November 3, 2018
ESP deferred revenue
$
919.5

 
$
927.6

 
$
892.8

Voucher promotions and other
41.0

 
38.9

 
32.0

Total deferred revenue
$
960.5

 
$
966.5

 
$
924.8

 
 
 
 
 
 
Disclosed as:
 
 
 
 
 
Current liabilities
$
267.3

 
$
270.0

 
$
253.1

Non-current liabilities
693.2

 
696.5

 
671.7

Total deferred revenue
$
960.5

 
$
966.5

 
$
924.8

 
13 weeks ended
 
39 weeks ended
(in millions)
November 2, 2019
 
November 3, 2018
 
November 2, 2019
 
November 3, 2018
ESP deferred revenue, beginning of period
$
930.2

 
$
906.6

 
$
927.6

 
$
916.1

Plans sold(1)
78.0

 
72.3

 
264.5

 
259.2

Revenue recognized
(88.7
)
 
(86.1
)
 
(272.6
)
 
(282.5
)
ESP deferred revenue, end of period
$
919.5

 
$
892.8

 
$
919.5

 
$
892.8

(1) 
Includes impact of foreign exchange translation.