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Revenue recognition - Narrative (Details) - North America
9 Months Ended
Nov. 02, 2019
Extended Service Plans and Lifetime Warranty Agreements  
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]  
Revenue, performance obligation, description of timing 17 years
Jewelry Replacement Plan  
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]  
Revenue, performance obligation, description of timing three years
Revenue recognized, percentage 55.00%