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v3.20.2

Revenue recognition (Tables) | 3 Months Ended
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May 02, 2020
Revenue from Contract with Customer [Abstract] |
Disaggregation of Revenue | The following tables provide the Company’s revenue, disaggregated by banner, major product and channel, for the 13 weeks ended May 2, 2020 and May 4, 2019:
| 13 weeks ended May 2, 2020 |  | 13 weeks ended May 4, 2019
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by banner: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Kay | $ | 333.5 |  |  | $ | — |  |  | $ | — |  |  | $ | 333.5 |  |  | $ | 579.3 |  |  | $ | — |  |  | $ | — |  |  | $ | 579.3 |
Zales | 182.3 |  |  | — |  |  | — |  |  | 182.3 |  |  | 288.8 |  |  | — |  |  | — |  |  | 288.8 |
Jared | 145.4 |  |  | — |  |  | — |  |  | 145.4 |  |  | 255.0 |  |  | — |  |  | — |  |  | 255.0 |
Piercing Pagoda | 51.4 |  |  | — |  |  | — |  |  | 51.4 |  |  | 82.6 |  |  | — |  |  | — |  |  | 82.6 |
James Allen | 43.8 |  |  | — |  |  | — |  |  | 43.8 |  |  | 52.0 |  |  | — |  |  | — |  |  | 52.0 |
Peoples | 24.7 |  |  | — |  |  | — |  |  | 24.7 |  |  | 42.6 |  |  | — |  |  | — |  |  | 42.6 |
International segment | — |  |  | 64.9 |  |  | — |  |  | 64.9 |  |  | — |  |  | 111.5 |  |  | — |  |  | 111.5 |
Other(1) | — |  |  | — |  |  | 6.1 |  |  | 6.1 |  |  | — |  |  | — |  |  | 19.9 |  |  | 19.9 |
Total sales | $ | 781.1 |  |  | $ | 64.9 |  |  | $ | 6.1 |  |  | $ | 852.1 |  |  | $ | 1,300.3 |  |  | $ | 111.5 |  |  | $ | 19.9 |  |  | $ | 1,431.7 |
(1) | Includes sales from Signet’s diamond sourcing initiative.
| 13 weeks ended May 2, 2020 |  | 13 weeks ended May 4, 2019
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Bridal | $ | 314.1 |  |  | $ | 28.1 |  |  | $ | — |  |  | $ | 342.2 |  |  | $ | 594.7 |  |  | $ | 48.6 |  |  | $ | — |  |  | $ | 643.3 |
Fashion | 297.9 |  |  | 12.6 |  |  | — |  |  | 310.5 |  |  | 467.4 |  |  | 22.4 |  |  | — |  |  | 489.8 |
Watches | 24.6 |  |  | 17.5 |  |  | — |  |  | 42.1 |  |  | 48.2 |  |  | 34.0 |  |  | — |  |  | 82.2 |
Other(1) | 144.5 |  |  | 6.7 |  |  | 6.1 |  |  | 157.3 |  |  | 190.0 |  |  | 6.5 |  |  | 19.9 |  |  | 216.4 |
Total sales | $ | 781.1 |  |  | $ | 64.9 |  |  | $ | 6.1 |  |  | $ | 852.1 |  |  | $ | 1,300.3 |  |  | $ | 111.5 |  |  | $ | 19.9 |  |  | $ | 1,431.7 |
(1) | Other revenue primarily includes gift, beads and other miscellaneous jewelry sales, repairs, service plan and other miscellaneous non-jewelry sales.
| 13 weeks ended May 2, 2020 |  | 13 weeks ended May 4, 2019
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store | $ | 631.9 |  |  | $ | 49.4 |  |  | $ | — |  |  | $ | 681.3 |  |  | $ | 1,157.3 |  |  | $ | 100.2 |  |  | $ | — |  |  | $ | 1,257.5 |
E-commerce | 149.2 |  |  | 15.5 |  |  | — |  |  | 164.7 |  |  | 143.0 |  |  | 11.3 |  |  | — |  |  | 154.3 |
Other | — |  |  | — |  |  | 6.1 |  |  | 6.1 |  |  | — |  |  | — |  |  | 19.9 |  |  | 19.9 |
Total sales | $ | 781.1 |  |  | $ | 64.9 |  |  | $ | 6.1 |  |  | $ | 852.1 |  |  | $ | 1,300.3 |  |  | $ | 111.5 |  |  | $ | 19.9 |  |  | $ | 1,431.7 |
Other Assets | Unamortized deferred selling costs as of May 2, 2020, February 1, 2020 and May 4, 2019 were as follows:
(in millions) | May 2, 2020 |  | February 1, 2020 |  | May 4, 2019
Deferred ESP selling costs |  |  |  |  |
Other current assets | $ | 23.6 |  |  | $ | 23.6 |  |  | $ | 23.8 |
Other assets | 79.5 |  |  | 80.0 |  |  | 76.4 |
Total deferred ESP selling costs | $ | 103.1 |  |  | $ | 103.6 |  |  | $ | 100.2 |
Deferred Revenue | Deferred revenue is comprised primarily of ESP and voucher promotions as follows:
(in millions) | May 2, 2020 |  | February 1, 2020 |  | May 4, 2019
ESP deferred revenue | $ | 961.0 |  |  | $ | 960.0 |  |  | $ | 931.3 |
Voucher promotions and other | 30.0 |  |  | 37.7 |  |  | 45.3 |
Total deferred revenue | $ | 991.0 |  |  | $ | 997.7 |  |  | $ | 976.6 |
Disclosed as: |  |  |  |  |
Current liabilities | $ | 271.2 |  |  | $ | 266.2 |  |  | $ | 277.0 |
Non-current liabilities | 719.8 |  |  | 731.5 |  |  | 699.6 |
Total deferred revenue | $ | 991.0 |  |  | $ | 997.7 |  |  | $ | 976.6 |
| 13 weeks ended
(in millions) | May 2, 2020 |  | May 4, 2019
ESP deferred revenue, beginning of period | $ | 960.0 |  |  | $ | 927.6 |
Plans sold(1) | 55.0 |  |  | 96.0 |
Revenue recognized(2) | (54.0 | ) |  | (92.3 | )
ESP deferred revenue, end of period | $ | 961.0 |  |  | $ | 931.3 |
(1) | Includes impact of foreign exchange translation.
(2) During the first quarter of Fiscal 2021, the Company recognized sales of $44.5 related to deferred revenue that existed at February 1, 2020 in respect to ESP. Additionally, no ESP revenue was recognized beginning on March 23, 2020 and through the end of the quarter due to the temporary closure of the Company’s stores and service centers as a result of COVID-19.

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