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Revenue recognition - Performance Obligation Narrative (Details) - North America
6 Months Ended
Aug. 01, 2020
Extended Service Plans and Lifetime Warranty Agreements  
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]  
Revenue, performance obligation, description of timing 17 years
Extended Service Plans and Lifetime Warranty Agreements | Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date [Axis]: 2020-08-02  
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]  
Revenue recognized, percentage 55.00%
Revenue, performance obligation, description of timing two years
Jewelry Replacement Plan  
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Line Items]  
Revenue, performance obligation, description of timing three years