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v3.20.2

Revenue recognition (Tables) | 9 Months Ended
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Oct. 31, 2020
Revenue from Contract with Customer [Abstract] |
Disaggregation of Revenue | The following tables provide the Company’s revenue, disaggregated by banner, major product and channel, for the 13 and 39 weeks ended October 31, 2020 and November 2, 2019:
| 13 weeks ended October 31, 2020 |  | 13 weeks ended November 2, 2019
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by banner: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Kay | $ | 490.5 |  |  | $ | — |  |  | $ | — |  |  | $ | 490.5 |  |  | $ | 469.5 |  |  | $ | — |  |  | $ | — |  |  | $ | 469.5 |
Zales | 251.4 |  |  | — |  |  | — |  |  | 251.4 |  |  | 223.0 |  |  | — |  |  | — |  |  | 223.0 |
Jared | 232.7 |  |  | — |  |  | — |  |  | 232.7 |  |  | 211.3 |  |  | — |  |  | — |  |  | 211.3 |
Piercing Pagoda | 93.7 |  |  | — |  |  | — |  |  | 93.7 |  |  | 68.3 |  |  | — |  |  | — |  |  | 68.3 |
James Allen | 76.6 |  |  | — |  |  | — |  |  | 76.6 |  |  | 60.8 |  |  | — |  |  | — |  |  | 60.8 |
Peoples | 37.8 |  |  | — |  |  | — |  |  | 37.8 |  |  | 37.8 |  |  | — |  |  | — |  |  | 37.8 |
International segment | — |  |  | 106.9 |  |  | — |  |  | 106.9 |  |  | — |  |  | 106.4 |  |  | — |  |  | 106.4 |
Other(1) | — |  |  | — |  |  | 10.7 |  |  | 10.7 |  |  | — |  |  | — |  |  | 10.6 |  |  | 10.6 |
Total sales | $ | 1,182.7 |  |  | $ | 106.9 |  |  | $ | 10.7 |  |  | $ | 1,300.3 |  |  | $ | 1,070.7 |  |  | $ | 106.4 |  |  | $ | 10.6 |  |  | $ | 1,187.7 |
| 39 weeks ended October 31, 2020 |  | 39 weeks ended November 2, 2019
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by banner: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Kay | $ | 1,149.0 |  |  | $ | — |  |  | $ | — |  |  | $ | 1,149.0 |  |  | $ | 1,581.3 |  |  | $ | — |  |  | $ | — |  |  | $ | 1,581.3 |
Zales | 618.8 |  |  | — |  |  | — |  |  | 618.8 |  |  | 791.5 |  |  | — |  |  | — |  |  | 791.5 |
Jared | 546.6 |  |  | — |  |  | — |  |  | 546.6 |  |  | 720.9 |  |  | — |  |  | — |  |  | 720.9 |
Piercing Pagoda | 204.4 |  |  | — |  |  | — |  |  | 204.4 |  |  | 225.1 |  |  | — |  |  | — |  |  | 225.1 |
James Allen | 184.7 |  |  | — |  |  | — |  |  | 184.7 |  |  | 166.4 |  |  | — |  |  | — |  |  | 166.4 |
Peoples | 83.3 |  |  | — |  |  | — |  |  | 83.3 |  |  | 126.8 |  |  | — |  |  | — |  |  | 126.8 |
International segment | — |  |  | 232.8 |  |  | — |  |  | 232.8 |  |  | — |  |  | 331.8 |  |  | — |  |  | 331.8 |
Other(1) | — |  |  | — |  |  | 20.8 |  |  | 20.8 |  |  | — |  |  | — |  |  | 40.0 |  |  | 40.0 |
Total sales | $ | 2,786.8 |  |  | $ | 232.8 |  |  | $ | 20.8 |  |  | $ | 3,040.4 |  |  | $ | 3,612.0 |  |  | $ | 331.8 |  |  | $ | 40.0 |  |  | $ | 3,983.8 |
(1) Includes sales from Signet’s diamond sourcing initiative.
| 13 weeks ended October 31, 2020 |  | 13 weeks ended November 2, 2019
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Bridal | $ | 564.5 |  |  | $ | 48.0 |  |  | $ | — |  |  | $ | 612.5 |  |  | $ | 499.3 |  |  | $ | 43.9 |  |  | $ | — |  |  | $ | 543.2 |
Fashion | 400.7 |  |  | 19.5 |  |  | — |  |  | 420.2 |  |  | 342.4 |  |  | 21.3 |  |  | — |  |  | 363.7 |
Watches | 33.6 |  |  | 33.4 |  |  | — |  |  | 67.0 |  |  | 41.2 |  |  | 35.5 |  |  | — |  |  | 76.7 |
Other(1) | 183.9 |  |  | 6.0 |  |  | 10.7 |  |  | 200.6 |  |  | 187.8 |  |  | 5.7 |  |  | 10.6 |  |  | 204.1 |
Total sales | $ | 1,182.7 |  |  | $ | 106.9 |  |  | $ | 10.7 |  |  | $ | 1,300.3 |  |  | $ | 1,070.7 |  |  | $ | 106.4 |  |  | $ | 10.6 |  |  | $ | 1,187.7 |
| 39 weeks ended October 31, 2020 |  | 39 weeks ended November 2, 2019
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Bridal | $ | 1,295.7 |  |  | $ | 104.9 |  |  | $ | — |  |  | $ | 1,400.6 |  |  | $ | 1,654.3 |  |  | $ | 139.8 |  |  | $ | — |  |  | $ | 1,794.1 |
Fashion | 993.1 |  |  | 44.8 |  |  | — |  |  | 1,037.9 |  |  | 1,245.2 |  |  | 64.9 |  |  | — |  |  | 1,310.1 |
Watches | 81.9 |  |  | 73.3 |  |  | — |  |  | 155.2 |  |  | 142.4 |  |  | 108.8 |  |  | — |  |  | 251.2 |
Other(1) | 416.1 |  |  | 9.8 |  |  | 20.8 |  |  | 446.7 |  |  | 570.1 |  |  | 18.3 |  |  | 40.0 |  |  | 628.4 |
Total sales | $ | 2,786.8 |  |  | $ | 232.8 |  |  | $ | 20.8 |  |  | $ | 3,040.4 |  |  | $ | 3,612.0 |  |  | $ | 331.8 |  |  | $ | 40.0 |  |  | $ | 3,983.8 |
(1) Other revenue primarily includes gift, beads and other miscellaneous jewelry sales, repairs, service plan and other miscellaneous non-jewelry sales.
| 13 weeks ended October 31, 2020 |  | 13 weeks ended November 2, 2019
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store | $ | 963.7 |  |  | $ | 87.1 |  |  | $ | — |  |  | $ | 1,050.8 |  |  | $ | 943.9 |  |  | $ | 93.9 |  |  | $ | — |  |  | $ | 1,037.8 |
E-commerce | 219.0 |  |  | 19.8 |  |  | — |  |  | 238.8 |  |  | 126.8 |  |  | 12.5 |  |  | — |  |  | 139.3 |
Other (1) | — |  |  | — |  |  | 10.7 |  |  | 10.7 |  |  | — |  |  | — |  |  | 10.6 |  |  | 10.6 |
Total sales | $ | 1,182.7 |  |  | $ | 106.9 |  |  | $ | 10.7 |  |  | $ | 1,300.3 |  |  | $ | 1,070.7 |  |  | $ | 106.4 |  |  | $ | 10.6 |  |  | $ | 1,187.7 |
| 39 weeks ended October 31, 2020 |  | 39 weeks ended November 2, 2019
(in millions) | North America |  | International |  | Other |  | Consolidated |  | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Store | $ | 2,170.2 |  |  | $ | 175.8 |  |  | $ | — |  |  | $ | 2,346.0 |  |  | $ | 3,198.4 |  |  | $ | 294.9 |  |  | $ | — |  |  | $ | 3,493.3 |
E-commerce | 616.6 |  |  | 57.0 |  |  | — |  |  | 673.6 |  |  | 413.6 |  |  | 36.9 |  |  | — |  |  | 450.5 |
Other (1) | — |  |  | — |  |  | 20.8 |  |  | 20.8 |  |  | — |  |  | — |  |  | 40.0 |  |  | 40.0 |
Total sales | $ | 2,786.8 |  |  | $ | 232.8 |  |  | $ | 20.8 |  |  | $ | 3,040.4 |  |  | $ | 3,612.0 |  |  | $ | 331.8 |  |  | $ | 40.0 |  |  | $ | 3,983.8 |
(1) Includes sales from Signet’s diamond sourcing initiative.
Other Assets | Unamortized deferred selling costs as of October 31, 2020, February 1, 2020 and November 2, 2019 were as follows:
(in millions) | October 31, 2020 |  | February 1, 2020 |  | November 2, 2019
Other current assets | $ | 24.0 |  |  | $ | 23.6 |  |  | $ | 23.5 |
Other assets | 81.7 |  |  | 80.0 |  |  | 76.1 |
Total deferred selling costs | $ | 105.7 |  |  | $ | 103.6 |  |  | $ | 99.6 |
Deferred Revenue | Deferred revenue is comprised primarily of ESP and voucher promotions as follows:
(in millions) | October 31, 2020 |  | February 1, 2020 |  | November 2, 2019
ESP deferred revenue | $ | 983.2 |  |  | $ | 960.0 |  |  | $ | 919.5 |
Voucher promotions and other | 39.6 |  |  | 37.7 |  |  | 41.0 |
Total deferred revenue | $ | 1,022.8 |  |  | $ | 997.7 |  |  | $ | 960.5 |
Disclosed as: |  |  |  |  |
Current liabilities | $ | 258.5 |  |  | $ | 266.2 |  |  | $ | 267.3 |
Non-current liabilities | 764.3 |  |  | 731.5 |  |  | 693.2 |
Total deferred revenue | $ | 1,022.8 |  |  | $ | 997.7 |  |  | $ | 960.5 |
| 13 weeks ended |  | 39 weeks ended
(in millions) | October 31, 2020 |  | November 2, 2019 |  | October 31, 2020 |  | November 2, 2019
ESP deferred revenue, beginning of period | $ | 990.5 |  |  | $ | 930.2 |  |  | $ | 960.0 |  |  | $ | 927.6 |
Plans sold(1) | 83.8 |  |  | 78.0 |  |  | 193.2 |  |  | 264.5 |
Revenue recognized(2) | (91.1) |  |  | (88.7) |  |  | (170.0) |  |  | (272.6) |
ESP deferred revenue, end of period | $ | 983.2 |  |  | $ | 919.5 |  |  | $ | 983.2 |  |  | $ | 919.5 |
(1) Includes impact of foreign exchange translation. (2) During the 13 and 39 weeks ended October 31, 2020, the Company recognized sales of $61.6 million and $115.8 million, respectively, related to deferred revenue that existed at February 1, 2020 in respect to ESP. Additionally, no ESP revenue was recognized beginning on March 23, 2020 due to the temporary closure of the Company’s stores and service centers as a result of COVID-19. As the Company began reopening stores and service centers during the second quarter of Fiscal 2021, the Company resumed recognizing service revenue as it fulfilled its performance obligations under the ESP.

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