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Revenue Recognition (Tables)
3 Months Ended
Apr. 30, 2022
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
The following table provides the Company’s total sales, disaggregated by banner, for the 13 weeks ended April 30, 2022 and May 1, 2021:
13 weeks ended April 30, 202213 weeks ended May 1, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$667.3 $ $ $667.3 $676.8 $— $— $676.8 
Zales
347.7   347.7 370.8 — — 370.8 
Jared
314.1   314.1 284.1 — — 284.1 
Banter by Piercing Pagoda
119.0   119.0 148.8 — — 148.8 
Diamonds Direct106.3   106.3 — — — — 
James Allen
93.3   93.3 101.5 — — 101.5 
Peoples
45.4   45.4 34.6 — — 34.6 
International segment banners
 110.0  110.0 — 57.4 — 57.4 
Other (1)
11.9  23.3 35.2 1.4 — 13.4 14.8 
Total sales
$1,705.0 $110.0 $23.3 $1,838.3 $1,618.0 $57.4 $13.4 $1,688.8 
(1) Other includes primarily sales from Signet’s diamond sourcing initiative and Rocksbox.
The following table provides the Company’s total sales, disaggregated by major product, for the 13 weeks ended April 30, 2022 and May 1, 2021:
13 weeks ended April 30, 202213 weeks ended May 1, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$787.3 $50.1 $ $837.4 $726.7 $28.8 $— $755.5 
Fashion
658.2 17.7  675.9 661.4 9.7 — 671.1 
Watches
51.5 35.2  86.7 46.9 17.2 — 64.1 
Services (1)
166.0 7.0  173.0 145.9 1.7 — 147.6 
Other (2)
42.0  23.3 65.3 37.1 — 13.4 50.5 
Total sales
$1,705.0 $110.0 $23.3 $1,838.3 $1,618.0 $57.4 $13.4 $1,688.8 
(1)     Services primarily includes sales from service plans, repairs and subscriptions.
(2)     Other primarily includes sales from Signet’s diamond sourcing initiative and other miscellaneous non-jewelry sales.
The following table provides the Company’s total sales, disaggregated by channel, for the 13 weeks ended April 30, 2022 and May 1, 2021:
13 weeks ended April 30, 202213 weeks ended May 1, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$1,396.5 $89.9 $ $1,486.4 $1,299.6 $29.5 $— $1,329.1 
E-commerce
300.4 20.1  320.5 318.4 27.9 — 346.3 
Other (1)
8.1  23.3 31.4 — — 13.4 13.4 
Total sales
$1,705.0 $110.0 $23.3 $1,838.3 $1,618.0 $57.4 $13.4 $1,688.8 
(1) Other primarily includes sales from Signet’s diamond sourcing initiative.
Schedule of Deferred Selling Costs
Unamortized deferred selling costs as of April 30, 2022, January 29, 2022 and May 1, 2021 were as follows:
(in millions)April 30, 2022January 29, 2022May 1, 2021
Other current assets$27.9 $28.4 $26.4 
Other assets87.3 87.8 86.1 
Total deferred selling costs$115.2 $116.2 $112.5 
Amortization of deferred ESP selling costs is included within selling, general and administrative expenses in the condensed consolidated statements of operations. Amortization of deferred ESP selling costs was $10.8 million during the 13 weeks ended April 30, 2022 and $9.9 million during the 13 weeks ended May 1, 2021.
Deferred Revenue
Deferred revenue as of April 30, 2022, January 29, 2022 and May 1, 2021 was as follows:
(in millions)April 30, 2022January 29, 2022May 1, 2021
ESP deferred revenue$1,125.9 $1,116.5 $1,049.4 
Other deferred revenue (1)
78.1 82.4 58.3 
Total deferred revenue
$1,204.0 $1,198.9 $1,107.7 
Disclosed as:
Current liabilities$336.9 $341.3 $310.0 
Non-current liabilities867.1 857.6 797.7 
Total deferred revenue$1,204.0 $1,198.9 $1,107.7 
(1) Other deferred revenue primarily includes revenue collected from customers for custom orders and eCommerce orders, for which control has not yet transferred to the customer.
13 weeks ended
(in millions)April 30, 2022May 1, 2021
ESP deferred revenue, beginning of period$1,116.5 $1,028.9 
Plans sold (1)
123.8 124.1 
Revenue recognized (2)
(114.4)(103.6)
ESP deferred revenue, end of period$1,125.9 $1,049.4 
(1)    Includes impact of foreign exchange translation.
(2)    The Company recognized sales of $79.2 million and $72.6 million during the 13 weeks ended April 30, 2022 and May 1, 2021, respectively, related to deferred revenue that existed at the beginning of the period in respect to ESP.