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Revenue recognition (Tables) | 12 Months Ended
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Jan. 28, 2023
Revenue from Contract with Customer [Abstract] |
Schedule of Disaggregation of Revenue | The following tables provide the Company’s total sales, disaggregated by banner, for Fiscal 2023, Fiscal 2022 and Fiscal 2021:
|  | Fiscal 2023
(in millions) |  | North America |  | International |  | Other |  | Consolidated
Sales by banner: |  |  |  |  |  |  |  |
Kay |  | $ | 2,804.2 |  |  | $ | — |  |  | $ | — |  |  | $ | 2,804.2 |
Zales |  | 1,445.0 |  |  | — |  |  | — |  |  | 1,445.0 |
Jared |  | 1,313.5 |  |  | — |  |  | — |  |  | 1,313.5 |
Digital banners (1) (2) |  | 571.8 |  |  | — |  |  | — |  |  | 571.8 |
Diamonds Direct |  | 467.1 |  |  | — |  |  | — |  |  | 467.1 |
Banter by Piercing Pagoda |  | 417.9 |  |  | — |  |  | — |  |  | 417.9 |
Peoples |  | 209.1 |  |  | — |  |  | — |  |  | 209.1 |
International segment banners |  | — |  |  | 470.1 |  |  | — |  |  | 470.1 |
Other (4) |  | 60.9 |  |  | — |  |  | 82.5 |  |  | 143.4 |
Total sales |  | $ | 7,289.5 |  |  | $ | 470.1 |  |  | $ | 82.5 |  |  | $ | 7,842.1 |
|  | Fiscal 2022
(in millions) |  | North America |  | International |  | Other |  | Consolidated
Sales by banner: |  |  |  |  |  |  |  |
Kay |  | $ | 2,985.8 |  |  | $ | — |  |  | $ | — |  |  | $ | 2,985.8 |
Zales |  | 1,624.8 |  |  | — |  |  | — |  |  | 1,624.8 |
Jared |  | 1,326.3 |  |  | — |  |  | — |  |  | 1,326.3 |
Digital banners (1) |  | 422.8 |  |  | — |  |  | — |  |  | 422.8 |
Diamonds Direct (3) |  | 132.5 |  |  | — |  |  | — |  |  | 132.5 |
Banter by Piercing Pagoda |  | 553.4 |  |  | — |  |  | — |  |  | 553.4 |
Peoples |  | 206.2 |  |  | — |  |  | — |  |  | 206.2 |
International segment banners |  | — |  |  | 492.4 |  |  | — |  |  | 492.4 |
Other (4) |  | 13.0 |  |  | — |  |  | 68.8 |  |  | 81.8 |
Total sales |  | $ | 7,264.8 |  |  | $ | 492.4 |  |  | $ | 68.8 |  |  | $ | 7,826.0 |
|  | Fiscal 2021
(in millions) |  | North America |  | International |  | Other |  | Consolidated
Sales by banner: |  |  |  |  |  |  |  |
Kay |  | $ | 2,008.6 |  |  | $ | — |  |  | $ | — |  |  | $ | 2,008.6 |
Zales |  | 1,121.6 |  |  | — |  |  | — |  |  | 1,121.6 |
Jared |  | 920.9 |  |  | — |  |  | — |  |  | 920.9 |
Digital banners (1) |  | 301.4 |  |  | — |  |  | — |  |  | 301.4 |
Banter by Piercing Pagoda |  | 337.5 |  |  | — |  |  | — |  |  | 337.5 |
Peoples |  | 150.9 |  |  | — |  |  | — |  |  | 150.9 |
International segment banners |  | — |  |  | 355.9 |  |  | — |  |  | 355.9 |
Other (4) |  | — |  |  | — |  |  | 30.1 |  |  | 30.1 |
Total sales |  | $ | 4,840.9 |  |  | $ | 355.9 |  |  | $ | 30.1 |  |  | $ | 5,226.9 |
(1) Includes sales from the Company’s digital banners James Allen and Blue Nile. (2) Includes Blue Nile sales since the date of acquisition on August 19, 2022. See Note 4 for further details. (3) Includes Diamonds Direct sales since the date of acquisition on November 17, 2021. See Note 4 for further details. (4) Other primarily includes sales from Signet’s diamond sourcing initiative, loose diamonds and Rocksbox. The following tables provide the Company’s total sales, disaggregated by major product, for Fiscal 2023, Fiscal 2022 and Fiscal 2021:
| Fiscal 2023
(in millions) | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |
Bridal | $ | 3,230.8 |  |  | $ | 204.8 |  |  | $ | — |  |  | $ | 3,435.6 |
Fashion | 2,965.3 |  |  | 86.2 |  |  | — |  |  | 3,051.5 |
Watches | 232.6 |  |  | 152.9 |  |  | — |  |  | 385.5 |
Services (1) | 680.4 |  |  | 26.2 |  |  | — |  |  | 706.6 |
Other (2) | 180.4 |  |  | — |  |  | 82.5 |  |  | 262.9 |
Total sales | $ | 7,289.5 |  |  | $ | 470.1 |  |  | $ | 82.5 |  |  | $ | 7,842.1 |
| Fiscal 2022
(in millions) | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |
Bridal | $ | 3,087.6 |  |  | $ | 222.8 |  |  | $ | — |  |  | $ | 3,310.4 |
Fashion | 3,130.1 |  |  | 92.7 |  |  | — |  |  | 3,222.8 |
Watches | 241.8 |  |  | 157.8 |  |  | — |  |  | 399.6 |
Services (1) | 626.2 |  |  | 19.1 |  |  | — |  |  | 645.3 |
Other (2) | 179.1 |  |  | — |  |  | 68.8 |  |  | 247.9 |
Total sales | $ | 7,264.8 |  |  | $ | 492.4 |  |  | $ | 68.8 |  |  | $ | 7,826.0 |
| Fiscal 2021
(in millions) | North America |  | International |  | Other |  | Consolidated
Sales by product: |  |  |  |  |  |  |
Bridal | $ | 2,140.5 |  |  | $ | 166.4 |  |  | $ | — |  |  | $ | 2,306.9 |
Fashion | 1,987.9 |  |  | 69.2 |  |  | — |  |  | 2,057.1 |
Watches | 145.6 |  |  | 108.5 |  |  | — |  |  | 254.1 |
Services (1) | 374.5 |  |  | 11.8 |  |  | — |  |  | 386.3 |
Other (2) | 192.4 |  |  | — |  |  | 30.1 |  |  | 222.5 |
Total sales | $ | 4,840.9 |  |  | $ | 355.9 |  |  | $ | 30.1 |  |  | $ | 5,226.9 |
(1) Services primarily includes sales from service plans, repairs and subscriptions. (2) Other primarily includes sales from Signet’s diamond sourcing initiative and other miscellaneous non-jewelry sales. The following tables provide the Company’s total sales, disaggregated by channel, for Fiscal 2023, Fiscal 2022 and Fiscal 2021:
| Fiscal 2023
(in millions) | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |
Store | $ | 5,728.5 |  |  | $ | 386.0 |  |  | $ | — |  |  | $ | 6,114.5 |
eCommerce | 1,515.3 |  |  | 84.1 |  |  | — |  |  | 1,599.4 |
Other (1) | 45.7 |  |  | — |  |  | 82.5 |  |  | 128.2 |
Total sales | $ | 7,289.5 |  |  | $ | 470.1 |  |  | $ | 82.5 |  |  | $ | 7,842.1 |
| Fiscal 2022
(in millions) | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |
Store | $ | 5,867.9 |  |  | $ | 377.7 |  |  | $ | — |  |  | $ | 6,245.6 |
eCommerce | 1,396.9 |  |  | 114.7 |  |  | — |  |  | 1,511.6 |
Other (1) | — |  |  | — |  |  | 68.8 |  |  | 68.8 |
Total sales | $ | 7,264.8 |  |  | $ | 492.4 |  |  | $ | 68.8 |  |  | $ | 7,826.0 |
| Fiscal 2021
(in millions) | North America |  | International |  | Other |  | Consolidated
Sales by channel: |  |  |  |  |  |  |
Store | $ | 3,772.9 |  |  | $ | 238.9 |  |  | $ | — |  |  | $ | 4,011.8 |
eCommerce | 1,068.0 |  |  | 117.0 |  |  | — |  |  | 1,185.0 |
Other (1) | — |  |  | — |  |  | 30.1 |  |  | 30.1 |
Total sales | $ | 4,840.9 |  |  | $ | 355.9 |  |  | $ | 30.1 |  |  | $ | 5,226.9 |
(1) Includes sales from Signet’s diamond sourcing initiative and loose diamonds.
Schedule of Deferred Selling Costs | Unamortized deferred selling costs as of Fiscal 2023 and Fiscal 2022 were as follows:
(in millions) | January 28, 2023 |  | January 29, 2022
Other current assets | $ | 29.2 |  |  | $ | 28.4 |
Other assets | 85.4 |  |  | 87.8 |
Total deferred selling costs | $ | 114.6 |  |  | $ | 116.2 |
Schedule of Deferred Revenue | Deferred revenue consists primarily of ESP and other deferred revenue as follows:
(in millions) | January 28, 2023 |  | January 29, 2022
ESP deferred revenue | $ | 1,159.5 |  |  | $ | 1,116.5 |
Other deferred revenue (1) | 90.1 |  |  | 82.4 |
Total deferred revenue | $ | 1,249.6 |  |  | $ | 1,198.9 |
Disclosed as: |  |  |
Current liabilities | $ | 369.5 |  |  | $ | 341.3 |
Non-current liabilities | 880.1 |  |  | 857.6 |
Total deferred revenue | $ | 1,249.6 |  |  | $ | 1,198.9 |
(1) Other deferred revenue includes primarily revenue collected from customers for custom orders and eCommerce orders, for which control has not yet transferred to the customer.
(in millions) | Fiscal 2023 |  | Fiscal 2022
ESP deferred revenue, beginning of period | $ | 1,116.5 |  |  | $ | 1,028.9 |
Plans sold (1) | 522.9 |  |  | 528.9 |
Revenue recognized (2) | (479.9) |  |  | (441.3) |
ESP deferred revenue, end of period | $ | 1,159.5 |  |  | $ | 1,116.5 |
(1) Includes impact of foreign exchange translation. (2) During Fiscal 2023 and Fiscal 2022, the Company recognized sales of approximately $269.3 million and $244.1 million, respectively, related to deferred revenue that existed at the beginning of the year in respect to ESP.

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