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Revenue recognition (Tables)
12 Months Ended
Jan. 28, 2023
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
The following tables provide the Company’s total sales, disaggregated by banner, for Fiscal 2023, Fiscal 2022 and Fiscal 2021:
Fiscal 2023
(in millions)North AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$2,804.2 $ $ $2,804.2 
Zales
1,445.0   1,445.0 
Jared
1,313.5   1,313.5 
Digital banners (1) (2)
571.8   571.8 
Diamonds Direct467.1   467.1 
Banter by Piercing Pagoda
417.9   417.9 
Peoples
209.1   209.1 
International segment banners
 470.1  470.1 
Other (4)
60.9  82.5 143.4 
Total sales
$7,289.5 $470.1 $82.5 $7,842.1 
Fiscal 2022
(in millions)North AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$2,985.8 $— $— $2,985.8 
Zales
1,624.8 — — 1,624.8 
Jared
1,326.3 — — 1,326.3 
Digital banners (1)
422.8 — — 422.8 
Diamonds Direct (3)
132.5 — — 132.5 
Banter by Piercing Pagoda
553.4 — — 553.4 
Peoples
206.2 — — 206.2 
International segment banners
— 492.4 — 492.4 
Other (4)
13.0 — 68.8 81.8 
Total sales
$7,264.8 $492.4 $68.8 $7,826.0 
Fiscal 2021
(in millions)North AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$2,008.6 $— $— $2,008.6 
Zales
1,121.6 — — 1,121.6 
Jared
920.9 — — 920.9 
Digital banners (1)
301.4 — — 301.4 
Banter by Piercing Pagoda
337.5 — — 337.5 
Peoples
150.9 — — 150.9 
International segment banners
— 355.9 — 355.9 
Other (4)
— — 30.1 30.1 
Total sales
$4,840.9 $355.9 $30.1 $5,226.9 
(1)     Includes sales from the Company’s digital banners James Allen and Blue Nile.
(2)    Includes Blue Nile sales since the date of acquisition on August 19, 2022. See Note 4 for further details.
(3)    Includes Diamonds Direct sales since the date of acquisition on November 17, 2021. See Note 4 for further details.
(4)    Other primarily includes sales from Signet’s diamond sourcing initiative, loose diamonds and Rocksbox.
The following tables provide the Company’s total sales, disaggregated by major product, for Fiscal 2023, Fiscal 2022 and Fiscal 2021:
Fiscal 2023
(in millions)North AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$3,230.8 $204.8 $ $3,435.6 
Fashion
2,965.3 86.2  3,051.5 
Watches
232.6 152.9  385.5 
Services (1)
680.4 26.2  706.6 
Other (2)
180.4  82.5 262.9 
Total sales
$7,289.5 $470.1 $82.5 $7,842.1 
Fiscal 2022
(in millions)North AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$3,087.6 $222.8 $— $3,310.4 
Fashion
3,130.1 92.7 — 3,222.8 
Watches
241.8 157.8 — 399.6 
Services (1)
626.2 19.1 — 645.3 
Other (2)
179.1 — 68.8 247.9 
Total sales
$7,264.8 $492.4 $68.8 $7,826.0 
Fiscal 2021
(in millions)North AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$2,140.5 $166.4 $— $2,306.9 
Fashion
1,987.9 69.2 — 2,057.1 
Watches
145.6 108.5 — 254.1 
Services (1)
374.5 11.8 — 386.3 
Other (2)
192.4 — 30.1 222.5 
Total sales
$4,840.9 $355.9 $30.1 $5,226.9 
(1)     Services primarily includes sales from service plans, repairs and subscriptions.
(2)     Other primarily includes sales from Signet’s diamond sourcing initiative and other miscellaneous non-jewelry sales.
The following tables provide the Company’s total sales, disaggregated by channel, for Fiscal 2023, Fiscal 2022 and Fiscal 2021:
Fiscal 2023
(in millions)North AmericaInternationalOtherConsolidated
Sales by channel:
Store
$5,728.5 $386.0 $ $6,114.5 
eCommerce
1,515.3 84.1  1,599.4 
Other (1)
45.7  82.5 128.2 
Total sales
$7,289.5 $470.1 $82.5 $7,842.1 
Fiscal 2022
(in millions)North AmericaInternationalOtherConsolidated
Sales by channel:
Store
$5,867.9 $377.7 $— $6,245.6 
eCommerce
1,396.9 114.7 — 1,511.6 
Other (1)
— — 68.8 68.8 
Total sales
$7,264.8 $492.4 $68.8 $7,826.0 
Fiscal 2021
(in millions)North AmericaInternationalOtherConsolidated
Sales by channel:
Store
$3,772.9 $238.9 $— $4,011.8 
eCommerce
1,068.0 117.0 — 1,185.0 
Other (1)
— — 30.1 30.1 
Total sales
$4,840.9 $355.9 $30.1 $5,226.9 
(1) Includes sales from Signet’s diamond sourcing initiative and loose diamonds.
Schedule of Deferred Selling Costs
Unamortized deferred selling costs as of Fiscal 2023 and Fiscal 2022 were as follows:
(in millions)January 28, 2023January 29, 2022
Other current assets$29.2 $28.4 
Other assets85.4 87.8 
Total deferred selling costs$114.6 $116.2 
Schedule of Deferred Revenue
Deferred revenue consists primarily of ESP and other deferred revenue as follows:
(in millions)January 28, 2023January 29, 2022
ESP deferred revenue$1,159.5 $1,116.5 
Other deferred revenue (1)
90.1 82.4 
Total deferred revenue
$1,249.6 $1,198.9 
Disclosed as:
Current liabilities
$369.5 $341.3 
Non-current liabilities
880.1 857.6 
Total deferred revenue$1,249.6 $1,198.9 
(1) Other deferred revenue includes primarily revenue collected from customers for custom orders and eCommerce orders, for which control has not yet transferred to the customer.
(in millions)Fiscal 2023Fiscal 2022
ESP deferred revenue, beginning of period$1,116.5 $1,028.9 
Plans sold (1)
522.9 528.9 
Revenue recognized (2)
(479.9)(441.3)
ESP deferred revenue, end of period
$1,159.5 $1,116.5 
(1) Includes impact of foreign exchange translation.
(2)    During Fiscal 2023 and Fiscal 2022, the Company recognized sales of approximately $269.3 million and $244.1 million, respectively, related to deferred revenue that existed at the beginning of the year in respect to ESP.