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Revenue recognition (Tables)
9 Months Ended
Oct. 28, 2023
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
The following table provides the Company’s total sales, disaggregated by banner, for the 13 and 39 weeks ended October 28, 2023 and October 29, 2022:
13 weeks ended October 28, 202313 weeks ended October 29, 2022
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$489.9 $ $ $489.9 $535.6 $— $— $535.6 
Zales
224.1   224.1 263.2 — — 263.2 
Jared
237.4   237.4 267.7 — — 267.7 
Digital banners (1) (2)
134.9   134.9 156.6 156.6 
Diamonds Direct93.3   93.3 106.4 — — 106.4 
Banter by Piercing Pagoda
69.4   69.4 82.9 — — 82.9 
Peoples
36.2   36.2 40.0 — — 40.0 
International segment banners
 94.0  94.0 — 95.3 — 95.3 
Other (3)
5.9  6.8 12.7 12.4 — 22.6 35.0 
Total sales
$1,291.1 $94.0 $6.8 $1,391.9 $1,464.8 $95.3 $22.6 $1,582.7 
39 weeks ended October 28, 2023
39 weeks ended October 29, 2022
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$1,659.2 $ $ $1,659.2 $1,820.4 $— $— $1,820.4 
Zales
798.9   798.9 929.0 — — 929.0 
Jared
776.6   776.6 885.3 — — 885.3 
Digital banners (1) (2)
467.3 467.3 338.5 338.5 
Diamonds Direct274.6   274.6 325.7 — — 325.7 
Banter by Piercing Pagoda
234.2   234.2 302.1 — — 302.1 
Peoples
117.9   117.9 133.2 — — 133.2 
International segment banners
 289.0  289.0 — 316.9 — 316.9 
Other (3)
24.7  31.1 55.8 52.0 — 72.8 124.8 
Total sales
$4,353.4 $289.0 $31.1 $4,673.5 $4,786.2 $316.9 $72.8 $5,175.9 
(1) Includes sales from the Company’s digital banners, James Allen and Blue Nile.
(2) Includes Blue Nile sales since the date of acquisition on August 19, 2022. See Note 4 for further details.
(3) Other primarily includes sales from Signet’s diamond sourcing operation, loose diamonds and Rocksbox.
The following table provides the Company’s total sales, disaggregated by major product, for the 13 and 39 weeks ended October 28, 2023 and October 29, 2022:
13 weeks ended October 28, 202313 weeks ended October 29, 2022
(in millions)North AmericaInternationalOtherConsolidated
North America (3)
InternationalOtherConsolidated
Sales by product:
Bridal
$625.9 $38.7 $ $664.6 $740.8 $39.9 $— $780.7 
Fashion
431.8 16.4  448.2 495.0 16.4 — 511.4 
Watches
39.5 32.5  72.0 45.1 33.0 — 78.1 
Services (1)
163.5 6.4  169.9 155.3 6.0 — 161.3 
Other (2)
30.4  6.8 37.2 28.6 — 22.6 51.2 
Total sales
$1,291.1 $94.0 $6.8 $1,391.9 $1,464.8 $95.3 $22.6 $1,582.7 
39 weeks ended October 28, 2023
39 weeks ended October 29, 2022
(in millions)North AmericaInternationalOtherConsolidated
North America (3)
InternationalOtherConsolidated
Sales by product:
Bridal
$2,044.6 $124.2 $ $2,168.8 $2,283.9 $139.2 $— $2,423.1 
Fashion
1,555.5 49.4  1,604.9 1,758.5 52.0 — 1,810.5 
Watches
132.7 96.1  228.8 150.0 106.1 — 256.1 
Services (1)
509.9 19.3  529.2 484.8 19.6 — 504.4 
Other (2)
110.7  31.1 141.8 109.0 — 72.8 181.8 
Total sales
$4,353.4 $289.0 $31.1 $4,673.5 $4,786.2 $316.9 $72.8 $5,175.9 
(1) Services primarily includes sales from service plans, repairs and subscriptions.
(2) Other primarily includes sales from Signet’s diamond sourcing operation and other miscellaneous non-jewelry sales.
(3) Certain amounts have been reclassified between the bridal, fashion, and other categories to conform to the Company’s current product categorizations.
The following table provides the Company’s total sales, disaggregated by channel, for the 13 and 39 weeks ended October 28, 2023 and October 29, 2022:
13 weeks ended October 28, 202313 weeks ended October 29, 2022
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$1,003.6 $77.8 $ $1,081.4 $1,140.6 $79.8 $— $1,220.4 
E-commerce
284.7 16.2  300.9 315.6 15.5 — 331.1 
Other (1)
2.8  6.8 9.6 8.6 — 22.6 31.2 
Total sales
$1,291.1 $94.0 $6.8 $1,391.9 $1,464.8 $95.3 $22.6 $1,582.7 
39 weeks ended October 28, 2023
39 weeks ended October 29, 2022
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$3,341.7 $239.4 $ $3,581.1 $3,851.7 $261.6 $— $4,113.3 
E-commerce
997.4 49.6  1,047.0 894.1 55.3 — 949.4 
Other (1)
14.3  31.1 45.4 40.4 — 72.8 113.2 
Total sales
$4,353.4 $289.0 $31.1 $4,673.5 $4,786.2 $316.9 $72.8 $5,175.9 
(1) Other primarily includes sales from Signet’s diamond sourcing operation and loose diamonds.
Schedule of Deferred ESP Selling Costs
Unamortized deferred ESP selling costs as of October 28, 2023, January 28, 2023 and October 29, 2022 were as follows:
(in millions)October 28, 2023January 28, 2023October 29, 2022
Other current assets$27.4 $29.2 $27.7 
Other assets81.3 85.4 85.5 
Total deferred ESP selling costs$108.7 $114.6 $113.2 
Schedule of Deferred Revenue
Deferred revenue as of October 28, 2023, January 28, 2023 and October 29, 2022 was as follows:
(in millions)October 28, 2023January 28, 2023October 29, 2022
ESP deferred revenue$1,120.2 $1,159.5 $1,124.9 
Other deferred revenue (1)
82.5 90.1 88.5 
Total deferred revenue
$1,202.7 $1,249.6 $1,213.4 
Disclosed as:
Current liabilities$346.2 $369.5 $335.3 
Non-current liabilities856.5 880.1 878.1 
Total deferred revenue$1,202.7 $1,249.6 $1,213.4 
(1) Other deferred revenue primarily includes revenue collected from customers for custom orders and eCommerce orders, for which control has not yet transferred to the customer.
13 weeks ended39 weeks ended
(in millions)October 28, 2023October 29, 2022October 28, 2023October 29, 2022
ESP deferred revenue, beginning of period$1,138.9 $1,131.5 $1,159.5 $1,116.5 
Plans sold (1)
95.7 101.1 318.8 345.2 
Revenue recognized (2)
(114.4)(107.7)(358.1)(336.8)
ESP deferred revenue, end of period$1,120.2 $1,124.9 $1,120.2 $1,124.9 
(1) Includes impact of foreign exchange translation.
(2) The Company recognized sales of $67.7 million and $230.2 million during the 13 and 39 weeks ended October 28, 2023, respectively, and $60.7 million and $208.5 million during the 13 and 39 weeks ended October 29, 2022, respectively, related to deferred revenue that existed at the beginning of the period in respect to ESP.