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Revenue recognition (Tables)
12 Months Ended
Feb. 03, 2024
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
The following tables provide the Company’s total sales, disaggregated by banner, for Fiscal 2024, Fiscal 2023 and Fiscal 2022:
Fiscal 2024
(in millions)North
America
InternationalOtherConsolidated
Sales by banner:
Kay
$2,600.0 $ $ $2,600.0 
Zales
1,266.9   1,266.9 
Jared
1,189.6   1,189.6 
Digital banners (1)
662.8   662.8 
Diamonds Direct408.1   408.1 
Banter by Piercing Pagoda
347.1   347.1 
Peoples
196.0   196.0 
International segment banners
 430.7  430.7 
Other (4)
33.3  36.6 69.9 
Total sales
$6,703.8 $430.7 $36.6 $7,171.1 
Fiscal 2023
(in millions)North
America
InternationalOtherConsolidated
Sales by banner:
Kay
$2,804.2 $— $— $2,804.2 
Zales
1,445.0 — — 1,445.0 
Jared
1,313.5 — — 1,313.5 
Digital banners (1)(2)
571.8 — — 571.8 
Diamonds Direct467.1 — — 467.1 
Banter by Piercing Pagoda
417.9 — — 417.9 
Peoples
209.1 — — 209.1 
International segment banners
— 470.1 — 470.1 
Other (4)
60.9 — 82.5 143.4 
Total sales
$7,289.5 $470.1 $82.5 $7,842.1 
Fiscal 2022
(in millions)North
America
InternationalOtherConsolidated
Sales by banner:
Kay
$2,985.8 $— $— $2,985.8 
Zales
1,624.8 — — 1,624.8 
Jared
1,326.3 — — 1,326.3 
Digital banners (1)
422.8 — — 422.8 
Diamonds Direct (3)
132.5 — — 132.5 
Banter by Piercing Pagoda
553.4 — — 553.4 
Peoples
206.2 — — 206.2 
International segment banners
— 492.4 — 492.4 
Other (4)
13.0 — 68.8 81.8 
Total sales
$7,264.8 $492.4 $68.8 $7,826.0 
(1)    Includes sales from the Company’s digital banners James Allen and Blue Nile.
(2)    Includes Blue Nile sales since the date of acquisition on August 19, 2022. See Note 4 for further details.
(3)    Includes Diamonds Direct sales since the date of acquisition on November 17, 2021. See Note 4 for further details.
(4)    Other primarily includes sales from the Company’s diamond sourcing operation, loose diamonds and Rocksbox.
The following tables provide the Company’s total sales, disaggregated by major product, for Fiscal 2024, Fiscal 2023 and Fiscal 2022:
Fiscal 2024
(in millions)North
America
InternationalOtherConsolidated
Sales by product:
Bridal
$2,946.9 $186.2 $ $3,133.1 
Fashion
2,672.4 84.5  2,756.9 
Watches
212.0 133.7  345.7 
Services (1)
715.2 26.3  741.5 
Other (2)
157.3  36.6 193.9 
Total sales
$6,703.8 $430.7 $36.6 $7,171.1 
Fiscal 2023
(in millions)
North
America (3)
InternationalOtherConsolidated
Sales by product:
Bridal
$3,281.2 $204.8 $— $3,486.0 
Fashion
2,957.6 86.2 — 3,043.8 
Watches
232.6 152.9 — 385.5 
Services (1)
680.4 26.2 — 706.6 
Other (2)
137.7 — 82.5 220.2 
Total sales
$7,289.5 $470.1 $82.5 $7,842.1 
Fiscal 2022
(in millions)
North
America (3)
InternationalOtherConsolidated
Sales by product:
Bridal
$3,139.7 $222.8 $— $3,362.5 
Fashion
3,123.0 92.7 — 3,215.7 
Watches
241.6 157.8 — 399.4 
Services (1)
626.2 19.1 — 645.3 
Other (2)
134.3 — 68.8 203.1 
Total sales
$7,264.8 $492.4 $68.8 $7,826.0 
(1)    Services primarily includes sales from service plans, repairs and subscriptions.
(2)    Other primarily includes sales from the Company’s diamond sourcing operation and other miscellaneous non-jewelry sales.
(3)    Certain amounts have been reclassified between the bridal, fashion, and other categories to conform to the Company’s current product categorizations.
The following tables provide the Company’s total sales, disaggregated by channel, for Fiscal 2024, Fiscal 2023 and Fiscal 2022:
Fiscal 2024
(in millions)North
America
InternationalOtherConsolidated
Sales by channel:
Store
$5,125.1 $349.3 $ $5,474.4 
eCommerce
1,559.0 81.4  1,640.4 
Other (1)
19.7  36.6 56.3 
Total sales
$6,703.8 $430.7 $36.6 $7,171.1 
Fiscal 2023
(in millions)North
America
InternationalOtherConsolidated
Sales by channel:
Store
$5,728.5 $386.0 $— $6,114.5 
eCommerce
1,515.3 84.1 — 1,599.4 
Other (1)
45.7 — 82.5 128.2 
Total sales
$7,289.5 $470.1 $82.5 $7,842.1 
Fiscal 2022
(in millions)North
America
InternationalOtherConsolidated
Sales by channel:
Store
$5,867.9 $377.7 $— $6,245.6 
eCommerce
1,396.9 114.7 — 1,511.6 
Other (1)
— — 68.8 68.8 
Total sales
$7,264.8 $492.4 $68.8 $7,826.0 
(1)    Other primarily includes sales from the Company’s diamond sourcing operation and loose diamonds.
Unamortized deferred selling costs
Unamortized deferred ESP selling costs as of February 3, 2024 and January 28, 2023 were as follows:
(in millions)February 3, 2024January 28, 2023
Other current assets$28.2 $29.2 
Other assets83.0 85.4 
Total deferred ESP selling costs$111.2 $114.6 
Schedule of Deferred Revenue
Deferred revenue as of February 3, 2024 and January 28, 2023 was follows:
(in millions)February 3, 2024January 28, 2023
ESP deferred revenue$1,158.7 $1,159.5 
Other deferred revenue (1)
86.0 90.1 
Total deferred revenue
$1,244.7 $1,249.6 
Disclosed as:
Current liabilities
$362.9 $369.5 
Non-current liabilities
881.8 880.1 
Total deferred revenue$1,244.7 $1,249.6 
(1)    Other deferred revenue primarily includes revenue collected from customers for custom orders and eCommerce orders, for which control has not yet transferred to the customer.
(in millions)Fiscal 2024Fiscal 2023Fiscal 2022
ESP deferred revenue, beginning of period$1,159.5 $1,116.5 $1,028.9 
Plans sold (1)
504.8 522.9 528.9 
Revenue recognized (2)
(505.6)(479.9)(441.3)
ESP deferred revenue, end of period
$1,158.7 $1,159.5 $1,116.5 
(1)    Includes impact of foreign exchange translation.
(2)    During Fiscal 2024, Fiscal 2023 and Fiscal 2022 the Company recognized sales of $291.5 million, $269.3 million and $244.1 million, respectively, related to deferred revenue that existed at the beginning of the period in respect to ESP.